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MBIA
Published by Universitas Bina Darma
ISSN : 20865090     EISSN : 26558262     DOI : https://doi.org/10.33557/mbia
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
The MBIA Journal is dedicated to the development, promotion and understanding of management, business, finance and accounting in their widest sense. The main objective is to provide an online forum to disseminate findings of research in the fields of management, business, finance and accounting worldwide. The MBIA Scientific Journal was published in collaboration between the Faculty of Economics (FE) with the Integrated Scientific Journal (JIT-UBD) and the Directorate of Research and Community Service (DRPM) Bina Darma University. p-ISSN: 2086-5090 e-ISSN: 2655-8262. The paper will be checked for plagiarism using Turnitin. The journal published three times a year that is in April, August and December. Focus and Scope The editorial board welcomes original submissions in Indonesia and English. The number of words for a research article should preferably be between 5,000 and 8,000. The following are some of the topical areas (but not limited to) relevant to the journal: Management: Human Capital Human resource management Financial management Operational management Marketing management Strategic management Business : Business development Small business enterprise Business and economic education Business law e-business Finance: Behavioural finance Efficiency of stock and foreign exchange markets International parity conditions Valuation of securities Mergers and acquisitions Cost of capital and capital budgeting Modelling time-varying volatility of financial assets Time-varying correlations, betas and copulas Market microstructure Islamic finance Accounting: Financial reporting and international financial reporting standards Public sector accounting and auditing Corporate governance Audit expectation gap Market for audit services Determinants of job satisfaction of accounting academics Determinants of various disclosures in company annual reports Earnings management Auditing standards
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 228 Documents
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Penerapan Theory Planned Behavior Dalam Memprediksi Revisit Intention Lokasi Wisata di Pulau Ambon Arthur Sitaniapessy
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2500

Abstract

The theory of Planned Behavior is one of the theories that can be used in predicting individual behavior in the future, including testing tourist intentions and behavior towards tourist sites that have been visited before. This study aims to apply the Theory of Planned Behavior (TPB) in predicting the revisit intention of tourists to tourist sites on Ambon Island. The variables included to support the application of TPB include tourist attitudes, subjective norms, and perceived behavioral control, which are antecedent variables of revisit intention. Respondents in this study were 141 students from various universities in Ambon City. Instrument testing was carried out using validity and reliability. The results of hypothesis testing using multiple regression show that all hypotheses proposed are supported. This indicates that tourist attitude, subjective norms, and perceived behavioral control strongly predict revisit intention. Keywords: Tourism attitude, subjective norms, perceived behavioral control, revisit intention. Abstrak Theory of Planned Behavior merupakan salah satu teori yang dapat digunakan dalam memprediksi perilaku individu di masa yang akan datang termasuk untuk menguji niat dan perilaku wisatawan terhadap lokasi wisata yang pernah dikunjungi sebelumnnya. Tujuan dari penelitian ini mengaplikasikan Theory of Planned Behavior (TPB) dalam memprediksi revisit intention dari wisatawan terhadap lokasi-lokasi wisata yang ada di Pulau Ambon. Variabel yang disertakan untuk mendukung penerapan TPB ini antara lain sikap wisatawan, norma subyektif dan perceived behavioral control yang adalah variabel antesenden dari revisit intention. Responden dalam penelitian ini adalah mahasiswa berbagai universitas di Kota Ambon yang berjumlah 141 orang. Pengujian instrumen dilakukan dengan menggunakan validitas dan reliablitas. Hasil pengujian hipotesis yang menggunakan regresi berganda menunjukkan bahwa seluruh hipotesis yang diajukan terdukung. Hal ini mengindikasikan bahwa Sikap wisatawan, norma subyektif dan perceived behavioral control merupakan prediktor kuat dari revisit intention. Kata kunci: Sikap wisatawan, norma subyektif , perceived behavioral control, revisit intention.
Pengaruh Program Budaya Organisasi, Kepemimpinan Situasional Dan Komunikasi Organisasi Terhadap Kinerja Pekerja Perkebunan Irwan Septayuda; Dina Mellita; Andari Karina Trisiana
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2550

