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JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Published by Universitas Hamzanwadi
ISSN : -     EISSN : 25490893     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi.
Arjuna Subject : -
Articles 497 Documents
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Peran Kenyamanan dalam Memediasi Pengaruh Atmosfer dan Social Media Influencer terhadap Minat Berkunjung di Tahoma Coffee and Eatery Lestari, Ni Wayan Marchella Ernita; Mahyuni, Luh Putu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27425

Abstract

This study is aimed at analyzing the influence of atmosphere and social media influencers on consumers' intention in visiting Tahoma Coffee and Eatery, as well as the role of convenience as a mediating variable. The target population in this study is consumers of Tahoma Coffee and Eatery, and through convenience sampling we obtained 75 followers as respondents. Data was collected using a questionnaire and analyzed using the Structural Equation Modeling (SEM) approach via SmartPLS. The findings show that there is a partially significant positive relationship between atmosphere and social media influencers on consumer comfort and visit intention. It can also be seen that comfort is able to influence intention in visiting in a significant positive way. Not only that, the findings also confirm that comfort contributes to the atmosphere and social media influencers partially to interest in visiting. Through these findings, it can be suggested to Tahoma Coffee and Eatery managers to maximize store elements such as atmosphere, social media influencers, and comfort to increase interest in visiting. Next researchers can add samples, study objects, and research variables
Menguji Kedahsyatan Dimensi Foodstagram dalam Memikat Konsumen Membeli Ulang di Tahoma Coffee and Eatery Indira, Indira Chintya Nik Arsana Putri; Darma, Gede Sri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27450

Abstract

In the current competitive business environment, understanding the factors that influence consumer repurchase intention is crucial for companies. Customer experience and product uniqueness are two of the key factors that can influence consumer repurchase intentions. This study aims to investigate the foodstagram dimension's ability to attract consumers to repurchase at Tahoma Coffee and Eatery. The number of samples involved in this study was 110, and the information was collected using a 10-point semantic scale questionnaire. The data analysis technique used is SEM-PLS. The results show that customer experience and product uniqueness have a positive and significant effect on repurchase intention. The customer experience has a positive and significant effect on brand preference. The foodstagram dimension reflected using visibility has not been proven to moderate the relationship between the customer experience variable, the product uniqueness variable, and the repurchase intention variable. However, the foodstagram dimension reflected by attractiveness can positively moderate the relationship between the customer experience variable and the product uniqueness variable with the repurchase intention variable. It is concluded that the attractiveness dimension of the foodstagram is a variable that strengthens the relationship between customer experience and product uniqueness with repurchase intention.
Kolaborasi Penta Helix dalam mendukung Technosociopreneurship: Pendekatan Baru untuk Pertumbuhan Ekonomi Lokal Swandono, May Agus; Nuzil, Nur Rokhmad; Ajizah, Nur; Huda, MIftahul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27464

Abstract

This study has the complexity of economic challenges faced by local communities, especially in facing global competition and rapid technological changes. The purpose of this study is to collaborate the Penta Helix Model implemented in supporting technosociopreneurship and the role and contribution of each stakeholder. In achieving this, this study uses a research method used with a Qualitative method. Which includes a literature review, interviews with stakeholders, observations, and case studies. The urgency of this study is due to the large number of MSMEs that have gone bankrupt due to the lack of support from various stakeholders to strengthen technosociopreneurship and increase local economic growth.The results of this study show that the Penta Helix collaboration involving academics, businesses, government, communities, and the media plays an important role in supporting technosociopreneurship in Pasuruan Regency. Academics contribute by providing the necessary knowledge and training, while the business sector plays a role in providing access to capital and markets. The local government acts as a regulator and provider of policies that support the entrepreneurial ecosystem. The community actively participates in helping to connect innovators with local communities. Meanwhile, the media plays a role in disseminating information and promoting technosociopreneurship.
Determinasi Digital Disruption terhadap Inovasi Competitive Advantage dan dampaknya pada Kinerja Bisnis UMKM Sektor Jasa, Industri Kreatif Kabupaten Jombang Lik Anah, Lik Anah; Laili, Choirun Nisful; Mahfudiyanto, Mahfudiyanto; Ningsih, Lilis Sugi Rahayu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27470

