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Business Innovation and Entrepreneurship Journal
Published by Universitas Garut
ISSN : 26848945     EISSN : 26848945     DOI : https://doi.org/10.35899/biej.v3i3
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.
Arjuna Subject : -
Articles 269 Documents
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The Role of Green Entrepreneurship as an Innovative Strategy in Addressing the Environmental Crisis Cahyati, Suci; Chairia, Chairia; Siagian, Hendra Sakti Putra; Meilisa, Dina
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.972

Abstract

The escalating environmental crisis has demanded not only policy reform and technological advancement, but also a fundamental shift in the way economic value is created. This study explores green entrepreneurship as a transformative and innovative strategy to address ecological degradation while fostering sustainable economic growth. Through a multidisciplinary lens, we conceptualize green entrepreneurship not merely as environmentally friendly business practices, but as a disruptive force capable of reconfiguring market dynamics, consumer behavior, and socio-ecological systems. Drawing upon emerging frameworks in sustainable innovation and systems thinking, this paper proposes a novel typology of green entrepreneurial models that integrate circular economy principles, community-based innovation, and regenerative practices. Our analysis reveals that green entrepreneurs are uniquely positioned to bridge institutional gaps, catalyze grassroots movements, and scale systemic solutions to environmental challenges. The study concludes with policy recommendations aimed at fostering an enabling ecosystem for green entrepreneurship as a core pillar in the transition toward a low-carbon, resilient, and inclusive economy.
Analysis Planning “Viera” Business Silk Natural" Using Business Canvas Model Fauziah, Vera; Nugraha, Sukma; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.973

Abstract

This research aiming to describe and analyze a Business Model with the Business Model Canvas Approach on Viera Sutra Alam which consists of 9 elements, there are: (1) Customer Segments, (2) Value Propositions, (3) Channels, (4) Customer Relationships, (5) Revenue Streams, (6) Key Resources, (7) Key Activities, (8) Key Partnership And (9) Cost Structures. This research approaches uses a qualitative with case study method. Data collection was carried out using interviews, observation and questionnaire techniques. The results of the analysis show that the Viera Silk Natural Canvas Business Model has changed after involving the customer's perspective through a questionnaire distributed on google form. The parts of Business Model Canvas that have changed are: Customer Segments, Value Propositions, Customer Relationships, Channels And Key Partners.
Strategic Entrepreneurials and Brand Trust on Purchasing Decisions Through E-Commerce Komalawati, Anita; Setiawan, Rahyuniati; Mubarok, Teten Muhamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.974

Abstract

Basically, Nature Republic has experienced a significant decline in sales. Where this decline in sales occurred until 2020. The purpose of this study is to analyze business strategies with brand trust in increasing e-commerce for product quality. The research method uses a quantitative approach with a descriptive quantitative research design, data collection techniques using observation, documentation studies and questionnaires. Data analysis techniques use hypothesis testing and regression in identifying the influence between variables. The results of the data analysis can be interpreted that a determination coefficient of 0.533 is obtained. This means that the independent variables, namely product innovation and brand trust, are able to explain the dependent variable, namely purchasing decisions by 53.3% and 46.7% are determined by other factors not studied in this study. Therefore, partially product innovation has a significant influence on purchasing decisions for Nature Republic products through Shopee e-commerce. This is indicated by the results of the t-test calculation which has a value greater than the t table.
An Analysis of the 'Bringout' Fashion Business Plan Through the Business Model Canvas Approach Agustiani, Risma; Nugraha, Sukma; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.975

Abstract

Bringout is a business operating in the fashion industry. Established in 2020, the company initially did not have a Business Model Canvas, which led to several issues in sales and marketing. This study aims to analyze the Business Model Canvas planning , which consists of nine building blocks: customer relationships , key partners , value proposition , customer segments , channels , revenue streams , key resources , key activities , and cost structure , in order to develop a new business model. The research method used is a qualitative case study approach. Several types of data are required for developing the business model. The first is the current business model, obtained through observation. The second is data collected by distributing questionnaires to consumers and individuals familiar with the Bringout product. Based on the analysis, one improvement made to Bringout's business model is in the customer segment , by targeting university students and employees aged 18 to over 35 years old. The analysis results highlight the importance of developing products that align with the defined target age group. As a result, several elements of the Bringout business were revised to foster innovation and improve sales performance.
Analysis of Social Capital, Creativity, and Innovation on Business Sustainability Rachmawati, Resti; Hamdani, Nizar Alam; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.978

Abstract

This study is intended to test and analyze the influence of Social Capital, Creativity and Innovation on Business Sustainability. The population in this study are business actors on the scale of Micro, Small and Medium Enterprises in Garut Regency. This type of research is quantitative research with a descriptive approach. The sample used in this study was 400 respondents who were distributed to respondents and then processed using SPSS statistic 25 using simple random sampling techniques. The analytical tools used in this study were multiple linear regression, data quality test of determination coefficient and hypothesis test. The purpose of this study was to determine the influence of Social Capital, Creativity, and Innovation on the Sustainability of MSME Businesses in Garut Regency. The results of the study stated that the Social Capital Variable has a positive and significant influence of 52.7% on business sustainability. The Creativity Variable has a positive and significant influence of 50.5% on business sustainability. The Innovation Variable has a positive and significant influence of 32.4% on business sustainability. The variables of Social Capital, Creativity and Innovation have a positive and significant influence of 63.1% on business sustainability. While the remaining 36.9% is influenced by other variables not mentioned in this research model.
Contribution of Attitude, Education, and Family Support to the Entrepreneurial Interest of the Young Generation Nurfauziah, Salma Fitri; Solihat, Asri; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.979