Abstract

This study aimed to determine the influence of the Organizational Culture Program, Situational Leadership and Organizational Communication on the Performance of Plantation Workers in the Mill Division at PT. Hindoli - Cargill Company. The sample in this study were workers in the mill division of PT Hindoli-Cargill Company, with 119 respondents. The sampling technique uses the quota sampling method. This study uses a quantitative approach using a Likert scale. The analysis technique used is multiple linear regression. Test the hypothesis for research variables with a partial effect using the T-test, while research variables with a simultaneous influence use the F-test. Data processing uses the SPSS V.20 program to produce a regression equation Y = 3.623 + 0.155X1 + 0.164X2 +0.031X3. The results of this study are the Organizational Culture Program, Situational Leadership, and Organizational Communication have a positive and significant effect on the performance of workers at PT Hindoli-Cargill Company, indicated by the Fcount value of 5.704 > Ftable 2.68 with a significant level of 0.001. Keywords: Organizational Culture, Situational Leadership, Organizational Communication, Performance Abstrak Tujuan dalam penelitian ini adalah untuk mengetahui bagaimana Pengaruh Program Budaya Organisasi, Kepemimpinan Situasional dan Komunikasi Organisasi Terhadap Kinerja Pekerja Pekebunan Pada Divisi Mill di PT. Hindoli Cargill Company. Sampel dalam penelitian ini adalah pekerja divisi mill PT Hindoli Cargill Company sebanyak 119 responden. Teknik penarikan sampel menggunakan metode kuota sampling. Penelitian ini menggunakan metode pendekatan kuantitatif dengan menggunakan skala Likert. Teknik analisis yang digunakan adalah regresi linear berganda. Uji hipotesis untuk variabel-variabel penelitian yang memiliki pengaruh secara parsial menggunakan uji T sedangkan variabel-variabel penelitian yang memiliki pengaruh secara simultan menggunakan uji F. Pengolahan data menggunakan program SPSS V.20 dengan menghasilkan persamaan regresi Y = 3,623 + 0,155X1 + 0,164X2 + 0,031X3. Hasil penelitian ini adalah Program Budaya Organisasi, Kepemimpinan Situasional dan Komunikasi Organisasi berpengaruh positif dan signifikan terhadap kinerja pekerja PT Hindoli a Cargill Company yang ditunjukkan dengan nilai Fhitung 5,704 > Ftabel 2,68 dengan tingkat signifikan sebesar 0,001. Kata kunci: Budaya Organisasi , Kepemimpinan Situasional , Komunikasi Organisasi , Kinerja
Pengaruh Financial Knowledge, Financial Anxiety dan Financial Self-Efficacy Terhadap Pengelolaan Keuangan Mahasiswa Yomi Fatma Sari; Novrina Chandra; Sukartini Sukartini
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2551

Abstract

This study aims to determine the effect of financial knowledge, financial anxiety and financial self-efficacy on college student financial management. This research is a research quantitative approach. The data collection method used primary data by distributing online questionnaires. The population in this study were college students of the city of Padang. The sample of 400 respondents. Analysis of the data using SPSS v.28 software. The results showed that financial knowledge and self-efficacy variables affected student financial management. Meanwhile, the financial anxiety variable does not affect student financial management. Keywords: Financial Knowledge, Financial Anxiety, Financial Self-Efficacy and Financial Management. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh financial knowledge, financial anxiety dan financial self-efficacy terhadap pengelolaan keuangan mahasiswa. Penelitian ini merupakan penelitian kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer yaitu dengan menyebarkan kuesioner secara online. Populasi dalam penelitian ini adalah mahasiswa Kota Padang. Jumlah sampel dalam penelitian ini adalah sebanyak 400 responden. Analisis data menggunakan Software SPSS v.28. Hasil penelitian menunjukkan bahwa variabel financial knowledge dan financial self-efficacy berpengaruh terhadap pengelolaan keuangan mahasiswa. Sedangkan, variabel financial anxiety tidak berpengaruh terhadap pengelolaan keuangan mahasiswa. Kata kunci: Financial Knowledge, Financial Anxiety, Financial Self-Efficacy dan Pengelolaan Keuangan
Pengaruh Kompetensi dan Job satisfaction Terhadap Employee Engagament di PT Semen Baturaja Palembang Karmila Utari; Bakti Setyadi; Sulaiman Helmi
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2552

