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MBIA
Published by Universitas Bina Darma
ISSN : 20865090     EISSN : 26558262     DOI : https://doi.org/10.33557/mbia
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
The MBIA Journal is dedicated to the development, promotion and understanding of management, business, finance and accounting in their widest sense. The main objective is to provide an online forum to disseminate findings of research in the fields of management, business, finance and accounting worldwide. The MBIA Scientific Journal was published in collaboration between the Faculty of Economics (FE) with the Integrated Scientific Journal (JIT-UBD) and the Directorate of Research and Community Service (DRPM) Bina Darma University. p-ISSN: 2086-5090 e-ISSN: 2655-8262. The paper will be checked for plagiarism using Turnitin. The journal published three times a year that is in April, August and December. Focus and Scope The editorial board welcomes original submissions in Indonesia and English. The number of words for a research article should preferably be between 5,000 and 8,000. The following are some of the topical areas (but not limited to) relevant to the journal: Management: Human Capital Human resource management Financial management Operational management Marketing management Strategic management Business : Business development Small business enterprise Business and economic education Business law e-business Finance: Behavioural finance Efficiency of stock and foreign exchange markets International parity conditions Valuation of securities Mergers and acquisitions Cost of capital and capital budgeting Modelling time-varying volatility of financial assets Time-varying correlations, betas and copulas Market microstructure Islamic finance Accounting: Financial reporting and international financial reporting standards Public sector accounting and auditing Corporate governance Audit expectation gap Market for audit services Determinants of job satisfaction of accounting academics Determinants of various disclosures in company annual reports Earnings management Auditing standards
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 218 Documents
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Kualitas Produk, Harga, Citra Merek Terhadap Keputusan Pembelian Produk Feminine Care Softex di Pamela Satu Yogyakarta Aryandha, Pradita Nindya; Herdiany, Hapsari Dyah; Putranti, Latifah; Kamara, Haris
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2764

Abstract

This research aims to determine whether product quality, price and brand image influence the decision to purchase Softex feminine care products in Pamela Satu Yogyakarta. This research is in the form of associative research with multiple-cross sectional analysis. The types of data and data sources in this research consist of direct data and indirect data. In obtaining direct data, it is in the form of a questionnaire to be filled out by respondents who have purchased and used Softex feminine care products at Pamela Satu Yogyakarta via Google form. The sample in this research was 100 respondents who had purchased and used Softex feminine care products in Pamela Satu Yogyakarta. Research was conducted from August to September 2022 at Pamela Satu Yogyakarta. The variables that the author uses in this research are divided into two types, namely independent variables, including product quality, price and brand image, and dependent variables, namely purchasing decisions. The results of the research that has been carried out can be concluded that the variables of product quality, price and brand image have a positive and significant influence on purchasing decisions for Feminine Care Softex in Pamela Satu Yogyakarta. The results of this research can provide input for PT Kimberly-Clark Softex as a producer of Feminine Care Softex to further improve product quality, price and brand image in order to improve purchasing decisions by consumers so that the main goals of the company can be achieved optimally. Keywords: Quality. Price, Image, Purchase Decision Abstrak Riset ini bertujuan untuk mengetahui kualitas produk, harga, dan citra merek apakah berpengaruh terhadap keputusan pembelian produk Feminine Care Softex di Pamela Satu Yogyakarta. Riset ini berupa penelitian asosiatif dengan analisis multiple-cross sectional, jenis data dan sumber data dalam riset ini terdiri dari data langsung dan data tidak langsung. Dalam mendapatkan data langsung yaitu berupa kuesioner untuk disi para responden yang pernah membeli dan memakai produk Feminine Care Softex di Pamela Satu Yogyakarta melalui Google form. Sampel pada riset ini sebanyak 100 responden yang pernah membeli dan memakai produk Feminine Care Softex di Pamela satu Yogyakarta. Riset dilakukan dari Agustus sampai September 2022 di Pamela Satu Yogyakarta. Variabel yang penulis gunakan dalam penelitian ini terbagi menjadi dua jenis, yaitu variabel independent (bebas), diantaranya adalah kualitas produk, harga, dan citra merek, serta variabel dependen (terikat), yaitu keputusan pembelian. Hasil penelitian yang telah dilakukan dapat disimpulkan bahwa variabel kualitas produk, harga, dan citra merek, memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Feminine Care Softex di Pamela Satu Yogyakarta. Hasil penelitian ini memberikan masukan untuk lebih meningkatkan kualitas produk, harga, dan citra merek agar dapat meningkatkan keputusan pembelian. Kata kunci: Kualitas, Harga, Merek, Keputusan Pembelian
Upaya Meningkatkan Kemajuan UMKM Kemplang Asrania di Pemulutan Ilir Melalui Peningkatan Kualitas SDM Helmi, Sulaiman; Rosa, Alkirma; Ariana, Sunda
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2885

