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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
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Articles 273 Documents
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Perceived Value, E-Trust, E-Satisfaction, and E-Loyalty on Online Trip Clients in Jakarta Kalim, Muchamad Nur; Prasetyo, Wisnu Budi; Ramli, Abdul Haeba; Mariam, Siti
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3673

Abstract

In the realm of internet technology that has occurred in Indonesia, it has had an impact on the trip business sector, since the presence of online trip agents, the market potential for the trip business has increased. This investigation points out to explore how Perceived Value and E-Trust influence E-Loyalty by using the E-Satisfaction variable as an intercede variable. This investigation was conducted on 110 respondents who had used online trip in Jakarta. Data analysis in this investigation used SEM-PLS. The conclusion of this investigation shows that Perceived Value has a positive effect on E-Satisfaction, E-Trust has a positive effect on E-Satisfaction, E-Satisfaction has a positive effect on E-Loyalty, Perceived Value has a positive effect on E -Loyalty, while E-Trust has a negative effect on E-Loyalty, E-Trust has a negative effect on E-Loyalty through E-Satisfaction and Perceived Value has a negative effect on E-Loyalty through E-Satisfaction. Suggestions in this investigation are to add investigation variables and use different investigation methods. The managerial implication obtained is that online trip agent companies must pay attention to the perceived value and e-trust of clients towards the corporation in order to create e-Satisfaction for clients. When e-Satisfaction is achieved, the corporation must maintain it to achieve e-loyalty.
Inventory Analysis of Goods Increasing Sales: a Case in a Distributor Company Hartono, Hartono; Susanti, Jeli
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3482

Abstract

The phenomenon of this research is the delay in the delivery of goods by PT Wicaksana Overseas International Tbk to consumers (distributors). The purpose of this study is to analyze the application of the inventory forecasting method, the obstacle that occurs in the fulfillment of the stock of goods, and the efforts that need to be made to overcome these obstacles. This research is a descriptive research in which the author collects data through interviews, observation, documentation, and literature study, and describes the results of the research as is according to existing data sources. Sources of data collected for this study included primary data, i.e. results of interviews, and secondary data, i.e. the data obtained from PT Wicaksana Overseas International Tbk. The results of this study are: (1) Inventory forecasting on sales indicates that if sales promotions increase, on average the demand planning team will increase the amount of inventory by about 30% of normal inventory; (2) the company's obstacles in meeting the availability of goods are limited production of goods, especially raw materials, sales promotion plans or promo plans that are not communicated with the company's internal team (demand planning, sales and marketing teams), small warehouse capacity, and outlets' delays in making payments; (3) the company's efforts in dealing with obstacles to the availability of stock of goods is to be re-assured with the client or colleagues about the time required to solve the problem of producing goods, to carry out good coordination between clients or colleagues with the company's internal team, to expand the warehouse area in the Jakarta surroundings, and continue  to make financial improvements.
Elements Influencing Going Concern Audit Opinion on Manufacturing Corporations in Indonesia Melati, Dewi; Sihono, Agus
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3680

Abstract

This A going concern audit opinion is an audit opinion issued by an auditor to ensure whether the corporation can preserve its vicapability. Providing a going concern opinion is something that is not expected by the corporation because it can damage public trust and can even indicate bankruptcy. Meanwhile, for users of financial statements, going concern audit opinions are used as an initial warning to avoid errors in decision making. This watchfulness aims to re-verify empirically the clout of Profitability, liquidity, leverage and financial distress on going concern audit opinion. Purposive sampling method for sampling secondary data from the annual statements of 37 manufacturing corporations in the basic materials field listed on the Indonesia Stock Exchange for the watchfulness term 2020 - 2022. The data was analyzed executing binary logistic regression which was carried out in statistical analysis software. The outputs of this watchfulness denote that Profitability, liquidity, leverage and financial distress simultaneously clout going concern audit opinion. Then, leverage and financial distress have a positive clout on going concern audit opinion, while Profitability and liquidity have no clout on going concern audit opinion
Phenomenological Study of Mixue Products Using Viral Marketing Through Social Media Andina, Anisa Nur; Vausi, Imam Nur; Fadillah, Al Bakhri Fajar Nur
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3585

Abstract

Mixue ice cream and tea is an ice cream and tea shop that is currently being loved by consumers, especially those who are still students. The background to this research begins with the number of Mixue shops in Indonesia, especially in Purwokerto, which is starting to increase significantly. This research aims to find out how Mixue uses indirect viral marketing strategies to maintain its business. Researchers want to know how the viral marketing process is carried out by Mixue with a phenomenological study through interviews with informants and participant observation as well as the use of triangulation to check the validity of the data. It can be concluded from this research that Mixue carries out viral marketing indirectly because consumers who play a role in this do it for free. Consumers carry out viral marketing and spread it widely through their social media. Students like hanging out and doing assignments at Mixue because the atmosphere is good and it is more productive than doing assignments at campus or school.
Supervisor Support on Job Satisfaction and Employee Turnover Intention Mariam, Siti; Sinaga, Samuel J.
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4116

