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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 402 Documents
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The Influence of Social Media Marketing and Self-Concept on Brand Loyalty by Applying the Flow Experience Theory in Islamic-Based Online Course Aldy Maulana Ibrahim; Endy Gunanto Marsasi
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.603

Abstract

This research investigates the correlation between social media marketing and self-concept on brand awareness, brand image, and brand loyalty among Generation Y and Z in the Muslim Creator Class, an online course that creates content based on Islamic values. The research employs a quantitative approach with convenience sampling, resulting in 290 samples. Structural Equation Modeling (SEM) analysis was carried out with the assistance of AMOS 26 Graphics software. The main findings reveal that social media marketing significantly correlates with brand awareness, brand image, and brand loyalty. A novel discovery in this research shows that social media marketing is significantly positively related to self-concept. Brand awareness has a significant positive association with brand loyalty, while self-concept does not significantly influence brand image, and brand image has a significant negative impact on brand loyalty. The implications of this research are relevant for companies like Muslim Creator Class to strategically utilize positive and value-aligned social media marketing to target Generation Y and Z, presenting inspirational, educational content that aligns with Islamic values.
Affective Commitment in Islamic Philanthropic Organizations in Indonesia: The Impact of Workplace Spirituality and Islamic-Based Organizational Culture Rhienta Aprisella; Fuad Mas'ud
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.612

Abstract

This study aims to analyze the impact of Islamic spirituality and Islamic-based organizational culture on employee affective commitment in the context of Islamic philanthropic organizations in Indonesia. This research method uses a quantitative approach with data collection through online questionnaires. Multiple linear regression analysis techniques were used to identify the relationship between variables of Islamic spirituality in the workplace, Islamic organizational culture, and affective commitment. The total research sample amounted to 135 employees from 12 Islamic philanthropic organizations in Indonesia. From these findings, it can be concluded that Islamic philanthropic organizations in Indonesia can strengthen employees' affective commitment by considering the application of Islamic spiritual values in the workplace and building an organizational culture that is in accordance with Islamic principles. By creating a work environment that supports both of these factors, organizations can foster stronger emotional bonds between employees and the organization and advance their philanthropic goals more effectively.
Driving Foreign Tourist to Bandung: The Traveloka Travel Friends Project Design Mochamad Dival Harsyauqi; Kurnia Khafidatur Rafiah
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.613

Abstract

The goal of the Traveloka Travel Friends Bandung campaign is to increase demand for Traveloka's lodgings through the use of social media channels like TikTok. However, the content that the Traveloka Travel Friends Bandung group shares via TikTok's For You Page (FYP) function is not perfect in terms of reaching international visitors. To assess where things are now, we use the SOSTAC method, which stands for "Situation Analysis; Objectives; Strategy; Tactics; Action; and Control." According to the data, the Traveloka Travel Friends campaign has successfully penetrated the local market. The data provides clear evidence of this, showing a range value of 97-100% with Indonesian origins. However, statistics show that only 2% of viewers come from Malaysia, making this initiative less than ideal in terms of efficiently engaging an international audience. This research uses a business model canvas to outline a strategy for increasing domestic and international visitors to Bandung. In this research, we lay out several development strategies for maximising these possibilities. All content will have English subtitles, an activity programme called "Wara Wiri Bandung" will be launched, and joint activities will be planned with other organisations.
Employee Performance and the Impact of Workplace Facilities and Discipline Almita; Muh. Tahir; Mu’fidatul Nurul Hajjad
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.616

Abstract

The objective of this study was threefold: (i) to examine the impact of work facilities on employee performance at the Human Resources Development Agency of West Sulawesi Province, (ii) to investigate the influence of work discipline on employee performance at the same agency, and (iii) to explore the combined effect of work facilities and work discipline on employee performance at the Human Resources Development Agency of West Sulawesi Province. This study employs quantitative methodologies by gathering data through the administration of questionnaires. The present study was conducted in the Human Resources Development Agency of West Sulawesi Province, encompassing a total population of 43 personnel. The sample for this research was determined using the saturation sampling technique. The data obtained from the questionnaire were subjected to analysis using the SPSS software programme. The findings of the research indicate that there is a noteworthy and favourable impact of work facilities on the performance of employees. This finding demonstrates that the presence of favourable and satisfactory work conditions has a positive impact on employee performance. The adherence to work discipline is found to have a notable and favourable impact on the overall performance of employees. This finding indicates a positive correlation between an employee's work discipline and their performance.
Transformational Leadership, Emotional Itelligence and Psyhcological Capital and its Impact on Work Engagement and Job Performance PT.Telkom Indonesia Ricka Yulianthi; Justine Tanuwijaya
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.617

Abstract

The findings of this research demonstrate that there is a favourable correlation between transformational leadership, emotional intelligence, and psychological capital, and the level of job satisfaction among TELKOM employees. Furthermore, it is worth noting that job happiness has been found to have a favourable impact on both work engagement and employee performance. The present study employed the Partial Least Squares Structural Equation Modelling (PLS-SEM) methodology, and data was gathered using a questionnaire administered to a sample of 212 participants. The findings of this study suggest several recommendations for enhancing work engagement and employee performance among TELKOM employees. These recommendations include enhancing transformational leadership, emotional intelligence, psychological capital, and job happiness. By focusing on these areas, organisations can potentially improve the overall engagement and performance levels of their employees.
A Proposed Approach for Enhancing Human Resource Quality at PT Mandiri Sawit Bersama Hasibuan, Zerimah Afgani; Sugianto; Syarbaini, Ahmad Muhaisin B.
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.620

