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INDONESIA
Jurnal Common
Published by Universitas Komputer Indonesia
ISSN : 26549271     EISSN : 25806386     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
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Articles 129 Documents
 9   10   11   12   13 
Strategi Branding Perusahaan Akurasi.id Dalam Upaya Meningkatkan Iklan Politik saje, arifin nur
Jurnal Common Vol. 8 No. 1 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i1.12566

Abstract

Abstract All companies should require branding, including media companies, in order to maintain their sustainability. The right branding strategy needs to be done to strengthen the image of media companies, so as not to lose competitiveness with other companies. So that branding strategy is important for media companies. The purpose of this research is to find out how the branding strategy carried out by the accuracy.id company in an effort to increase political advertising in their company. The method used in this research is qualitative research method, with data collection techniques through 3 methods such as observation, interviews, and documentation, which are carried out directly at the Akurasi.id office. The results of this study based on analysis and field observations, it is found that the accuracy.id branding strategy has several components needed in the study of branding strategies, including brand personality is to increase the value of accuracy.id branding in political value. Brand idendtity by distinguishing the benefits and advantages for politicians so that they will remember the accuracy company as a media for political advertising, and Brand Positioning where the accuracy.id company has placed a position that is effective enough to be recognized as a media that publishes political advertisements. Keywords: branding, branding strategy, political advertising,
Strategi Komunikasi Bisnis Melalui Media Sosial Di Era Digital Sekolah Musik YMS Antapani yusra hamdani, zevy rizky
Jurnal Common Vol. 8 No. 1 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i1.12744

Abstract

Every year there is an increase in internet users in Indonesia. The digital era forces business people to transform their activities from traditional systems to digitalization, including the use of social media. Nowadays, it is common to use social media for promotion and business development in order to reach the wider community. YMS Antapani Music School is a music school business located in the city of Bandung that has advantages over other music schools, including an industry-based music school, where students are not only introduced to music science but also the music industry in the form of recording activities. This study used descriptive qualitative method. YMS Antapani Music School has utilized social media for promotion, operations and business development, but it has not been optimal. Analysis results show that the number of followers on YMS Antapani social media has not reached a significant number, such as Instagram has 3,381 followers, Facebook has 419 followers, Youtube has 2,300 followers. Corrective steps are needed to introduce YMS Antapani to the wider community. For example, doing special handling in order to maximize the purpose of using social media itself, then turning it into a business account, and using influencers to promote in order to reach more people. Maximizing the use of social media can increase the number of YMS Antapani students.
Pengembangan Organisasi Satuan Tugas Kebakaran Hutan dan Lahan Provinsi Riau Gumilar, Gumgum; Agustin, Herlina; Kusmayadi, Ika Merdekawati
Jurnal Common Vol. 8 No. 1 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i1.12807

Abstract

Forest and land fires are a major problem that recurs annually in Riau Province. Various efforts have been made to prevent the recurrence of this disaster. One of the efforts is to build and develop a Task Force of Forest and Land Fire management to be capable of providing a quick and coordinated response. This research aims to analyze the organizational development of the Riau forest and The tast force of Forest and Land Fire based on the mechanism of its formation and also the four information flow models. This research used a qualitative approach, with data collected through in-depth interviews with stakeholders, field observations and document analysis. Based on the four information flows model, the relationship between the members of the task force and the task force of forest and land fire management was found to be less strong than their relationship with their main agency. Each member of the task force team interacted more within the organization in which they served. The working relationship between the Riau Province forest and the force of forest and land fire team is based on the structure set by the governor, with the main tasks and functions of each section outlined in the governor's regulation. Interaction between task force members is stronger at the leadership level, where they often coordinate to prepare and plan for forest and land fire control, while at the site level, in the integrated patrol team group, they carry out forest and land fire prevention and control activities together. In the forest and land fire control ecosystem, the task force is part of the global forest and land fire control ecosystem. It is expected that the results of this study can provide input for stakeholders in improving the efficiency and effectiveness of the Forest Land Task Force in efforts to control forest and land fires in Riau Province.
KOMPETENSI KOMUNIKASI PEMASARAN MAMA-MAMA PAPUA PENJUAL NOKEN DALAM MENINGKATKAN TECHNOPRENEURSHIP DI KOTA JAYAPURA laili, izzatul
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.12238

