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Jurnal Pengembangan Wiraswasta
Published by Sekolah Tinggi Ilmu Ekonomi IPWIJA
ISSN : 1441710X     EISSN : 2620388X     DOI : http://dx.doi.org/10.33370/jpw
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Pengembangan Wiraswasta is a national journal intended to develop entrepreneurship. This journal contains articles on various issues in the field of social sciences and humanities in the economic field. In particular, this journal raises various management issues related to entrepreneurship such as marketing, finance, production, human resources, and strategic management.
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Articles 172 Documents
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Peranan Platform Food Delivery Service dalam Mendukung Marketing Mix UKM di Masa New Normal Taufik Taufik; Ali Masjono; Irwan Kurniawan; Karno Karno
Jurnal Pengembangan Wiraswasta Vol 22, No 02 (2020): JPW Edisi Agustus 2020
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.586 KB) | DOI: 10.33370/jpw.v22i02.426

Abstract

Platform food delivery service merupakan salah satu bentuk digital marketing yang diterapkan oleh sebagian UKM bisnis kuliner. Penelitian ini menguraikan peranan platform food delivery service dalam mendukung 8 aspek stimulus perusahaan (marketing mix) bisnis kuliner UKM di masa new normal. Metode yang digunakan melalui pendekatan kualitatif deskriptif. Data yang digunakan bersumber dari data sekunder hasil observasi lapangan dan dokumentasi. Objek penelitian terdiri dari vendor Grabfood dalam menampilkan layanan terhadap 25 merchant UKM bisnis kuliner yang telah mengadopsi kemitraan food delivery service Grabfood di masa new normal. Penelitian diadakan pada Maret sampai Juli 2020 di kota Depok. Hasil analisis menunjukkan bahwa platform food delivery service telah berperan dalam mendukung 8 aspek marketing mix yaitu Product, Price, Place, Promotion, Physical Evidence, Process, Probe.Kata kunci: Food delivery service; digital marketing, kinerja bisnis, marketing mix, UKM The Role of the Food Delivery Service Platform in Supporting the SME’s Marketing Mix in the New Normal PeriodABSTRACTThe food delivery service platform is a form of digital marketing implemented by some culinary business SMEs. This study describes the role of the food delivery service platform in supporting 8 aspects of the corporate stimulus (marketing mix) of the SME culinary business in the new normal. The method used is a descriptive qualitative approach. The data used comes from secondary data from field observations and documentation. The research object consists of Grabfood vendors in displaying services to 25 culinary business SME merchants who have adopted the Grabfood food delivery service partnership in the new normal era. The research was held from March to July 2020 in the city of Depok. The analysis results show that the food delivery service platform has played a role in supporting 8 aspects of the marketing mix, i.e. Product, Price, Place, Promotion, Physical Evidence, People, Process, Probing.Keywords: Food delivery service; digital marketing, business performance, marketing mix, SMEs
PENGARUH BEBAN, MOTIVASI DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI PELAYANAN PAJAK PRATAMA CILEUNGSI Aris Hidayat Kurniawan
Jurnal Pengembangan Wiraswasta Vol 21, No 1 (2019): JPW Edisi April 2019
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.375 KB) | DOI: 10.33370/jpw.v21i1.278

Abstract

Oversight Office of Cileungsi First`th Tax Service seeks to improve the best service to commerce and community, through profesional service with quality work and better performance. There is still not optimal employee performance, it is thought the fact that there to be caused by a perceived high workload resulting in lower job motivation and job satisfaction of employees.  Research conducted at Office of Cileungsi First’th Tax Service by taking 89 employees as the research sample. Data were collected by quitionnaire instruments covered by five rating scale from strongly disagree to strongly agree. Quantitative research was conducted by discribing and verification data. The Multiple linear regression analysis are the statistic approach to data analysis. Hypothesis testing are done by t-test and F-test.    The study produced three major finding consistent with the hypothesis put forward, that are: 1) the workload of employees are in the high category, 2) work motivation is in the high category, 3) job satisfaction is in the high category and the performance is in the category of not bad.   Base on research finding, in order to increase employee performance can be done by manage the workload of employees, increase work motivation and increase job satisfication. Kata kunci:Workload, Job Motivation, Job Satisfaction and Performance
PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT. FUJI SEIMITSU INDONESIA - BEKASI Riski Eko Ardianto; Ergo Nurpatria Kurniawan
Jurnal Pengembangan Wiraswasta Vol 19, No 2 (2017): JPW Edisi Agustus 2017
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.795 KB) | DOI: 10.33370/jpw.v19i2.131

