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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 207 Documents
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Impact of Occupational Safety and Health (K3) and compensation on employee performance: The role of organizational commitment Amalia, Alifa Rizki; Azra, Firman El Amny; Suhendra, Suhendra
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1075

Abstract

The purpose of this research is to analyze the impact of occupational safety and health (K3) and compensation with organizational commitment as mediation variable on employee performance. The study was conducted on contract daily employees at Dr. Suyoto Hospital Rehabilitation Center of the Ministry of Defense, Jakarta. This study used a quantitative sample of 68 employees using probability sampling technique. The data analysis technique used is path analysis using SPSS 29 software. The analysis used in this study includes validity test, reliability test, normality test, coefficient of determination test, f test, t test, and Sobel test to determine the mediating effect. The results of the study show that OSH (K3), compensation and organizational commitment have an effect on performance.
Analisa pengaruh social media marketing activity terhadap brand loyalty dengan mediasi brand awareness, brand trust, dan brand love Purwianti, Lily; Fionna, Fionna
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1105

Abstract

The study was conducted with the aim to evaluate the effect of social media marketing activity on brand loyalty mediated by brand awareness, brand trust, and brand love. Data were collected through questionnaires given to 260 respondents who live in Batam City, and are fans or users of several fast fashion brands in Indonesia, including zara, stradivarius, h&m, and uniqlo. To analyze the data, the software used is Smart PLS. The results obtained through data analysis state that social media marketing activity has a positive and significant influence on brand loyalty, brand awareness, brand trust, and also brand love. Brand loyalty is positively and significantly influenced by brand awareness, brand trust, and brand love. Brand awareness, brand trust, and brand love also mediate positively and significantly in the influence of social media marketing activity on brand loyalty.
Cyberloafing: A preliminary study from Indonesian workers Hendryadi, Hendryadi; Mustika, Maya
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1109

Abstract

The primary objective of this study was to create a comprehensive measurement scale for cyberloafing from the perspective of Generation Z in Indonesia. The research was conducted in two stages. The first stage involved 145 participants for initial validity, and the second stage included 214 respondents for the final validation. Two distinct factors were identified through exploratory factor analysis (EFA) and confirmatory factor analysis (CFA): personal interest and social cyberloafing. These factors comprised 11 items, providing a more in-depth understanding of cyberloafing and its prevalence in Gen Z populations. The article also discussed the study's limitations and provided recommendations for future research.
Pengaruh kualitas pelayanan, harga, dan citra merek terhadap kepuasaan pelanggan Zulkarnaini, Zulkarnaini; Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Fanindia, Rania
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1111

Abstract

This research aims to identify how service quality, price, and brand image impact the satisfaction level of OP Bekasi customers. In order to gather data, a questionnaire that employed a Likert scale was used. The study's population consisted exclusively of Ory Parcel Bekasi customers, and a non-probability sampling technique was employed to select 97 participants. To analyze the data, the researchers utilized various tests, including validity and reliability tests, partial tests, and coefficient of determination tests, conducted using IBM SPSS version 26 software. The study results showed that service quality, price, and brand image significantly influenced the satisfaction level of OP Bekasi customers.
Financial risk tolerance based on gender, age, and formal education: the perspective of businesspersons Herlina, Herlina; Gunawan, Ika; Njotoprajitno, Rosemarie Sutjiati; Gunawan, Tommy
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1114

Abstract

In the marketplace competition, every business, including those belonging to micro, small, and middle firms, must face the risk. In the optimistic view of entrepreneurs, this risk may upsurge the return. This investigation tries to verify and analyze financial risk tolerance (FRT) based on three demographic factors: gender, age, and formal education. The population comes from entrepreneurs in Bandung City, who used the snowball sampling technique to obtain the samples. Through the survey between August and October 2022, this study successfully collected 101 people. This study uses a structural equation model based on a partial least square to analyze the response through hypothesis testing. The analysis results demonstrate that males are more tolerant of financial risk than females, and age negatively affects FRT. However, formal education does not relate to FRT.
Analisa pengaruh consumption value dan pricing terhadap purchase intention pada pembelian virtual item pada game online Agustin, Isnaini Nuzula; Samuel, Yang Songsen
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1122

