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INDONESIA
Jurnal Riset Bisnis dan Investasi
Published by Politeknik Negeri Bandung
ISSN : 26408211     EISSN : 2684706X     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, containing research results, literature studies, critical discussions, or critical and fresh original discussions. The editorial team of JRBI invites scholars, especially academia from universities to fill in various topics that become the focus of this journal.
Arjuna Subject : -
Articles 395 Documents
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Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis Halilah, Ii; Sari Putri, Ivon Sandya
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.89

Abstract

The “Lab Bisnis”, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.
Penggunaan Musik Daerah Untuk Meningkatkan Kompetensi Kecepatan dan Ketepatan Mengetik Mahasiswa Setiawardani, Maya; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.90

Abstract

Mastery of keyboarding being part urgent to communicate through the computer, and very important, especially students who study in the field of business. On the other side, individual performance also influenced by the work environment, and music is one form the environment that could effect keyboarding performance. A model that can describe this is the stimulus-responsible model of mehrabian-russell which explains that music can affect the performance of individual writing. Almost all of Indonesia has traditional music. Therefore, research is needed to identify the effects of traditional music to enrich the area of innovation in strategies and techniques of learning keyboarding skills. In this study conducted an experiment on two groups, the treatment groups(traditional music) and control group (without traditional) and questionnaire to strengthen the experimental results. In preliminary tests of typing, both groups had a mean AWPM identical or similar. Furthermore, tests carried one, where the treatment group listened to five kinds of music Java, Sunda, and Bali. The test result and the result of the questionnaire showed that (typing skills shown by the average value of AWPM) will increase significantly used of traditional music as the background. So, the genre of traditional music can be stimulant to improve average performance of AWPM. There are three traditional kinds of music that can improve student typing speed and accuracy significantly, a regional music cublek-cublek suweng, kebiar bali, and oleg tambuliningan, but cublek-cublek suweng is a genre of traditional music that has the best effect. Therefore, the process of learning courses keyboarding skills needs to use instrumental traditional music, especially instrumental music that has a fast and cheerfully tempo.
Pengaruh Budaya Organisasi Terhadap Agilitas Organisasi (Study Pada Fashion X) Fauziyyah, Fuzi; Raharso, Sri
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.91

Abstract

An organization has the characteristic or particular identity for the purpose of uniting its members so as to have an overview of running the organization as reflected by the organizational culture in it. Strong organizational culture is one way to achieve agility, the new management approach to deal with changes. This research aimed to find out how the organizational culture and organizational agility and the influence of organizational culture on organizational agility in the case study at Fashion X. In this research method used quantitative and descriptive method and using questionnaires that distributed to 131 respondents and interviews. The study states that the organizational culture and organizational agility in Fashion X quite good, even though it needs upgrading for adhocracy, hierarchy, and competency. Both variables have strong positive relationship amounted to 0,548 and in Fashion X 30% organizational agility affected by organizational culture. Additionally regression equation Y = 64.323 + 0,657X. Organizational culture can be improved by increasing risk-taking by creating small teams, develop products, gathering, team building to enhance the innovative thought leaders, improving the way for more efficient delivery of goods, execution, product’s strategy, situational leadership, technology, the power of employees, organizational ability, organizational changes, and customer’s services.
Pengaruh Pelatihan Kerja Terhadap Kinerja Karyawan (Studi Kasus Pdam Tirta Bumi Wibawa Kota Sukabumi) Supriatna, Apip; Sutisna, Mamun
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.92

Abstract

The fact that human resources (employee) often dominant and play an active role in organization activities is the reason why this study needs to be done. Along with the development of science and knowledge more advanced then the companies are expected to be able to make its employees more skilled and trained in doing its job. One effort that can be done to improve the performance of the company’s employees of such companies is to conduct employee training. This research uses the sampling method sampling with nonprobability saturated, while the techniques of data collection are done by doing a spread of questionnaires to the 110 respondents, The data analysis method in this research tests for assumptions of classical, descriptive analysis, correlation analysis, hypothesis test, and regression analysis. The result obtained in this study that the training provided at PDAM Tirta Bumi Wibawa Sukabumi to employees classified as good or high, performance in PDAM Tirta Bumi Wibawa Sukabumi is also good. Based on the research tha has been done, the regression equation is Y +43.163 + 0.392X. results of the study stated that in PDAM Tirta Bumi Wibawa Kota Sukabumi job training and the performance of the employees have a positive relationship of 0.396 and training work affect the performance of the employees of 15.7% and 84,3% explained by other factors by the salary, work environment, organizational culture, leadership and motivation.
Pengaruh Kualitas Produk kartuHALO Terhadap Kepuasan Pengguna (Studi pada GraPARI Telkomsel MTC Bandung) Puspitasari, Dita; Tjahjawati, Sri Surjani
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.93

