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Almana : Jurnal Manajemen dan Bisnis
Published by Universitas Langlangbuana
ISSN : 25794892     EISSN : 26558327     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 598 Documents
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Online Business Marketing Strategy in Terms of Discounts and Ease of Transactions on Purchasing Decisions Suliawati, Silvia; Pristiyono, Pristiyono; Ihsan, Muhammad Ali Al
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2151

Abstract

A digital business strategy is a long-term plan designed to manage a business through the use of digital technology and the Internet. The goal is to maximize added value for customers. The purpose of this study is to determine the driving factors for purchasing decisions in digital business. In this case, the researcher wants to test the effect of price discounts and ease of transactions on purchasing decisions. The research approach used is quantitative research with the method used is the questionnaire method. The population was 100 respondents who owned and had purchased an online business for transactions. The sampling technique in this study was to use a total sampling technique. In this study researcher used a questionnaire that was filled out by respondents via the Google form to measure the results of the research variables. This study uses data analysis techniques using SmartPLS (Partial Least Square) software which is a variance-based structural equation analysis (SEM) that can simultaneously test structural models. The results showed that the discount variable had no significant effect on customer purchasing decisions in online business, then the transaction convenience variable proved to have a significant effect on online purchasing decisions in the community in Labuhanbatu Regency.
Design of Talent Acquisition System Based on Individual Development Plan in Human Resources Management Prasetyo, Wahyu Eko; Ambarwati, Rita; Fitriyah, Hadiah
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2157

Abstract

The shift in the concept of a human resources-based workforce management system for human capital provides a new discourse that employee development programs should be compiled comprehensively through a detailed system from the Manpower Procurement Planning Process, Selection, to the Employee development process and along their career. This study aims to design and describe talent acquisition design based on the principle of individual development. The research design uses a qualitative design that focuses on the field of research & and development that focuses on the talent acquisition applied system development model and is integrated based on the principle of an individual development plan. They start with scope identification, GAP Analysis, Requirement Analysis, System Literature Study, System Integration and design, and end with a group discussion forum. The results of this research resulted in a design to develop a talent acquisition system that is oriented towards individual development. This system is a combination of many approaches that correlate with the stages of talent management, so the procedure for implementing talent acquisition is not only about HR recruitment but also the management and development of HR competencies and careers.
The Influence of Store Atmosphere and Product Price on Impulse Buying at Offline Store Dewanti, Meisita Nabilla; Nirawati, Lia
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2158

Abstract

Currently, many business people take advantage of technology by selling their products online to minimize the costs incurred for doing business through the marketplace. However, this does not reduce and affect the growth of the retail or offline store business. Thus, retail stores must build a good store atmosphere at affordable prices so that consumers make impulse purchases. This study aims to analyze the effect of store atmosphere and product prices on impulse buying at the Miniso offline store in Tunjungan Plaza Surabaya. This study uses a quantitative approach and uses multiple linear regression analysis techniques. The population in this study were Miniso consumers at Tunjungan Plaza Surabaya. The sampling technique used is a non-probability side with a purposive sampling type. Data collection through questionnaires was distributed to 100 respondents. The data were processed using SPSS 29. The conclusion from the results of this study showed that a partially stored atmosphere did not affect impulsive purchases (0,547 > 1,984 and a significance of 0,586 > 0,05). However, product prices have a partial effect on impulsive purchases (2,803 > 1,984 and 0,006 significantly<0.05). Simultaneously, store atmosphere and product prices affect impulse buying (8,073 > 3,090 and a significance of 0,001 <0,05).
The Influence of Transformational Leadership Style, Work Discipline, and Compensation on the Performance of the State Civil Apparatus Through Motivation Hasanudin, Hasanudin; Nugroho, Romualdus Adi
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2159

Abstract

An organization expects its resources to solve its problems. The main problem faced by an organization is the productivity of its human resources. This study aims to determine and analyze the influence of transformational leadership style, work discipline, and compensation on employee performance through motivation. This research is statistical quantitative research obtained from data collection in research sourced from primary data and secondary data. The population in this study was employees of the Secretariat General of the DPR RI who worked in the Building and Guest House Bureau section, and the number of samples used was 133 people. Data collection was carried out by distributing questionnaires and the analysis technique used was SEM-PLS. The results showed that transformational leadership style, work discipline, compensation, and motivation directly affect employee performance. Motivation mediates the influence of transformational leadership style, work discipline, and compensation on employee performance.
Young Investors' Interest in Mutual Fund Investment Ngurah Yudikaswira, I Gusti
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2162

Abstract

The investment sector has an important role in a country's economy, especially in developing countries like Indonesia. Without good investment prospects, it is difficult to develop economies of scale that will bring prosperity to developing countries. This study aims to find out what are the backgrounds of young investors who are interested in investing in mutual funds in the Seeds and Bareksa applications. Researchers used a qualitative approach with a descriptive method as a research method. The use of the Seeds and Bareksa applications in mutual fund investments has various promotions that increase investor interest in investing in these applications. Promotions are offered such as cashback and discounts when investing and also if you can invite colleagues to join the application and make investments. Many young investors choose the Seeds application over Bareksa in investing in mutual funds online, namely because the ease of features in the application provided by Seeds are easier for young investors to understand.
Fear of Missing out in Cryptocurrency Investing Budi Suryawan, I Putu Gede
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2163