Abstract

Enhancing the calibre of personnel within a firm holds significant importance as it not only impacts the overall level of work productivity, but also holds the potential to elevate the quality of performance within the organisation. The objective of quality improvement is to enhance the technical, theoretical, conceptual, and moral competencies of employees, so ensuring their ability to deliver exceptional information to both existing and potential clients. In order to effectively promote these products, it is imperative for staff to possess a comprehensive understanding of the consumer market's desires. The provision of high-quality service is intricately linked to the enhancement of human resources. The objective of this study is to provide a comprehensive description of the technique employed to enhance the quality of work among employees at PT. Mandiri Sawit Bersama. The quantity of samples obtained through the utilisation of the purposive sampling technique. This study employs qualitative descriptive approaches, employing qualitative descriptive analytic tools for data analysis. Based on the findings derived from the conducted research, it was determined that out of the three strategies aimed at enhancing the calibre of human resources inside the organisation, two of them exhibit a comparatively lesser impact on the overall quality of human resources in the company. This observation indicates that the strategy is not implemented in a direct manner, but rather its impact is confined to influencing the performance of employees in executing assigned duties.
Impulse Purchase Behaviour on The Shopee Platform and The Role of Real-Time Commerce Marketing Dedi Iskamto; Ravi Irfandy Gunawan
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.623

Abstract

The objective of this research is to investigate the potential correlation, encompassing good and negative aspects, between individuals' purchasing decisions and Live Commerce events, which are presently prevalent among the Indonesian population. The present study used survey methodology to collect data from participants through the use of structured questionnaires, employing a quantitative research strategy. The research study is comprised of a sample size of 400 persons. The researcher employs a cross-sectional methodology. The data analysis technique employed in this study is descriptive analysis, utilising the SmartPLS 4 software. The research findings suggest that there is a notable and favourable impact of various factors, namely Anchor characteristic, Online Comment, Logistic Service Quality, and Promotion Incentive Information, on the perception of trust. Additionally, the findings also indicate that Anchor characteristic, Logistic Service Quality, and Promotion Incentive Information have a positive influence on the perceived value. Furthermore, the mediator Perceived Trust and Value has a beneficial impact on Impulse Buying Behaviour.
How the Introduction of AI (Media Monitoring) Tools Affects the Field of Public Relations Herdiantyara Mardhika
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.624

Abstract

In the age of technological disruption, new technology has brought about many developments. The PR industry is affected by this disruption of old industries, markets, and processes. The rapid adoption of new PR technologies forces staff to be more adaptable. Artificial intelligence enters public relations. PR is fast shifting from traditional to digital PR with AI. AI and PR can collaborate on work. With the rise of AI in daily life, Indonesian public relations uses Media Monitoring. Public Relations professionals employ automated media monitoring to gain faster and more useful information. AI (Media Monitoring) techniques in PR are tested for user experience in Indonesian multinational private enterprises. Structured participant interviews are utilised for qualitative research. The results show that PR's transformation in Indonesia has changed PR practises; the use of AI technology in PR activities has had a positive impact; although AI technology is sophisticated and can transform various jobs, AI cannot replace the primary role of humans, especially in PR work; and the use of AI tools, such as media monitoring, has increased efficiency and effectiveness.
The Employee Performance and The Influence of Leadership Style and Work Environment Muhammad Ridwan; HD. Melva Sitanggang; Amril Anas
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.626

Abstract

The purpose of this research is to ascertain the impact of Leadership Style and Work Environment on Employee Performance at the PT Jaya Sari Arta Sei Rotan Branch. This study use quantitative tools and an associative approach to causal linkage. In this study, the population consists of all 25 employees of PT Jaya Sari Arta Sei Rotan Branch. And 25 participants were chosen as a sample to be used as respondents in this study. The sample strategy employs saturation sampling techniques in conjunction with a nonprobability sampling approach. Data is gathered via distributing and distributing questionnaires, which will be completed by 25 respondents. Using the SPSS 17 programme, the data analysis technique employs the validity test, reliability test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, hypothesis testing (t test, f test, and coefficient of determination test (R2). The findings revealed that Leadership Style has a partially positive and significant effect on Employee Performance. Employee Performance is influenced in part by the work environment. Employee performance at PT Jaya Sari Arta Sei Rotan Branch is influenced by both leadership style and work environment.
How a Company's Physical Work Environment, Leadership Style, and Employee Motivation Affect Job Satisfaction and Performance I Made Adnyana; Elfida Veronica; Rumainur
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.628

Abstract

The primary aim of this research is to investigate the impact of the physical work environment, leadership, and work motivation on employee job satisfaction, and subsequently, how this affects staff performance at PT. Graha Prima Electrical Ambassador in Jakarta. The physical work environment, leadership, and job motivation are significant factors in an organisational setting that can have a considerable influence on the well-being and performance of employees. The current investigation will utilise quantitative research approaches. The study sample encompasses the entirety of the population, which is composed of a total of 35 employees. Nevertheless, the scope of the sample is restricted to those who are directly engaged in marketing activities, with the intention of enhancing the research results. The study's results suggest that there exists a strong and positive correlation between several aspects, such as the physical work environment, leadership, and work motivation, and the level of job satisfaction experienced by employees. The three independent factors have a substantial influence on the dependent variable, explaining 51.3% of its variability. The present study provides evidence that job satisfaction at PT Duta Listrik Graha Prima in Jakarta is influenced by various elements, including physical work environment characteristics, leadership style, and work motivation. These factors, in turn, have an impact on employee performance.

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