Abstract

Every company does business by producing a product or service with good quality. Quality is very important for the company because every company has its own standards based on specifications set. The quality is also very important for consumers because consumers who determine the needs and desires as well as closely related to satisfaction will be felt after using the product. Customer satisfaction is also very important for the company because the company trying to provide something that is needed, desired and sought after by consumers, and ultimately the consumer will be satisfied. Satisfaction is also very important for consumers because it is something to be gained by comparing the expectations of the performance of the products that have been purchased. This study aims to determine the effect on product quality kartuHALO user satisfaction in GraPARI MTC Telkomsel Bandung. The method used in this research is descriptive method, with the results stating that kartuHALO product quality and user satisfaction in GraPARI MTC Telkomsel Bandung is quite good. Of the eight dimensions of the variable product quality, performance dimension had the highest contribution is 4.14 and the dimensions of durability contribute to the bottom at 3.86. For user satisfaction, from the existing three-dimensional, dimensions of emotional factors contribute to the high at 4.02 and dimensions contribute to its lowest price of 3.66. This study used a questionnaire distributed to 270 respondents. Based on the research that has been done, regression equation Y = 7.483 + 0,283X. The study states that kartuHALO product quality and user satisfaction has a strong positive correlation of 0.582 and product quality kartuHALO affect user satisfaction of 33.9%.
Pengaruh Stres Kerja Terhadap Kepuasan Kerja Perawat Di Ruang Rawat Inap Rumah Sakit Krakatau Medika Cilegon Widiharti, Lisa
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.94

Abstract

Job satisfaction can improve durability individuals to stress and impacts of stress and on the other hand, stress that perceived by an individual can be a source of discontent. This research aims to know the influence of work stress of job satisfaction of nurses in internist room of Krakatau Medika Hospital Cilegon. Research method the used is the descriptive method to 215 nurses who have experienced nurses' room of Krakatau Medika Hospital Cilegon. While to test the research hypothesis, the authorize a simple regresion analysis method with the help of software SPSS 20. The results showed job stress in nurses in the inpatient unit Krakatau Medika Hospital in the moderate category is 2.88 and the job satisfaction of nurses are in a high category. Work stress experienced by nurses at Krakatau Medika Hospital has a positive effect on job satisfaction, so the impact of positive stress is used as a motivational well as improved performance. The results of correlation calculations, the independent variables on satisfaction positive relationships with low classification, the amount of work stress on job satisfaction, which is 12.4% and the remaining 87.6% influenced by other factors not described in this study, other factors such as remuneration, staffing, work environment, leadership style, and so on.
Analisis Faktor Lingkungan Bisnis Ritel Berbasis Swalayan Pada Lab. Bisnis Mukaram; Sarah, Ira Siti
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.95

Abstract

Department of Business Administration has a business laboratory (Business Lab) that is based on the retail business concept. Until now, the profit per year earned by the Business Lab is still below the average of other retail store business in the same industry. The condition is suspected by less attention to stores environmental factors that have an impact on customer satisfaction. Competition among retail companies increasingly stringent push the owner to be more creative and innovative in creating marketing strategies. The retail business environment is one of the most important variables to be considered for the survival of a retail store. By knowing the dominant factors in the retail store environment variable, store management can make more appropriate marketing strategies to attract customers and increase customers satisfaction. This study aims to assess the environmental factors stores in Business Lab. The data collection is done by distributing 161 questionnaires to consumers of Business Lab. Data were analyzed using exploratory factor analysis (EFA). The result indicates there are three factors in the store's environment factors that need redefinition. First, the second factor was suggested to be renamed to promotions and convenience shopping after getting two new variables, namely direction and facilities. Secondly, the fourth factor is suggested to adjust its name to 'availability' as it contains two components, location and time of operation in the same factor. Third, the 'atmosphere of the shop' is divided into two different factors, namely 'convenience shopping' and 'storefront'.
Pengaruh Komunikasi Word Of Mouth Terhadap Keputusan Pembelian Di Restoran Simpang Raya Pasteur Bandung The Influence of Word of Mouth to Buying in Simpang Raya Restaurant Pasteur Bandung Rosalina, Juniartha; Tiorida, Ermida
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.96