Abstract

Investment is a driving factor for a country's economic development. One form of investment that is often used is bitcoin investment. This type of investment is an investment alternative that is easily accessible to the wider community. This study aims to find out whether the causes of many cryptocurrency investors are FOMO. This study uses a qualitative research design with a case study approach. Cryptocurrency investments made by new informants are in the trial and error stage so the money invested is not large, only in the hundreds of thousands to millions. The nominal is not that big but it means a lot if it's not used properly. The cause of FOMO among novice investors in investing in cryptocurrency is that many investors have already invested so they want to participate in these investment activities.
Public Perception of the Quality of Motor Vehicle Tax Payment Services Ritonga, Bima Ari Agustian; Simanjorang, Elida Florentina Sinaga; Siregar, Marlina
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2164

Abstract

Payment of motorized vehicle tax is an obligation that must be fulfilled by every vehicle owner as a contribution to the country's development. The Samsat Office is a government agency responsible for administering motor vehicle taxes. The Samsat Village Tax Outlet Office has an important role in assisting motorized vehicle owners to fulfill their vehicle tax payment administration as well as an effort to increase tax revenue, especially in the area around the Samsat outlet office. This research was conducted to find out the public's perception of the quality of service for paying motor vehicle tax at the Samsat Office of the Village Tax Office so that it can provide recommendations for appropriate improvements to increase public satisfaction and compliance in paying motor vehicle tax. This type of research is descriptive research with qualitative and interpretive data analysis techniques. The number of samples is 100 people which is determined based on the Wibisono formula. From the results of this study, it can be seen that the public's perception of the quality of motor vehicle tax payment services at the Village Samsat Tax Office outlet through the Physical Evidence parameter, the Reliability parameter, the Responsiveness parameter, the Assurance parameter, and the Empathy parameter is Good.
The Influence of Financial Ratios on Profit Growth of Property & Real Estate Companies Listed on the IDX for the Period 2019-2021 Anggun, Nita Putri; Rosyadi, Imron
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2169

Abstract

Profit growth is considered very important for companies because it can be used to predict future business strategies. In addition, profit growth cannot be separated from the company's financial performance as reflected in financial ratios. This research aims to determine and analyze the influence of the current ratio, debt-to-equity ratio, net profit margin, and total asset turnover toward profit growth. The population in this study was 79 property & real estate companies for three years, while the sample was obtained through a purposive sampling method, namely 20 companies. The data analysis technique used in this research is multiple regression analysis using Eviews 9 software. The results showed that partially, CR and NPM had no significant effect on profit growth, while DER and TAT had a significant effect on profit growth. Simultaneously, all independent variables, namely CR, DER, NPM, and TAT affect profit growth. The predictive ability of the four independent variables simultaneously amounted to 33.8%. This shows the predictive ability of financial ratios on profit growth and can influence investors’ investment decisions.
Brand Alignment Targeting against the Needs of Gen-Z Consumers to Improve Brand Identity and Brand Advocacy Sekarningtyas, Aldila Kinanti; Usman, Usman
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2171

Abstract

The phenomenon of online transportation in Indonesia has indeed been rampant for the last ten years due to increasingly sophisticated technological developments. The presence of PT Gojek Indonesia as a startup engaged in the field of online transportation has received a positive response from Gen-Z circles. This can be seen from the several services that PT Gojek Indonesia continues to develop so that in the end, there are 22 on-demand services that users can enjoy. This study aims to determine the indicators of Gen-Z consumer needs preferences in measuring brand alignment and how PT Gojek Indonesia will carry out the strategy to create the brand identity and brand advocacy for Gen-Z. The quantitative method used in this research uses the Partial Least Square Structural Equation Model (PLS-SEM) analysis technique. The critical finding of this study is that three exogenous variables (Brand Alignment, Brand Identity, and Brand Advocacy) positively and significantly affect consumer needs. However, this study has yet to explore consumer needs by adopting a comprehensive theory. Therefore, future research on brand alignment, identity, and advocacy, should discuss in more detail the sides of consumer needs by taking into account relevant theories, such as Maslow’s theory of markets and consumer behavior.
The Effect of Financial Self-Efficacy on Student Investment Interest Mediated by Financial Literacy Yamani, Az Zahra Nabilah; Munir, Misbahul
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2174

Abstract

Along with the development of the capital market in Indonesia also continues to grow. An increase in the number of investors in the capital market marks this. Generation Z and millennials dominate the growth of investors in the capital market. However, the education history of investors with the last bachelor's degree is less than those with an equivalent high school education history. This study aims to determine what factors will increase student investment interest in the capital market. This study uses quantitative methods with an associate's approach. This study hypothesizes that there is an influence between financial self-efficacy on investment interest and financial literacy, there is an influence of financial literacy on investment interest. Financial literacy can mediate financial self-efficacy with investment interest.

Page 45 of 60 | Total Record : 598

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