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Jurnal Riset Bisnis dan Investasi
ISSN : 26408211     EISSN : 2684706X     DOI : -
JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, containing research results, literature studies, critical discussions, or critical and fresh original discussions. The editorial team of JRBI invites scholars, especially academia from universities to fill in various topics that become the focus of this journal.
Arjuna Subject : -
Articles 395 Documents
Kajian Perilaku Pengguna (User) Terhadap Penggunaan Sistem Informasi Industri Kecil Menengah (SI-IKM) Kota Tegal Widianto, Andri; Aryanto, Aryanto
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 1 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i1.988

Abstract

Information has an important role for human life, therefore every human being needs information in order to support her daily life. The purpose of this research is to know User Behavior toward Small Medium Industry Information System (SI-IKM) Tegal With The Technology Acceptance Model (TAM) Theory Approach. The population of this research is the user of IKM information system. Samples taken in this study are employees of Department of Labor, Industry of Tegal City, surveyors and perpetrators of IKM using the information system. Sampling technique in this research is purposive sampling. The results of this study in accordance with the approach of Technology Acceptance Model Model (TAM), but for Perceived Usefulness variables have no significant effect on Attitude Toward Using variable.
Strategi Bauran Promosi Penyelenggaraan Event (Studi Kasus Perencanaan dan Penyelenggaraan Event Pasar Murah) Yunita, Linda Desma; Handayani, Tri
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 1 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i1.989

Abstract

The purpose of this event is to find out the promotion mix strategy used in the implementation of the Pasar Murah event either promotion to the public or to the promoter / sponsor. This project implementation method consists of several steps; project preparation, project implementation, project completion, and project reporting. At the stage of project preparation, the project concept is determined, the establishment of the committee, and the project proposal. At the stage of project implementation, the determination of the participants and sponsors, and to do the promotion strategy. At the completion stage of the project carried out the implementation of the event Pasar Murah. At the stage of project reporting carried out is the reporting of the project promotion strategy. Promotion strategy used in this project is to implement promotion mix that is, personal sales, advertising, sales promotion.
Pengaruh ROA, ROE, dan NPM Terhadap Pertumbuhan Laba Pada Perusahaan Sektor Industri Barang Konsumsi Yang Terdaftar di Bursa Efek Indonesia Safitri, Anggi Maharani; Mukaram
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 1 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i1.990

Abstract

The purpose of this research to analyze the effect of return on asset, return on equity, net profit margin on profit growth partially of consumer goods industry companies that were listed in Indonesia stock exchange period 2010-2015. Data used in this research was secondary data as 31 samples with saturated sampling. Multiple linear regression, classical assumption test and determination coefficient used to analyze the relation between independent and dependent variable. The findings of this research identified that return on asset on profit growth was significance and negative of -2.115 and p-value of 0.034. Then, return on equity on profit growth was no significance of 0.684 and p-value of 0.186. While net profit margin on profit growth was significance and positive of 2.349 and p-value of 0,036.
Pengaruh Kualitas Pelayanan Administrasi Akademik Terhadap Kepuasan Mahasiswa Politeknik Negeri Bandung Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 1 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i1.991

Abstract

Service is an effort made to the customer to meet customer expectations. While the quality of service as an effort to meet the needs and desires of consumers and the accuracy of delivery in counterbalance consumer expectations. Bandung State Polytechnic is a vocational education institution that prepares its graduates ready to work. In achieving these objectives, it should be supported by the service of academic administration of quality to the needs and desires of students fulfilled. This study aims to illustrate how the quality of academic services according to student perceptions, describes the level of satisfaction of students, and whether there is a positive and significant influence between the quality of academic administration services there is student satisfaction. The results of this study found that the overall quality of academic administration services have been good, and student satisfaction is also good. The quality of academic administration services has a positive and significant impact on student satisfaction. Nevertheless, the quality of service still needs to be improved again such as hospitality and discipline officers, the availability of flow/chart of each service and availability of LCD projector. In addition, the overall quality of service needs to be improved again into excellent service.
Pengaruh Strategi Inovasi Terhadap Keunggulan Bersaing di Industri Kreatif (Studi Kasus UMKM Bidang Kerajinan Tangan di Kota Bandung) Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 1 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i1.992

Abstract

The creative industry is one of sector that has rapid development in Indonesia, especially in Bandung. The part of this sector that tends to decrease every year or have smallest development level is Handicrafts. Although the number of businessman in this part is less than in food and beverage part, the competition between them is also fierce. The businessman should be the one who can decide the proper competitive strategy to survive in this competition. The other way to do to win the competition is applying innovation strategy towards the product so that it can be different from our competitor products and attract more customers. This research determined the relationship between innovation strategy and competitive advantage in the UKM handicraft business in Bandung. Linear regression will be used to determine this relationship.
Analisa Rasio Likuiditas Dalam Mengukur Kinerja Keuangan PT. Mustika Ratu, Tbk (Tahun 2010-2016) Nuriasari, Selvia
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 2 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i2.1181