Abstract

Employee engagement is an essential factor affecting the performance and success of an organization. This survey investigates the effect of competence and job satisfaction on Employee engagement at PT Semen Baturaja Palembang. The research sample consisted of 98 employees who worked at PT Semen Baturaja Palembang. The instrument used in this study is a structured questionnaire that measures competency levels, job satisfaction, and employee engagement. The data collected was analyzed using a double linear technique with the help of the SmartPLS 3 application. The results showed that competency and job satisfaction had a significant effect on the level of Employee engagement by 55.3%. The conclusions of this study provide a deeper understanding of the factors that can increase Employee engagement in the workplace, thereby helping organizations develop effective human resource management strategies and improve overall performance. Keywords: Competence, Job satisfaction, Employee Engagement Abstrak Employee engagement merupakan faktor penting yang mempengaruhi kinerja dan kesuksesan suatu organisasi. Penelitian survei ini bertujuan untuk menginvestigasi pengaruh kompetensi dan job satisfaction terhadap tingkat Employee engagement di PT Semen Baturaja Palembang. Sampel penelitian terdiri dari 98 karyawan yang bekerja di PT Semen Baturaja Palembang. Instrumen yang digunakan dalam penelitian ini adalah kuesioner terstruktur yang mengukur tingkat kompetensi, job satisfaction, dan employee engagement. Data yang dikumpulkan dianalisis menggunakan teknik linear ganda dengan bantuan aplikasi SmartPLS 3. Hasil penelitian menunjukkan bahwa kompetensi dan job satisfaction berpengaruh signifikan terhadap tingkat Employee engagement sebesar 55.3%. Kesimpulan dari penelitian ini memberikan pemahaman lebih mendalam tentang faktor-faktor yang dapat meningkatkan Employee engagement di tempat kerja, sehingga dapat membantu organisasi dalam mengembangkan strategi manajemen sumber daya manusia yang efektif dan meningkatkan kinerja secara keseluruhan. Kata kunci: Kompetensi, Job satisfaction, Employee Engagament
Analisis Kualitas Pelayanan Housekeeping Terhadap Tingkat Kepuasan Tamu di Hotel Shofa Marwah Palembang Nurvia Nathasya; Syu’ai Batul Taskia; Ahmad Yani Ranius
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2556

Abstract

The tourism industry in Indonesia, which has great potential and continues to grow, is expected to be able to support the national economy of Indonesia. Accommodation facilities that support the tourism industry are hotels. One of the most important hotel services is the housekeeping department. The phenomenon found in one of the hotels, namely the Shofa Marwah hotel in Palembang, shows that the quality of the housekeeping department services provided is still not optimal. . Based on the findings in previous research, service quality affects customer satisfaction. This study aims to examine the effect of service quality on customer satisfaction. This study uses the theory of service quality and customer satisfaction from some previous literature. The data collection technique uses a questionnaire that consists of 15 items. . Measurement of variables based on the five dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy. The data was analyzed by validity test, reliability and hypothesis test. The hypothesis test results show the influence of service quality on customer satisfaction in Hotel Shofa Marwah Palembang. Keywords: Service Quality, Customer Satisfaction Abstrak Industri pariwisata di Indonesia yang memiki potensi besar dan terus berkembang diharapkan mampu untuk mendukung perekonomian Negara. Sarana akomodasi yang mendukung industri pariwisata adalah Hotel. Salah satu pelayanan hotel yang penting adalah housekeeping departemen. Fenomena yang terdapat di salah satu hotel yaitu hotel Shofa Marwah di Palembang menunjukan kualitas pelayanan housekeeping departemen yang diberikan masih kurang optimal. Berdasarkan temuan pada penelitian terdahulu, kualitas pelayanan berpengaruh terhadap kepuasan tamu. Penelitian ini bertujuan menguji pengaruh kualitas pelayanan terhadap kepuasan tamu. Dalam kajian ini peneliti menggunakan teori kualitas pelayanan dan kepuasan tamu. Teknik pengumpulan data menggunakan kuesioner yang berjumlah 15 butir pernyataan. Pengukuran variabel berdasarkan kelima dimensi kualitas pelayanan yaitu tangible, reliability, responsiveness, assurance, dan empathy. Analisis data dilakukan dengan uji validitas, uji reliabilitas, dan uji hipotesis. Hasil menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap kepuasan tamu di hotel shofa marwah Palembang. Kata kunci : Kualitas Pelayanan, Kepuasan Tamu
Pengaruh Tangible, Reliability, Responsiveness, Assurance, dan Emphaty Terhadap Kepuasan Pelanggan Perempuan Pada Osbond Gym Palembang Septiana Septiana; Juhaini Alie
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2620

