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Journal of Economicate Studies
Published by Islamicate Institute
ISSN : -     EISSN : 25984799     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
Journal of Economicate Studies (JoES) is a publication dedicated to and focused on the scholarly study of all aspects of Economicate studies. This journal receives articles from lecturers and researchers who have the new and progressive issues on scholarly study of all aspects of Economicate related, but not limited to, microeconomics, macroeconomics, managerial economics, monetary economics, fiscal policy, public sector economics, development economics, economics of education, economics of health, labor economics, economics of philanthropy, and religion based economics, as well as ethical questions related to the economics available in the societies all around the world.
Arjuna Subject : -
Articles 94 Documents
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Strategic Use of Direct and Online Marketing to Enhance Customer Retention Rahmawati, Reni; Sulastri, Lilis
Journal of Economicate Studies Vol. 6 No. 1 (2022): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v6i1.846

Abstract

This study explores how the integration of direct and online marketing can improve customer retention in increasingly competitive and digitalized markets. Grounded in relationship marketing and CRM theory, it analyzes the roles of personalized communication, digital engagement, and multichannel strategy in fostering loyalty. Using qualitative thematic analysis of verified academic and institutional sources, the research finds that direct marketing enhances trust and emotional connection, while online marketing offers scalable, interactive engagement. When harmonized through CRM tools and lifecycle planning, these approaches create cohesive experiences that reinforce customer satisfaction and loyalty. The study also addresses ethical considerations, cultural factors, and emerging market contexts—offering a nuanced framework for retention strategy. The findings contribute to marketing theory by integrating formerly distinct approaches and provide actionable insights for practitioners. By aligning strategic communication across platforms, businesses can deepen brand relationships and ensure sustainable customer value.
Enhancing Customer Value through Digital Marketing Channels Azzahra, Shalsabila; Hasan Ridwan, Ahmad
Journal of Economicate Studies Vol. 6 No. 2 (2022): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v6i2.847

Abstract

Digital technology is reshaping marketing by transforming how businesses engage with customers and deliver value. This study explores how digital platforms—such as CRM systems, AI tools, mobile applications, and social media—enhance customer engagement and satisfaction. Drawing on theories like Service-Dominant Logic and Omnichannel Marketing, it provides a conceptual analysis of digital value creation. Using qualitative methods and data from scholarly publications, the research identifies personalization, responsiveness, and seamless multichannel integration as key drivers of value. Findings suggest that firms must align digital strategies with evolving customer expectations through agile structures and cultural sensitivity. The study contributes theoretically by integrating global and local perspectives, and offers practical implications for businesses seeking to innovate through digital transformation. It concludes that strategic digital integration is essential for sustained competitiveness and long-term customer loyalty in dynamic environments.
Strategic CRM Approaches for Strengthening Customer Loyalty and Satisfaction Purwati, Suci; Novari, Eri
Journal of Economicate Studies Vol. 7 No. 1 (2023): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i1.848

Abstract

Customer Relationship Management (CRM) plays a pivotal role in enhancing customer satisfaction and loyalty by integrating strategy, technology, and relationship-building practices. This study investigates CRM as both a managerial philosophy and operational framework, focusing on how organizations strategically implement CRM to foster long-term customer relationships. Using a qualitative method through literature-based analysis, the study identifies key CRM strategies such as personalization, customer segmentation, multichannel communication, and cultural adaptation. It also examines how contextual factors—such as technological readiness, organizational culture, and industry-specific dynamics—shape CRM effectiveness. Findings suggest that CRM is most impactful when aligned with organizational goals and embedded in a culture of customer-centricity. The study contributes a conceptual synthesis that integrates relational and technological dimensions of CRM, offering theoretical refinement and practical guidance for organizations, particularly in emerging markets. The research highlights the need for context-sensitive CRM models and provides strategic implications for CRM deployment and performance enhancement.
Strategic Approaches to Digital Advertising for Consumer Engagement in the Digital Era Setiawati, Iis
Journal of Economicate Studies Vol. 6 No. 1 (2022): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i1.849