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy but still require development, especially in improving the quality of human resources. Focusing on improving human resources in MSMEs, such as those of Ms. Asrania's Kemplang Business in Pemulutan Ilir, is crucial to improving the competitiveness and sustainability of MSMEs. The study aimed to investigate ways to enhance the advancement of Kemplang MSMEs by enhancing the caliber of their workforce. This endeavor seeks to offer deeper insights and a significant contribution to the field of science, particularly in the micro, small, and medium-sized economies, laying a foundation for future research in this domain. The MSME development program through improving human resources in Pemulutan Ilir Village lasted for two months and targeted the community around the village. "The techniques applied were participatory and action research, which involved the participation of students and villagers to address specific problems faced by MSMEs and play a role in advancing the local economy. Kemplang Asrania MSMEs improve employee skills through hands-on training, on-the-job methods, demonstrations, and examples. They also apply Coaching and Counseling as a short-term educational approach while still taking into account work experience when hiring the team. Training, coaching, and counseling have positively impacted the business's sustainability and development while paying attention to Sharia's values in improving the quality of human resources. Keywords: MSMEs, Human Resources, Quality Improvement Abstrak Usaha Mikro Kecil Menengah (UMKM) memegang peranan penting dalam ekonomi Indonesia, tetapi masih memerlukan pengembangan terutama dalam meningkatkan kualitas SDM. Fokus pada peningkatan SDM di UMKM, seperti yang dilakukan oleh Usaha Kemplang Ibu Asrania di Pemulutan Ilir, menjadi krusial untuk meningkatkan daya saing dan keberlanjutan UMKM. Penelitian dilaksanakan dengan maksud untuk mengeksplorasi upaya meningkatkan kemjuan UMKM Kemplang melalui peningkatan kualitas SDM, diharapkan memberikan pemahaman yang lebih baik dan kontribusi penting dalam pengembangan ilmu pengetahuan terutama dalam konteks ekonomi mikro, kecil, dan menengah serta menjadi dasar bagi penelitian lanjutan di bidang ini. Program pengembangan UMKM melalui peningkatan SDM di Desa Pemulutan Ilir yang berlangsung selama 2 bulan dengan sasaran masyarakat sekitar desa. Teknik yang diterapkan adalah partisipatif dan penelitian aksi, yang melibatkan partisipasi penduduk desa untuk menangani masalah spesifik yang dihadapi UMKM, serta berperan dalam memajukan perekonomian lokal. UMKM Kemplang Asrania meningkatkan keterampilan karyawan melalui pelatihan langsung, metode On the Job, serta demonstrasi dan example. Mereka juga menerapkan Coaching dan Counseling sebagai pendekatan pendidikan jangka pendek, sambil tetap memperhitungkan pengalaman kerja saat merekrut tim. Training, Couching dan Counseling ini telah berdampak positif bagi keberlangsungan dan perkembangan usaha, sambil memperhatikan nilai-nilai syariah dalam peningkatan kualitas SDM. Kata kunci: UMKM, SDM, Peningkatan Kualitas
Tren Pembelian di Transmart Carrefour Yogyakarta: Pengaruh Atmosphere Store dan PromosiPenjualan Terhadap Pilihan Pembelian Pelanggan Anggapratama, Reza
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2904