Abstract

This research aims to determine the Effect of Tangible, Reliability, Responsiveness, Assurance, and Empathy on Customer Satisfaction Woman at Osbond Gym Palembang. The sampling technique in this study used a purposive sampling method with the Slovin formula so that the total number of 93 samples was aimed at respondents who exercised at Osbond Gym Palembang. Data retrieval was carried out using a questionnaire with a Likert scale. The analysis method used in this study is the multiple regression analysis method with the application of SPSS Statistics 23. The study's results based on a partial test (t-test) showed that tangible significantly affected customer satisfaction with a signification value of 0.038 < 0.05. Reliability significantly affected customer satisfaction with a signification value of 0,000 < 0.05. Responsiveness substantially affects customer satisfaction with a signification value of 0.027 < 0.05. Assurance significantly affected customer satisfaction, with a signification score of 0.012 < 0.05. Empathy substantially impacted customer satisfaction with a signification value of 0,000 < 0.05 tangible, reliability, responsiveness, assurance and empathy in the simultaneous test (F test) together significantly impacted customer satisfaction with a signification value of 0,000 < 0.05. The Coefficient of Determination test result was obtained by Adjusted R Square of 0.444, which showed that the dependent variable (Y) of 60.2% was influenced by the independent variable (X). The remaining 39.8% was affected by factors yet to be studied in this study. Keywords: Tangible, Reliability, Responsiveness, Assurance, Empathy Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Tangible, Reliability, Responsiveness, Assurance, dan Emphaty Terhadap Kepuasan Pelanggan Perempuan Pada Osbond Gym Palembang. Teknik pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling dengan rumus slovin sehingga jumlah keseluruhan sampel sebanyak 93 sampel yang ditujukkan kepada responden yang berolahraga pada Osbond Gym Palembang. Pengambilan data dilakukan menggunakan kuesioner dengan skala likert. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis regresi berganda dengan aplikasi SPSS Statistics 23. Hasil penelitian berdasarkan uji parsial (uji t) menunjukkan bahwa tangible berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai siginifikasi 0,038 < 0,05. reliabilty berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai siginifikasi 0,000 < 0,05. Responsiveness berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai siginifikasi 0,027 < 0,05. Assurance berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai siginifikasi 0,012 < 0,05 dan Emphaty berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai siginifikasi 0,000 < 0,05 tangible, reliability, responsiveness, assurance dan emphaty dalam uji simultan (uji F) secara bersama-sama berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai siginifikasi 0,000 < 0,05. Hasil uji Koefisien Determinasi diperoleh Adjusted R Square sebesar 0,444. Hal ini menunjukkan bahwa variabel dependen (Y) sebesar 60,2% dipengaruhi variabel independen (X), sedangkan 39,8% sisanya dipengaruhi oleh faktor lain yang belum diteliti dalam penelitian ini. Kata Kunci: Berwujud, Keandalan, Daya Tanggap, Jaminan, Empati
Volatilitas Arus Kas terhadap Kredit Perdagangan dengan Ukuran Perusahaan sebagai Variabel Moderasi Setiawan, Rahmat; Nareswari, Rr. Alvita Aulia
MBIA Vol. 22 No. 3 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i3.2489

Abstract

This study aims to determine the effect of cash flow volatility on trade credit and whether firm size moderates the influence of cash flow volatility on trade credit. This study has a 129 sample with 589 observation manufacturing companies in Indonesia listed on the Indonesia Stock Exchange (IDX) in the 2016-2020 period. The sampling method used is purposive sampling, and the analytical method used is Multiple Linear Regression Analysis and Moderated Regression Analysis (MRA). The results of this study indicate that cash flow volatility has a significant negative effect on trade credit, and firm size significantly weakened the influence of cash flow volatility on trade credit. The control variable in this study, leverage, does not affect trade credit; sales growth has a positive effect on trade credit, and days sales in inventory have a negative effect on trade credit. Keywords: Trade Credit, Cash Flow Volatility, Firm Size Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh volatilitas arus kas terhadap kredit perdagangan dan apakah ukuran perusahaan memoderasi pengaruh volatilitas arus kas terhadap kredit perdagangan. Penelitian ini menggunakan 129 sampel dengan 589 observasi perusahaan manufaktur di Indonesia yang terdaftar di Bursa Efek Indonesia (BEI) periode 2016-2020. Pemilihan sampel menggunakan metode purposive sampling. Metode analisis yang digunakan adalah analisis regresi linear berganda dan regresi moderasi. Hasil penelitian menunjukkan volatilitas arus kas berpengaruh negatif signifikan terhadap kredit perdagangan dan ukuran perusahaan secara signifikan memperlemah pengaruh volatilitas arus kas terhadap kredit perdagangan. Variabel kontrol pada penelitian ini yaitu leverage tidak berpengaruh signifikan terhadap kredit perdagangan, sales growth berpengaruh positif terhadap kredit perdagangan, dan days sales in inventory berpengaruh negatif terhadap kredit perdagangan. Kata kunci: Kredit Perdagangan, Volatilitas Arus Kas, Ukuran Perusahaan
Analisis Pengaruh Intellectual Capital, Struktur Modal, dan Struktur Aset pada Financial Distress Irfan, Muhammad; Febrianto, Rahmat; Widiastuty, Erna
MBIA Vol. 22 No. 3 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i3.2490