Abstract

This study analyzes strategic approaches in digital advertising to engage consumers in today’s data-driven and platform-diverse digital era. It explores how businesses develop advertising strategies by aligning content, platform choice, and ethical considerations with evolving consumer behavior. Using qualitative analysis of academic literature and institutional sources, the research identifies key elements such as content personalization, cross-platform integration, and real-time responsiveness as success factors. The findings highlight the importance of strategic coherence grounded in theoretical models like the Technology Acceptance Model and Consumer Engagement Theory. The study also examines ethical concerns, including privacy and data use, which increasingly shape consumer trust. It offers practical and theoretical insights for marketers seeking to refine their digital strategies in emerging markets. The research contributes to a deeper understanding of how advertising campaigns are designed, adjusted, and evaluated in complex digital environments.
Comparative Analysis of the Health Level of Islamic Banks and Conventional Banks in Indonesia Before (2017-2019) and During Covid 19 (2020-2022) Using RGEC Method Miptahudin, Iip; Nur Rizqi Rhommadhonni, Vania; Prabandari, Fitriana; Gemma Nurrahman, Ahmad
Journal of Economicate Studies Vol. 7 No. 1 (2023): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i1.850

Abstract

This research aims to analyze the differences in the health of Sharia Banks and Conventional Banks in Indonesia before and during Covid-19. The research method used was quantitative descriptive using the RGEC method, data analysis using the Normality Test, and the Wilcoxon Signed Difference Test. The sampling technique used was a purposive sampling technique with the criteria of Islamic banks and conventional banks having core capital of less than 3 trillion. The samples obtained were 4 Sharia Commercial Banks and 7 Conventional Commercial Banks. The data comes from the bank's quarterly financial reports and GCG reports for the 2017-2019 (Before Covid-19) and 2020-2022 (During Covid-19) periods. The overall level of bank health using RGEC analysis shows that Sharia Commercial Banks are in a "Fairly Healthy" condition before and during the Covid-19 pandemic. Meanwhile, conventional commercial banks were in a "healthy" condition before and during the Covid-19 pandemic. The results of the Sign-Wilcoxon difference test show that comparing the health level of Islamic banks before and during the Covid-19 period, there is no difference in each ratio. Meanwhile, conventional banks have different ROA and ROE ratios, while there are no differences in the NPL, LDR, GCG, and CAR ratios.
The Application of Uṣūl al-Fiqh (Principles of Islamic Jurisprudence) in Sharia Economics: Theoretical Review Sutisna; Suci Purwati; Sitty Komalla
Journal of Economicate Studies Vol. 7 No. 2 (2023): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i2.851

Abstract

This theoretical study delves into the foundational concepts of Uṣūl al-Fiqh and their role as the theoretical framework underpinning Sharia economic principles. Through a qualitative approach involving a literature review, this study conducts an in-depth examination of these principles to foster the development of a Sharia economy characterized by inclusivity, fairness, and sustainability. This research advances Sharia economics rooted in Islamic values by offering more effective solutions to existing challenges. Furthermore, building upon this theoretical foundation, the study explores practical applications of Sharia economic principles, envisioning tangible solutions to real-world economic issues. By integrating insights from the theoretical inquiry into economic policies and practices, it becomes feasible to cultivate economic systems that adhere to Islamic values and promote equitable growth and societal well-being. In summary, this theoretical exploration catalyzes the development of a dynamic and progressive Sharia economy that aligns with Islamic ethics and contemporary economic realities.
Marketing Segmentation for Increasing Sales Volume in Islamic Economic Perspective Widodo Saputro, Wahyu; Zulfikar Khatami; Salman Akbar
Journal of Economicate Studies Vol. 7 No. 2 (2023): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i2.853