Abstract

This research aims to understand the store's atmosphere and sales promotions influencing purchasing choices. This research involves a quantitative strategy. Multiple linear regression is used as a data analysis technique. Non-probability is used in research. This research relies on essential information collected through questionnaires. The research is expected to show that purchasing choices are influenced by store atmosphere and sales promotions. Based on this research's findings, store atmosphere, and sales promotions significantly influence purchasing choices where f count is 31.885 > f table 3.09. The shop's atmosphere influences purchasing choices. Namely, t count 5.202 > t table 1.988. Sales promotions influence purchasing choices, namely t count 3.182 > t table 1.988. The coefficient of determination (adjusted R2) shows that 38.4 purchasing choices are influenced by store atmosphere and sales promotions. Variables outside this research influence the remaining 61.6. Keywords: Store, Promotions, Purchasing Options, Transmart Abstrak Penelitian ini yakni memahami suasana toko dan promosi penjualan mempengaruhi pilihan pembelian. Penelitian ini melibatkan strategi kuantitatif. Regresi linier berganda digunakan sebagai teknik analisis data. Non-probability dipakai penelitian. Penelitian ini bergantung pada informasi penting yang dikumpulkan melalui kuesioner. Penelitian diharapkan bisa memperlihatkan pilihan pembelian dipengaruhi oleh suasana toko dan promosi penjualan. Berdasarkan temuan penelitian ini, hasil penelitian yakni suasana toko dan promosi penjualan sama-sama miliki pengaruh signifikan terhadap pilihan pembelian dimana f hitung 31,885 > f tabel 3,09. Suasana toko memperlihatkan miliki pengaruh terhadap pilihan pembelian yakni t hitung 5,202 > t tabel 1,988. Promosi penjualan miliki pengaruh terhadap pilihan pembelian yakti t hitung 3,182 > t tabel 1,988. Koefisien determinasi (adjusted R2) memperlihatkan 38,4 pilihan pembelian dipengaruhi oleh suasana toko dan promosi penjualan. Selebihnya 61,6 dipengaruhi variabel diluar penelitian ini. Kata kunci: Store, Promosi, Pilihan Pembelian, Transmart
Kepuasan Pelanggan berdasarkan Biaya Pengiriman, Promosi, Ketepatan Waktu Dan Kualitas Layanan Basuki, Basuki; Sorowutun, Monika Siba
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2919

Abstract

This study is to gather empirical evidence regarding the impact of various factors, namely shipping costs (X1), promotion (X2), timeliness (X3), and service quality (X4), on customer satisfaction at Lion Parcel Company in Yogyakarta (Y) which is a regional branch of the national company headquartered in Jakarta. The research involved the PT Lion Parcel customer with a sample size of 141 customers selected through an accidental sampling method. This research used multiple linear regression analysis using the following equation: Y = 4.548 - 0.196X1 + 0.749X2 + 0.338X3 + 0.496X4. The t-test results showed that all independent variables had significance values less than 0.05, ranging from 0 to 0.015, and the F-test showed a significance value of 0.000 with an F-value of 123.040. Shipping costs had a negative impact, while the other three variables—promotion, timeliness, and service quality—positively impacted customer satisfaction. The model used also demonstrated a good fit, as indicated by the coefficient of determination (R2) of 0.777. This research can provide insights for PT. Lion Parcel to enhance customer satisfaction, thereby increasing customer loyalty. Keywords: Customer Satisfaction, Shipping Costs, Promotion, Timeliness, Service Quality Abstrak Penelitian ini dilakukan di PT. Lion Parcel Yogyakarta, cabang regional dari perusahaan nasional yang berpusat di Jakarta. Tujuan utama dari penelitian ini adalah untuk mengumpulkan bukti empiris mengenai dampak berbagai faktor, yaitu biaya pengiriman (X1), promosi (X2), ketepatan waktu (X3), dan kualitas layanan (X4), terhadap kepuasan pelanggan di PT. Lion Parcel Yogyakarta (Y). Penelitian melibatkan basis pelanggan PT. Lion Parcel, dengan ukuran sampel sebanyak 141 pelanggan yang dipilih melalui metode pengambilan sampel accidental. Dengan menggunakan analisis regresi linear berganda, hasil penelitian menghasilkan persamaan regresi berikut: Y = 4,548 – 0,196X1 + 0,749X2 + 0,338X3 + 0,496X4. Dari hasil pengujian dengan uji t, menunjukkan bahwa semua variabel independen memiliki nilai signifikansi kurang dari 0,05 atau berkisar 0-0,015 dan uji F menunjukkan nilai signifikansi sebesar 0,000 dengan nilai F-h=123,040. Perlu dicatat, biaya pengiriman menunjukkan dampak negatif, sementara tiga variabel lainnya—promosi, ketepatan waktu, dan kualitas layanan—berdampak positif terhadap kepuasan pelanggan. Model yang digunakan juga menunjukkan kecocokan yang baik, sebagaimana diindikasikan oleh koefisien determinasi (R2) sebesar 0,777. Penelitian ini dapat memberi masukan bagi perusahaan PT.Lion Parcel dalam rangka meningkatkan kepuasan pelanggan, sehingga dapat meningkatkan loyalitas pelanggan. Kata kunci: Kepuasan Pelanggan, Biaya Pengiriman, Promosi, Ketepatan Waktu, Kualitas Layanan
Jam Kerja, Adversity Quotient, dan Motivasi: Dinamika Kinerja Karyawan Alfamidi di Nusaniwe, Kota Ambon Maghfirah, Nurul; Leuhery, Ferdy; Sitaniapessy, Gloria Nia
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2942