Abstract

Financial ratio analysis is very important for company, one of which is management that need to analysis of financial performance and the results are used to design business plan, evaluate management and company performance. Liquidity ratio is one of the financial ratios used with the aim of measuring the ability of a company to pay a current liability. and to measure the company's ability to finance the company's operating activities. PT. Mustika Ratu, Tbk is was one of the national companies in the manufacturing sector of herbal medicine, cosmetics and ingredients for beauty care which experienced a decline in sales, which among others was due to the large number of competitors and the entry of products from abroad. A decrease in sales will have an impact on the ability of PT. Mustika Ratu, TBK in fulfilling its liabilites includes current liabilities, especially when it is seen that most of its raw materials are still imported from abroad so there is the possibility of adding "outside funds" to buy these raw materials to meet the needs so that the sales target is achieved. The addition of these obligations, including current liabilities will have an impact on the increase in the burden of PT. Mustika Ratu, TBK in paying current liabilities. So here the researcher is interested in raising the problem, namely seeing the ability of PT. Mustika Ratu, TBK in fulfilling its liabilities in paying current liabilities by using liquidity ratios. The formulas that will be used in analyzing the ability to current liabilities in PT. Mustika Ratu, TBK are current ratio, quick ratio, cash ratio, net working to capital ratio, and inventory to net working capital ratio.
Analisis Kelayakan Investasi Dendeng Daging Sapi (Studi Kasus di PD “Carole Jaya”) Milana, Lia; Whydiantoro
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 2 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i2.1182

Abstract

Beef trading industry in Indonesia is growing, both in terms of quantity and quality lead to the emergence of intense competition, therefore every trading company is required to be creative in the face of business competition in order to meet and satisfy the needs and desires of consumers. One way is through product development. One way is through product development. Product development is an important thing for a company to maintain its existence or at least can guarantee the survival of the company. It is also encouraging PD Carole Jaya which is engaged in beef and mutton trade, to create a new innovation that is the development of beef products by making beef jerky, as an alternative in the development of beef products and to increase sales productivity for maintaining the existence of its business. But of course, in the development of this product, should consider the investment plan, whether worthy or not product development is done, given the amount of capital required for the manufacture of this jerky. In the development of this product, there are three stages of the activities undertaken: preparation, execution (manufacturing process) and final stage. In the final stage of the activities undertaken is to process data, analyze the results of research and make conclusions. In this financial data processing using financial feasibility analysis tool with PayBack Period method, ARR (Average Rate of Return), NPV (Net Present Value), IRR (Internal Rate of Return) and (R / C Ratio) Business Efficiency and BEP (Break Event Point). The results of the investment analysis show that the PBP (Payback Period) of this investment is 3 months, ARR (Average Rate of Return) of 1.35%, NPV (Net Present Value) generated 27.998.634, - which means when NPV> 1, then the feasible investment, PI (Profitability Index) of 1.35 means that the investment can be run (Feasible), R / C Ratio of 1.35 means is, this investment is very efficient and profitable and BEP (production) of Rp. 258,500, - and BEP (unit) of 44.4 kg. Thus, the product development effort by making beef jerky is feasible to be implemented by PD. Carole Jaya.
Pengaruh On The Job Training Terhadap Kinerja Karyawan (Studi di PT Kereta Api Indonesia (Persero) Kantor Pusat Bandung) Permatasari, Intan Widia; Chaniago, Harmon
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 2 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i2.1183

Abstract

Nowadays, a company should be able to survive and compete against a changes in the business, therefore companies must be competitive in order to survive from changes that happen. One of actions that company takes to survive and compete is to improve the ability of major assets of the company itself, human resources. Job training in a company is the company's actions to improve the ability of employees to be able perform the duties and obligations as an employee, so the company's objectives will be achieved. One of job training often done by company is on-the-job training. Training the work which is done by the company will have an impact on both the poor level of the employee's performance. This research aims to determine the relationship between on-the-job training and employee performance. In this research , the object is PT Kereta Api Indonesia (Persero) Bandung Head Office which is a state-owned company engaged in the field of land transportation services. To know the relationship of both, the research method that is used is quantitative with interview techniques, questionnaires, literature, and calculations using SPSS for testing the hypothesis that using Pearson Product Moment correlation analysis, simple regression analysis, and test R square.
Analisis Intensi Kewirausahaan Sosial Mahasiswa Program Studi Administrasi Bisnis Putri, Ivon Sandya Sari
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 2 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i2.1184

Abstract

Social entrepreneurship is kind of business process that creates product or services which needed by society and/or environment and one of the solution to help the government to solve many kinds of social problems such as health, education, and environmental problems. The purpose of this research is to identify the degree of social entrepreneurship intention of the student in the business administration program. The questionnaire is distributed to 100 respondents. The result shows that the intention of social entrepreneurship from students in the business administration program is high (M= 3.6). The personal characteristics that support the social entrepreneur such as agreeableness, openness, conscientiousness, and extraversion has a higher degree than other personal characteristics. Those characteristics have a positive impact on the social entrepreneurship intention of students in the business administration program.
Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan (Studi Di Divisi Account Executive PT Agrodana Futures) Rijanto, Alfitri; Mukaram
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 2 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i2.1185

Abstract

This research is to know the influence of organizational culture on employee performance division of account executive PT Agrodana Futures. PT Agrodana Futures is a futures trading company specializing in foreign exchange trading of Asian stock indices. The influencing variables are the organizational culture with dimensions that refer to Cameron and Quinn (2006) ie clan, adhocracy, market, and hierarchy. While the variables that are influenced is the performance of employees with dimensions that refer to the Dharma (2003) namely the quality of work, the quantity of work, and timeliness. The method of this research is descriptive quantitative by using nonprobability sampling technique that is saturated sampling. The results showed that organizational culture has a mean value of 4.444 and employee performance with a mean value of 4.3670 which means both are in the very good category. Meanwhile, the organizational culture of account executive division at PT Agrodana Futures gives 26.3% influence on employee performance.

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