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INDONESIA
Jurnal Peurawi : Media Kajian Komunikasi Islam
ISSN : 25986023     EISSN : 25986031     DOI : -
Core Subject : Religion, Education,
Peurawi Journal is one of the media journals of Islamic communication studies that contribute to increasing scientific knowledge of Islamic communication and broadcasting, based on open-access, publishing communication research-based integrating the science of communication and da'wah. Peurawi Journal collects and encourages communication writers or scientists to conduct research while mediating the publication of quality, local, national and international.
Arjuna Subject : -
Articles 144 Documents
PERAN KOMUNIKASI LINTAS BUDAYA DALAM MEMBANGUN KEHARMONISAN ANTAR SANTRI (Studi Kasus Pesantren Life Skill Daarun Najaah) Sofyan, Heru
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 6, No 2 (2023): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v6i2.18573

Abstract

This study aims to explain the role of cross-cultural communication in building harmony between students. This study uses a qualitative phenomenological approach. Data collection techniques by means of interviews and field observations. The informants are students of the Daarun Najaah Lift Skill Islamic Boarding School who are ethnically outside Java. The number of informants consisted of 5 students of Sumatran and Sulawesi ethnicity. The results of this study have three results, namely in building harmony requires learning language and culture, adaptation or self-adjustment, and understanding the meaning of verbal and non-verbal symbols. Learning language and culture is the key to producing effective or harmonious communication relationships. With the same language when communicating, the interaction will be successful. Adaptation or self-adjustment is the initial stage of the individual to try to create new strategies in interacting in a new environment. Then understanding the meaning of verbal and non-verbal is the next way to simplify and reduce barriers to communication.
KOREAN WAVE DAN IMPREALISME BUDAYA BAGI REMAJA ACEH Asmaunizar, Asmaunizar
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 6, No 2 (2023): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v6i2.19143

Abstract

The rise of the Korean wave phenomena that has hit teenagers has raised concerns regarding the existence of local culture and social norms of Acehnese society. This research uses qualitative methods with a descriptive approach. Data collection was carried out through interviews with teenagers who like watching Korean dramas, movies and Korean music, as well as through related literature. The study results show that the Korean wave has had a strong impact on fans of Korean dramas, movies and Korean music. Among the cultures that have started to enter and join in are in terms of clothing style, culinary, language, types and genres of music to physical appearance. 
MENGGAIT GENERASI MILENIAL MELALUI PENERAPAN DAKWAH KULTURAL DALAM MEDIA SOSIAL Halimatus, Nur; Muhid, Abdul
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 6, No 2 (2023): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v6i2.19169

Abstract

The millennial generation is a generation that can be said to be very familiar with the technology that is developing at this time, of course in this case millennials are included in a special category, seeing from the habits that have coexisted with social media, it has become a culture when viewed from its characteristics, then da'wah cannot run  just slack, it needs a special strategy to attract this generation, by using interpretive qualitative methods, the author tries to interact through context, and look for written sources, with the results of cultural da'wah is one of the effective strategies for the Islamization of the Earth, identification of da'wah objects through their characteristics  encouraging preachers to flex their da'wah according to the medium while paying attention to the lines of da'wah, by using social media to post interesting content by paying attention to images, duration and also the choice of material, to be a powerful strategy, accompanied by informative and solid and clear points, use of light language  are also a consideration, such as several preachers who are popular among millennials, Husein Basyaiban, Ustad Hanan Attaki and also Ning Umi Laila, for example.
MEDIA BARU DAN BUDAYA POPULER DI ACEH (Kajian Nilai-Nilai Dakwah Transformatif Dalam Aceh Pop Culture Fest Fest Di Kota Banda Aceh) Syamaun, Syukri; Kholil, Syukur
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 6, No 2 (2023): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v6i2.20246

Abstract

This research is a mini-qualitative research that aims to synthesize the transformative da'wah values that exist in the Aceh Pop Culture Fest which is being held in Banda Aceh at 18 to 20 March 2023, the Aceh Culture and Tourism Office. Research data were obtained from 2 sources, namely: the Aceh Culture and Tourism Office website which contains activity information about the Aceh Pop Culture Fest Fest and video recordings of the festival during the activity. The results of the study show that the Aceh Pop Culture Fest Fest is a cultural accompaniment carried out among the younger generation. This activity contains transformative da'wah values because it is oriented towards empowering people from bad to good conditions, from weak to strong conditions, so they can be competent in a global world. 
Pengaruh Kualitas Pelayanan Publik Dan Citra Institusi Terhadap Kepuasan Mahasiswa Ilmu Komunikasi Uin Sumatera Utara Yang Berdampak Pada Word Of Mouth Manurung, Afwan Syahril; Pohan, Syafruddin
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 7, No 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v7i1.20603

Abstract

This research aims to examine the influence of public service quality and institutional image on student satisfaction, as well as its impact on student word of mouth at UIN North Sumatra. We used probability sampling techniques with proportional stratified random sampling, with 80 respondents. Data analysis was carried out using path analysis. The research results show that service quality has a positive effect on student satisfaction. Likewise, a strong institutional image also increases student satisfaction. In addition, an indirect influence was found between service quality and institutional image on student satisfaction through institutional image and service quality respectively. There is also a simultaneous influence between service quality and institutional image on student satisfaction. The better the quality of service and image of the institution, the higher student satisfaction. Student satisfaction has a positive impact on word of mouth. The implications of this research suggest improvements in service quality and institutional image to increase student satisfaction. This is important to increase marketing through word of mouth as an effective communication and marketing medium in facing increasingly fierce higher education competition.  
Pengelolaan Media Sosial Instagram @Mardanialisera Dalam Meningkatkan Komentar Positif Netizen Pada Pemilihan Legislatif Tahun 2024 Maryam, Maryam; Ramli, Muh. Ruslan
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 7, No 2 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v7i2.25505