Abstract

Data for 2022–2023 indicates that 215,626,156 individuals, or 78.19% of Indonesia's total population, have internet access. It is also known that around 9 million people purchase online at MSMEs that are already in operation. These numbers highlight the enormous potential for Indonesia's digital economy. The purpose of this study is to ascertain, using competitive advantage innovation as the deciding variable, how digital disruption affects the business performance of MSMEs in the service sector and creative industries. This study use structural equation modeling (SEM) as its methodology. All MSMEs in the Jombang district's creative and service sectors who have used digital media for business purposes make up the research's population. Purposive sampling was used in the sample process, with 125 MSMEs representing the MSME service sector and creative industry population in the Jombang area. The study's findings indicate that MSMEs' innovation competitive advantage is impacted by digital disruption by a factor of 13,458. The relationship between Competitive Advantage Innovation and MSME Business Performance is 4.524. The impact of digital disruption on MSME business performance is 9,193. The competitive advantage of disruption and innovation as a determinant of MSME business performance is 4.149
Green Product: Snack Food Non-Plastic Sebagai Mediasi Minat Beli Gen Z Sopingi, Imam; Haryanti, Peni; Santoso, Rohmad Prio
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27619

Abstract

The purpose of this study was to survey the influence of environmental awareness, quality, price, and product brand image on Generation Z's purchase intention, with non-plastic snack food as the mediation. The method used is a survey of SMA/SMK/MA students in five districts: Jombang, Kediri City, Kediri Regency, Tulungagung, and Trenggalek, using purposive sampling technique for respondents who have or will buy snacks without plastic packaging, a total of 352 have filled it out. The results state that environmental awareness, product quality and brand image have no direct effect on purchase intention, while price does. Indirectly, all variables affect purchase intention intervened by non-plastic snack food, except product quality. This shows that respondents pay more attention to price, brand image and environmental awareness regarding non-plastic goods. The implication of this research is important for producers in designing marketing strategies that consider these factors to attract Generation Z buying interest.
Strategi Pengembangan Usaha Tani Dalam Meningkatkan Kesejahteraan Ditinjau Dari Perspektif Ekonomi Islam Pertiwi, Sri Indah; Ilhamy Nst, Muhammad Lathief; Daulay, Aqwa Naser
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.27646

Abstract

This research focuses on the SWOT analysis of the Sipirok coffee stone business in Situmba Village, Sipirok District, South Tapanuli Regency. This research uses a descriptive research methodology using a qualitative approach. Primary data from coffee business owners was used for research. This research aims to analyze the conditions of the Sipirok coffee stone business in Situmba Village, The results of the research show that the score obtained on the IFAS matrix is ​​3.87, while the score from the EFAS matrix is ​​4.07. This value shows that the Sipirok coffee stone business is in quadrant II, which means that the score shows that the Sipirok coffee stone business is in the village. Situmba, Sipirok District, South Tapanuli Regency, in the SWOT Analysis which was compiled from internal and external factors, resulted in the ST strategy, namely utilizing existing strengths to overcome existing threats. And finally utilizing agricultural extension workers to care for coffee plants in Situmba Village
Analisis Keberlanjutan Usaha Kecil Berbasis Kearifan Lokal (Studi Kasus Rumah Makan Holat Suka Rame Kec. Sungai Kanan, Kab. Labuhan Batu Selatan) Nasution, Rahman Ali; Syahriza, Rahmi; Naser Daulay, Aqwa
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27715