Abstract

This study aimed to determine the effects of variable working hours, adversity quotient, and work motivation on Alfamidi employee performance in Nusaniwe District, Ambon City. The study's sample consisted of 47 Alfamidi employees chosen at random. The data was analyzed using SPSS Multiple Regression analysis, which employed descriptive and inferential statistics. The results showed that work motivation, adversity quotient, and working hours significantly positively impacted Alfamidi Employee Performance in Nusaniwe District, Ambon City. The study's findings indicate that Alfamidi Employee Performance in Ambon City's Nusaniwe District will benefit from increased working hours, the adversity quotient, and work motivation. Keywords: Working Hours, Adversity Quotient, Work Motivation, Employee performance Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh jam kerja, adversity quotient, dan motivasi kerja terhadap kinerja karyawan Alfamidi di Kecamatan Nusaniwe, Kota Ambon. Sampel sebanyak 47 karyawan Alfamidi diambil dengan menggunakan teknik random sampling. Analisis data dilakukan dengan menggunakan analisis Regresi Berganda SPSS, yang menggunakan statistik deskriptif dan inferensial. Hasil penelitian menunjukkan bahwa motivasi kerja, adversity quotient, dan jam kerja berpengaruh positif signifikan terhadap Kinerja Karyawan Alfamidi di Kecamatan Nusaniwe, Kota Ambon. Kesimpulan dari penelitian ini menunjukkan bahwa dengan meningkatkan jam kerja, adversity quotient, dan motivasi kerja akan meningkatkan kinerja karyawan Alfamidi di Kecamatan Nusaniwe, Kota Ambon. Kata kunci: Jam Kerja, Adversity Quotient,Motivasi Kerja, Kinerja Karyawan
Predicting Financial Distress in Indonesia’s Hospitality Sector: a 2019-2022 Analysis Amara, Ulfha Suryana; Fadli, Fadli
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2952

