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INDONESIA
Jurnal Common
Published by Universitas Komputer Indonesia
ISSN : 26549271     EISSN : 25806386     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 129 Documents
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Upaya Peningkatan Engagement Media Sosial Instagram Oleh Media Parapuan Nizarisda, Tsany Lathifa; Zubair, Feliza; Ramdan, Ahmad Taufiq Maulana
Jurnal Common Vol. 7 No. 2 (2023): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v7i2.11404

Abstract

Social media is very effective for disseminating information because of its wide scope. This encourages Parapuan to use social media to build brand awareness as a new online media for women. The purpose of this study is to describe the management of Instagram @cerita_parapuan by Parapuan. This study uses the concept of The Circular Model of SOME which is a communication process in developing social media management tactics. This model consists of four stages; share, optimize, manage, engage. This research uses descriptive research method. Data collection techniques through interviews, observation, and literature study. Data validation through data source triangulation techniques. The results of this study are (1)The Share stage, Parapuan use Instagram because it is most effective and suitable for the target audience, in building public trust they try to form an environment like friends; (2) The Optimize stage, Parapuan searches for trending information manually on various platforms. Parapuan engages in conversation by turning trending news into content; (3)The Manage stage, media monitoring is carried out manually and using Keyhole tools, but efforts to respond quickly and interact in real-time are still not optimal; (4) The Engage stage, Parapuan engaging professionals and only involve them in Instagram Live. This effort hasn’t been maximized because audience interaction hasn’t been fulfilled and the factors refers to the influencers involved. The target audience has been determined by the management, and efforts to reach the audience by holding giveaways and uploading content on prime time hours.
PENGARUH DISIPLIN KERJA KOMUNIKASI ORGANISASI DAN KOMPENSASI TERHADAP KEPUASAN KERJA PADA DIVISI DELIVERY CENTER PT POS INDONESIA CABANG CIMAHI Meltareza, Ridma
Jurnal Common Vol. 7 No. 2 (2023): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v7i2.11446

Abstract

This study aims to investigate the influence of Work Discipline, Organizational Communication, and Compensation on Job Satisfaction in PT Pos Indonesia Delivery Center Division, Cimahi Branch. The research method used is a quantitative approach with a descriptive and verification approach. Data were collected through questionnaires from 100 respondents, employees of PT Pos Indonesia Delivery Center Division, Cimahi Branch, and analyzed using descriptive analysis and regression analysis. The results of the study indicate that Job Satisfaction, Work Discipline, Organizational Communication, and Compensation in PT Pos Indonesia Delivery Center Division, Cimahi Branch are categorized as less satisfactory. The average scores for Job Satisfaction, Work Discipline, Organizational Communication, and Compensation fall below the threshold value for the good category, which is 78. Regression analysis shows that there is a significant influence between the variables of Work Discipline, Organizational Communication, and Compensation on Job Satisfaction. Partial coefficient determination results reveal that Work Discipline has the most significant influence on Job Satisfaction, with a percentage of 90.2%. Organizational Communication also has a significant influence on Job Satisfaction, with a percentage of 78.7%. Meanwhile, Compensation has a 66.1% influence on Job Satisfaction. The simultaneous coefficient determination test shows that the combined effect of Work Discipline, Organizational Communication, and Compensation significantly influences Job Satisfaction, with a percentage of 93.1%. The remaining 6.9% is influenced by other factors outside of this study. Based on the research findings, the company needs to improve the quality of Work Discipline, Organizational Communication, and Compensation to create a more satisfying and motivating work environment for employees to achieve better job satisfaction.
Strategi Komunikasi Pemasaran Digital: Mengoptimalkan Uniqueness untuk Mempertahankan Loyalitas Pelanggan Felix, Antonius; Cerlysia, Cerlysia; Sheng, Liu De; Hendra, Martin; Tjalani, Ricky; Colin, Vincent
Jurnal Common Vol. 7 No. 2 (2023): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v7i2.11475