Abstract

Employee performance is something that is considered important for the company. Employees have high performance will certainly be able to work optimally so that the objectives of the institution itself will be easily achieved. Through the improvement of the working environment and working discipline expected the resulting performance can be optimized within the enterprise. In this study to determine the three variables that can affect employee performance (Y), the work environment variables (X1) and discipline (X2). Simultaneous and partially on the performance of employees at PT.Fuji Seimitsu Indonesia. Type of research is quantitative research. Methods of data collection using questionnaires with sempel amount of research is 100 respondents.Data analysis techniques in research using descriptive analysis, multiple linear regression analysis, validity and reliability test and partial test ( Test T) and a simultaneous test (Test F). Results of research conducted using SPSS 2.2 (ststitical program for social science), from the results obtained that the working environment (X1) were significant influence on employee performance (Y) on PT.Fuji Seimitsu Indonesia because work environment variables t = 3.231 > t table 1.660 with sig = 0.002 < 0.05. Labor discipline (X2) have a significant effect on employee performance (Y). Work environment (X1) and discipline (X2) simultaneously significant effect on employee performance (Y) PT. Fuji Seimitsu Indonesia.The results obtained on the whole of the working environment (X1) and discipline (X2) are all very significant influence on employee performance (Y) in PT.Fuji Seimitsu Indonesia. Keywords:Work Environment, Work Discipline and Employee Performance
EFEKTIVITAS PEMBELAJARAN KEWIRAUSAHAAN Jayadi Jayadi; Yuli Triastuti; Sri Lestari Prasilowati
Jurnal Pengembangan Wiraswasta Vol 22, No 01 (2020): JPW Edisi April 2020
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.294 KB) | DOI: 10.33370/jpw.v22i01.369

Abstract

The study was conducted with the aim of finding out whether there were differences in attitudes, motivation, and entrepreneurial interests of STIE IPWIJA students before and after receiving entrepreneurship learning. The research was conducted at the STIE IPWIJA Campus in 2019. The research method used was a comparative study with the Quasi Experiment (One Group Pretest and Postest Design) design. The population in this study were students who were taking Entrepreneurship courses totally of 225 students. The research sample used was 150 students taken by the Cluster Random Sampling technique. Research data were collected through a closed questionnaire given to students before and after taking entrepreneurship courses. The research data were processed by descriptive and inferential analysis using the correlated test formula (t-test) of two samples. Data processing using SPSS software. The results showed that: (1) There were differences in entrepreneurship attitudes of STIE IPWIJA students before and after receiving entrepreneurship course, (2) There were differences in entrepreneurship motivation of STIE IPWIJA students before and after receiving entrepreneurship course, (3) There were no differences in entrepreneurial interest in STIE IPWIJA students before and after receiving entrepreneurship course.Keywords: Effectiveness, Entrepreneurship Learning, Motivation, Attitudes, and Entrepreneurial Interest.  ABSTRAKPenelitian dilaksanakan dengan tujuan untuk mengetahui apakah ada perbedaan sikap, motivasi dan minat berwirausaha mahasiswa STIE IPWIJA sebelum dan sesudah mendapat pembelajaran kewirausahaan. Penelitian dilaksanakan di Kampus STIE IPWIJA Tahun 2019. Metode penelitian yang digunakan adalah studi komparatif dengan desain Quasi Experiment (One Group Pretest and Postest Design). Populasi dalam penelitian adalah mahasiswa  yang sedang  menempuh mata kuliah Kewirausahaan  berjumlah 225. Sampel penelitian yang digunakan sebanyak 150 mahasiswa yang diambil dengan teknik Cluster Random Sampling. Data penelitian dikumpulkan melalui kuesioner tertutup yang diberikan kepada mahasiswa sebelum dan sesudah menempuh mata kuliah kewirausahaan. Data penelitian diolah dengan analisis deskriptif dan inferensial menggunakan rumus uji beda (t-test) dua sampel yang berkorelasi. Pengolahan data menggunakan bantuan software SPSS. Hasil penelitian menunjukkan bahwa: (1) Ada perbedaan sikap berwirausaha mahasiswa STIE IPWIJA sebelum dan sesudah mendapatkan pembelajaran kewirausahaan, (2) Ada perbedaan motivasi berwirausaha mahasiswa STIE IPWIJA sebelum dan sesudah mendapatkan pembelajaran kewirausahaan, (3) Tidak ada perbedaan minat berwirausaha mahasiswa STIE IPWIJA sebelum dan sesudah mendapatkan pembelajaran kewirausahaan.Kata kunci: Efektivitas, Pembelajaran Kewirausahaan, Motivasi, Sikap, dan Minat Berwirausaha.
BAURAN PEMASARAN JASA DALAM MEMPENGARUHI KEPUASAN PENGGUNA JASA HOTEL DI DEPOK Rukiah Rukiah
Jurnal Pengembangan Wiraswasta Vol 20, No 2 (2018): JPW Edisi Agustus 2018
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (793.225 KB) | DOI: 10.33370/jpw.v20i2.255