Abstract

This study investigates the most accurate financial distress prediction model for companies within the Hotel, Resort, and cruise lines sub-sector listed on the Indonesia Stock Exchange from 2019 to 2022. The research uses a quantitative descriptive methodology to analyze numerical data derived from each model's parameters. Secondary data, sourced from financial reports available on IDX.co.id or official company websites, forms the basis of analysis. Results indicate that the Zmijewski prediction model outperforms others, achieving a remarkable accuracy level of 100%. In contrast, the Atman and Springate models follow with a 52% accuracy rate, securing the second position. The Grover model ranks third, demonstrating a 50% accuracy level. Lastly, the Taffler model trails behind with a 34.6% accuracy level. In summary, this research provides insights into the effectiveness of various financial distress prediction models within the specified industry and geographical context. The findings underscore the significance of the Zmijewski model as a robust tool for anticipating financial distress among companies in the Hotel, Resort, and cruise Lines sector on the Indonesia Stock Exchange during the stated timeframe. The study's quantitative descriptive approach enhances understanding by presenting numerical evidence, contributing valuable knowledge to financial analysis and risk management practices within the targeted industry sector. Keywords: financial distress, Altman, Springate, Foster, Taffler, Zmijewski, Grover Abstrak Penelitian ini bertujuan untuk meneliti model prediksi kebangkrutan keuangan yang paling efektif bagi perusahaan-perusahaan di sub-sektor Hotel, Resort & Cruise Lines yang terdaftar di Bursa Efek Indonesia dari tahun 2019 hingga 2022. Melalui pendekatan deskriptif kuantitatif, data numerik dari berbagai parameter model dianalisis. Data sekunder dari laporan keuangan yang tersedia di idx.co.id atau situs web resmi perusahaan digunakan sebagai dasar analisis. Hasil penelitian menunjukkan bahwa model prediksi Zmijewski menunjukkan kinerja unggul dengan tingkat akurasi mencapai 100%. Sementara model Atman dan Springate menduduki posisi kedua dengan tingkat akurasi sebesar 52%, diikuti oleh model Grover di posisi ketiga dengan tingkat akurasi 50%. Model Taffler memiliki tingkat akurasi 34,6%. Penelitian ini memberikan wawasan yang signifikan terkait efektivitas model prediksi kebangkrutan keuangan dalam konteks industri dan geografis tertentu. Temuan tersebut menggarisbawahi keandalan model Zmijewski sebagai alat prediksi kebangkrutan keuangan yang handal bagi perusahaan-perusahaan di sub-sektor Hotel, Resort & Cruise Lines di Bursa Efek Indonesia selama periode yang diteliti. Pendekatan deskriptif kuantitatif yang digunakan dalam penelitian ini memberikan kontribusi penting bagi pemahaman tentang praktik analisis keuangan dan manajemen risiko dalam industri yang dituju. Dengan demikian, penelitian ini tidak hanya memberikan gambaran tentang kinerja berbagai model prediksi kebangkrutan keuangan, tetapi juga menyoroti keunggulan model tertentu dalam konteks yang spesifik. Kata kunci: financial distress, Altman, Springate, Foster, Taffler, Zmijewski, Grover
Likuiditas, Profitabilitas, Struktur Modal, Struktur Asset, Resiko Bisnis Dan Non-Debt Tax Shield Terhadap Kebijakan Hutang Erliza, Hani; Terzaghi, Muhammad Titan
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2964

Abstract

This research examined the impact of liquidity, profitability, capital structure, asset structure, business risk, and Non-Debt Tax Shield on debt policy. The population for this study consisted of 47 companies. Using a documentary method, we utilized a sample of 30 food and beverage companies listed on the Indonesia Stock Exchange (BEI) between 2021 and 2022. The data analysis technique employed was multiple linear regression. Our research findings revealed that these variables significantly influence debt policy. The results indicate that liquidity and profitability have a significant adverse effect, while capital structure tends to have a positive impact. However, variables such as asset structure, business risk, and Non-Debt Tax Shield did not significantly influence debt policy in this research context. The implications of these findings suggest that managers need to consider factors such as liquidity, profitability, and corporate capital structure in making decisions regarding debt policy. These factors can affect how companies utilize debt in their financing. However, other variables such as asset structure, business risk, and Non-Debt Tax Shield are only somewhat relevant in this study's decision-making regarding debt policy. Keywords: Liquidity, Profitability, Capital Structure, Asset Structure, Business Risk, Non-Debt Tax Shield, Debt Policy Abstrak Penelitian ini bertujuan untuk mengetahui dampak likuiditas, profitabilitas, struktur modal, struktur aset, risiko bisnis, dan Non Debt Tax Shield terhadap kebijakan utang. Penelitian ini menggunakan sampel sebanyak 30 perusahaan dari total populasi 47 perusahaan makanan dan minuman yang terdaftar di BEI periode 2021-2022. Teknik pengumpulan data menggunakan metode dokumentasi. Teknik analisis data yang digunakan ialah regresi linier berganda. Hasil penelitian mengungkapkan bahwa secara keseluruhan, variabel-variabel independen secara signifikan memengaruhi kebijakan utang. Untuk likuiditas dan profitabilitas memiliki pengaruh negatif yang signifikan, sementara struktur modal cenderung berdampak positif. Sementara itu variabel seperti struktur aset, risiko bisnis, dan Non Debt Tax Shield tidak memperlihatkan pengaruh yang signifikan terhadap kebijakan hutang. Implikasi dari hasil tersebut adalah bahwa dalam pengambilan keputusan terkait kebijakan hutang, manajer perlu memperhitungkan faktor-faktor seperti likuiditas, profitabilitas, dan struktur modal perusahaan. Faktor-faktor ini dapat mempengaruhi cara perusahaan menggunakan hutang dalam pembiayaan mereka. Sementara itu variabel lain seperti struktur aset, risiko bisnis, dan Non Debt Tax Shield tidak terlalu relevan dalam konteks pengambilan keputusan terkait kebijakan hutang dalam studi ini. Kata Kunci : Likuiditas, Profitabilitas, Struktur Modal, Struktur Aset, Risiko Bisnis, Dan Non Debt Tax Shield, Kebijakan Hutang
The Effect of Visual Communication and Lighting on Uniqlo Customers' Purchasing Intention Syawal, Muhammad Iqra Bintang; Malik, Anhar Januar; Riana, Mirandha Ariesca
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2970