Abstract

This study aims to determine and analyze the sustainability of the traditional holat food business based on local wisdom and is the main menu at the Holat Suka Rame restaurant in Sungai Kanan District, Labuhan Batu Selatan Regency. The method used in this research is descriptive with a qualitative approach, the research informants are business owners, children of business owners, employees, and 2 customer informants. Data collection is done through interviews, observation, and documentation, the data is then collected to be analyzed qualitatively descriptive. After collecting, data processing can be concluded that to advance the business, business sustainability must be done systematically. Holat Suka Rame restaurant is one type of local wisdom business that has managed to maintain its success through several strategies applied in mandailing terms called marbagas (hereditary heritage), then in business management they apply the mandailing philosophy of dalihan na tolu (family cooperation), and the Holat Suka Rame restaurant business development strategy to various cities is based on careful calculation, which in mandailing terms is called tamba tupang (strategic planning). by involving all family members in various aspects of the business. By involving all family members in various aspects of operations and maintaining a distinctive taste, this business is able to expand to various cities without competing with each other between branches. The strategic location calculation allows the Holat Suka Rame restaurant to remain crowded during lunch and dinner hours, thus creating prosperity for the extended family that runs it.
Analisis Dampak Kebijakan Pengendalian Harga Pangan Terhadap Daya Beli Masyarakat (Studi Kasus Pasar Tradisional Di Kabupaten Labuhan Batu Selatan) Harahap, Anhar Nurdiansyah; Sugianto, Sugianto; Atika, Atika
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27721

Abstract

This research aims to examine the impact of food price regulation policies on people's purchasing power in South Labuhan Batu Regency. This research method uses a descriptive qualitative approach, which involves collecting data through interviews conducted with 5 traders and 15 buyers in traditional markets. Data analysis involves the process of data reduction, data writing, and verification to arrive at research conclusions. The research results show that policies aimed at controlling food prices contribute positively to price stability and increase people's purchasing power. Based on research results, traders recognize the benefits of price stability even though their profit margins are decreasing. The same thing is felt by fruit and fish sellers, who experience price stability but have to face high operational costs and decreasing profit margins. For consumers, this policy helps reduce the burden on household expenses, even though product quality and availability of goods are sometimes inconsistent. From an Islamic economic perspective, this policy is in line with the principles of justice and social welfare. Islam encourages a fair economic system, where the prices of goods are not only influenced by market forces but also take into account the welfare of the people
Pengembangan Bahan Ajar Ekonomi Terintegrasi Nilai Islam dengan Model Pembelajaran Contextual Teaching and Learning (CTL) Khadijah, Siti; Arwansyah, Arwansyah; Rozaini, Noni
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27755

Abstract

Madrasah graduates are expected to have intellectual abilities based on religious values ​​to improve life skills. The importance of general lessons being integrated with Islamic values ​​by connecting them with real world life. Providing modules that are integrated with Islamic values ​​is very necessary. The aim of this research is to develop teaching materials that are integrated with Islamic values ​​using the Contextual Teaching and Learning (CTL) learning model, analyzing the feasibility of teaching materials from the assessment of material expert validation results, media and learning design, subject teacher responses and also looking at student responses through individual tests and small group tests as well as analyzing students' responses to the products developed which focus on the economic subject matter Accounting as an Accounting Information System in class XII IPS 2 in semester V. The model used in this research is ADDIE (Analysis, Design, Development , Implementation, and Evaluation) proposed by Branch. The subjects in this research were students in class XII IPS 2 with a sample size of 30 students. The results of this research are that teaching materials are considered appropriate with an average percentage of 85,78% were in the "Very Eligible" criteria. Student responses with an average percentage of 89.11% were in the "Very Eligible" criteria
Analisis Pola Perilaku Pembelian Impulsif Generasi Z di Pontianak pada Platform Social Commerce: SOR Theory Lang, Ratnawati
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27831

Abstract

This study aims to explore the influence of Visual Content, Online Reviews, and Social Media Influencers on Positive Emotions and Impulse Buying on social commerce platforms among Generation Z. The methodology employed in this research is a quantitative survey involving a sample of 160 respondents consisting of students in Pontianak. Data were collected using a questionnaire with closed-ended questions and analyzed using path analysis techniques to test the proposed hypotheses. The findings reveal that Online Reviews and Social Media Influencers significantly impact Positive Emotions and Impulse Buying, while Visual Content does not show a significant influence. The study also found that Positive Emotions contribute to increased Impulse Buying. The implications of this research provide insights for marketers in designing more effective marketing strategies in the digital age, emphasizing the importance of online reviews and the role of influencers in influencing consumer buying behavior. The results of this study are expected to serve as a reference for future research in consumer behavior and digital marketing.

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