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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 227 Documents
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Sharia Financial Technology Development and Literacy to Strengthen the MSME in West Sumatera Wiratha, Andre; Kemalasari, Nur
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.12827

Abstract

The purpose of this study is to determine whether MSME participants in West Sumatra are aware of and accept Indonesian Sharia Financial Technology or Fintech. Micro, small, and medium-sized businesses in 18 cities and regions are the target of this study. This study is quantitative in nature. Questionnaires were distributed immediately to get the data. Descriptive statistical methods were used to analyze the data in this study, and questionnaires were sent to six MSME players in each city or district, for a total sample size of 108 respondents. According to the study's findings, the low level of financial literacy and growth of Sharia fintech is demonstrated by the small number of people who are familiar with and utilize it. The research finds that only 20 respondents, or 19% of the 108 respondents, were aware of Sharia fintech, according to the study. More than twenty people are aware of Sharia fintech, fourteen respondents, or thirteen percent, use it, and it only uses one kind of Sharia fintech—payment—rather than the three other types, which include p2p lending, securities crowdfunding, and Inovasi Keuangan Digital (IKD). However, with an average index value of 36.75%, the Sharia fintech financial literacy index falls into the low group.
Operations Management in Measuring the Operational Effectiveness and Efficiency in Company Engaged in Mining Industri Suhendar, Asep Dadan; Nurmansyah, Andry; Pramuditha, Panji; Santo, Edy
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.12855

Abstract

One of the mining industry companies that implement operations management to carry out the function of monitoring and controlling production by measuring operational effectiveness and efficiency in the use of heavy equipment is PT Surya Kalimantan Sejati. Understanding how operational management theories and techniques are applied to evaluate and attain production operations' efficacy and efficiency is the goal of this study. Through field observations and interviews with relevant business leaders in the company, this study employs the Action Research Method. By evaluating the efficacy and efficiency of production operations with the necessary ideal production level, the outcomes of applying theories and methodologies in the field of operations management work demonstrate suitability for mining activities.
Exploring the Nexus between People, Physical Evidence, Satisfaction, and Loyalty in Healthcare Services Wasito, Wasito; Gunawan, Kristin Natalia; Baihaqi, Muhammad Iqbal
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.12948

Abstract

This study offers a comprehensive approach to exploring factors influencing patient satisfaction and loyalty in hospitals. By focusing On Santosa Hospital Bandung Central's Inpatient Installation. This study provides distinctive and contextual insights into the role of human resources and physical evidence in determining patient perception and behavior. Unlike previous studies that focused on common factors, this study delves deeply into how the interaction between aspects of human services and the physical environment contributes to patient satisfaction and, ultimately, affects their loyalty to the hospital. The research method used is Verification Analysis. Data collection using questionnaires, and sampling techniques using consecutive sampling with respondents taken by 100 patients. Data collection in the field was carried out in 2023—data analysis techniques using the Path Analysis. The results showed that people and physical evidence simultaneously affected patient satisfaction. Furthermore, the effect of physical evidence on patient satisfaction both directly and indirectly indicates that the better the physical evidence seen by patients, the more patient satisfaction will increase, while people and physical evidence together affect loyalty, and satisfaction influences patient loyalty at Santosa Hospital Bandung Central Inpatient Installation.
The Influence of Brand Image on Customer Loyalty through Promotion as Intervening Variable on Coffeelabs Shop Marginingsih, Ria; Mulyati, Sri; Darodjat, Tubagus Achmad; Suasungnern, Sineenat
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13510

Abstract

The purpose of this study is to ascertain how promotions affect consumer loyalty at the CoffeeLabs Store, using brand image as a mediating variable. Customers who had bought products from the CoffeeLabs Store constituted the study's population, and 120 responses were gathered using non-probability sampling techniques. The SmartPLS 4.0 tool was utilized to do a Partial Least Square (PLS) analysis of the data. Based on the findings of the hypothesis test, the study's findings show that every hypothesis is accepted. The study's findings indicate that, with brand image acting as a mediating variable, promotions have a favorable and noteworthy impact on consumer loyalty. Keywords: Brand Image; Promotion; Customer Loyalty; Coffee Shop; Marketing
Analysis of Determinants of Employee Engagement in the Creative Industries Sector Located in North Sumatra Indajang, Kevin; Efendi, Efendi; Andronicus, Melkyory; Putra, Loist Abdi; Sudirman, Acai
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13777

Abstract

The primary goal of this study is to examine how employee engagement in North Sumatra's creative industries sector is impacted by ethical leadership, self-efficacy, work-life balance, and perceived organizational support. The Purposive Sampling Technique was applied in this study. The sample's features include having more than a year of experience in a comparable role and not being an outsourced worker or a third party employed by the creative industry, which employs 210 people in total. The study's findings support the notion that work-life balance, self-efficacy, ethical leadership, and perceived organizational support all significantly and favorably impact employee engagement. The study's findings support the notion that work-life balance, self-efficacy, ethical leadership, and perceived organizational support all significantly and favorably impact employee engagement. According to this study, a comprehensive strategy that incorporates elements of moral leadership, self-assurance, work-life balance, and organizational support can successfully raise employee engagement in North Sumatra's creative industry sector.
Analysis of Determinants of Organizational Citizenship Behavior of Professional and Non-Professional Staff in North Sumatra Hospitals: Structural Equation Model Approach Efendi, Efendi; Siregar, Liper; Indajang, Kevin; Nainggolan, Anju Bherna D.; Sudirman, Acai
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13805

