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598 Documents
<![CDATA[Comparison of Twitter Users' Perception of Content Marketing Effectiveness and Service Quality in Two Online Transportation ]]>
<![CDATA[Adelia Salsabila Rachma]]>;
<![CDATA[Rita Ambarwati]]>;
<![CDATA[Muhammad Yani]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2132
<![CDATA[Along with digital developments, traditional transportation is transformed into online transportation. Online transportation service provider companies that are currently being used by the public are Gojek and Grab. Behind the convenience and speed of ordering a motorcycle taxi via the application, online transportation users still complain about the services and offers provided. This study aims to find out and analyze the perceptions of online transportation users who are also users of social media, especially Twitter, regarding service performance and marketing content that has been carried out by Gojek and Grab. The research method used is a qualitative research method with analysis using Social Network Analysis (SNA) to identify, measure, and analyze the perceptions of Gojek and Grab users on the Twitter application. The study results show that people's perceptions of using Gojek and Grab for online transportation have a significant positive effect. This is shown by the acquisition of visualized data, which provides evidence that there are many interactions between Twitter users about Gojek and Grab. Public perceptions as consumers, both destructive and good perceptions, are proven to influence views of online transportation.]]>
<![CDATA[Readiness for Change for Teachers in Pandemic Time: Viewed from Leadership and Organizational Culture ]]>
<![CDATA[Kanya, Nita]]>;
<![CDATA[Fathoni, Aryo Bima]]>;
<![CDATA[Wisda, Tri]]>;
<![CDATA[Nurkholifa, Nahla]]>;
<![CDATA[Nurjanah, Siti Bunga]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2140
<![CDATA[The existence of the COVID-19 pandemic has had a huge impact on human life, one of which is in teaching and learning activities. Both students, teachers, and agencies are required to adapt to the situation and change learning methods to distance learning (online). The purpose of this research is to look for factors that influence teacher readiness for change, especially in terms of leadership and organizational culture. This study uses a quantitative approach to the statistical analysis used in the multiple regression method assisted by the SPSS tool. The measuring instruments used are arranged using a Likert scale based on various theories. From the results obtained, the principal's leadership and organizational culture have a significant influence on teacher readiness for change both partially and simultaneously.]]>
<![CDATA[Determinants of Employee Change Readiness: A Study of Transformational Leadership and Self-Efficacy and the Role of Organizational Commitment ]]>
<![CDATA[Rahmat Runa]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2144
<![CDATA[The covid pandemic requires the readiness of employees to deal with the work system. This study aims to determine the effect of Transformational Leadership, Self-Efficacy, and Organizational Commitment on Readiness to Change and to determine the role of Organizational Commitment in mediating the relationship between Transformational Leadership and Self-Efficacy on Readiness to Change. This study was conducted at the Civil Servants of the Regional Secretariat of Poso Regency with a population of 260 people. The sample in this study used a purposive sampling technique of 118 respondents. The exogenous variables in this study are Transformational Leadership and Self-Efficacy, while the endogenous variables are Readiness to Change mediated by Organizational Commitment. Variable measurements were carried out using a Likert scale. Data analysis was performed using the Structural Equation Model (SEM) with the PLS (Partial Least Square) approach. The software used for structural analysis uses Smart PLS 3.2.9. The results of the analysis show that Transformational Leadership and Self-Efficacy have a positive and significant effect on Organizational Commitment. Transformational Leadership, Self-Efficacy, and Organizational Commitment have a positive and significant impact on Readiness to Change. Organizational Commitment partially mediates the relationship between Transformational Leadership and Self-Efficacy and Readiness to Change.]]>
<![CDATA[Analysis of Service Quality, Promotion, and Facilities on Customer Satisfaction ]]>
<![CDATA[Kurnia Nur Hudzaifah]]>;
<![CDATA[Yuniman Zebua]]>;
<![CDATA[Bhakti Helvi Rambe]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2145
<![CDATA[Consumer satisfaction has an important role as a determinant for the success and development of a culinary company. So, the company must be able to make consumers feel satisfied and become loyal customers. There are several influencing factors, namely regarding the quality of service, promotion, and facilities that must be provided. This study aims to analyze the influence of the variables of service quality, promotion, and facilities on customer satisfaction. This study uses a quantitative research method, in which this method uses measurement tools or applications to obtain statistical values. The research population is customers who have visited the Ayam Penyet Cindelaras Rantauperapat Restaurant. The data that has been collected and obtained from the results of this study is then calculated using the smart plus 4 applications. From the results of the calculations that have been obtained, it is concluded that all outer loading values for each indicator are declared valid because they meet the standard or have an AVE value greater than 0.5 (> 0.5). latent variable consumer satisfaction has a good R Square value because it has a value greater than 0.75. Therefore, it can be concluded that the diversity of service quality variables, promotions, and facilities can affect the consumer satisfaction variable by 93%.]]>
<![CDATA[The Influence of Promotion and Service Quality on Consumer Purchase Decisions ]]>
<![CDATA[Tanty Sondari]]>;
<![CDATA[Budhie Satriawan]]>;
<![CDATA[Dea Afriliani]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2152
<![CDATA[The development of the business world is experiencing very rapid growth; this has an impact on business actors who have to keep up with the competition to get opportunities in their business fields. The number of new competitors causes consumers to have more choices of goods/services to be used. This study aims to determine the effect of Promotion and Service Quality on Consumer Purchase Decisions at Toy Stores during the Covid-19 Pandemic. The method used in this study is a quantitative method using primary and secondary data. The number of samples in the study was 72 respondents, namely customers in the Kingkong Toys Whatsapp group. Analysis of the data used in this study is using path analysis which is processed using SPSS Version 26. The results of this study indicate that the variables of promotion and service quality have a positive and significant effect on purchasing decisions.]]>