Abstract

This research analyses marketing communication competencies of the female Naken (traditional Indonesia woven bag native to sellers og papua to increase the technopreneurship in Jayapura. It employs phenomenology methode and takes the female Noken sellers of Papua meeting the criteria such as selling Noken, meeting sosial economic status, and not a member of community such as UMKM (Micro, Small, and Medium-sized Enterprises). The data are collected through in-depth interviews, observation, and documentation study. It is found that the female Noken sellers of Papua understanding of technopreneurship; this the use of digital technology in entrepreneurship is also low. They have no knowledge about how to sell Noken online or via social media platforms such as facebook , Instagram, and whatsapp. In addition, the sell Noken conventionally in front of malls, sidewalk, tradisional market, or roadside because it is considered easier and not complicating. The market communication competencies of the female Noken sellers of Papua is still poor; they sell Noken passively without trying to offer the Noken to the prospects. The seller’ communication with the prospects is unconvincing and limited as there is no bargain whit the buyers. Therefore, the abstacles encountered by the female Noken sellers of Papua in developing the market communication competency in technopreneurship field are that they have same limitations related to ownership og digital gadget such as Cellular Phone, low education background, lack of motivation, and inability to adapt with digital technology. Keywords : Marketing Communication Competency, Technopreneurship, Noken Jayapura
Pengaruh Media Baru Terhadap Partisipasi dan Keterlibatan Anak Muda Dalam Politik Azis, Hasbullah
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.12823

Abstract

The new media is considered to have facilitated a new approach to political engagement and participation because it has a different quality from the previous media. New media has facilitated the production, mobilization, and exchange of political content mediated by various online media platforms. By conducting a literature review, this research refers to the tradition of media effects which cuts media effects into two dimensions. First, the effect of the media is very strong in shaping the behavior of its audience. Second, the effect takes place dynamically where many factors interact variously shaping influence. Based on the result of the review, this article found that new media has great potential not only to mobilize, but also to expand political engagement and participation among young people in addition to other factors such as the cognition process, economics, and the political system of government, which also have an influence on media use which led to the engagement and participation of youth in politics.
PROMOSI DAN EDUKASI PRODUK BAMBU KREATIF MELALUI MARKETING CHANNEL Susanti, Santi; Mogot, Yuni
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.12862

Abstract

Bamboo is a versatile natural resource in Indonesia that serves multiple purposes. One of the benefits is made into creative bamboo products for the needs of human life. Promotion is an important part of marketing the innovative products produced by Studio Dapur. For this purpose, Studio Dapur utilizes available marketing channels. This research aims to reveal creative bamboo products' promotion and education strategies through available marketing channels. We used a qualitative research method with a case study approach. Data was collected through interviews, observation, and documentation review in images and text. The results showed that Studio Dapur uses offline marketing channels, in the form of exhibitions, to gain networks from domestic and foreign buyers and online marketing channels, such as websites, social media, and e-commerce. The online marketing channel contains information about Studio Dapur, the products produced, and education about bamboo and its utilization as a modern product for good quality household needs.
MEDIA KOMUNITAS SUPORTER SEPAKBOLA SEBAGAI OPINION LEADER DI MEDIA SOSIAL: (Studi Etnografi Virtual dan Analisis Isi pada Media Sosial Twitter Komunitas Suporter Persib, Viking Persib Club, Viking Frontline, dan Simamaung) Nurdiantara, Robby Rachman; Rabathy, Qisthy; Komala, Elly; Rizqullah, Annisa Fitri; Rizqullah, Fairuz Rasendriya
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.13318

Abstract

This study focuses on how supporter community media become opinion leaders on Twitter. The objective is to analyze the social media activities of Persib Bandung's supporter community media on Twitter as opinion leaders; to describe the interaction and communication patterns that occur; to identify, analyze, and understand the role of Persib Bandung's supporter community media as opinion leaders on Twitter; and to analyze how these media shape and influence public opinion among Persib supporters using Twitter. A qualitative approach, utilizing virtual ethnography and content analysis, was employed to collect data through observing the virtual community on Twitter. The findings reveal that Viking Persib Club, Viking Frontline, and Simamaung play significant roles in shaping opinions among Bobotoh, Persib supporters. Viking Persib Club engages in direct interaction, information dissemination, and organizes various activities and campaigns that strengthen community solidarity. Viking Frontline stands out with its deep criticism of club-related issues, while Simamaung provides news, information, and in-depth analysis of club performance and policies. The interaction and communication patterns between the community media and their followers demonstrate that social media functions not only as a communication tool but also as a platform for building relationships, solidarity, and supporter identity. Supporters actively participate in discussions about various aspects of the club, not only responding to shared content but also regularly expressing their views. Furthermore, the supporter community media act as opinion leaders on Twitter, successfully shaping and influencing public opinion among supporters. Simamaung, in particular, not only provides information but also builds opinions and influences the actions of Persib supporters through its Twitter activities. The process of shaping public opinion on Twitter occurs through active roles in information dissemination, social action mobilization, and meaningful discussions about issues related to Persib Bandung. This research is expected to provide insights for community media managers and relevant stakeholders on effective communication strategies to influence and manage public opinion on digital platforms. Additionally, this study contributes to a deeper understanding of the dynamics of interaction and communication among football supporter communities in the digital era. Keywords: Bobotoh Persib, Digital Era, Social Media Twitter, Football Supporter Community Media, Opinion Leaders.
Pengaruh Celebrity Endorser Ruben Onsu dan Brand Awareness Ben's Market terhadap Keputusan Pembelian Konsumen Sudrajat, Ratih Hasanah; Zahrani, Amelia Devi
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.13447