Abstract

The purpose of the research is to examine the influence of attitude, education , and family environment on interest in entrepreneurship among young people. This research uses probability sampling and data collection is carried out by the methods of questionnaire that is deployed on the respondents and processed using SPSS Statistics 25. The population in this research is among young people, especially the Millennial Generation and Generation Z domiciled in Garut, West Java who have attended entrepreneurship lessons or courses and sampled in this research are 102 respondents. Sampling techniques in the research carried out by simple random sampling. Its data type is primary data. The results of this research indicate that (1) Attitude has a significant effect on Interest in Entrepreneurship by 41.2% (2) Education has a significant effect on Interest in Entrepreneurship by 50.9% (3) Family environment has a significant effect on Interest in Entrepreneurship by 61.3% (4) Attitude, Education, and Family Environment has a significant effect on Interest in Entrepreneurship by 68.5% and the rest is influenced by variables not mentioned in this study.
The Role of Technology Acceptance Based on the TAM Model in the Use of Technology in Home Embroidery Businesses Heniawati, Heniawati; Maulani, Galih Abdul Fatah; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.981

Abstract

Advances in technology can be applied or utilized to streamline the production process, making it easier for embroidery manufacturers to make a product. One theory about the use of technology that is very influential is the Technology Acceptance Model (TAM). This study aims to identify the role of technology adoption using Technology Acceptance Model (TAM) analysis in the home embroidery industry in Tarunajaya Village, Sukaraja Tasikmalaya District. This type of research is a quantitative approach research with positivistic method and associative descriptive approach. The sample in this study is border entrepreneurs, totaling 168 people, obtained by incidental sampling technique. Data were collected using a questionnaire and then analyzed using product moment correlation. The results of the study found that the Perceived usefulness factor had on the actual system use with a value of 0.000. Perceived case of use on the actual system use with ap value of 0.000. Attitude toward Behavior on actual system use with ap value of 0.000. Intention to use on the actual system use with ap value of 0.000. The conclusion of this research is that the variables that affect the actual system use include Perceived usefulness, Perceived case of use, Attitude toward Behavior, Intention to use.
Analyzing Students' Entrepreneurial Intentions: The Influence of Entrepreneurial Motivation and Adversity Quotient Rahmawati, Rahmawati; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.982

Abstract

This study discusses how much influence entrepreneurial motivation has on entrepreneurial intention through the adversity quotient. The population of this study were students of the Faculty of Entrepreneurship, Garut University. This type of research is quantitative research with a descriptive approach. The sample used in this study was 165 students, using purposive sampling technique and using the supporting tool Smart PLS version 3.2.9 by distributing questionnaires which were then collected by google form link. The purpose of this study is to examine the effect of entrepreneurial motivation on entrepreneurial intention through the adversity quotient. This research is intended to find out the mediating variables that are able to influence entrepreneurial intention in addition to the research that has been done before. The analysis used in this study is the outer model test, inner model test and hypothesis testing conducted using direct effect, indirect effect and total effect. The results of this study state that entrepreneurial motivation has an influence of 42.6%. The adversity quotient variable has an influence of 45.2% on entrepreneurial intention, and the entrepreneurial motivation variable has an influence of 48.4% on adversity quotient. These three variables show that a variable is able to influence each other with a sufficient or moderate value. aims to examine the effect of entrepreneurial motivation on entrepreneurial intention through adversity quotient.
Entrepreneurial Passion And Social Entrepreneurship Intention: A Mediation Study Self-Efficacy In Sociopreneurs Subangkit, Wita Wahyuni; Mubarok, Teten Muhamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.983

Abstract

This study is intended to examine the relationship between Entrepreneurial passion and Entrepreneurial intention through entrepreneurial self-efficacy. The population of this study are sociopreneur business actors in Indonesia. This type of research is quantitative research with a descriptive approach. The sample used was 100 respondents who were distributed using a questionnaire through the google form media and then processed using the SPSS static 25 and SmartPls 3 applications using simple random sampling. The analysis used in this study is the value of R-Square, Direct Effect and Indirect Effect as well as hypothesis testing using bootstrap methods and T statistics. The purpose of this study is to determine whether there is a relationship between Entrepreneurial passion and Entrepreneurial intention through entrepreneurial self-efficacy. The results of this study state that there is an indirect relationship between Entrepreneurial passion and Entrepreneurial intention through entrepreneurial self-efficacy with the original sample value of 0.351. Entrepreneurial intention variable has a significant effect of 67% on Entrepreneurial passion and another 33% is influenced by variables not mentioned in this study.
The Influence Of Creative Self-efficacy On Entrepreneurial Intention Through Creative Process Involvement And Attitude Fauziah, Shani; Nugraha, Sukma; Mubarok, Teten Mohamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.984

Abstract

This study aims to analyze the effect of creative self-efficacy on entrepreneurial intention in students of SMKN 10 Garut, with creative process involvement and attitude as mediating variables. Creative self-efficacy is believed to encourage individuals to engage in creative activities and have a positive attitude towards entrepreneurship. This study uses a quantitative approach with a path analysis method using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research sample was taken from SMKN 10 Garut students as many as 95 respondents. The findings of the test results show that creative self-efficacy affects entrepreneurial intention, self-efficacy affects creative process involvement, creative process involvement affects entrepreneurial intention, creative self-efficacy affects attitude, attitude affects entrepreneurial intention, creative self-efficacy affects entrepreneurial intention through creative process involvement, and creative self-efficacy affects entrepreneurial intention through attitude.

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