<![CDATA[The Role of the Digital Economy in Increasing Employee Performance ]]>
<![CDATA[Rizky Ferrari Oktavian]]>;
<![CDATA[Uswatun Hasanah]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2155
<![CDATA[The objective of this research is to test the role of the digital economy on the performance of employees at HDS Furniture Bandung City. This research is done with use approach quantitative. The population of this research is the then Bandung City Furniture HDS employees chosen by purposive sampling, so amount sample is as many as 40 employees. Data collection was carried out through a deployment questionnaire to respondents. Obtained data were then processed and analyzed using multiple linear analyses with SPSS software. Findings This research proves that Digital Platform Capability has an effect positive to performance employee. This study is expected can give contribute especially in the realm of knowledge HR management and sharing company that with managing employees can give good impact to achieve objective company. The activity plan is divided into four stages starting with the first stage month of preparation June. up to the fourth stage in the form of a final report for December 2022. The result of this research shows that in a manner descriptive variable Digital Platform Capability is in a good category.the]]>
<![CDATA[Analysis of Online Customer Review on Purchase Decisions with Customer Trust as Intervening ]]>
<![CDATA[Alena, Vaya Nabilla]]>;
<![CDATA[Hasanah, Yulia Nur]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i2.1791
<![CDATA[This internet service can be used in various fields, such as the use of the internet in the fields of economy, education, industry, telecommunications, and tourism to the field of beauty. Nowadays, the use of the internet is no stranger to finding information about beauty products. In this regard, it is necessary to discuss the influence of online customer reviews on purchase decisions through customer trust in Female Daily. This study aims to determine the effect of online consumer reviews on purchase decisions through trust as an intervening variable. The population in this study is the Indonesian people who have accessed the website Female Daily. The sample size in the study was 100 people, and the method used in this study was quantitative. The data collection method used is a questionnaire. The analytical method used in this research is path analysis. The results of the analysis in this study indicate that online customer reviews and customer trust have a significant effect on purchase decisions. Online customer reviews have a significant effect on customer trust. Customer trust can mediate online customer reviews of purchase decisions with a percentage of 84.5%.]]>
<![CDATA[The Effect of Earning Per Share, Company Size, and Liquidity on Company Value in LQ-45 Companies ]]>
<![CDATA[Setyowati, Lina]]>;
<![CDATA[Sudarwati, Sudarwati]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i2.2094
<![CDATA[Economic growth in this era of rapid globalization, the economy has a very important role. Economic or business development What causes every company to compete to maximize profits generated to increase the value of the company. This study aims to examine and analyze the effect of Earning Per Share, Company Size, and Liquidity on Company Value. The population in this study are all companies that are included in the LQ 45 index companies listed on the IDX in 2019-2021. A total of 15 companies were taken using the purposive sampling technique. Testing the hypothesis in this study using multiple linear regression text. The result of this study indicates that Earning Per Share has a significant effect on company value. Company Size does not affect company value. Meanwhile, Liquidity has a significant influence on company value.]]>
<![CDATA[The Influence of Work Supervision and Employee Commitment on Work Achievement ]]>
<![CDATA[Sintia, Sintia]]>;
<![CDATA[Karneli, Okta]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i2.2096
<![CDATA[In the development of the business world in Indonesia, companies are required to maintain and improve the quality of work and the quantity of service work. Organizations need people to run them If the company wants to get the desired goals, then one of the things that must be considered is the human being in it namely employees. This research was conducted at PT Multiguna Lestari Abadi Selensen Village. The purpose of this study was to determine the effect of work supervision and employee commitment on work achievement at PT Multiguna Lestari Abadi. Work Supervision and Employee Commitment as independent variables (X) while Work Achievement is the dependent variable (Y). The method used in this research is descriptive and quantitative statistics. The sample for this research was taken from as many as 53 respondents from the total population using the census sampling method. Data obtained from the results of the questionnaire were tested statistically through the SPSS program Statistics 24. The results of the tests conducted show that work supervision has a positive and significant effect on work achievement, employee commitment has a positive and significant effect on work achievement, and work supervision and employee commitment have a significant effect on work achievement.]]>
<![CDATA[The Impact of Trust, Perceived Usefulness, Perceived Ease of Use, and Customer Intentions on Customer Attitudes Toward the Use of Technology ]]>
<![CDATA[Bustaman, Muhammad Khairil]]>;
<![CDATA[Aprianingsih, Atik]]>;
<![CDATA[Hidayat, Malvin]]>;
<![CDATA[Dasuki, Rima Elya]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i2.2133
<![CDATA[An online store must constantly innovate by developing new ideas or reusing established ones like the Cash on Delivery payment option. In this study, the author supposes that trust, perceived usefulness, and perceived ease of use can positively affect a customer's attitude toward adopting a technology, affecting their behavioral Intention to use the technology. Therefore, to demonstrate this, the author attempts to conduct research using the Technology Acceptance Model with the addition of trust as an external variable and analyzes them using Path Analysis tools to determine why the customers would not accept the technology of Cash Delivery as a payment method. The author uses a quantitative methodology to gather primary data from 200 respondents in many major cities where the COD campaign operates. The results demonstrate that perceptions of usefulness, usability, and attitude contribute to consumers' intentions to utilize the COD payment method. Trust was discovered to be a significant determinant of consumers' desire to use the COD payment option. The implementation of COD should be more successful if the reasons mentioned are taken into account.]]>