Abstract

This study examines the effect of intellectual capital proxied by the VAICTM value, capital structure proxied by the debt-to-equity ratio, and asset structure proxied by the intensity of fixed assets on financial distress proxied by the Ohlson score. In addition, this study has three control variables: liquidity, leverage, and firm size. The population for this research is represented by property and real estate sector companies listed on the Indonesia Stock Exchange (IDX) for 2017-2021. The sample was selected using a purposive sampling technique so that 46 companies were obtained with 230 observation data. The data analysis method used in this study is multiple linear regression analysis. The results show that intellectual capital significantly affects financial distress, while capital structure and asset structure do not significantly affect financial distress. Keywords: Financial Distress, Intellectual Capital, Capital Structure, Asset Structure Abstrak Penelitian ini mempunyai tujuan untuk menguji pengaruh intellectual capital yang diproksi dengan nilai VAICTM, struktur modal yang diproksi dengan debt to equity ratio, dan struktur aset yang diproksi dengan intensitas aset tetap terhadap financial distress yang diproksi dengan skor Ohlson. Selain itu, terdapat juga tiga variabel kontrol pada penelitian ini yaitu likuiditas, leverage, dan ukuran perusahaan. Populasi penelitian ini adalah perusahaan sektor properti dan real estate yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2017-2021. Pemilihan sampel dilaksanakan dengan teknik purposive sampling sehingga diperoleh 46 perusahaan dengan data observasi sebanyak 230 data. Metode analisis data yang dipakai pada penelitian ini adalah analisis regresi linear berganda. Hasil penelitian menunjukkan intellectual capital mempunyai pengaruh positif yang signifikan pada financial distress, sedangkan struktur modal dan struktur aset tidak mempunyai pengaruh yang signifikan pada financial distress. Kata kunci: Financial Distress, Intellectual Capital, Struktur Modal, Struktur Aset
Analisis Perilaku Karyawan Berdasarkan Gender pada Dimensi Organizational Citizenship Behavior di Perusahaan Daerah Air Minum Data, Muhammad Umar; Rifai, Didit Fachri
MBIA Vol. 22 No. 3 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i3.2529

