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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Universitas Katolik Santo Thomas
ISSN : 14120593     EISSN : -     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Manajemen dan Bisnis (JMB), ISSN 1412-0593, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Majajemen Bisnis, Organisasi dan Tata Kelola serta bidang lainnya dalam Rumpun Ilmu Ekonomi Manajemen.
Arjuna Subject : -
Articles 17 Documents
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Search results for , issue "Volume 22 No. 2 Tahun 2022" : 17 Documents clear
PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA DALAM KONDISI PANDEMI COVIT 19 DI KECAMATAN MEDAN TUNTUNGAN : ( Studi Kasus : Masyarakat Pembeli Mobil Avanza di Kecamatan Medan Tuntungan) Simanihuruk, Peran; Munthe, Kornel; Manihuruk, Yunika Lucianna
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2135

Abstract

The purpose of the study was to analyze the effect of brand image, price and promotion on the decision to purchase a Toyota Avanza in the conditions of the COVID-19 pandemic in Medan Tuntungan District. The number of samples is 96 respondents, collecting data with questionnaires and documentation, using descriptive analysis and multiple linear regression analysis methods and testing hypotheses using t-test and F-test. The results showed that the brand image variable with an average mean = 4.23. The mean range is in the agree (S) category with strongly agree (SS) meaning that the respondents are more dominant in stating that the Toyota Avanza brand image is very good. Variable Price mean mean = 4.25 . The range mean is in the agree category (S) with strongly agree (SS) meaning that the respondent is more dominant in stating the price of the Toyota Avanza is in accordance with the expected quality. Promotion Variable with mean = 4.23 . The mean range is in the agree category (S) with strongly agree (SS) meaning that the respondents are more dominant in stating that the promotion carried out by Toyota has been very good. Purchasing decision variable with average mean = 4.26. The mean range is in the agree category (S) with strongly agree (SS) meaning that the respondents are more dominant in stating that the purchasing decisions made are as expected. Multiple regression equation: KP = 0.485 + 0.341CM + 0.335H + 0.404P, t.counting brand image = 3.417, t.counting price = 3.377 and t.counting promotion = 5.827, F.counting = 29.842 and R2 = 0.510. This means that brand image, price and promotion have a positive influence on purchasing decisions. However, the one that has a greater influence on purchasing decisions is the promotion variable. With the F test there is F count = 29,842 > F table, then Ho is rejected and H4 is accepted. This means that the variables of brand image, price, and promotion simultaneously have a significant effect on the Purchasing Decision variable. With the t test, that the t count (brand image, price, and promotion) is greater than the t table, Ho is rejected and H1, H2 and H3 are accepted. This means that the brand image, price, and promotion variables partially have a significant effect on the Purchase Decision variable. The R2 value of 0.510 means that 51% of the purchasing decision variables can be explained by the brand image, price, and promotion variables and the remaining 49% is influenced by other variables outside the independent variables in this study. The lowest assessment of respondents' responses about promotions regarding gift offers makes consumers interested in buying a toyota avanza car. So it is better to review the gift offer to attract consumers by using a pricing strategy to attract consumers, for example: giving a discount. The lowest assessment of respondents' responses to the price regarding the price of the toyota avanza is commensurate with the quality given. It is hoped that the company can provide additional features in the toyota avanza such as the addition of car accessories. Future researchers should be more careful in selecting respondents. We recommend that you look for respondents who have used Toyota products, then look for a more comfortable place if you are looking for respondents, when respondents fill out questionnaires, researchers give intensive attention to respondents so as not to give careless answers to the questionnaire.
ANALISIS PERBANDINGAN MINAT BERWIRAUSAHA DAN BEKERJA SEBAGAI KARYAWAN DI MASA PANDEMI COVID-19: (Studi Kasus : Alumni Tahun 2020/2021 Fakultas Ekonomi Unika Santo Thomas Medan) Tamba, Darwis; Sipahutar, Robinson; Purba, Antonius M.
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2136