Abstract

This research focuses on the digital marketing communication strategy implemented by SPBU Shell in Jakarta, with a specific emphasis on the analysis of Customer Experience in the Gas Station Industry. Using a qualitative approach and observation, this study aims to understand aspects related to customer experience at SPBU Shell. The literature review includes a review of scientific and technical literature related to Customer Experience at SPBU Shell. Data sources consist of internal documents from Shell, company policies, and official information from Shell. By applying thematic analysis and information synthesis, this research develops a holistic understanding of Customer Experience at SPBU Shell, with a focus on digital marketing communication strategies. The research results are expected to provide valuable insights to strengthen Shell's position in the competitive market by highlighting the uniqueness of services and effective digital strategy implementation. Shell's success in designing this approach creates emotional bonds with customers, strengthens brand image, and enhances customer engagement through integrated digital platforms, engaging multimedia content, direct interactions via social media, educational content, special promotions through the app, influencer marketing, targeted online campaigns, reputation management, and data analysis. This digital marketing approach not only maintains but also enhances Shell's position in an increasingly competitive market.
Komunikasi Intrapersonal dalam Proses Penerimaan Diri Mahasiswi Korban Body Shaming Insani, Mutiara Fitri; Yuliana, Nina
Jurnal Common Vol. 7 No. 2 (2023): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v7i2.11482

Abstract

Victims of body shaming who often receive negative comments and criticism by others through the intrapersonal communication process that occurs within themselves, whether it is talking to themselves or when observing and understanding the surrounding environment on an intellectual and emotional level, but it can also trigger feelings of lack of self-acceptance that have an impact on their daily lives and how they place themselves in the surrounding environment. However, there are also victims of body shaming who are able to accept themselves well, as evidenced by how they do not judge themselves negatively and choose to focus on the positive aspects of themselves. The purpose of this study is to understand how intrapersonal communication and self-acceptance process that body shaming victims go through. The research method used is phenomenology. Research on two female body shaming victims shows that the intrapersonal communication experienced consists of four stages, namely sensation, perception, memory, and thinking and produces feelings of shame and sadness. Both informants were also able to accept themselves through the stages of self-acceptance, namely denial, anger, depression, bargaining, acceptance.
URGENSI KOMUNIKASI EFEKTIF DALAM PUBLIC RELATIONS Salsabila, Julia; Juliadrianti, Marcha; Luqyana, Khairunnisa; Kadri, Hanif Al; Setiawati, Merika
Jurnal Common Vol. 7 No. 2 (2023): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v7i2.11492

Abstract

Effective communication has a crucial role in the realm of public relations. Communication effectiveness is realized when the message conveyed by the communicator is appropriate and identical to the message received by the communicant, without any reduction or addition of words that might give rise to wrong interpretations. In the context of public relations, effective communication has a major impact on the quality of relations between an organization and its public. A public relations practitioner's ability to communicate effectively has the potential to form a positive image of the organization. This article is the result of a literature review detailing aspects of communication and public relations, with the aim of realizing effective communication in the context of public relations. Effective communication strategies in public relations are directed at establishing positive relationships with the public as well as aspirations to create a positive view of the organization among the public. Therefore, it is important for a public relations practitioner to have superior communication skills.
Systemic Functional Grammar Analysis on Igor’s Utterances Portraying His Ideology in Coelho’s The Winner Stands Alone Soedjarwo, Gabriella Novianty
Jurnal Common Vol. 8 No. 1 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i1.12017

Abstract

Someone’s ideology can be manifested through one’s language. The language one uses to talk about himself or other can give the picture on how one sees oneself and one’s surrounding. There might be an argument that the use of language is the unconscious product. However, based on systemic functional grammar (SFG) theory, that unconscious language can be analysed from the structure to figure out the ideology of the user. This study took the novel written by Paulo Coelho entitled The Winner Stands Alone to analyse how the language used by the main character, Igor Malev, to show his ideology. There are 660 data taken from Igor’s dialogues and monologues to be analysed using SFG theory proposed by Halliday. From the analysis, this study found out that Igor shows and perceives himself as a doer, carrier, senser, existent, sayer, and behaver. It means he truly manifested his ideology as a winner and resistant in this materialistic world and he means it. He puts every thought into an action. To put simply he is a man of his word. Keyword: choice of word, ideational metafunction, ideology, interpersonal metafunction, textual metafunction
Komunikasi Interpersonal melalui Intimate Friendship Orang Tua dan Anak dalam Mencegah Kecenderungan Bunuh Diri Ardianty, Stefhanie
Jurnal Common Vol. 8 No. 1 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i1.12115

