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JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Published by Universitas Hamzanwadi
ISSN : -     EISSN : 25490893     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi.
Arjuna Subject : -
Articles 530 Documents
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Pola Konsumsi Pangan pada Ketahanan Rumah Tangga Petani Desa Nyawangan, Kabupaten Kediri Wijayanti, Berlian Feby; Hendrarini, Hamidah; Fitriana, Nisa Hafi Idhoh
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34170

Abstract

Food security for farming households is an important issue in agrarian areas that still face limited access and low-quality food consumption. This research aims to analyze the consumption patterns and food security levels of farmer households in Nyawangan Village, Kras District, Kediri Regency. This research uses a quantitative descriptive method thru surveys of 56 farmer households selected by simple random sampling. Primary data were collected thru structured interviews using a 24-hour food recall and a household expenditure questionnaire. Analysis using the Energy Sufficiency Level (ESL) indicator, Expected Food Pattern (EFP), Food Expenditure Proportion (FEP), and cross-classification. The results show an average ESL of 83.8% (insufficient category) and an EFP score of 69.95, indicating a lack of diversity in consumption, still dominated by cereals. The average FEP of 55.96% indicates relatively high food expenditure. As many as 48.21% of households were classified as food secure, while 30.36% were in a state of food insecurity and vulnerability. It is concluded that food security is not yet fully stable due to low consumption diversity and economic pressure. Therefore, food diversification based on local potential, nutrition education, and strengthening the economic resilience of farmers' households is highly necessary.
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT FORE COFFEE IN SURABAYA: PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN PADA FORE COFFEE DI SURABAYA Listanti, Raisha Firliana; Setyadi, Taufik; Fitriana, Nisa Hafi Idhoh
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34280

Abstract

Intense competition in the coffee retail sector has compelled companies to prioritize customer relationship management to foster sustainable loyalty. This research analyzes the influence of CRM on the loyalty of Fore Coffee users in Surabaya, utilizing a quantitative explanatory approach. Drawing from a sample of 100 respondents selected through purposive sampling, the data were analyzed using the SEM-PLS method. The findings confirm a positive and significant impact of CRM on customer loyalty, with a contribution of 74.9% ($R^2$ 0.749). This indicates that digital CRM strategies, including loyalty programs and personalized promotions, play a pivotal role in strengthening consumer engagement. Consequently, reinforcing CRM systems serves as a strategic move for coffee shop management to maintain their customer base amidst an increasingly aggressive industrial competition
Pemanfaatan Pengelolaan Kantin Sekolah untuk Pemahaman Konsep Ekonomi dan Keterampilan Berwirausaha Siswa SMAN 45 Maluku Tengah Rehalat, Aminah; Nurul 'Ainy, Zuhria
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34303

Abstract

This study aims to analyze the utilization of school canteen management as a learning medium to enhance students’ understanding of economic concepts and entrepreneurial skills at SMAN 45 Central Maluku. The background of this research is based on the importance of contextual learning that integrates economic theory with real practice within the school environment. This research employed a qualitative approach with a descriptive study design. Data were collected through observation, interviews, and documentation involving the principal, canteen managers, economics teachers, and students. The findings reveal that school canteen management can function effectively as an entrepreneurship laboratory. Students not only understand basic economic concepts such as supply and demand, simple financial management, transaction recording, and profit-loss calculation, but also develop entrepreneurial skills including responsibility, creativity, communication, and decision-making. Furthermore, students’ direct involvement in canteen activities enhances discipline and teamwork. Therefore, school canteen management can serve as a practice-based learning facility that sustainably supports the improvement of students’ economic competencies and entrepreneurial spirit.
Analisis Pengaruh Inflasi, BI Rate dan Kurs Terhadap Simpanan Masyarakat Melalui Harga Emas dan Indeks Kedalaman Kemiskinan di Kota Medan: Indonesia Oktania, Ainur; Suharianto, Joko
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34354

Abstract

Changes in macroeconomic variables such as inflation, policy interest rates, and exchange rates can influence people's economic behavior, including decisions to save funds in the banking sector. This study aims to analyze the effect of inflation, the BI Rate, and the exchange rate on community savings in Medan City, both directly and indirectly through gold prices and the Poverty Depth Index. The study uses time series data for the period 2005-2024 obtained from the Central Statistics Agency and Bank Indonesia. The method used is path analysis with the assistance of EViews 10 software. The results show that the exchange rate has a positive and significant effect on gold prices and the Poverty Depth Index, while inflation and the BI Rate have no significant effect. In the community savings model, gold prices, the BI Rate, and the exchange rate have a significant effect on community savings, while inflation and the Poverty Depth Index have no significant effect. In addition, the exchange rate has a significant indirect effect on community savings through gold prices. These findings indicate that the exchange rate plays an important role in influencing gold prices and community savings behavior.
Optimalisasi Segmentasi Pasar Produk Juiceyo Di Kota Makassar Lestari, Pramita Ayu; Sabahannur, St.; Amri, Andi Azrarul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34366

