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INDONESIA
Jurnal Riset Bisnis dan Investasi
Published by Politeknik Negeri Bandung
ISSN : 26408211     EISSN : 2684706X     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, containing research results, literature studies, critical discussions, or critical and fresh original discussions. The editorial team of JRBI invites scholars, especially academia from universities to fill in various topics that become the focus of this journal.
Arjuna Subject : -
Articles 395 Documents
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Pengaruh Periklanan, Promosi Penjualan dan Pemasaran Langsung Terhadap Keputusan Kunjungan Wisatawan Setiawan, Heri; Bustan, Jusmawi
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.541

Abstract

The development of tourism in Indonesia continues to grow rapidly and become one of the sectors that play a major role in developing the economy and improving people's welfare. This study aimed to determine the effect of advertising, sales promotion and direct marketing on decision tourist visits (study on Water Fun Palembang). Respondents selected is the visitor of Water Fun amounted to 120 people. The sampling technique used in this research is purposive sampling, the researchers used their own judgment by way of deliberate in selecting members of the population which are considered to provide specific information in accordance with the desired criteria researchers. The effect of advertising variable on the decision of tourist to visit is 0.391. The effect of sales promotion variables on the decision of tourist to visit is 0.240. There is an effect of direct marketing variables on the decision of the tourist to visit amounted to 0.334. Manager of Water Fun Palembang should maintain and where possible to improve the promotion through advertising, sales promotion and direct marketing so that tourists will still decide to visit Water Fun.
Bisnis Olah Raga: Peran Bauran Pemasaran Pada Keberhasilan Usaha Setiawan, Irwan; Chaniago, Harmon
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.542

Abstract

As a big city, Bandung needs sports area and facilities. However, in fact, just a little land available to be utilized. Seeing this potential market, some people who are keen to catch this opportunity are competing to set up the necessary sports facilities for residents. Futsal is one of the most famous. As a new business model, management needs various tactics and strategies to attract customers such as marketing mix strategy, yet the suitable marketing mix for sports business is still undiscoverable. For that reason, this study tries to find the dominant marketing mix that determines the success of a sports business venture, especially futsal, using the quantitative descriptive method. Collecting data from a total sample of 62 business units scattered in Bandung, the data from this sample then processed by the regression testing. The results prove that not all variants of the marketing mix futsal determine business success, critical success factors futsal sports business is largely determined by the quality of the product (futsal field) and supporting accessories.
Sikap dan Norma Subjektif Terhadap Intensi Mengkonsumsi Produk Koncara, Adi; Rachmat, Radhi Abdul Halim
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.543

Abstract

Characteristics that affect consumption behavior adolescents are often influenced by psychological factors. This study explores an intention based theory of Ajzen and Fishbein be a model of human behavior known as Theory of Reasoned Action (TRA). The object of the research is a high school student in Bandung. From the 100 questionnaires, research results show that the intention to consume a product is the partial effect on the student's attitude (such as strong, stylish, handsome, sociable, flexible, bold). While the intention is not partial effect on the subjective norms (such as friends, idol, family). Attitudes and subjective norms simultaneously do not effect to the intention to consume a product.
Pengaruh Kinerja Pelayanan Terhadap Loyalitas Pelanggan Elvita, Devi; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.544

Abstract

This study aims to determine the performance of services and customer loyalty mail and parcel as well as how much the influence of service performance to customer loyalty of mail and parcel in PT Pos Indonesia Bandung. Quota sampling technique was used to collect data through questionnaires to 115 people who use the services of courier mail and parcel post with Likert scale. The analysis method used is the multiple regression. The results showed that the performance of services in PT Pos Indonesia are in the category of good/high in terms of interaction quality, physical environment quality, and outcome quality. While customer loyalty mail and parcel that are in the category of average in terms of repeat purchase, purchases across product and service line, refers others and demonstrates immunity to the pull of the competition. The conclusion is the performance of services significantly affect customer loyalty mail and parcel in PT Pos Indonesia Bandung amounted to 54.7%.
Tingkat Kepuasan Konsumen Terhadap Kualitas Pelayanan Minimarket Sufiyanti, Ety; Sayuti, A Jalaludin; Windarti, Ayu Oka
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.545