Abstract

This study aims to determine word of mouth communication and purchasing decisions in Simpang Raya Restaurant Pasteur, and knowing how word of mouth communication influence on purchasing decisions in Simpang Raya Restaurant Pasteur. This study was a survey research type of research that the information collected from respondents using a questionnaire. The study population was all purchasers in Resoran Simpang Raya Pasteur. The sampling method used in this research is non-probability sampling with accidental sampling technique with 100 respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique used is descriptive analysis, correlation analysis, and simple linear regression analysis. The results showed that word of mouth communication positively related to purchasing decisions in Simpang Raya Restaurant Pasteur. Communication word of mouth in Simpang Raya Restaurant Pasteur is in the category fairly with the average response of 3.24 and purchasing decisions in Simpang Raya Restaurant Pasteur is the category of good/high with the mean average response of 3.57. Communication word of mouth give influence to purchasing decisions amounted 35.4%. The rest was influenced by other variables not examined in this study in the amount of 64.6%. The other variable is the cultural factors, personal factors, and psychological factors. Suggestions for the company based on the conclusion, Simpang Raya Restaurant Pasteur is expected to improve the quality of service that consumers were satisfied and had no complaints about Simpang Raya Restaurant Pasteur. So word of mouth communication is positive by consumer and ends on the repurchase and the emergence of potential buyers. Then, Simpang Raya Pasteur is expected to enable the public relations to complete the deployment of negative WOM communication via electronic media, namely the Internet.
Faktor Penentu Perilaku Impulsive Buying Pada Fashion Business Di Kota Bandung MH, Novia; Chaniago, Harmon
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.97

Abstract

Impulsive buying behavior is behavior that appears suddenly and without planned in advance by the consumer while shopping. Impulsive behavior arises because of the factors that encourage consumers to shop beyond the plan. From a business standpoint, this behavior will have a positive impact, by setting a good marketing strategy and understand the factors that cause this behavior it will be the manager of the business will get a large income. This study discusses the factors that lead to impulsive behavior by using descriptive analysis method. By using questionnaires distributed to a sample of consumers factory outlet with 100 respondents then processed using SPSS 16.0 will produce a mean as a reference level of each indicator. The factors that have been tested, the indicators store atmosphere has the highest mean value, which means that the store atmosphere factors which are elements of the store environment are a dominated factor that causes of impulsive buying. Expected benefits of this research can be perceived by various parties especially for business managers and readers as consumers, in order to be wise addressing the increasingly modern market developments from time to time.
Service Quality: Pengembangan Instrumen Penilaian Jasa Layanan Pendidikan Februadi, Agustinus; Mukaram
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.98

Abstract

Students’ evaluations of teaching (SETs) have been an important and the most commonly used method for evaluating teaching quality in higher education institutions. They provide feedback from students to faculty and administrators. The majority SET instruments used in Indonesia were developed based on the faculty/administrators’ knowledge and experience or adopted from other higher education institutions with or without modifications. This study aims to develop a SET instrument based on both educational theory and empirical data. Using data collected from a total of 755 students of Politeknik Negeri Bandung, the underlying dimensions and the psychometric properties of the instrument were tested. The exploratory factor analysis generated a three-factor solution. A confirmatory factor analysis was then run to cross-validate the item indicators of each factor/dimension. The reliability and validity of the instrument were also tested. The final version of SET instrument encompasses 15 items in three dimensions. The three dimensions were labeled as preparation and organization (4 items), instructional delivery (7 items), and examination and feedback (4 items). Although it was developed using student samples from Politeknik Negeri Bandung, the newly developed instrument can be used in any higher education institutions.

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