Abstract

The purpose of this study is to compare interest in entrepreneurship and working as an employee during the Covid-19 pandemic. The population is all alumni of the Faculty of Economics, Unika Santo Thomas, Medan. A sample of 96 respondents, data collection techniques using questionnaires, documentation and interviews, data analysis techniques referring to Miles & Huberman (1992: 16) with three flow of activities that occur simultaneously, namely: data reduction, data presentation, conclusion drawing/verification. The results showed that interest in entrepreneurship during the Covid-19 pandemic among alumni of the Faculty of Economics, Unika Santo Thomas, Medan, was higher, namely 56 respondents compared to interest in working as an employee during the Covid-19 pandemic, which was 40 respondents. The reason respondents chose to be interested in entrepreneurship is because during the Covid-19 pandemic, many companies have reduced the number of employees or terminated their employment relationship. With entrepreneurship, they will open up new job opportunities for people affected by Covid-19. And they also want to be free to manage their own work. The reason respondents chose interest in working as an employee is because by working as an employee they will get a steady income every month. Even though during the Covid-19 pandemic, many companies or agencies have reduced the number of employees, the respondents will remain firm in their stance and will be more active in preparing themselves to compete in the world of work. To conduct a comparative analysis of interest in entrepreneurship and working as an employee during the COVID-19 pandemic, an in-depth evaluation should be carried out by adding an indicator of questions about the reasons for alumni to become entrepreneurs and work as employees and increase the number of respondents observed.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY PLANNED OF BEHAVIOUR: (Studi Kasus : Mahasiswa Fakultas Ekonomi Universitas Katolik Santo Thomas Medan) Sitompul, Pandapotan; Silalahi, Esli; Ritonga, Sinar
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2137

Abstract

The purpose of this study is to analyze what are the dominant factors that influence student interest in entrepreneurship. The population of this research is all students of the management study program of the Faculty of Economics, Santo Thomas Catholic University who have taken entrepreneurship courses. The sample is 100 students, the method of collecting data is through questionnaires and documentation, the variables studied are about the factors that influence student interest in entrepreneurship, analysis techniques with factor analysis. The results show that, of the 20 factors that influence student interest in entrepreneurship, the most dominant are: The first factor consists of: Leadership, Friends support which is considered important, Friends support, Realistic thinking, Family support and high commitment, Second factor consists of : Have a confident attitude, Foresight, Support business partners, Creative Innovative, Cooperate with business partners and Have experience. The third factor consists of: being disciplined, encouraging parents and being interested in business opportunities. The fourth factor consists of: Courage to face risks. The fifth factor consists of: reliable expertise, perceived ease and careful planning. The sixth factor consists of: Independence. It is better for students during the lecture process to innovate to do a simple type of business as an entrepreneurship learning material. Parents support and motivate their children to become entrepreneurs, because parents have a very strong role in forming entrepreneurial interests. There needs to be an improvement for the campus in providing understanding and training to students so that their entrepreneurial interest is increasingly formed so that after completing their studies their entrepreneurial spirit will be awakened.
PENGARUH PREDIKTABILITAS MEREK, KESUKAAN PADA MEREK, KOMPETENSI MEREK, REPUTASI MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK HONDA: ( Studi Kasus : Mahasiswa Pengguna Sepeda Motor Honda di Fakultas Ekonomi Unika Santo Thomas Medan ) Simangunsong, Elisabeth; Sinaga, Ria Veronika; Manihuruk, Yosefa Pasca Ulina
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2138

Abstract

The purpose of the study was to analyze the effect of brand predictability, brand preference, brand competence, brand reputation, trust in the company on brand loyalty. The sample size was 96 respondents. Data were collected through questionnaires and documentation. The data analysis method used descriptive analysis and multiple linear regression and to test the hypothesis used t test and F test. The results showed the multiple regression equation: LM = 6.337 + .032PM + .755KPM + .119KM + .030RM + .163KPP, meaning that all observed independent variables have a positive influence on brand loyalty. The variable that has a greater influence is the brand preference variable than the other variables. With the t test there are two variables that are not significant, namely the brand predictability variable and brand reputation with t value < t table. While the other three variables, namely brand preference, brand competence and trust in the company have a significant influence on Honda brand loyalty. While the calculated F value = 51.065 > F table, this means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company have a significant influence simultaneously on Honda brand loyalty. The value of the correlation coefficient of brand predictability, brand preference, brand competence, brand reputation and trust in the company to brand loyalty has a strong relationship of r = 0.826. While the coefficient of determination is 0.682 which means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company are able to explain 68.2% of brand loyalty while 31.8% is influenced by other factors. It is advisable for PT Astra Honda Motor to increase the variables of brand preference (KPM), brand competence (KM), and trust in the company (KPP) which have a positive influence on brand loyalty. Then PT Astra Honda Motor needs to improve the variables related to brand predictability (PM) and brand reputation (RM) because they do not have a positive influence on Honda brand loyalty. Based on the correlation coefficient value of the brand predictability variable, brand preference, brand competence, brand reputation and trust in the company to brand loyalty have a strong relationship of r = 0.826. While the coefficient of determination is 0.682, which means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company are able to explain 68.2% of brand loyalty while 31.8% is influenced by other factors. these other factors (for example, service quality, speed of service, friendliness in service and other factors)
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN PT. SINAR BINTANG MANDIRI MEDAN Silalahi, Magdalena; Sitanggang, Darna; Sihombing, Sarimonang
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2139

