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Jurnal Manajerial
Published by Universitas Muhammadiyah Gresik
ISSN : 23548592     EISSN : 26215055     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Managerial Journal is published by Management Department, Faculty of Economics and Business University of Muhammadiyah Gresik, twice a year in January and Juli. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article reviews. The article essentially contains topics on Business Management, Financial Management, Operational Management, Human Resource Management, Marketing Management and Entrepreneurship.
Arjuna Subject : -
Articles 284 Documents
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Digital Competence Transformation For MSME Adaptation Toward Consumer Behavior Disruption in Banda Aceh Aida Fitri; Muhammad Jaka Wirata; Aidila Sukma
Jurnal Manajerial Vol. 13 No. 02 (2026): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v13i02.11497

Abstract

Background – The rapid development of digital technology and changes in consumer behavior have encouraged MSMEs to adapt quickly through strengthening digital competencies. Previous studies have generally focused on the effect of digital competence on business performance; however, limited research explains how digital competence transformation supports MSME adaptive capability in responding to consumer behavior disruption, particularly in the context of MSMEs in Banda Aceh. In addition, the mediating role of business performance in this relationship remains underexplored. Therefore, this study addresses the research gap by examining the effect of digital competence transformation on MSME adaptive capability through business performance based on the Dynamic Capabilities Theory Aim – This study aims to analyze the effect of digital competence transformation on MSME adaptive capability, with business performance serving as a mediating variable. Design / methodology / approach – This study employed a quantitative approach involving 300 MSMEs in Banda Aceh selected through simple random sampling. Data were collected using structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Findings – The results indicate that digital competence transformation has a positive and significant effect on both business performance and MSME adaptive capability. Business performance was also found to significantly mediate the relationship between digital competence transformation and adaptive capability. Conclusion – Digital competence transformation plays an important role in improving MSME performance and strengthening adaptive capability in responding to consumer behavior disruption. These findings support the Dynamic Capabilities Theory. Research implication – This study highlights the importance of strengthening digital competencies and adaptive business strategies through training programs and policy support to enhance MSME competitiveness. Limitations – This study is limited to MSMEs in Banda Aceh and uses a quantitative approach; therefore, the findings may not be fully generalized to other contexts.
Marketing Humanity - How Inclusive Employment Shapes Brand Equity in Social Cafes – A Case Study of Kopi Kamu Wijaya, Jakarta Annisa Al-Rabbani; Andi Azhar
Jurnal Manajerial Vol. 13 No. 02 (2026): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v13i02.11543

Abstract

Background - Humanistic marketing (SD Logic & Signal Theory) is limited to Western contexts. An Indonesian F&B SME (Kopi Kamu Wijaya), which employs Down Syndrome servers, is testing inclusion as a competitive asset. Objective - Developing a three-layer Layered Humanistic Marketing model towards collectivist loyalty of Southeast Asian MSMEs. Design/Methodology/Approach - Constructivist qualitative research through a single case study of Kopi Kamu Wijaya. Purposive and snowball sampling involved 6 informants (1 operational manager, 1 employee with Down Syndrome, 1 regular employee, 2 customers, 1 coffee industry expert). Data triangulation from semi-structured interviews (15-20 minutes), non-participant observation during peak/low hours, and marketing document analysis. 6-phase thematic processing using Atlas.ti with Guba & Lincoln credibility criteria. Results and Discussion - Three-layer model: (1) Moral leadership, (2) Inclusive workforce (dignity of work), (3) Consumer resonance (empathy→WOM→loyalty). Inclusion as strategic differentiation. Conclusion - "Rain of moral values" leadership→consumers create sustainable brand equity. Research Implications - Theoretical: expanding non-Western SD Logic. Practical: SME blueprint. Policy: industry mentoring. Research Limitations - Single case, no quantitative metrics. Needs multi-case validation.
Mapping a Decade of Research on Family Enterprises Reinvention - A Bibliometric Analysis Emy Widyastuti; Muhammad Sholahuddin; Nourelhuda S. B. Elmanaya
Jurnal Manajerial Vol. 13 No. 02 (2026): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v13i02.11552

Abstract

Background – This study analyzes the global evolution of research on family enterprises and reinvention over the past decade using a Scopus-based bibliometric approach. Aim – This study aims to analyze publication trends and scientific productivity in the topic Family Enterprises and Reinvention Globally, identify the authors, journals, and countries that contribute most to the study, classify thematic clusters and develop Conceptual Framework for further research. Design / methodology / approach – Employing PRISMA procedures and Biblioshiny R analysis, 2,690 articles published from 2015–2025 were examined. Findings – Findings reveal that intergenerational innovation capability and organizational identity elasticity are crucial factors for successful business reinvention. Conclusion – This study concludes that research on family enterprises and reinvention has grown significantly, emphasizing that transgenerational innovation capability and organizational identity elasticity are key to enabling family firms to adapt, remain competitive, and sustain long-terma performance in a dynamic and digital business environment Research implication – this study offers insights for family business leaders and policymakers to design sustainable innovation strategies that balance family values and long-term competitiveness. Limitations – This study relies on a limited keyword strategy, which may not fully capture related studies using alternative terms such as family business, family firm, or strategic renewal.
Kepemimpinan Transformasional dan Kepemimpinan Transaksional terhadap Kinerja - Peran Mediasi Perilaku Kewarganegaraan Organisasi Dina Novita; Muhamad Nasrip
Jurnal Manajerial Vol. 13 No. 02 (2026): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v13i02.11604

Abstract

Background - Leadership is a key determinant of organizational effectiveness. However, there is debate about how specific leadership styles translate into tangible performance, particularly through employee volunteerism, or Organizational Citizenship Behavior (OCB). Understanding this mechanism is crucial for identifying whether behaviors outside formal roles truly contribute to performance outcomes or improve the organization's social climate. Aim - This study examines the influence of transformational and transactional leadership on performance, focusing on the mediating role of Organizational Citizenship Behavior (OCB). Design/Methodology/Approach - This study involved 95 participants selected using a non-probability sampling technique with a saturated (census) sampling approach. Data analysis was conducted using variance-based Structural Equation Modeling (SEM) with the help of SmartPLS 3.3 software to test the hypotheses and validate the research instruments. Findings - The results of this study indicate that transformational leadership and transactional leadership have a positive and significant effect on Organizational Citizenship Behavior (OCB) and employee performance. Transformational leadership has the strongest influence on OCB, indicating that a leader's ability to provide inspiration, motivation, and attention to employees can increase employee voluntary behavior in supporting the organization. In addition, OCB has also been shown to have a positive and significant effect on employee performance. Meanwhile, the mediating role shows that OCB is able to mediate the influence of transformational leadership and transactional leadership on employee performance. This indicates that improving employee performance is not only directly influenced by leadership style, but also through the formation of positive organizational behavior. Research Implications - These results highlight the importance of transformational leadership as a key factor in directly improving organizational performance. The practical implication is that organizations need to prioritize the development of transformational leadership. Furthermore, management needs to understand that encouraging OCB alone is not sufficient to increase formal performance output without alignment with productivity targets. Limitations - This study is limited in terms of the number of variables examined. Future research is recommended to integrate additional variables, such as the work environment, to comprehensively explore other factors that may have a stronger influence on improving employee performance.

Page 29 of 29 | Total Record : 284

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