Abstract

This study aims to investigate the influence of Celebrity Endorser Ruben Onsu and Brand Awareness Ben’s Market on Consumer Purchase Decisions. The research adopts a quantitative approach with a sample of 400 respondents familiar with the online store Ben’s Market. Data were collected through an online questionnaire. Data analysis employed regression analysis to examine the relationship between Celebrity Endorser and Brand Awareness with Consumer Purchase Decisions. The findings indicate that both independent variables significantly contribute to Consumer Purchase Decisions. This study suggests that leveraging Celebrity Endorsers and enhancing Brand Awareness can be effective strategies in influencing consumer purchasing preferences. The research recommends more targeted marketing strategies to strengthen brand awareness and select appropriate endorsers to enhance consumer trust and influence purchasing decisions. . Keywords: Celebrity Endorser; Brand Awareness; Buying Decision.
P, P, M, S, I, @, C, T, P, K, I, Pengaruh Penggunaan Media Sosial Instagram @CoppaMagz Terhadap Pemenuhan Kebutuhan Informasi Mahasiswa K-Popers Raikhan, Hilmi; Sudrajat, Ratih Hasanah
Jurnal Common Vol. 9 No. 1 (2025): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.13463

Abstract

Penelitian ini bertujuan untuk meneliti Pengaruh Penggunaan Media Sosial Instagram @CoppaMagz Terhadap Pemenuhan Kebutuhan Informasi Mahasiswa K-popers. Penggunaan media sosial Instagram memiliki manfaat sebagai tempat untuk menyebarkan informasi guna memenuhi kebutuhan informasi. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 400 responden yang merupakan pengikut akun Instagram @CoppaMagz. Data dikumpulkan melalui kuesioner yang disebar secara daring. Disebarkan melalui dua media sosial yaitu Instagram (DM) dan aplikasi X melalui akun @collagemenfess. Pengikut akun Instagram @CoppaMagz dijadikan populasi penelitian ini. Analisis data penelitian ini menggunakan analisis deskriptif, uji normalitas, uji heterokedastisitas, uji regresi sederhana, koefisien korelasi, koefisien determinasi dan uji hipotesis.  Hasil penelitian menunjukkan bahwa variabel penggunaan media sosial (X) signifikan positif terhadap variabel kebutuhan informasi (Y). Variabel penggunaan media sosial memberikan pengaruh sebesar 71,9% terhadap pemenuhan kebutuhan informasi mahasiswa k-popers sedangkan sisanya sebesar 28,1% merupakan faktor maupun variabel yang tidak diteliti oleh peneliti dalam penelitian ini.   Kata Kunci: Instagram, Penggunaan Media Sosial, Kebutuhan Informasi.
PENGARUH MEDIA SOSIAL WEVERSE TERHADAP PEMENUHAN KEBUTUHAN INFORMASI PADA PENGGEMAR K-POP DI WEVERSE Zakia, Rifa; Dianita, Indria Angga; Rochimah, Haris Annisari Indah Nur
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.13674

Abstract

The South Korean culture known as the Korean Wave has spread widely in the world. The popularity of Korean culture includes the entertainment industry such as dramas, movies, and music. The rapid development of technology through online media, facilitates the spread of popular culture from South Korea throughout the world. Fans of the South Korean entertainment industry, especially K-Pop fans, often engage in information seeking behavior related to their idols. One important element in fulfilling the information needs of K-Pop fans is using Weverse, which is one of the popular social media among K-Pop. This study aims to measure how much influence Weverse social media has on fulfilling the information needs of K-Pop fans in Weverse. This research applies a quantitative method with a descriptive approach. Uses and Gratification theory is applied to this research. The research subjects consist of K-Pop fans who know Weverse and have used Weverse. Data was collected by distributing questionnaires to 100 respondents in the form of Google Form. The results showed that social media variables had a large influence reaching 90.4% on the information needs of K-Pop fans in Weverse. While the remaining 9.6% has no effect on information needs. This study proves that variable X, namely social media, has a positive and significant influence on variable Y, namely information needs.

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