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INDONESIA
Eksis: Jurnal Riset Ekonomi dan Bisnis
Published by STIE PGRI Dewantara Jombang
ISSN : 19077513     EISSN : 25496018     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
EKSIS: Jurnal Riset Ekonomi dan Bisnis merupakan kumpulan artikel tentang kajian ilmu ekonomi dan Penelitian dalam bidang Bisnis, Manajemen serta Akuntansi. Jurnal ini di terbitkan dalam rangka berperanserta dan memberikan sumbangan pemikiran dunia pendidikan tinggi dalam mendorong pembangunan ekonomi, Bisnis, Manajemen dan Akuntansi.
Arjuna Subject : -
Articles 126 Documents
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COMPETENCY NEEDED IN E-RECRUITMENT IN EAST JAVA :CONTENT ANALYSIS Rita Mutiarni; Dygtania Sandra Ovilia
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 1 (2022): April - September 2022
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is that with this assumption, researchers are interested in analyzing the competencies needed by companies for prospective employees in the Marketing Admin field, which are published on job vacancies sites on social media. This research is expected to provide benefits for job seekers with the aim of exploring the competencies needed by the company in the Marketing Admin section. The data used uses secondary data, with units of analysis and observations taken from social media telegram Loker Jatim in 2022. The data analysis technique uses content analysis. The results show that the competencies needed to become a marketing admin are undergraduate education, employee communicative skills and can master Microsoft Office programs, self-concept and values ​​of prospective employees must have an honest, friendly and agile attitude, personal characteristics of prospective employees with male type - male and female and for the maximum age limit at a maximum age of 30 years and the motive of prospective company employees must have 1-2 years of work experience and prospective applicants in the marketing admin field must require that prospective employees must have challenges and targets and be able to work under pressure.
THE EFFECT OF INFORMATION QUALITY ON PURCHASE DECISIONS THROUGH BRAND AWARENESS Yuliana, Rahmi; Pantawis, Setyo
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 2 (2023): October (2022) - March (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v17i2.1072

Abstract

This study aims to determine the effect of information quality on purchasing decisions for Ms.'s skincare products, mediated by brand awareness. This research uses a quantitative approach with the type of explanatory research. Respondents to this study were customers who had purchased skin care products more than twice in Semarang, with as many as 100 respondents using a judgmental sampling technique. Data analysis was performed using the Smart PLS analysis tool. The results showed that brand awareness has a positive and significant effect on purchase decisions, information quality has a positive and significant impact on purchase decisions, and brand awareness cannot mediate the influence of information quality on purchasing decisions.
THE INFLUENCE OF THE CIRCULAR ECONOMY ON ECONOMIC GROWTH: LITERATURE REVIEW Safariyani, Eva; Taufiqurahman, Endang
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 2 (2023): October (2022) - March (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v17i2.1102

Abstract

The objectives of this study, based on the framework of realizing the circular economy model, are: a) Knowing the environmental factors that influence the circular economy and b) Knowing the circular economy variables that affect economic growth. This study uses the method of literature analysis from various research literature that has been done. The data used is secondary data: books and international journals. The results of the study can conclude two things. First, the circular economy affects economic growth through a) The importance of development from an environmental sustainability perspective, b) Business innovation that takes into account environmental aspects, c) Recycling economic activities that do not reduce environmental quality, d) the importance of investing in recycling infrastructure and natural resources innovative. Second, the factors that influence the circular economy are a) Human Capital, b) Development with an environmental sustainability perspective, c) Maintaining the value of resources, d) Socio-ecological and anthropological factors, e) Business innovation, f) Innovation of social progress, h) Redesign of processes and cycles of materials, h) Need for public attention, i) Need to promote 3R on circular consumption, j) Goods/services management system, k) Invest in recycling infrastructure.
THE INFLUENCE OF E-SERVICE QUALITY, E-TRUST AND E-WOM ON LIVE STREAMING PURCHASE DECISIONS Listianayanti, I Gusti Ayu Priska; Wisudawati , Ni Nyoman Sri; Syarofi, Muhammad
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 2 (2023): October (2022) - March (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v17i2.1105

Abstract

The development of the digital world has brought various changes in lifestyles and human activities, including e-commerce. E-commerce activities open opportunities for companies to be more innovative in attracting consumers, one of which is utilizing the e-live streaming buying feature. This study aims to determine the effect of e-service quality, e-trust, and e-word of mouth on purchasing decisions in e-commerce live streaming. This study uses a quantitative research approach. The population of this study was e-commerce users in Denpasar City, and the sample used was 150 e-commerce users. The data used is primary data in the form of a questionnaire. The data analysis tool used is SEM PLS. The study results show that E-service quality, E-trust, and E-WOM positively affect purchasing decisions in e-commerce live streaming. E-service quality has no significant effect on E-WOM. E-trust has a positive effect on e-WOM. E-WOM cannot mediate e-service quality for purchase decisions on e-commerce live streams. E-WOM can mediate e-trust for purchasing decisions in e-commerce live streaming.
THE IMPACT OF COVID-19 PANDEMIC ON BANKS IN INDONESIA: COMPARATIVE ANALYSIS Nanang , Rusliana; Dyah , Wardhani; Sri , Sudiarti; Neng Yesi, Susanti
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 2 (2023): October (2022) - March (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v17i2.1109