Abstract

This article presents the results of a study aimed at exploring the potential differences in employee behaviour within an organization, focusing on gender differences between men and women. The research employed a quantitative method and applied non-probability techniques in sample selection, involving 88 individuals as research subjects. The study was conducted in the Regional Water Company (PDAM) environment in Makassar City. Data collection utilized primary data obtained from a questionnaire using a cross-sectional approach. The questionnaire results were tested for validity and reliability, and classical assumptions such as normality were examined. The data analysis method employed the Independent Sample T-Test. In analyzing the data, this research evaluated five aspects of employee behaviour: assistance, discipline, tolerance, conflict avoidance, and participation. The t-test results indicated no significant differences in Organizational Citizenship Behavior (OCB) between the compared groups for each measured variable. Assumptions of variance equality for some variables were tested, and the results were considered in the interpretation. These findings suggest that gender does not significantly impact OCB in the PDAM Makassar City employee environment. Although gender was the focus of the study, it was noted that there were no significant differences in employee behaviour at PDAM Makassar City based on gender . Therefore, these findings indicate that in this specific context, gender does not have a significant impact on employee behaviour. Keywords: Dimension of OCB, Gender , Employee Behaviour Abstrak Artikel ini menyajikan hasil dari sebuah penelitian yang bertujuan untuk mengeksplorasi potensi perbedaan dalam perilaku karyawan di suatu organisasi, dengan penekanan pada perbedaan jenis kelamin antara pria dan wanita. Metode kuantitatif digunakan dalam penelitian ini, dengan menerapkan teknik non-probabilitas dalam pemilihan sampel yang melibatkan 88 individu sebagai subjek penelitian. Lokasi studi adalah di lingkungan Perusahaan Daerah Air Minum (PDAM) di Kota Makassar. Data dikumpulkan melalui kuesioner dengan pendekatan cross-sectional. Validitas dan reliabilitas kuesioner diuji, dan asumsi klasik seperti normalitas diuji. Analisis data dilakukan menggunakan Teknik Uji Beda (Indipendent sample T-test). Lima aspek perilaku karyawan dievaluasi, yaitu membantu, disiplin, toleransi, menghindari konflik, dan partisipasi. Hasil uji t menunjukkan bahwa tidak ada perbedaan signifikan dalam perilaku Organizational Citizenship Behavior (OCB) antara kelompok yang dibandingkan untuk setiap variabel yang diukur. Asumsi kesetaraan varian pada beberapa variabel diuji, dan hasilnya diperhitungkan dalam interpretasi. Dengan demikian, temuan menunjukkan bahwa faktor jenis kelamin tidak memiliki pengaruh yang signifikan terhadap perilaku OCB di lingkungan karyawan PDAM Kota Makassar. Meskipun jenis kelamin menjadi fokus penelitian, penelitian ini mencatat bahwa tidak ada perbedaan yang signifikan dalam perilaku karyawan di PDAM Kota Makassar berdasarkan jenis kelamin. Oleh karena itu, temuan ini menunjukkan bahwa, dalam konteks spesifik ini, faktor jenis kelamin tidak memiliki dampak yang signifikan pada perilaku karyawan. Kata kunci : Dimensi OCB, Gender , Perilaku Karyawan
Pengaruh Harga, Promosi Dan E-Service Quality Terhadap Minat Beli Ulang Konsumen Pada Aplikasi Grab Aryani, Lina; Pusporini, Pusporini; Resti, Anggi Angga
MBIA Vol. 22 No. 3 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i3.2650

Abstract

Information technology has increasingly developed recently. The impact of developments in the transportation sector is also felt with the emergence of online-based transportation service businesses, one of which is Grab. This research aims to see the significant effect of price, promotion, and e-service quality on consumer repurchase interest in the Grab Application. In this research, the population that will be used is consumers who have used the Grab application and live in DKI Jakarta. The sample for this research was determined using a non-probability sampling method with a purposive sampling type with 100 respondents. Data collection is carried out via Google Forms. Data analysis was carried out using the PLS-SEM (Partial Least Square - Structural Equation Model) method by carrying out convergent validity, discriminant validity, composite reliability, R Square, and t-test. The results of the data analysis show that price, promotion, and e-service quality have a positive and significant effect on consumer repurchase interest in the Grab Application. Thus, if prices, promotions, and service quality improve according to consumers, Grab customers' interest in making repeat purchases will increase. Kata kunci: E-Service Quality, Price, Repurchase Intention, Promotion, Online Transportation Abstrak Kemajuan teknologi informasi yang semakin berkembang ikut membawa perubahan dalam bidang transportasi. Banyak bermunculan bisnis jasa trasportasi berbasis online, salah satunya ialah Grab. Tujuan dari penelitian ini adalah untuk melihat apakah terdapat pengaruh harga, promosi dan e-service quality terhadap minat beli ulang konsumen pada Aplikasi Grab. Dalam penelitian ini, populasi yang akan digunakan adalah konsumen yang pernah menggunakan aplikasi Grab yang berdomisili di DKI Jakarta. Sampel penelitian ini ditentukan melalui metode non probability sampling dengan jenis purposive sampling dengan jumlah responden sebanyak 100 responden. Pengumpulan data dilakukan melalui Google Form. Analisis data dilakukan dengan metode PLS-SEM (Partial Least Square – Structural Equation Model) dengan melakukukan convergent validity, discriminant validity, composite reliability, R Square serta Uji-t. Hasil analisis data menunjukkan bahwa harga, promosi dan e-servoce quality berpengaruh positif dan signifikan terhadap minat beli ulang konsumen pada Aplikasi Grab. Dengan demikian, jika harga, promosi, dan kualitas layanan semakin baik menurut konsumen, maka minat pelanggan Grab untuk melakukan pembelian berulang akan meningkat. Keywords: E-Service Quality, Harga, Minat Beli Ulang, Promosi, Transportasi Online

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