Abstract

The store atmosphere is one aspect that business owners need to pay attention to to attract consumer buying interest and develop their business—creating a pleasant, attractive atmosphere and providing comfort for consumers while in the store is a strategy to encourage them to make purchases. This research aims to determine the influence of store atmosphere, especially visual communication and lighting, on the purchasing intention of Uniqlo customers in Indonesia. The population in this research was men and women aged 15-64 years who had visited Uniqlo outlets in Indonesia. A sample of 100 respondents was determined from this population. This research uses a descriptive qualitative approach. Data was collected by distributing questionnaires, which respondents then filled out. The data that has been collected is then analyzed using SPSS with the multiple linear regression analysis method. This research shows that visual communication and lighting as aspects of store atmosphere positively and significantly affected customer purchasing intention. Keywords: Atmosphere, Visual, Communication, Lighting, Intention Abstrak Suasana toko adalah salah satu aspek yang perlu diperhatikan oleh pemilik bisnis guna menarik minat beli konsumen dan mengembangkan usahanya. Menciptakan suasana yang menyenangkan, menarik, dan memberikan kenyamanan bagi konsumen saat berada di dalam toko merupakan strategi untuk mendorong mereka untuk melakukan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh suasana toko khususnya komunikasi visual dan pencahayaan terhadap minat beli pelanggan Uniqlo di indonesia. Adapun populasi yang digunakan pada penelitian ini adalah pria dan wanita berusia 15-64 tahun yang pernah berkunjung ke gerai Uniqlo yang ada di Indonesia. Dari populasi tersebut, ditentukan sampel sebanyak 100 responden. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan dengan menyebarkan kuesioner yang selanjutnya diisi oleh responden. Data yang telah terkumpul kemudian dianalisis menggunakan SPSS dengan metode analisis regresi linear berganda. Dari penelitian ini, diketahui bahwa komunikasi visual dan pencahayaan sebagai aspek dari suasana toko berpengaruh secara positif dan signifikan terhadap minat beli pelanggan. Kata kunci: Suasana, Komunikasi, Visual, Pencahayaan, Minat Beli
Pengaruh Gaya Kepemimpinan Dan Kualitas Pelayanan Terhadap Kinerja Karyawan Pratama A, Irfan Wahyudi; Sahabuddin, Romansyah; Natsir, Uhud Darmawan; Burhanuddin, Burhanuddin; Ruma, Zainal
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2978