Abstract

PT Sinar Bintang Mandiri is a company engaged in the procurement of goods, and mechanical and electrical services serving medium and large companies, both private and government. This study discusses improving employee performance which is influenced by various factors. Factors that affect performance are stress level, compensation system, job design, effectiveness and efficiency, initiative, ability and expertise, knowledge, personality, work motivation, job satisfaction, work environment, leadership style, organizational culture, commitment, and work discipline. The purpose of this study was to determine the factors that affect employee performance at PT. Sinar Bintang Mandiri Medan. The population in this study were employees of PT. Sinar Bintang Mandiri Medan, which is in the field of providing services for technicians and mechanical helpers, totaling 75 people. This study uses primary data by distributing questionnaires. The sample used in this study were all employees of PT. Sinar Bintang Mandiri Medan for technicians and mechanical helpers. The analysis technique used is factor analysis. The analysis was carried out using the SPSS version 22 program. From the 15 variables formed 5 factors that affect the performance of employees at PT. Sinar Bintang Mandiri Medan. The results of this study indicate that the dominant factor affecting the performance of employees at PT. Sinar Bintang Mandiri Medan is a job design factor that has a correlation value of 0.768, the ability and expertise factor has a correlation value of (0.816), the personality factor has a correlation value (0.821), job satisfaction has a correlation value (0.805), organizational culture has a correlation value (0.816).
ANALISIS PENGARUH KEPEMIMPINAN, KOMUNIKASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN BAGIAN PRODUKSI PADA PT. UNITED ROPE MEDAN Simbolon, Sahat; Simbolon, Dwi Maria; Parhusip, Poltak T.
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2141

Abstract

This study aims to describe the influence of leadership, communication and work environment on job satisfaction of employees in the production department at PT. United Rope Medan. The research subject was conducted on employees of the production division of PT. United Rope Medan with a population of 577 people. The research have 236 sample using simple random sampling method.The instrument used is a questionnaire to collect data from the variables of leadership, communication and work environment and employee job satisfaction. The data analysis technique used is validity test, reliability test, descriptive analysis, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, T test, F test and coefficient of determination test. The results of the analysis in the variables of leadership, communication and work environment in the very good category, while the variable job satisfaction in the very good category. The results of the analysis for the variables of leadership, communication, work environment and employee job satisfaction are in the very good category at PT. United Rope Medan. Based on the partial analysis, leadership have a positive and significant influence on job satisfaction, communication have a positive and significant influence on job satisfaction and work environment have a positive and significant influence on job satisfaction. Based on the simultan analysis, leadership, communication and work environment have a positive and significant influence on job satisfaction of production employees at PT. United Rope Medan. The contribution of leadership, communication and work environment to increase job satisfaction variable is 0.821 or 82.1%, while the remaining 0.179 or 17.9% is influenced by other variables not examined in this study such as career path, work conflict, work motivation and others. etc.
PENGARUH PENGGUNAAN CAMPURAN PUPUK ORGANIK FESES TERNAK SAPIN PADA USAHA TANI TOMAT (Lycopersicum Esculentum Mill. L.) TERHADAP EKONOMI PETANI: (Studi Kasus Di Desa Urung Purba Kecamatan Purba Kabupaten Simalungun) Nainggolan, Mai Fernando; Saragi, Cyprianus P.H
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2142

Abstract

The first objective of this study is to analyze the costs, income and production of tomato farming using mixed organic fertilizers, for the second purpose, namely to analyze the factors that affect tomato farming using mixed organic fertilizers in Urung Purba Village, Purba District, Simalungun Regency). This research was conducted using the census method on 45 tomato farmers using organic mixed cow feces and single non-organic fertilizer. Data collection is done by interview, observation and documentation. Sources of data taken include primary data in the form of land area data, number of workers, labor wages, number of seeds, seed prices, amount of fertilizer used, fertilizer prices, tomato production/planting season period, selling prices of tomatoes, production costs, income as well as regarding the general condition of tomato farmers, and secondary data obtained from agencies related to this research such as the Office of Agriculture/Livestock in Urung Purba Village, Purba District, Simalungun Regency). Data analysis used the two-average difference test with two unpaired sample t-test techniques and cobb doubleglass production function analysis. The results of the analysis show that the cost of tomato farming using mixed organic fertilizers is Rp. 32,936,915 lower than the cost of tomato farming using a single non-organic fertilizer, which is Rp. 38,659,431 (real at 0.023), the income of tomato farming using fertilizers Mixed organic fertilizer was Rp.43,653,085, which was higher than tomato farming using a single non-organic fertilizer, which was Rp.34,938.069 (significantly at 0.002). The yield of tomato using mixed organic fertilizer was 30,636 kg higher than that of tomato farming using a single non-organic fertilizer, which was 29,439 kg (significantly at 0.030). The results of the analysis of the production function of cobb doubles mixed fertilizer show that the variable amount of organic fertilizer, the amount of non-organic fertilizer, the number of workers, the number of seeds and the amount of medicine have a significant effect on production with a probability of 0.005, as well as the analysis of the production function of a single non-organic fertilizer, showing the amount of fertilizer. non-organic, the number of workers, the number of seeds and the amount of medicine have a significant effect on production with a probability of 0.007.
PENGALAMAN MEREK DESTINASI SEBAGAI MEDIATOR TERHADAP LOYALITAS MEREK DESTINASI Tarigan, Miska Irani; Parhusip, Poltak T.
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2143