Abstract

Organizational Citizenship Behavior (OCB) includes voluntary behavior beyond formal duties, considered necessary for increasing organizational effectiveness and efficiency. In the hospital context, these behaviors can significantly impact service quality and patient satisfaction. This study aims to analyze the determinants of Organizational Citizenship Behavior (OCB) among professional and non-professional staff in hospitals in North Sumatra using the Structural Equation Model (SEM) approach. Data was collected through a survey of several professional and non-professional staff in several hospitals in North Sumatra and analyzed using SEM to understand the causal relationship between variables. The results of data analysis confirm that transformational leadership, proactive personality, employee engagement have a positive and significant effect on organizational citizenship behavior. The research results are hoped to provide valuable insights for hospital management in designing strategies to facilitate and increase OCB among employees, thereby supporting overall organizational goals.
Traditional Taste and Economic Potential: Tangerang's Local Snack-Based Culinary Tourism Yanti, Lia Dama; Susanti, Metta; Wibowo, Susanto
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13818

Abstract

This study investigates the connection between Tangerang's traditional flavor and the economic potential of culinary tourism centered around local snacks. The potential of Tangerang's distinctive culinary wealth to boost regional economic development has not been fully realized. To gain a thorough grasp of the phenomenon, this study employs a mixed methods approach that blends qualitative and quantitative techniques. While a survey of Tangerang tourists was used to get quantitative data, in-depth interviews with traditional culinary MSME players in Tangerang were used to gather qualitative data. The Structural Equation Modeling (SEM) technique of study demonstrates that the quality and authenticity of traditional flavors have a major impact on visitor happiness, which in turn has a beneficial effect on both the number of visitors and the revenue generated by local vendors. The study's findings give policymakers fresh perspectives when creating initiatives and regulations that encourage Tangerang's creative economy and culinary tourism to flourish. It is believed that Tangerang can boost its appeal as a culinary tourism destination and promote sustainable creative economic growth by using local knowledge and creating a thorough marketing plan. Keywords : Traditional flavors; Economic potential; Culinary tourism; Local snacks; Tangerang City
Obstacles and Supporting Elements in Shallot Seeds Educational Content Marketing Yuliansyah, Dandy; Mulyaningtyas, Ratna Dewi; Askafi, Eka
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13822

Abstract

The research aims to identify the factors supporting and posing obstacles to educational content marketing on the YouTube channel Gusman Bojonegoro in promoting the sale of Nganjuk shallot seeds. Using a qualitative descriptive method, the study analyzes data from interviews, observations, and documentation involving the channel owner, nursery warehouse manager, employees, and farmers who purchase seeds. Key obstacles include variability in farmers' land, transportation costs, and ongoing educational needs, while effective communication, resource management, and strategic use of YouTube algorithms and SEO are vital for success. The study contributes to the literature by focusing on digital marketing for agricultural products, emphasizing the importance of high-quality content, influencer collaboration, and adaptability to trends for sustained engagement and growth.
Workplace Discipline and Employee Performance at the Bangka Pratama Tax Service Office: The Influence of Work Competency, Commitment, and Motivation Listyorini, Etty; Reniati, Reniati; Daulay, Pardamean
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13850

Abstract

One of the key elements that determine whether a business is successful in reaching its objectives is employee performance. Technical issues are not the only factors that impact employee performance; competence, dedication, and motivation at work are also important factors. However, sound discipline is required to support each of these qualities. Using quantitative methods and a sample of 94 The KPP Pratama (Kantor Pelayanan Pajak Pratama/Primary Tax Office) Bangka employees, this study seeks to ascertain the extent to which the independent variables (competence, commitment, and work motivation) impact the engagement variable (employee performance) and the intervention variable (discipline). This study employed the Structural Equation Modeling with the Partial Least Square (SEM-PLS) technique for data analysis. The analysis's findings demonstrate that employee performance at KKP Bangka Pratama is positively and significantly impacted by the discipline variable and that competence, dedication, and work motivation have a positive and large impact on both of these variables.
Centennials Perspective: Exploring Gender Differences on Consumer Online Behavior Wardhanie, Ayouvi Poerna
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13889

Abstract

To conduct the survey, 124 respondents who are between the ages of 18 and 25 and who are Dinamika University students in Surabaya and have made online purchases in the past three months were given questionnaires. A questionnaire and field observations served as the data-gathering tool for this non-test. Descriptive statistics were used to assess the acquired data using graphs and percentage computations. The findings of this study indicate that utilizing smartphones and E-money as an option of payment while purchasing on the Marketplace is more convenient for both sexes. Women are more likely to be exposed to commercials, enjoy seeing bargains, and frequently go shopping for necessities. So as to conduct the survey, questionnaires were distributed to 124 respondents from students at Universitas Dinamika in the Indonesian city of Surabaya in East Java Province. The respondents are between the ages of 18 and 25, and who have made purchases online during the last three months. Field observations and a questionnaire were used to collect data for this non-test. Graphs and percentage calculations were employed to evaluate the collected data using descriptive statistics. According to the study's findings, both sexes find it easier to pay using smartphones and e-money while making purchases on the marketplace. Men always do their research before making an online purchase, but women are more likely to see ads, enjoy buying necessities, and enjoy finding offers. They look for product returns due to incorrect shapes and colors, read reviews, and apply brand category filters.

Page 19 of 23 | Total Record : 227

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