Abstract

This study aims to evaluate how the management of Mardani Ali Sera’s Instagram account @Mardanialisera towards increasing positive netizen comments in the 2024 legislative elections. The method used in this research is a qualitative approach with a case study design. Data were collected through direct observation, interviews, and analysis of the types and frequencies of posted content, as well as the interactions between the account and its followers. The results show that the Instagram usage strategy has a significant impact on Mardani Ali Sera's electability. The strategy includes, first, building a consistent content flow with the 3A principles (Safe, Fun, Cool) and raising criticism that fosters public discussion. Second, utilizing Instagram features such as Reels, Live, Comment, Like, Direct Message, and Share to effectively convey political messages. Additionally, the use of ads and promotions strengthens interactions with Generation Z, the main consumers of internet technology. Third, Instagram allows Mardani Ali Sera to build a unique news pattern, following the "bad news is good news" principle, and to collaborate with communities to enhance public trust.
Feminisme Dalam Pemberitaan Media Online Konde.co (Studi: Analisis Wacana Kritis) Afifah, Nisa; Rifa'i, Akhmad
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 7, No 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v7i1.19235

Abstract

The mass media and online portray women unequally in their current coverage, with efforts to normalize discrimination against women. This paper aims to describe feminism toward Critical Discourse Analysis (AWK) in Konde.co online media. The method used in this paper is the descriptive-qualitative method, which involves obtaining data through observation and documentation. The results of this paper show that the news on Konde.co's online media contains feminist discourse. Konde.co takes sides with women in accordance with the ideology of the media, which refers to the feminist movement. Reporting on Konde.co's online media always raises issues related to defending women in writing its news. Konde.co, which has a direct alliance with women, also provides advocacy for women who are oppressed and subordinated by society. Even though the position of women is placed as an object, the Konde.co media still prioritizes it and does not corner it in the news text. Therefore, konde.co, which has feminist characteristics as a differentiator from other media, must be able to maintain the existence and consistency of its media ideology in order to provide a balanced education to the public.
Bentuk-Bentuk Interaksi Mahasiswa KPM Dengan Masyarakat Kecamatan Bukit Kabupaten Bener Meriah (Studi Di Desa Serule Kayu Dan Desa Kute Tanyung) Juhari, Juhari; Nasir, Yusran
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 7, No 2 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v7i2.25598

Abstract

The main problem of this research is based on the phenomenon of students' inability to interact with people outside of campus, so that they are often viewed cynically by societies. The location of the research is in Serule Kayu and Kute Tanyung villages, Kecamatan Bukit Kabupaten Bener Meriah,  which are the two villages where KPM UIN Ar-Raniry students be placed in 2024. The data collection process was carried out through indepth interviews, Small Group Discussions with students, observation and documentation studies . The research results show that interaction is a common action that everyone always carries out in their lives, both individually and in groups. The students who are taking the subject of Kuliah Pengabdian Kepada Masyarakat (KPM), their ability to interact with the community is very important in order to successfully carry out their work program well.  The ability to interact will influence the success of KPM. The success of KPM students in Bukit District is influenced by 3 forms of interaction namely symbolic interaction, investigative interaction and pedagogical interaction. These three forms of interaction have been able to build effective collaboration with the community so that they can implement various programs that have been previously designed.
Pola Komunikasi Organisasi (Studi Kangguru Internasional Education Service di Aceh) Qanitah, Arifa
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 7, No 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v7i1.21347

Abstract

Organizational communication patterns are a system of sending messages from communicators to communicants with the aim of changing behavior, attitudes and opinions. This research aims to look further at the organizational communication patterns carried out by KIES Aceh. This research use desciptive qualitative approach. The data used in this research is primary data collected from the field through observation and in-depth interviews. Method. The number of informants used as primary data sources in this research consisted of 4 people: Director, Deputy Director, Treasurer, and Teacher. The research results show that there are 3 organizational communication patterns used by KIES, namely: formal communication patterns, informal communication patterns and socialization mechanism communication patterns. Where these three communication patterns work well at KIES.
Fesyen K-Pop Dan Penerapan Syariat Islam Di Aceh Farabi, Ghufran Aufar; Syam, Hamdani M
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 7, No 2 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v7i2.24894

Abstract

This research examines the fashion perspectives of K-Pop fans on lifestyle in the USK student environment. Globalization and K-Pop consolidate each other to give birth to new symbols in the fashion world as a form of self-existence, but experience inconsistencies in the application of Islamic law in Aceh. The research method uses a descriptive qualitative approach through the implementation of modeling theory (attention, retention, reproduction, and motivation) with data collection techniques by interview, observation, and documentation of six K-Pop fan informants. The results showed that the perception of fashion materialized through the activity of consuming K-Pop content (Attention) has the effect of following K-Fashion as an inspiration for fashion dressing (Retention) with innovation and creativity considered to give the impression of simple, cute uniqueness, funny, and not experiencing changes in the fashion cycle so that it is comfortable to use in everyday life even in tropical climates (Reproduction) in the end forming self-existence as a K-Pop fan (Motivation). However, in the application of Islamic fashion, not all K-Fashion is an inspiration to follow. So, it must be acceptability in accordance with the provisions of Islamic teachings in creating K-Fashion using hijab and covering the aurat.

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