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Almana : Jurnal Manajemen dan Bisnis
Published by Universitas Langlangbuana
ISSN : 25794892     EISSN : 26558327     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 598 Documents
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The Effect of Talent Management on Employee Performance with Self-Efficacy as Mediation Variables Sinta Marhuri; Okta Karneli
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2076

Abstract

In the current era of globalization and economic growth, every organization needs to survive in competition with other organizations. One of the strategies to win this talent war is to implement talent management, which is used to identify, find, develop, manage, and retain talented employees to achieve strategic goals and meet future business needs. The purpose of this study was to determine the effect of talent management on employee performance using self-efficacy as a moderator variable. Talent management is the independent variable (X), self-efficacy is the intervening variable (Z), and employee performance is the dependent variable (Y). The methods used in this research are descriptive and quantitative statistics. The sample for this study was taken from as many as 65 respondents from the total population using the census/total sampling method. The data obtained from the results of the questionnaire were tested statistically through the Warp PLS 7.0 program. The results of the tests conducted show that talent management has a positive and significant effect on employee performance, talent management has a positive and significant effect on self-efficacy, self-efficacy has a positive and significant effect on employee performance, and talent management has a positive and significant effect on employee performance through self-efficacy.
The Impact of Affiliate Marketing and Service Features on E-Commerce Consumers Buying Interest Lindi Utami Marquerette; Syifa Fauziah Hamidah
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2088

Abstract

The development of information technology in the 4.0 era has made business people make many changes in their business strategy, affiliate marketing is one of the marketing strategies that is being widely used today, apart from that, service features in the digital world are elements that need attention in influencing consumer buying interest. The purpose of this study is to find out how affiliate marketing, service features, and buying interest consumers of TikTok Shop e-commerce. And to find out how much impact affiliate marketing has on buying interest, the impact of service features on buying interest, as well as the influence of affiliate marketing and service features on buying interest. In this study, the independent variable (X) is affiliate marketing and service features, and then the dependent variable (Y) is buying interest consumers. This research is a sample study where consumers are respondents to this study, for data collection using a questionnaire with a total of 100 respondents. The analytical method used is a quantitative method with descriptive analysis. To process the data, the author used Microsoft Excel 2019 and SPSS 26 For Windows. The result of this study is either partially or simultaneously affiliate marketing and service features have a positive effect on e-commerce consumers buying interest.
The Effect of Financial Performance on the Health Level of General Insurance Companies Anastasia Safa Ramadhani; Muazaroh Muazaroh
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2099

Abstract

Insurance is one of the most popular methods of risk transfer. Insurance aims to transfer individual or corporate risk to insurance companies. The purpose of this research is to examine the effect of financial performance on the soundness level of general insurance companies. This research is quantitative research, where quantitative research uses measurement results in the form of numbers and analysis using statistics used to test hypotheses. The population in this study are conventional insurance companies registered with the Financial Services Authority. The sampling technique used purposive sampling. The samples used in this study were 49 samples of conventional general insurance companies. The results showed that the liquidity ratio had a significant positive effect on the soundness level of general insurance companies and the profitability ratio partially had a significant positive effect on the soundness level of general insurance companies. The implication of this research is for insurance companies to stay healthy by maintaining their liquidity and profitability levels.
Building Interest in Buying Communities with Product Quality, Price, and Reference Groups Muhammad Syarif Hidayatullah Elmas; Dedi Joko Hermawan; Sas Mita; Izzety Fatinah; Wanda Amallya Ababiel
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2104

Abstract

iPhone can now be said to have a distinctive brand image because it uses a distinctive information system. Marketing activities are closely related to the concept of product quality so that what consumers think and feel about a particular brand can make perceived benefits. This study aims to examine the effect of product quality, price, and reference group on the purchase interest of iPhone smartphones among students at Panca Marga University, Probolinggo. In this study using the causal-comparative method. Respondents in this study were students of Panca Marga University, Probolinggo. The questionnaire was distributed to 104 respondents. Sampling was done by purposive sampling technique. Based on the results of research using SPSS. Through the results of this research, it can be concluded that: Simultaneously Product Quality, Price, and Reference Group have a positive and significant effect on Purchase Interest for iPhone smartphones for Panca Marga Probolinggo University Students, Partially Product Quality, Price and Reference Group has a positive and significant effect on Purchase Interest of iPhone smartphones for Panca Marga Probolinggo University Students, and Product Quality has a dominant effect on Purchase Interest of iPhone smartphones for Panca Marga Probolinggo University Students.
The Influence of Social Media Marketing, e-WOM, Brand Awareness, and Brand Image on Brand Loyalty of Herbs Product Hendri Dwi Putra; Ditiya Himawati; Dona Suzana; Dina Melia Oktavilantika
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2105

Abstract

One business that is not yet known and has a good effect on health is the herbal extract of gambier, gambir extract herbs can increase health stamina and reduce the effects of smoking on society, this is what makes CV Uncaria Herbal Indonesia (UHI) as a herbal pioneer from gambir extract want to do an analysis that affects brand loyalty in each of its products. This research aims to determine and analyze the influence of social media marketing, e-WOM, brand awareness, and brand image on brand loyalty at Uncaria Herbal Indonesia. The method of this research in this research was a questionnaire filled out by respondents, namely CV UHI customers who are active on social media. A sampling of 150 respondents in this study using the Accidental Sampling method. This study uses descriptive analysis. Based on the results of research using SPSS. Through the results of this research, it can be concluded that there is a positive and significant influence of social media marketing, e-WOM, Brand awareness, and brand image on Brand loyalty.
The Influence of Leadership, Work Discipline, and Motivation on Employee Performance with Religiosity as a Moderating Variable Isnaini Harahap; Nur Ahmadi Bi Rahmani; Ahmad Mu'arif Pohan; Muhammad Munawir Pohan
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2112