Abstract

Tujuan penelitian adalah untuk mengetahui pengaruh bauran pemasaran jasa yang terdiri dari produk, harga, promosi, lokasi, orang, proses dan bukti fisik terhadap kepuasan pengguna jasa hotel di Depok.Pengumpulan data dilakukan langsung dengan mengajukan kuesioner kepada para tamu hotel di kota Depok. Santika Premiere Jakarta. Sample yang dipilih adalah sebanyak 100 tamu hotel sebagai responden yang diambil secara acak.Hasil penelitian menghasilkan model yang layak untuk menjelaskan pengaruh bauran pemasaran jasa terhadap kepuasan. Model penelitian menunjukkan bahwa produk, harga, promosi, lokasi, orang, proses, dan bukti fisik mampu menjelaskan 65,5% variasi kepuasan. Hanya variable Produk dan Promosi yang berpengaruh terhadap kepuasan sementara Harga, Lokasi, Orang, Proses, dan Bukti Fisik tidak berpengaruh terhadap Kepuasan. Kata kunci:Bauran pemasaran jasa, Produk, Harga, Promosi, Lokasi, Orang, Proses, Bukti fisik, Kepuasan
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, MOTIVASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT. ADYA TOURS Ahmad Gunawan
Jurnal Pengembangan Wiraswasta Vol 19, No 1 (2017): JPW Edisi April 2017
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.449 KB) | DOI: 10.33370/jpw.v19i1.122

Abstract

Transformation Leadership, Motivation and Satisfiction are the three factors of a few relatively large factors suspected to influence Performance on the PT. Adya Tours. These research aimed to determine the effect of Transformation Leadership, Motivation and Satisfiction toward Performance on the PT. Adya Tours.Research conducted at the PT. Adya Tours by taking 71 employees as the research sample, calculated using the Slovin formula of the total population of 240 employees  at  the  margin  of  error  of  10%.  Data  were collected by questionnaire instruments covered by the five rating scale from strongly disagree to strongly agree. Quantitative research was conducted by describing and analyzing research data. The multiple linier regression analysis and multiple determination coeficient are the statistic approach to data analysis.The study produced four major findings consistent with the hypothesis put forward, that are: 1) Transformation Leadership has a significant effect on Performance  in  a  positive  direction;  2)  Motivation  has  a  significant  effect  on Performance in a positive direction; 3) Satisfiction has a significant effect on Performance in a positive direction; 4) Transformation Leadership, Motivation and Satisfiction simultaneously influence 92.70% Performance variability.Base on the research finding, in order to increase Performance can be done by increasing Transformation Leadership, Motivation and Satisfiction. Kata kunci:Transformation Leadership, Motivation, Satisfaction, Performance
KINERJA PRODUK : TINJAUAN PERILAKU KONSUMEN DAN KEPUTUSAN PEMBELIAN M Asari; Siti Mahmudah
Jurnal Pengembangan Wiraswasta Vol 21, No 3 (2019): JPW Edisi Desember 2019
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.428 KB) | DOI: 10.33370/jpw.v21i3.351