Abstract

This research aims to determine the effect of illegitimate tasks and supervisor support on job satisfaction and turnover intention among PT staff. Sumber Alfaria Trijaya in Tangerang City. Using a type of causality research with a quantitative method approach. The population of this research is PT staff. Sumber Alfaria Trijaya in Tangerang City. The sampling method used was a non-probability sampling method using a purposive sampling technique, with a total sample of 129 Alfamart staff. Data analysis was carried out using SEM-PLS with the help of SmartPLS software. The research results show that illegitimate tasks have no effect on job satisfaction, but have a positive effect on turnover intention. On the other hand, supervisor support has a positive effect on job satisfaction, but has no effect on turnover intention. Apart from that, job satisfaction has a negative effect on turnover intention.  
Work Environment, Work Discipline, and Interpersonal Communication to Improve Hotel Employee Performance: The Mediating Role of Sustainable Collaboration Sebagai Mediator Mulyaningsih, Sri Purnami; Riyanto, Agus; Silitonga, Parlagutan
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3674

Abstract

This research aims to find out and obtain empirical evidence regarding the influence of Capital Structure, Business Growth, and Tax Planning on company value. This research is included in the type of associative quantitative research. The population in this research is properties & real estate sector companies listed on the Indonesia Stock Exchange for the 2017-2022 observation period. Sampling was carried out using purposive sampling technique. The data obtained was analyzed using multiple linear regression using E-views 12 software. The results of this research show that simultaneously Capital Structure, Business Growth and Tax Planning have an influence on Company Value. Partially, Capital Structure and Tax Planning have no effect on Company Value. Meanwhile, business growth partially has an influence on company value.
Financial Performance Assessment of A Bank: An Analysis of Financial Ratio at PT Bank Pembangunan Daerah Papua Period 2018-2022 Murib, Pendison; Susanto, Heri; Wahidhani, Eha Hasni
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4454

Abstract

This research aims to analyze financial ratios to assess the financial performance of PT Pembangunan Daerah Papua for the 2018-2022 period. The research method is quantitative analysis with liquidity ratios, solvency ratios and profitability ratios, with the data used in this research being secondary data obtained from the company's official website. The results of this research reveal that the liquidity ratio results do not meet financial performance standards, while the company's solvency ratio and profitability ratio meet standards, although overall financial performance is still below the banking industry average.
Service Quality and Promotion Impact on Purchasing Decisions and Consumer Satisfaction in Using Aqua Bottled Water by PT Tirta Investama in Gebang Purworejo District Lestari, Tri Wahyu; Nurjaya, Nurjaya; Merdiani, Wentri; Nova Putra, Aditya; Rizky, Nur Ainiyah Dini
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4330

Abstract

This research aims to determine the influence of service quality and promotion on purchasing decisions which have an impact on consumer satisfaction in using Aqua bottled water produced by PT Tirta Investama in the Gebang Purworejo District Area. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research are that service quality has a significant positive effect on purchasing decisions by 29.1%, the hypothesis test shows a significance of 0.000 <0.05. Promotion has a significant positive effect on purchasing decisions by 46.2%, hypothesis testing obtained a significance of 0.000 < 0.05. Service quality and promotion simultaneously have a significant positive effect on purchasing decisions by 49.6%, the hypothesis test obtained a significance of 0.000 <0.05. Purchasing decisions have a significant positive effect on consumer satisfaction of 30.1%, hypothesis testing obtained a significance of 0.000 <0.05.
Personal Selling Communication Strategy of Oemah Tahu Purwokerto for Increasing Brand Awareness Through Entrepreneurial Tourism Program Aliyyah, Hanifah Nur; Turistiati, Ade Tuti; Sari, Rida Purnama
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.3285

Abstract

The level of competition in the culinary world is becoming increasingly competitive, making marketing activities highly necessary for various culinary business actors, including Oemah Tahu Purwokerto, to enhance brand awareness through entrepreneurial tourism programs. This study aims to identify and analyze the personal selling communication strategies implemented by Oemah Tahu to increase brand awareness through entrepreneurial tourism programs. The research method used is descriptive qualitative, utilizing the Elaboration Likelihood Model theory by Richard E. Petty and John T. Cacioppo. Data collection techniques include observation, in-depth interviews, and documentation studies. The research results show that Oemah Tahu uses personal selling to directly promote their products and programs to potential customers. This strategy is effective in creating closeness, benefiting both parties and achieving the level of brand recall. These findings are related to the Elaboration Likelihood Model theory, where the majority of informants prioritize the clarity of the message content through Central Route Processing, which is more dominant and important compared to Peripheral Route Processing.
Consumer Behavior in The Digital Age: A Qualitative Analysis of Online Shopping Patterns in Indonesia Erlangga, Heri; Setiawati, Tita; Riadi, Farid; Hindarsah, Ida; Riani, Dini
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4334

Abstract

The development of digital technology has significantly changed consumer behavior, including in Indonesia. This research aims to qualitatively analyze consumer online shopping patterns in Indonesia. Using in-depth interview methods and content analysis, this research explores the factors that influence consumer decisions in online shopping, e-commerce platform preferences, as well as the challenges and obstacles they face. The research results show that ease of access, product variety and price promotions are the main factors that encourage consumers to shop online. Apart from that, trust in transaction security and product quality also plays an important role in purchasing decisions. This research also found that social media plays a significant role in influencing consumer shopping behavior through product recommendations and reviews. However, several challenges such as limited internet infrastructure and lack of technological knowledge among certain consumers remain obstacles to wider adoption of online shopping. The findings from this research provide insights for e-commerce companies and policymakers to develop more effective strategies for promoting online shopping and improving consumer experiences. This research also suggests the need for education and infrastructure improvements to support the growth of e-commerce in Indonesia.

Page 22 of 28 | Total Record : 273

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