Abstract

The self-isolation behavior exhibited by an individual when facing successive life challenges beyond their acceptance threshold can lead to a tendency to contemplate suicide. In this context, effective self-disclosure between parents and children is essential to cultivate intimate friendship, thereby addressing the inclination toward suicide. Therefore, this research aims to identify strategies and analyze a healthy intimate friendship between parents and children using the social penetration theory. The study adopts a constructivist paradigm, a qualitative approach, phenomenological methodology, and primary data collection through in-depth interviews. The findings from the field illustrate that intimate friendship between parents and children plays a crucial role in the mental healing process of the child. Effective communication patterns between parents and children also influence the development of intimate friendship. Several factors supporting the success of intimate friendship between parents and children were identified. Additionally, preventive strategies against suicidal tendencies in children through intimate friendship were discovered. Through intimate friendship, it was found that non-judgmental, empathetic, and profound interpersonal communication by parents can create an environment that fosters openness and assists children in overcoming mental health challenges. This minimizes the stigma associated with mental health issues and enables early detection of behavioral changes that may be linked to the risk of suicide. Keywords: Interpersonal Communication, self-disclosure, intimate friendship, mental health, social support
Pengaruh Digital Marketing Terhadap Keputusan Pembelian Produk Point Coffee Indomaret Melalui Instagram @pointcoffeeid Salsabila, Meidiana
Jurnal Common Vol. 8 No. 1 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i1.12425

Abstract

The digital age requires marketers to be able to understand the behavior of their consumers. Marketers must stay connected with consumers, such as increasing interaction and providing exclusive offers for their consumers. This is one of the challenges for business people, one of which is a culinary business with a coffee shop concept which is currently one of the favorite places for quite a lot of people, one of which is Point Coffee Indomaret. The utilization of technology must certainly be done by marketers today, namely social media, especially Instagram. Point Coffee Indomaret plunges into digital media as a form of marketing by having an Instagram account @pointcoffeeid. Seeing that Instagram is one of the most widely used social media. Therefore, researchers wrote this study to examine the effect of digital marketing on purchasing decisions for Point Coffee Indomaret products through Instagram @pointcoffeeid. This research is quantitative research with digital marketing as variable X and purchasing decisions as variable Y. This research was conducted using a survey method, namely distributing questionnaires to 100 respondents. Based on the results of calculations with SPSS 26, the regression test results show an R value of 0.679, meaning that there is a positive influence of the digital marketing variable (X) on the purchasing decision variable (Y). So that with an influence of 46.1%. In addition, the significance value is 0.000 which is less than 0.05 and, it is known that the tcount is 9.157> ttable 1.984. Thus, Ha is accepted and H0 is rejected, which means that the digital marketing variable (X) has an effect on the purchasing decision variable (Y) of Point Coffee Indomaret products via Instagram @pointcoffeeid.
Analisis Resepsi Isu Pelecehan Seksual Terhadap Pekerja Perempuan Pada Film Bombshell Saputra, Dadan
Jurnal Common Vol. 8 No. 1 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i1.12474

Abstract

A real-life case at a well-known media company, Fox News in 2016, which was later made into a movie titled "Bombshell." This incident sparked the researcher's interest in exploring the audience's reception of the issue of sexual harassment of female workers presented in the movie. This incident sparked the researcher's interest in exploring the audience's reception of the issue of sexual harassment of female workers presented in the movie. Therefore, this study involved several female informants who work in various fields with diverse educational backgrounds and occupations. By using Stuart Hall's reception theory analysis, this research aims to understand and position the audience towards the messages contained in the movie "Bombshell" (2019). The research method applied is descriptive qualitative with a constructivist paradigm. Data collection was done through in-depth interviews to get in-depth perceptions from each informant. The results showed that the four informants were in The Dominant Hegemonic-Code Position. Although there are differences in answers to some questions per scene, this variability is influenced by the diverse work and life backgrounds of each informant, including education and employment. Thus, this difference provides a broader context in evaluating the audience's reception of the issue of sexual harassment raised in the movie "Bombshell" (2019).
Studi Kasus Pesan Perlawanan Jokowi Dalam Pilpres 2024: Perspektif TIR dan Etika Jawa Santika, Azzumar Adhitia
Jurnal Common Vol. 8 No. 1 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i1.12560

Abstract

The ‘Party officer’ label which is often communicated by The Indonesian Democratic Party of Struggle (Partai Demokrasi Indonesia Perjuangan/PDIP) to describe Joko Widodo (Jokowi) became a bad political image for him. It is because Jokowi is seen as a man who always obeys the party, and has no power to argue or oppose them. This qualitative research with case study method aims to observe and analyse how the political move from Gibran Rakabuming Raka, the first born of Jokowi, as Prabowo Subianto’s vice president candidate in the 2024 Indonesia Presidential Election (Pemilihan Presiden/Pilpres) could be seen as a symbolic resistance message from Jokowi to PDIP. The result of this research shows that Jokowi uses the denial strategy offered by Theory of Image Restoration (TIR) to deal with the aforementioned bad political image, even though he does not directly deny it, but indirectly through that symbolic resistance message. This also shows that Javanese ethic is an extreme influence to Jokowi on his practice of politics and communications.

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