Abstract

In the background of the increasingly widespread game online in all circles, this study aims to determine the effect of consumption value to purchase intention on purchasing virtual items online. This study used a purposive sampling method for distributing questionnaires, obtaining a total of 300 respondents who are online game players. The data analysis method used is Partial Least Square Structural Equation Modeling (PLS-SEM). The study results show that Social Value, Good Price, Scarcity, and satisfaction have a significant effect on Purchase Intention. These results also confirm the role of satisfaction as a mediation between Social Value, Good Price, and Scarcity to Purchase Intention. This study is expected to be able to contribute to online game managers in their efforts to increase sales of virtual items through analysis of consumer behavior.
Entrepreneurial leadership and innovative behavior: Manager perspective Mariana, Ana; Hadianto, Bram; Karen, Karen
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1125

Abstract

Innovation becomes a keyword for the company to survive in its environmental business. Therefore, the company must establish a suitable leadership style. Based on the previous studies, the entrepreneurial style can be an alternative for managers to lead the company. After applying it, they can innovatively behave. This research investigates and analyzes the association between this leadership and innovative behavior. The population of this study is the managers of a conglomeration firm in Indonesia. Moreover, this study utilizes the required minimum sample of 200 for theory verification, and 216 managers are obtainable as the samples. Hence, this study uses a structural equation model based on covariance to test the hypothesis and concludes that entrepreneurial leadership can effectively enhance the innovative behavior of managers in the workplace.
Preliminary model development for archipelago country logistic system Rafi, Salahudin
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1141

Abstract

Indonesia, the largest island country in the world, requires a reliable logistics system to meet its people's needs. The National Logistics System Development Blueprint (SISLOGNAS) supports this process, increasing trade, economic productivity, infrastructure investment, and employment opportunities. However, Indonesia's logistics performance index is currently ranked 61st out of 139 countries surveyed. To address these issues, an initial model was developed for national logistics system variables for archipelagic countries. This research uses an exploratory factor analysis approach with Jamovi software. The study found that 50 indicators in the logistics system of an archipelagic country like Indonesia are classified into six categories: services, commodities, logistics infrastructure, modes of transportation, timeliness, and technology. These indicators interconnect to develop an effective and efficient national logistics network
Peran desain web, kualitas informasi, layanan pengiriman dalam peningkatan kepuasan elektronik dan niat beli kembali produk Sociolla Kamila, Adinda Cahya; Ilfitriah, Aniek Maschudah
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1142

Abstract

The purpose of this research is to examine the role of Web Design, Information Quality, Delivery Service on Electronic Satisfaction and the influence of Electronic Satisfaction on Sociolla customers Repurchase Intentions. The population in this research are users of the Sociolla application or website throughout Indonesia. This research used a sampling technique in the form of purposive sampling with 159 respondens who had made at least two purchases via the Sociolla application or website as a samples. The data was analyzed using the SEM-PLS technique and processed using the SmartPLS 4 program. The reults obtained in this research show that Web Design, Information Quality, and Delivery Service as a whole have a significant positive effect on Electronic Satisfaction. In addition, Electronic Satisfaction has a significant positive effect on Repurchase Intention of customers using the Sociolla application or website.
Peran pelatihan dan efikasi diri terhadap minat berwirausaha dalam upaya peningkatan produktivitas kelompok tani di desa Putat Nutug Ciseeng, Bogor Noor, Laili Savitri; Badriah, Badriah; Hendratni, Tyahya Whisnu
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1144

Abstract

This study aims to determine the effect of training and self-efficacy on interest in entrepreneurship to increase the productivity of farmer groups in Putat Nutug Village, Ciseeng, Bogor Regency. The population in this study were members of a farmer group of 150 people. Determination of the number of samples using the Slovin formula totaling 60 respondents, with a sampling technique using purposive sampling. The data analysis technique used structural equation modeling Partial Least Square (SEM-PLS). The results showed no direct effect of training on business interest and no direct influence of business interest on productivity. Training has a direct effect on productivity, self-efficacy on business interest, and self-efficacy on productivity. There is no effect of training on productivity through interest in entrepreneurship, and there is no effect of self-efficacy on productivity through interest in entrepreneurship.

Page 17 of 21 | Total Record : 207

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