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Translitera : Jurnal Kajian Komunikasi dan Studi Media
Published by Universitas Islam Balitar Blitar
ISSN : -     EISSN : 25273396     DOI : -
Core Subject : Social,
Social Sciences
Memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 14 No 2 (2025): September 2025" : 12 Documents clear
Analisis Semiotika Representasi Kepribadian Karakter Pada Series Anime Horimiya Syaikh Rezon Satria Perdana; Muadz, Muadz
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4287

Abstract

The Horimiya anime series tells about the lives of Izumi Miyamura and Kyouko Hori as the main characters. The personalities of the two characters are in contrast to life at school. This study aims to determine the personality of the main characters of the Horimiya anime series, Izumi Miyamura and Kyouko Hori. This research is qualitative with John Fiske's semiotic approach, the data used is the Horimiya anime series and other literature that supports the research. The data collection technique was carried out by watching and recording every scene related to the research theme and then analyzed with the three main fields of study of semiotics Level of Reality, Level of Representation, and Level of Ideology by John Fiske.
Penggunaan Fintech Bagi Pelaku Usaha Mikro dan Menengah (UMKM) dalam Mengembangkan Usaha di Pesisir Pantai Kota Bengkulu Murwani, Anis Endang Sri; Yanto, Yanto; Fisabilillah, Fahri; Dianthi, Martha Heriniazwi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4460

Abstract

Advances in digital technology in Indonesia have driven significant transformation in the financial sector, one of which is through financial technology (fintech). This study aims to explore the role of fintech in supporting the development of Micro, Small, and Medium Enterprises (MSMEs) in the coastal area of Bengkulu City. The research uses a qualitative approach with observation, interviews, and documentation methods. The theory used is the public relations role theory by Cutlip, Center, and Broom (2006), which includes public opinion evaluation, organizational policy identification, and public relations activity planning. The results of the study indicate that fintech provides various benefits, such as ease of access to financial services, efficiency in financial management, and increased competitiveness of MSMEs. Solutions such as digital wallets, QR code-based payments, and microfinance help business actors overcome limitations in access to conventional banking. However, challenges such as low digital literacy, limited access to technology, high transaction costs, and inadequate internet infrastructure remain major obstacles.
Gaya Penulisan Naskah Konten Video Hiburan Dalam Meningkatkan Engagement Instagram PT Lopokopi Digital Shankara Inas, Amirah; Priatna, Wahyu Budi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4497

Abstract

Instagram has become a major platform in digital marketing strategies based on audiovisual content. This study aims to analyze the writing style of entertainment video content scripts used by PT Lopokopi Digital Shankara in increasing engagement on Instagram. The approach used is descriptive qualitative through observation, interviews, and document studies. This study uses Aristotle's Three-Act Structure theory to analyze the alignment of writing style with storytelling patterns. The results of the study show that Lopokopi's entertainment content script writing style consists of elements of a relaxed and humorous tone, slang and non-standard language diction, short sentence structure and storytelling, hyperbole, and is consistent with a narrative format in the form of hooks, storylines, and punchlines, and is supported by visual elements. This strategy is effective in building emotional engagement with the audience, especially young workers Gen Z and millennials, and increasing Lopokopi's Instagram engagement rate.
Strategi Perencanaan Konten dalam Manajemen Media Sosial Instagram Klien @bikinwebsite.co di PT Lopokopi Digital Shankara Sabyla, Firyal Alfairuz; Hadiyanto, Hadiyanto
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4499

Abstract

This research analyzes the content planning strategy implemented by PT Lopokopi Digital Shankara for client @bikinwebsite.co, in increasing brand awareness through Instagram social media. The purpose of this research is to find out the process of preparing content planning and the right strategy to use. This research uses a descriptive qualitative approach with data collection techniques through interviews with the CEO, Growth Specialist, and Head of Social Media of PT Lopokopi Digital Shankara, with Media Production Management Theory with the POAC approach (Planning, Organizing, Actuating, Controlling). The results showed that content planning is based on client needs, target audiences, and social media trends by prioritizing educational and interactive content. The strategy implemented is proven to increase engagement and strengthen the brand identity of @bikinwebsite.co. This research contributes to the understanding of content management in the context of digital agencies and the importance of a structured communication strategy.
Built-In Content sebagai Pesan Komunikasi Pemasaran pada Program Rating 5 GTV Amanu, Zhevio Aufa; Priatna, Wahyu Budi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4503

Abstract

This study analyzes the effectiveness of built-in content strategies as a form of marketing communication in the "Rating 5" program on GTV. A descriptive qualitative approach is employed to explore audience perceptions and evaluate how effectively this strategy creates an emotional connection between the brand and viewers. Data were collected through in-depth interviews with key informants and analyzed using the Integrated Marketing Communication (IMC) framework. The findings reveal that the success of built-in content strategies is influenced by contextual relevance and seamless integration within the program’s narrative, which enhances positive brand perception without disrupting the viewing experience. This strategy also plays a role in strengthening consumer-brand relationships amid digital media disruption.
Optimalisasi Komunikasi Pemasaran dalam MeningkatkanBrand Awareness : Studi Kasus Whiz Hotel Cikini Adinda, Karina; Priatna, Wahyu Budi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4514