Abstract

This study determine the level of customer satisfaction towards service quality at Minimarket Mutiara Indah Palembang, with purpose to determine how percentage level of customer satisfaction, and also to determine what kind of service quality dimension which had dominant. Collected data had used quesioner with the respondent 60 people, and the technique of collected sample used Non Probability Sampling with Accidental Sampling method. Based on the result known that average percentage from every dimension were tangible dimension was 65,1 %, reability dimension was 74%, responsiveness dimension was 79,8 %, assurance dimension was 74,2 % and empathy dimension was 75,6%. So, dimension which has dominant at Minimarket Mutiara Indah Palembang was responsiveness dimension with 79,8% to the fast of employee to find product which customer want to bought.
Pengaruh Servicescape Terhadap Kualitas Pelayanan Ferdinal, Erick; Tjahjawati, Sri Surjani
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.546

Abstract

Each company must strive to provide the best service to its customers to win the competition, thus the quality of service becomes one important. To provide good quality services to customers, the physical environment interaction between the company and the customer called with servicescape becomes a consideration. Servicescape dimensions that are measured in this study are aesthetic facilities, lighting, ambiance, layout, equipment, and employees, while for the service quality dimensions that are used in this study are tangible, reliability, responsiveness, assurance and empathy. The purpose of this study is to reveal the influence servicescape on service quality Dana Pensiun Telkom Bandung City. 125 questionnaires distributed, but the data can be taken as many as 116. The data analysis is done is descriptive analysis, regression, and hypothesis testing. Based on the research that has been done, there is a positive influence of servicescape on quality service Dana Pensiun Telkom Bandung.
Pengaruh Leader Member Exchange Terhadap Kepuasan Kerja Karyawan Harahap, Rizka Nurhasti Agusta; Amalia, Sholihati
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.547

Abstract

This research aims to determine the influence of leader member exchange to employee job satisfaction in PT Sandy Globalindo. Leader-member exchange is variable (X) and job satisfaction is a variable (Y). The research method that used is the analytic method with cross sectional approach. The sample in this research is 101 employees. Descriptive analysis showed that the leader-member exchange in PT Sandy Globalindo in the category enough with a mean of 2.91 and job satisfaction of employees at PT Sandy Globalindo in the category enough with a mean of 3.04. Simple linear regression test results indicate that the variable leader-member exchange impact of 38.2% on job satisfaction while amounting to 61.8% of job satisfaction influenced by other things that are not explained in this research. Therefore, it can be concluded that there is a significant influence of leader-member exchange to employee job satisfaction in PT Sandy Globalindo.
Pengaruh Evaluasi Kinerja Terhadap Komitmen Organisasional Karyawan Hartono, Asep Rudi; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.548

Abstract

This study examines the company's performance appraisal, employee’s organizational commitment and the influence of organizational commitment on employee’s performance appraisal in PT Indonesia Power UBP Suralaya. The dataset encompasses observations using questionnaire (195 respondents). The methods of analysis in this research are classical assumption test, descriptive analysis, correlation, linear regression, and test hypotheses using the SPSS program. Research results show that the performance appraisal is already good, and organizational commitment of employees are already high. There is a strong link between performance appraisal with the organizational commitment of employees. The influence of performance appraisal has a positive effect for 46.6% on the organizational commitment of employees while the rest 53.4% is affected by other factors such as job satisfaction, job characteristics and other factors which are not examined in this study.
Pengaruh Komunikasi Internal Terhadap Kinerja Karyawan Munthe, Kristina; Tiorida, Ermina
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.549

Abstract

The organization consists of a number of people who works together or interact one another to achieve a goal. Internal communication is communication that occurs in organization or company, either horizontal or vertical. The purpose of this research is to examine the impact of internal communication (vertical and horizontal) to the performance of employees. The questionnaire is distributed to 117 employees of PT Promedrahardjo Farmasi Industri. Data analysis technique that used is validity test, reliability test and simple linear regression with program SPSS 20.0 for Windows. The result concludes that to improve the performance, management needs to provide more formal or non-formal forum for their employees to say their honest opinions and build up the intimacy between employees and management.
Pengaruh Job Insecurity Terhadap Turnover Intention Nurfauzan, Muhammad Iqbal; Halilah, Ii
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.550

Abstract

This study aims to determine how the image of job insecurity, turnover intention, and influence of job insecurity on turnover intention in PT Sandy Globalindo. The method used in this research is a descriptive method, while the data collection techniques are interviewing and distributing questionnaires to 101 respondents who were determined by simple random sampling. Based on the research that has been done, regression equation is Y = 26 543 + 0,398X. The study states that in PT Sandy Globalindo, job insecurity and turnover intention have a positive relationship was at 0.464 and job insecurity influence turnover intention of 21,5%.

Page 31 of 40 | Total Record : 395

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