Abstract

This study aims to determine the effect of leadership style and service quality on employee performance at PT Bank Negara Indonesia (Persero) Tbk. Bulukumba Branch Office. This research variable includes leadership style, service quality, and employee performance. This type of research is quantitative associative. The population has 44 employees at PT Bank Negara Indonesia (Persero) Tbk. Bulukumba Branch Office. The sampling technique used was saturated sampling with a sample size of 44 respondents, namely the entire population. The data collection technique was carried out by distributing questionnaires to employees. Data analysis techniques were simple regression with the help of SPSS software version 25. The results of this study indicate that leadership style and service quality have a positive and significant effect partially on employee performance at PT Bank Negara Indonesia (Persero) Tbk. Bulukumba Branch Office. Simultaneously, the influence of leadership style and service quality significantly affects employee performance at PT Bank Negara Indonesia (Persero) Tbk. Bulukumba Branch Office. Keywords: Leadership Style, Service Quality, Employee Performance Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Kepemimpinan Dan Kualitas Pelayanan Terhadap Kinerja Karyawan Pada PT. Bank Negara Indonesia (Persero) Tbk. Kantor Cabang Bulukumba. Variabel Penelitian ini terdiri dari gaya kepemimpinan, kualitas pelayanan dan kinerja karyawan. Jenis penelitian ini adalah kuantitatif bersifat asosiatif. Adapun populasi dengan jumlah 44 karyawan Pada PT. Bank Negara Indonesia (Persero) Tbk. Kantor Cabang Bulukumba. Teknik pengambilan sampel yang digunakan ialah sampling jenuh dengan jumlah sampel sebanyak 44 responden yaitu keseluruhan populasi. Teknik pengumpulan data dilakukan dengan penyebaran kuesioner kepada karyawan. Teknik analisis data menggunakan regresi sederhana dengan bantuan software SPSS versi 25. Hasil Penelitian ini menunjukkan bahwa gaya kepemimpinan dan kualitas pelayanan memberikan pengaruh positif dan signifikan secara parsial pada kinerja karyawan pada PT. Bank Negara Indonesia (Persero) Tbk. Kantor Cabang Bulukumba. Secara simultan pengaruh gaya kepemimpinan dan kualitas pelayanan memberikan pengaruh yang signifikan terhadap kinerja karyawan pada PT. Bank Negara Indonesia (Persero) Tbk. Kantor Cabang Bulukumba. Kata Kunci: Gaya Kepemimpinan, Kualitas Pelayanan, Kinerja Karyawan
Pengambilan Keputusan Mahasiswa Dalam Berinvestasi pada Pojok Bursa Fitriasuri, Fitriasuri; Dinata, Muhammad Iskandar; Mellita, Dina; Elpanso, Efan; Noviardy, Andrian
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.3005

Abstract

Students are the young generation who will face financial complexity and risk. Therefore, students must be smart and wise in managing their finances through investment activities. This research analyzes the influence of financial literacy, financial performance, experience regret, and motivation on students' investment decision-making. This research is quantitative research that uses primary data originating from distributing questionnaires. The sampling technique is a simple random sampling technique with the Slovin formula to determine size. The number of respondents in the sample was 88 people. The tests were instrument tests, hypothesis tests, classical assumption tests, and multivariate linear regression analysis. Research results based on the t-test show that financial literacy and financial efficacy influence each individual's investment decisions. Meanwhile, unpleasant experiences and motivation variables do not affect individual investment decisions. However, the F test results show that financial literacy, financial efficacy, unpleasant experiences, and motivation significantly influence students' investment decisions at the Faculty of Social Humanities, Bina Darma University Palembang. Keywords: Literacy, Efficacy, Experienced, Motivation, Investment Abstrak Mahasiswa adalah generasi muda yang akan menghadapi kompleksitas dan risiko finansial di masa depan. Oleh karena itu mahasiswa perlu cerdas dan bijak dalam mengelola keuangannya melalui kegiatan investasi. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, kinerja keuangan, perasaan menyesal dan motivasi terhadap pengambilan keputusan investasi mahasiswa. Penelitian ini merupakan penelitian kuantitatif yang menggunakan data primer yang berasal dari penyebaran kuesioner. Teknik pengambilan sampelnya adalah teknik simple random sampling dengan rumus Slovin untuk menentukan ukuran. Responden yang menjadi sampel berjumlah 88 orang. Pengujian yang dilakukan adalah uji instrumen, uji hipotesis, uji asumsi klasik, dan analisis regresi linier multivariat. Hasil penelitian berdasarkan uji t menunjukkan bahwa literasi keuangan dan efikasi keuangan berpengaruh terhadap keputusan investasi setiap individu. Sedangkan variabel penyesalan dan motivasi tidak berpengaruh terhadap keputusan investasi individu. Namun demikian berdasarkan hasil uji F menunjukkan bahwa tingkat literasi keuangan, efikasi keuangan, pengalaman yang tidak menyenangkan dan motivasi secara simultan mempunyai pengaruh yang signifikan terhadap keputusan investasi mahasiswa Fakultas Sosial Humaniora Universitas Bina Darma Palembang. Kata kunci: Literasi, Efikasi, Experienced Regret, Motivasi, Investasi

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