Abstract

Outside of the oil and gas sector, tourism is one of the mainstay sectors for Indonesia's foreign exchange earnings. The Indonesian government has devised a long-term strategy to develop ten destinations outside of Bali, and the Lake Toba Tourism Area is one of the National Tourism Strategy Areas (KSPN) that is geared toward international expansion. Tourism marketing has expanded dramatically in recent decades. After a long period of recovery from the Pandemic, the tourism industry is back on its feet. The applied theory in this study is brand experience-based tourism marketing.This study investigates the hypothesis of several brand experience factors at destinations, including Destination Image, Infrastructure and Support Services at Destinations, and Attractions at Destinations, and investigates their influence on destination brand loyalty. In this study, the population consisted of domestic tourists who visited the tourist area of Lake Toba in North Sumatra. The sampling technique used is non-probability sampling, specifically purposive sampling, and sample distribution with quota sampling. This study includes 40 indicators and 200 participants.SmartPLS was used to process respondent data, which was then analyzed using the Structure Equation Model (SEM). In this study, seven hypotheses are tested. The Destination Brand Experience is positively influenced by the Destination Image, Infrastructure and Supporting Services at the Destination, and Attractions at the Destination. Similarly, Destination Brand Experience influences Destination Brand Loyalty positively and significantly. Destination Brand Experience has a significant positive effect on Destination Brand Loyalty as a moderator between Destination Image, Infrastructure and Supporting Services at Destinations, and Attractions at Destinations.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN WISATAWAN BERKUNJUNG KE TAMAN BUNGA SAPO JUMA TONGGING KARO Girsang, Meyga Kristina; Sianipar, Gloria J.M; Simanjuntak, Agus Nakkok
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2144

Abstract

This study aims to determine the effect of the service marketing mix on tourist satisfaction at yhe Sapo Juma Flower Garden. Tongging Karo. The number of the samples of this study were 100 respondents. The results of the t test show that : (1) the product has a positive and significant effect on tourist satisfaction, (2) the price has a negative effect on tourist satisfaction, (3) the place has a positive but not significant effect on tourist satisfaction, (4) the promotion has a positive but not significant effect on tourist satisfaction, (5) the people has a positive but not significant effect on tourist satisfaction, (6) the process has a negative effect on tourist satisfaction, (7) the phisical evidence has a positive and significant effect on tourist satisfaction. The result of the F test shows that the marketing mix together has a positive and significant effect on tourist satisfaction. The result of the coefficient determination or R square shows that the variable product, price, place, promotion, people, process and physical evidence can explain tourist satisfaction of 0.784 or 78.4% while the remaining of 0.216 or 21.6% is explained by other variables not examined.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN, KEPRIBADIAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Saragih, Nawary; Purba, Saut; Purba, Betniar
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2145

Abstract

The purpose of this research is to find out how big the influence of Entrepreneurship Knowledge, Personality and Family Environment on Entrepreneurial Interest of Students of the Faculty of Economics, Santo Thomas Catholic University, Medan. The type of research used is descriptive and quantitative. The research sample was 40 respondents using a census sampling method from the population based on respondents who answered the questionnaire as training participants on research data processing with Microsoft SPSS (Statistical Program for Social Science). The required data was collected through answers from online questionnaires. The data analysis method used was multiple linear regression analysis. The results of the study of the Entrepreneurial Knowledge variable partially positive and significant effect on Entrepreneurial Interest, the Personality variable partially has a negative effect, but is significant on Entrepreneurial Interest, the Family Environment variable partially has a positive and significant effect on Student Entrepreneurial Interest. Entrepreneurial knowledge, personality and family environment have a significant effect on Student Entrepreneurial Interest. Variations in entrepreneurial knowledge, personality and family environment are able to explain variations in Student Entrepreneurial Interests by 95.1%. Recommended; because the Personality variable partially has a negative but significant effect on Student Entrepreneurial Interest, then to support this personality variable for students there must be support from the family and an increase in curriculum competence from Entrepreneurship Courses. There are still many reasons that students are not interested in entrepreneurship, so to overcome them, it is appropriate for the institution to review the availability of teaching and learning facilities that really help students to master entrepreneurship material and assist lecturers in conveying knowledge that can support the growth of their intention to become entrepreneurs now and in the future they are free from unemployment. For further research, it is better to add specific or distinctive indicators from this study that can support personality variables.

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