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Syarikat : Jurnal Rumpun Ekonomi Syariah
Published by Universitas Islam Riau
ISSN : 26543923     EISSN : 26216051     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
SYARIKAT : Jurnal Rumpun Ekonomi Syariah meliputi hasil penelitian dan non-penelitian (kajian teoritis, aplikasi teori dan review) tentang masalah-masalah keilmuan yang tergabung dalam rumpun ekonomi syariah.
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Articles 291 Documents
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Cultural Heritage Based on Tourism Management: The Bakar Tongkang Festival in Rokan Hilir Regency, Riau Province Zulkifli; Muhammad Arif; Hamzah; Zulfadli Hamzah; Fajar Putri
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 9 No. 1 (2026): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2026.vol9(1).29486

Abstract

The urgency of this research is the great potential of the barge burning tradition to become a tourism based on cultural heritage and local traditions that have cultural and historical value and is a local wisdom that can improve the welfare of the community. However, there is still little in-depth research on how to develop  the Cultural Heritage-Based Tourism Management Model on barge fire tourism objects which includes the identification of cultural heritage, the development of tourism products, infrastructure development, marketing development and effective management and monitoring so that it can maximize the existing potential and have a significant impact on improving the community's economy. For this reason, this research aims to fill the knowledge gap by studying the potentials that exist in tourism in improving the community's economy. This research method uses a quantitative approach through data collection/survey on all barge tour visitors in Rokan Hilir Regency with a sample of 400 visitors and conducting interviews with relevant stakeholders. The data analysis techniques used are SWOT and QSPM analysis by analyzing the external and internal environment. The findings indicate that cultural heritage-based tourism development through the Bakar Tongkang tradition in Rokan Hilir Regency has good prospects for improving the local economy, as reflected by IFAS and EFAS scores of 3.28 and 2.89, respectively. The priority strategy is to optimize digital promotion and integrated annual event management, supported by infrastructure improvements, tourism product innovation, and strengthened local wisdom-based management.

Page 30 of 30 | Total Record : 291

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