Abstract

Penelitian ini memiliki tujuan 1) Untuk mendeskripsikan kualitas produk dan strategi harga, perilaku konsumen, dan keputusan pembelian; serta  2) untuk mengetahui pengaruh kualitas produk dan strategi harga terhadap perilaku konsumen dan keputusan pembelian. Populasi dalam penelitian ini adalah Konsumen Produk Makanan Olahan Ikan Patin Produksi Wirausaha Perempuan di Kalimantan Selatan dengan jumlah sampel 118 orang. Penelitian ini berupa penelitian kuantitatif  yang dianalisis dengan model persamaan structural. Hasil penelitian Kualitas Produk dan Strategi Harga pengaruhnya kuat terhadap Perilaku Konsumen dan Keputusan Pembelian. Kata kunci: Kualitas Produk, Perilaku Konsumen, Keputusan Pembelian. This study has the following objectives: 1) To describe product quality and pricing strategies, consumer behavior, and purchasing decisions; and 2) to determine the effect of product quality and pricing strategies on consumer behavior and purchasing decisions. The population in this study is the Consumer Processed Food Products Patin Fish Production of Women Entrepreneurs in South Kalimantan with a sample of 118 people. This research is in the form of quantitative research that is analyzed by structural equation modeling. The results of the Product Quality and Price Strategy research have a strong influence on Consumer Behavior and Purchasing Decisions.Keywords: product quality, consumer behavior and purchasing decisions.
PERSONAL SELLING SEBAGAI ”UJUNG TOMBAK” PENJUALAN PRODUK ASURANSI Rudy Susanto
Jurnal Pengembangan Wiraswasta Vol 20, No 1 (2018): JPW Edisi April 2018
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.685 KB) | DOI: 10.33370/jpw.v20i1.173

Abstract

Untuk dapat memuaskan kebutuhan konsumen, perusahaan melakukan kegiatan pemasaran. Karena kegiatan tersebut ditujukan untuk menambah dan mempelancar arus barang atau jasa dari perusahaan ke konsumen, dan kegiatan pemasaran juga merupakan salah satu faktor penentu dalam menjamin kelangsungan hidup dan pertumbuhan perusahaan melalui pencapaian laba yang optimal. Salah satu kegiatan pemasaran yang dilakukan oleh perusahaan adalah kegiatan promosi. Kegiatan promosi adalah kegiatan yang dilakukan oleh perusahaan untuk memberikan informasi mengenai barang atau jasa yang ditawarkannya kepada pembeli atau konsumen. Di dalam kegiatan promosi terdapat suatu elemen penting yang dapat  mempengaruhi hasil penjualan, elemen tersebut adalah personal selling. Kegiatan personal selling adalah kegiatan promosi secara interaksi langsung antara penjual dengan pembeli atau konsumen, dimana penjual dapat secara langsung memberikan informasi secara rinci kepada pembeli tentang jenis, manfaat, ciri-ciri, dan cara mendapatkan barang atau jasa yang ditawarkannya. Dengan adanya pertemuan langsung secara tatap muka, maka penjual dapat mengetahui keinginan dan kebutuhan konsumen, sehingga penjual dapat meyakinkan konsumen untuk membeli produk yang ditawarkannya. Keberhasilan atau kegagalan dari suatu kegiatan penjualan sangat tergantung atau dipengaruhi oleh keberhasilan atau kegagalan kegiatan personal selling di dalam mempengaruhi atau meyakinkan konsumen untuk membeli produk asuransi tersebut. Personal selling merupakan tulang punggung atau urat nadi atau ujung tombak perusahaan untuk menawarkan dan menjual produk asuransinya, sehingga perusahaan mendapatkan laba yang optimal melalui pemuasan kebutuhan dan keinginan kosumen secara berkesinambungan atau terus-menerus. Kata kunci:Personal Selling, Ujung Tombak, Penjualan.
PENGARUH KEPERCAYAAN DAN IMAGE TERHADAP KEPUASAN NASABAH PADA BANK PEMERINTAH (STUDI KASUS PADA MAHASISWA STIE IPWIJA JAKARTA) M. Asari; Siti Rubiah
Jurnal Pengembangan Wiraswasta Vol 18, No 3 (2016): JPW Edisi Desember 2016
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.021 KB) | DOI: 10.33370/jpw.v18i3.54