Abstract

Market segmentation is a fundamental strategy in understanding the needs and preferences of diverse customers. This research uses qualitative methods with a literature study approach. The results of previous research and business practices confirm that market segmentation has a significant positive impact on a company's sales volume. First, segmentation allows companies to have a deep understanding of customer characteristics, needs, and preferences within each segment, leading to the development of more tailored products, services, and marketing messages. Secondly, through personalization of messages and marketing actions, segmentation increases the relevance of communication with customers, increases interest and likelihood of purchase. Furthermore, marketing segmentation helps companies to more efficiently allocate marketing resources, avoid waste, and direct efforts to the most relevant customer segments. Responsiveness to market changes is enhanced, allowing companies to quickly adjust their marketing strategies in the face of market changes. Overall, market segmentation is a crucial strategic tool in achieving increased sales volume in a competitive business environment. It helps companies better respond to customer needs, optimize resource usage, and create stronger relationships with customers, all factors that contribute to significant sales growth.
Accommodating Digital Transformation in Sharia Financing of Sharia Financial Institutions: Indonesian Case Amani, Shofia Naila; Woro Nilam Lestari; Yeni Nurjanah
Journal of Economicate Studies Vol. 7 No. 2 (2023): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i2.854

Abstract

Transformation in the Digital Age has emerged as a pivotal focus within the global financial sector, particularly concerning sharia financing. With technology advancing rapidly, Sharia financial institutions encounter novel challenges in upholding sharia principles while integrating digital solutions. This study endeavors to scrutinize the ramifications of digital transformation on sharia financing practices and delve into the adaptation strategies employed by sharia financial institutions to confront these changes. Employing qualitative research methods, this investigation synthesizes a myriad of scholarly sources alongside insights from sharia financial institutions, sharia scholars, and financial technology experts. The findings underscore the imperative for a coherent regulatory framework that accommodates digital transformation in sharia financing. Moreover, enhancing public education and comprehension concerning digital sharia financing emerges as a pivotal concern to expedite technological adoption and ensure the enduring viability of this transformation.
Analysis of Factors Affecting Consumer Preferences of the Hotel Syariah in Bandung City Nurrahman, Ahmad Gemma
Journal of Economicate Studies Vol. 7 No. 2 (2023): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i2.856

Abstract

This study aims to analyze the factors that influence consumer preferences in choosing sharia hotels in Bandung City. The subjects of this study are consumers who have stayed at Sharia Hotels in Bandung City where there are 5 hotels namely Cinnamon Hotel Boutique syariah, Noor hotel Bandung, Narapati Syariah hotel, Ruby hotel syariah, Daarul Jannah Cottage. Sampling using Purposive Sampling technique with data analysis using logistic regression method and descriptive analysis. In this study, factors that influence consumer preferences were found, namely tariffs, location, and halal awareness.
Macroeconomic and Bank-Specific Factors Affecting Islamic Bank Profitability in Indonesia Syah, Toufan Aldian
Journal of Economicate Studies Vol. 6 No. 1 (2022): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v6i1.11

Abstract

This study examines how macroeconomic and bank-specific variables influence the profitability of Islamic Commercial Banks in Indonesia. Using qualitative-documentary analysis, the research integrates both internal performance metrics—such as capital adequacy, cost efficiency, and credit quality—and external macroeconomic indicators including GDP growth and inflation. Framed by the Resource-Based View and Financial Intermediation Theory, the study finds that profitability is most sustainable when internal capabilities are strategically aligned with macroeconomic stability. Inflation and GDP growth significantly impact bank earnings, while internal variables such as capital structure and operational efficiency remain critical performance drivers. The findings reveal that profitability is a dynamic outcome of both internal governance and environmental conditions. This research advances existing literature by providing a holistic framework for assessing Islamic bank performance and offers practical implications for policymakers and bank managers seeking to improve financial resilience within a sharia-compliant context.

Page 5 of 10 | Total Record : 94

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