Abstract

This study aimed to determine the conditions of the digital transaction sector, financial system stability, financial inclusion, and bank health ratios before and after the COVID-19 pandemic and their impact on digital transactions, financial system stability, financial inclusion, and banking health ratios in Indonesia. The research method used is the descriptive comparative analysis method. The analysis used in this study is the average difference test analysis using the paired samples t-test. The results of the study show that digital transactions during the COVID-19 pandemic did not have a significant impact on reducing electronic money. The COVID-19 pandemic significantly impacted lowering average inflation and interest rates (BI7DRR). Furthermore, the COVID-19 pandemic substantially affected reducing average public savings. However, it did not considerably influence the decrease in the average public loan. The COVID-19 pandemic has significantly reduced the average bank soundness ratio as measured by Return on Assets (ROA) and Loan to Deposit Ratio (LDR).
THE EFFECT OF PRODUCT PLACEMENT ON "IKATAN CINTA" DRAMA ON PURCHASE INTENTION OF "LEMONILO" NOODLES Chumairoh, Chumairoh; Pananingrum, Erminati
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 2 (2023): October (2022) - March (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v17i2.1142

Abstract

This study aims to determine and explain the effect of product placement on the purchase intention of Lemonilo noodle products moderated by consumer attitudes in the "Ikatan Cinta" drama. This study uses a quantitative approach. The research method used is verification, with explanatory research that aims to test hypotheses to explain the position between variables. The variables studied were product placement, consumer attitudes, and purchase intentions. Respondents were used as many as 100 people distributing questionnaires to people who had watched the "Ikatan Cinta" drama and knew product placement in the "Ikatan Cinta" drama. The test tool uses Moderated Regression Analysis (MRA) on the SPSS tool. Based on the analysis, it can be concluded that product placement influences purchase intention, and attitude does not moderate the relationship between product placement and purchase intention. The test results for the coefficient of determination show that the level of product placement contribution and attitude towards purchase Intention is 52.5%, and the remaining 47.5% is influenced by other factors not examined in this study.
THE ROLE OF INTELLECTUAL AGILITY, ENTREPRENEURIAL DEVELOPMENT, AND ONLINE SALES PROCESS IN IMPROVING THE PERFORMANCE OF EMBROIDERY ENTREPRENEURS Anis, Nusron
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 18 No. 1 (2023): April (2023) - September (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v18i1.1186

Abstract

This study analyses the effect of intellectual agility, entrepreneurial development, and online sales process on performance. This study uses a quantitative approach. The population in this study are all embroidery entrepreneurs in Pasuruan who have been selling online for at least the last two years, the number of which is unknown with certainty. The sample used in this study amounted to 180 respondents obtained randomly. The results show that intellectual agility, entrepreneurial development, and the online sales process significantly affect company performance. Intellectual agility has a significant effect on the online sales process. Entrepreneurial development does not affect the online sales process. From the research results, it is also known that the online sales process can mediate the influence of intellectual agility on company performance but cannot mediate the effect of entrepreneurial development on company performance.
ENTREPRENEURIAL INTENTION DEVELOPMENT MODEL ON STUDENTS Indra, Kurniawan
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 18 No. 1 (2023): April (2023) - September (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v18i1.1203

Abstract

This research aims to determine the effectiveness of entrepreneurship education on students' entrepreneurial intention by placing motivation as a mediating variable.The research used a survey to obtain 308 Indonesian students who had taken entrepreneurship courses. Data analysis uses structural equation model partial least squares (SEM-PLS).The research results state that the effectiveness of entrepreneurship education has a direct effect on motivation. Motivation has an immediate effect on entrepreneurial intentions, while the effectiveness of entrepreneurship education has no direct impact on entrepreneurial intentions, and motivation is a mediating variable. Based on the research results, it implies that a stimulus is needed in the role of lecturers to increase motivation, which can encourage students to be interested in opening a business such as best practice.
TRUST TRANSFER IN ONLINE TRANSPORTATION Made Purnami, Ni
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 18 No. 1 (2023): April (2023) - September (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v18i1.1210

Abstract

Building trust in online transportation services is crucial due to the inherent unfamiliarity between customers and drivers. This study specifically aims to explore the dynamics of trust transfer within the realm of online transportation and its subsequent impact on fostering customer loyalty. The population in this study consists of online transportation users in Bali. The number of samples examined is 300 individuals using purposive sampling method. Data collection was executed through an online platform utilizing a Google form. Subsequently, the collected data underwent analysis using Smart PLS. The study's outcomes are noteworthy, indicating that: (1) Trust in the application has a positive effect on building trust in drivers; (2) Trust in the application significantly influences and promotes customer loyalty; (3) Trust in drivers plays a pivotal role in increasing customer loyalty; and (4) Trust in drivers acts as a partial mediator in the relationship between trust in the application and trust in drivers. These findings contribute valuable insights into the intricacies of trust dynamics within the online transportation sector.
THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION: Study of "Collapsed" Beef Consumers in Jombang Yaqin, Mohammad Nurul; Askafi, Eka; Arisyahidin, Arisyahidin
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 18 No. 1 (2023): April (2023) - September (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v18i1.1213

Abstract

This research aims to determine whether the product's Price and quality influence the brand image and purchasing decisions of collapsed beef among residents in Jombang Regency. This study uses a quantitative approach. The population in this study was Jombang residents, while the sample used was 100 people, determined using the Slovin formula. This research uses primary data obtained through distributing questionnaires. The analytical tool used is influenced by the Price and quality of the product, which influences the brand image of collapsed beef, to find out how Price, product quality, and brand image influence the decision to purchase collapsed beef and to find out whether the brand image can mediate the influence of price and product quality on beef purchasing decisions collapse. The method used in this research is a survey method, where the author distributes questionnaires for data collection. The approach used in this research is quantitative. Data analysis using smartPLS SEM software. The research results show that Price has a positive contribution to brand image, while product quality does not contribute to brand image. Apart from that, Price also contributes positively to purchasing decisions. However, product quality does not contribute to purchasing decisions. The brand image also influences purchasing decisions. Brand image can partially mediate price influence on purchasing decisions but cannot influence product quality.

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