Abstract

To win the competition in the banking industry, Bank Government should manage image bank, one of which can be done through increased customer confidence, customer confidence can create satisfaction for its customers as a form of attitude to a positive image for the bank to get a loyal customer. The purpose of this study was to determine the effect of trust on customer satisfaction. To determine the effect of image on customer satisfaction. To determine the effect of trust on customer satisfaction and image. T value for the trust (X1) at 3,089, while the value ttabel for N = 50 is equal to 2.013. So 3,089 > 2,013, then H0 is rejected and Ha is accepted, it can be stated that the trust (variable X1) does have a significant influence on customer satisfaction (Variable Y) at State Bank (Case Study on Students of Economics IPWIJA Jakarta). T value for the image (X2) at 6,244, while the value ttabel for N = 50 is at 2,013 so 6,244 > 2,013, then H0 is rejected and Ha is accepted, it can be stated that the image (variable X2) does have a significant influence on customer satisfaction (Variable Y) the State Bank (Case Study on Students of Economics IPWIJA Jakarta). Value of 49 028 Medium Fcount Ftabel (0.05) for N = 50 is equal to 2.79. So F count > F table of (0.05) or 49.028 > 2.79 with a significant level of 0.001 for 0.001 < 0.05, then it can be said that the trust (variable X1) and image (X2) together does have influence positively on customer satisfaction (Variable Y) at State Bank (Case Study on Students of Economics IPWIJA Jakarta). While the value of R Square (R2) of 0.676. This shows that at 67.6% confidence (variable X1) and Image (X2) simultaneously does have a positive effect on customer satisfaction (Variable Y) while the remaining 32.4% influenced by other factors. Keywords:Trust, Image and Satisfaction
ANALISIS ATRIBUT PRODUK KPR (KREDIT PEMILIKAN RUMAH) PADA BANK DALAM KEPUTUSAN PEMBELIAN Eka Avianti Ayuningtyas
Jurnal Pengembangan Wiraswasta Vol 19, No 3 (2017): JPW Edisi Desember 2017
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jpw.v19i3.69

Abstract

Penelitian ini bertujuan untuk mendeskripsikan atribut produk KPR Bank ‘X’ dan menganalisis atribut produk KPR Bank ‘X’ dalam keputusan pembelian. Metode penelitian ini adalah eksploratif kualitatif. Hasil penelitian berupa analisis data kualitatif berdasarkan wawancara yang dilakukan untuk memperoleh data primer, dengan nara sumber yaitu debitur KPR Bank ‘X’ berjumlah delapan orang. Dari hasil penelitian yaitu atribut produk KPR Bank ‘X’ adalah proses kredit yang relatif cepat dan mudah yang termasuk dalam atribut kualitas produk. Atribut produk dalam keputusan pembelian produk KPR Bank ‘X’ adalah pelayanan proses kredit relatif cepat dan mudah yang termasuk dalam atribut kualitas produk. Kata kunci:Atribut Produk, KPR, Keputusan Pembelian

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