Abstract

Organizations and corporations cannot function without their human resources to ensure that a company's management and operations are effective. With religion serving as a moderator, this study aimed to investigate how leadership, work ethic, and motivation affect employee performance. A causal-correlational strategy was used in this quantitative study. Eighty-eight people were selected as the sample size. Information for this study comes from both primary and secondary sources. A survey using a Likert scale was used as the data collection tool. A multiple linear regression analysis was used to analyze the data. The results showed no correlation between leadership and employee performance that was either favorable or statistically significant. Employee performance is positively and significantly impacted by workplace discipline. Performance and employee motivation are positively and significantly correlated. Employee performance and moderate religion do not positively and significantly relate. Workplace discipline and employee performance are not completely connected considerably with religiosity. There is no significant correlation between employee performance influenced by religion and job discipline.
Analysis of King Cobia Fish Commodity Value Chain as an Effort to Increase the Value of Frozen Fish Products Leni Herdiani; Neni Sumarni; Enjang Suherman; Suroso Suroso
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2113

Abstract

King Kobia is a rising marine fish commodity and continues to be socialized by cultivators in Pangandaran. Weaknesses of fishery products include the fast decay process, so to prevent this process, proper handling techniques are needed so that the freshness and quality of the fish are guaranteed. This study aimed to map the flow of king cobia products, analyze the king cobia value chain, analyze the added value, and describe the obstacles that exist in the processing and marketing of product value. The type of research used is descriptive research. Descriptive research aims to describe something by describing, recording, analyzing, and interpreting the conditions in a value chain of king cobia fish commodities. Data collection through literature study, observation, documentation, and interviews with fishermen, MSME actors, and fish traders. Data analysis using Value Chain Analysis. The study found that value chain analysis helps add value in every production stage and delivery of products or services to consumers. This value chain consists of two parts, primary activities, and supporting activities. In contrast, the added value analysis is fish nuggets as an effort to increase the value of frozen fish products.
The Effect of Digital Marketing and Personal Selling on Consumer Purchase Decisions in Beauty Products Ade Kurniawati; Junita Lubis; M. Ali Al-Ihsan
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2116

Abstract

MS.GLOW beauty products is a business engaged in the beauty or skincare section, in marketing MS.GLOW products using digital marketing and personal selling to make consumer purchasing decisions. And the purpose of this research is: (1) to find out whether digital marketing influences purchasing decisions; (2) to find out how personal selling influences purchasing decisions; (3) to find out whether digital marketing has a simultaneous effect on purchasing decisions. In this study, the quantitative correlation method was used to analyze the numbers. The population of this study is all consumers who buy MS.GLOW products at Cut Rafa Aek Nabara stores and the sample in this study is representative of the population in this study as many as 60 people. The sampling method in this study used saturated sampling techniques. The analysis technique used is a statistical test. The results of the study explain that digital marketing and personal selling variables influence consumer purchasing decisions which show that the coefficient value Y = 0.909 + 0.836X with a significant 0.000 is smaller than 0.06 and statistical calculations in the summary model with an R Square value of 0.732 means digital marketing and personal selling influence on purchasing decisions.
The Supply Chain Management Marketing Strategy Analysis in Increasing the Sales Volume Rifki Akmal Tanjung; Nurbaiti Nurbaiti; Nuri Aslami
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2120

Abstract

Each company has a strategy that is different from the others to market its products. Marketing strategy is very important because it supports the survival of a company. Because if a company waits for an appropriate and appropriate marketing strategy, it will affect consumer buying interest in the product which is being produced. Purchase intention is increasing because of an appropriate marketing strategy. This study aims to find out how the marketing strategy used by the Kipang Sisera Panyabung Mandailing Natal factory in increasing sales volume and attracts consumer interest. The type of research used is the research method Qualitative using a field research approach (Field research) by conducting observations and interviews or interviews with factory owners and employees. And the research object is the Sisera kipang factory. Based on the analysis carried out using SWOT analysis where the Kipang Sisera Factory increases sales volume by using a product diversification strategy. Setting affordable prices, lots of promotions on certain days, maintaining familiarity with suppliers and consumers, and maintaining product quality. And it can be concluded that the marketing strategy of the Kipang Sisera factory can increase sales volume from the right marketing strategy.
Is POJK No.77/2016 Still Under Start-Up Financing during the Covid-19 Pandemic? Marwin Antonius Rejeki Silalahi
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2124

Abstract

This scientific article is related to the condition of startup financing and banking in Indonesia. It is linked to the Covid-19 pandemic, which has affected economic conditions in Indonesia, especially MSMEs. This research was conducted solely to determine whether, during the Covid-19 pandemic, the condition of MSMEs (Micro, Small, and Medium Enterprises), which continued to decrease, was still supported by banking institutions and startup financing in Indonesia. This can be analyzed using Strengths, Weaknesses, Opportunities, and Threats. This research provides empirical evidence based on secondary data from trusted institutions in Indonesia. This research looks at two parties, namely internal companies and external parties, namely the Government of Indonesia, which is linked through POJK No. 77 / POJK.01 / 2016. Based on the SWOT analysis, namely Strengths, Weaknesses, Opportunities, and Threats, it can be concluded that cooperation between Fintech Startups and banking institutions has an effect like a knife with a sharp tip and a strong base, where both parties can harm each other. However, this impact can also be mutually beneficial for both parties, if supported by government policies that are in the middle between MSME Startup Fintech and banking institutions and unstable conditions due to the Covid-1 pandemic.

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