Abstract

The hospitality industry in Jakarta continues to grow amid increasing competition and digital advancements. In this context, brand awareness plays a vital role in a hotel’s competitiveness. This study analyzes the marketing communication strategy of Whiz Hotel Cikini in building brand awareness using the Hierarchy of Effects Model by Lavidge and Steiner, which illustrates the consumer process from awareness to decision. A descriptive qualitative method with a case study approach was used, based on observations of promotional activities from January to June 2025. Findings show that Instagram serves as the hotel’s primary promotional platform. Visually engaging content attracts attention, creates positive perception, and strengthens brand recall. The use of visual storytelling effectively builds emotional connections and enhances audience understanding of the hotel’s identity. Tailoring marketing communication to align with consumer psychological stages is key to establishing sustainable brand awareness.
Optimalisasi Peran Library dalam Mendukung Program Musik TV pada MNC Channel Fadhila Faella Sufa; Astuti, Vivien Febri
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4537

Abstract

This study investigates the Library Division's role in supporting MNC Channels' TV Music programs and the challenges encountered. Employing a descriptive qualitative method, with data from interviews, observation, and literature review, the research reveals the Library's crucial function in providing content for smooth production. Its responsibilities include managing, classifying, and updating digital catalog data, alongside supplying relevant, quality material. However, the division faces significant hurdles: limited human resources, technical issues with digitalization and storage, suboptimal communication with production teams, and cataloging/legality challenges. Production deadlines, insufficient staff training, and budget constraints also impede effectiveness. The study concludes that optimizing the Library's role is vital for production efficiency and broadcast quality, necessitating improvements in internal competence, technology infrastructure, metadata systems, and coordination with production teams.
Framing Murray Edelman dalam Pemberitaan Konflik Tambang Karst Karawang di Suarana.com sebagai Representasi Kuasa Simbolik Wati, Nisrina Tiara Balqis; Setiawan, Hendra
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4660

Abstract

The karst mining conflict in Karawang involves a clash of interests between mining companies and affected communities, and has become a public concern because it concerns environmental sustainability. This study aims to analyze how Suarana.com frames the conflict using Murray Edelman's framing model. This study uses a qualitative method with a constructivist paradigm and narrative approach, as well as a purposive sampling technique on Suarana.com news for the period February and April 2025. Data were analyzed using four framing elements consisting of categorization, ideology, rubric, and classification. The results of the study show that Suarana.com frames the issue critically and sides with ecological justice by highlighting the voices of residents, allegations of permit manipulation, and the weak response of the government. This media coverage reflects how symbolic construction is used to shape public opinion on the environmental conflict that occurs.
Analisis Resepsi Generasi Z terhadap Pemberitaan Daring DeepSeek AI di Tempo.co Andreas, Rino; Pratama, Rony Kurniawan; Fisyawardana, Muhamad Reznu; Kriskartika, Septi Anggita; Umaiyah, Siti
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4861

Abstract

This study aims to analyze audience reception of DeepSeek AI news coverage on Tempo.co, specifically to understand how Generation Z interprets and responds to issues surrounding artificial intelligence. The research employs Stuart Hall’s reception analysis using a qualitative approach. Data were examined through the encoding-decoding model to identify patterns of dominant, negotiated, and oppositional readings of the online news content. The findings reveal that Gen Z's perception of DeepSeek AI news on Tempo.co reflects dominant and negotiated positions. Gen Z readers critically interpret the reporting, focusing on word choice and the underlying narrative of the AI rivalry between ChatGPT and DeepSeek AI within the broader geopolitical tension between the United States and China. The meaning derived from the news is shaped by the readers' dynamic experiences and socio-cultural backgrounds. Furthermore, the reception of information occurs not only at the level of consciousness but also manifests in social practices, demonstrated by the strategic negotiation in the ethical and responsible use of AI
Strategi Public Relations Radio FM Pasuruan dalam Meningkatkan Daya Saing Radio di Era Media Digital Aziz, Abdul; Muyasaroh, Siti
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.5060

Abstract

This research aims to examine the Public Relations strategies implemented by Radio Star 105.5 FM Pasuruan in enhancing competitiveness in the digital media era. The study adopts a qualitative descriptive method, with data collected through in-depth interviews, direct observation, and documentation. The research informants include the Public Relations team, broadcasters, and the management of Radio Star FM. The data were analyzed thematically to identify patterns in the PR strategies applied.The findings indicate that Radio Star FM applies five main strategies: (1) maximizing the use of social media to foster interactive communication and reach younger audiences; (2) expanding broadcast coverage through internet-based streaming services; (3) implementing two-way communication with listeners through quizzes, live broadcasts, and polls; (4) continuously innovating broadcast content to align with trends and audience needs; and (5) integrating conventional

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