Abstract

The increasing public awareness of healthy lifestyles has not been fully supported by the availability of beverages that are truly pure without added sugar, water, or preservatives. This study aims to optimize market segmentation for JuiceYo products in Makassar City and to develop more effective marketing strategies. The research employed a descriptive approach, with data collected through a digital questionnaire distributed to 50 respondents. Data were analyzed based on demographic characteristics, consumer behavior, and purchasing power. The results indicate that the main market segment consists of Generation Z and millennials aged 20–29 years, accounting for 88% of respondents, dominated by students and employees with daily expenditures ranging from IDR 15,000 to IDR 30,000. A total of 96% of respondents considered the price of IDR 23,000 per bottle acceptable for a pure juice product. Digital marketing strategies through Instagram and WhatsApp proved effective in increasing market reach and consumer interest. These findings suggest that proper market segmentation can enhance marketing effectiveness and increase the sales potential of healthy fruit-based beverages.
Optimalisasi Value Proposition Produk Juiceyo Di Kota Makassar Putri, Adinda; Sabahannur, St.; Amri, Andi Azrarul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34367

Abstract

Growing public awareness of healthy lifestyles is driving demand for natural, nutrient-rich fruit-based beverages. However, many juice products on the market still contain added sugar and water, which reduce their nutritional value. This study aims to analyze JuiceYo’s value proposition and its role in the development of the healthy beverage industry in Makassar. The methodology employed is qualitative descriptive analysis through the implementation of a business plan, market validation, and analysis of the Business Model Canvas (BMC) and Value Proposition Canvas (VPC). Data was collected through business observations, production trials, and consumer feedback surveys. The results indicate that JuiceYo’s primary advantage lies in its 100% pure juice products, free from added sugar, water, or preservatives, processed using the cold-pressed method to preserve nutritional content. Market validation revealed that the majority of consumers are dissatisfied with juices that are too sweet and watery, making this product well-suited to their needs. The target market includes urban residents, particularly Generation Z and millennials aged 20–34. With a price of Rp23,000 per bottle and a sales target of 196 bottles per month, JuiceYo has strong market potential. Optimizing the value proposition has proven crucial for enhancing competitiveness and business sustainability.
Literasi Digital Dan Inovasi Bisnis Sebagai Faktor Pendukung Keunggulan Kompetitif Dan Eksistensi Usaha Mikro Anisawati, Frida; Sumanto, Agus; Rahmawati, Farida
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34379

Abstract

This study aims to analyze the effect of digital literacy and business innovation on the sustainability of micro enterprises in Malang Regency, with competitive advantage as a mediating variable. Micro enterprises face various challenges, particularly limited access to capital and uneven digital transformation. The study employs a quantitative explanatory approach using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The population consists of 31,478 micro enterprises, with a sample of 395 respondents determined using the Slovin formula and probability sampling techniques. Data were collected through questionnaires using a 5-point Likert scale. The results indicate that digital literacy has a positive but not significant effect on the sustainability of micro enterprises, while business innovation has a positive and significant effect. Competitive advantage significantly mediates the relationship between digital literacy and business innovation on the sustainability of micro enterprises. These findings suggest that digital literacy alone does not guarantee business sustainability without being supported by competitive advantage and innovation. The model shows an R² value of 86.8%, indicating very strong predictive power.
Akselerasi Kemampuan Berpikir Kritis melalui Model Cooperative Learning Tipe Teams Games Tournament Terintegrasi Media Domino pada SMA Muhammadiyah 1 Semarang Fortuna, Tasya Frisca; Murniawaty, Indri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34463

Abstract

Critical reasoning skills are an essential cognitive dimension in Economics education. However, empirical findings reveal a deficit in student capabilities, particularly in the problem analysis indicator. Responding to this gap, this quasi-experimental study (pretest-posttest control group) examines the effectiveness of the Teams Games Tournament (TGT) Cooperative Learning model assisted by modified domino cards in enhancing critical thinking. The sample was selected via purposive sampling, designating class XI-4 as the experimental group and XI-3 as the control. Data from validated tests were analyzed using the Paired Sample t-Test and N-Gain Score. The results indicated that the experimental group's achievement was significantly superior (p=0.000 < 0.05). The experimental N-Gain reached 65.36% (fairly effective), outperforming the control class at 52.16% (less effective). The most distinctive cognitive improvements in the experimental class occurred in problem-solving (90.62%) and concept connection (90.17%). In conclusion, the integration of TGT and domino gamification effectively breaks instructional passivity, transforms learning into a dynamic analytical discourse, and comprehensively improves students' critical thinking skills.
Implementasi Penilaian Autentik Dalam Pembelajaran Ekonomi Pada Kurikulum Merdeka: Suatu Studi Literatur Dalimunthe, Muhammad Bukhori; Adriani, Deni; Gultom, Widia; Marpaung, Maynisa Naomi; Sebayang, Egi Malemta Gunana; Sitepu, Cristina Matalia
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34470

Abstract

The purpose of this research is to conduct a literature review related to authentic assessment of economics learning in the Merdeka Curriculum. The research approach used a qualitative approach by exploring literature from credible sources related to the issue of authentic assessment of economics learning in the Merdeka Curriculum. A literature review was used as the data analysis technique in this article. Through a literature review, the review aims to map current research, synthesize research findings, identify best practices, and identify research gaps that will be filled by future researchers. Using a qualitative approach through content analysis and thematic synthesis, this study examines 15 articles consisting of nationally indexed (Sinta=8) and internationally indexed (Scopus=7) journals accredited in 2018–2025. Results show authentic assessment, based on realism, cognitive challenge, and evaluative judgment, aligns with Merdeka Curriculum and the Pancasila Student Profile. Forms include performance, project, portfolio, and contextual written assessments. Challenges involve teacher competence, student readiness, and infrastructure support. Opportunities arise from curriculum flexibility, current issues, and technology, improving learning outcomes, 21st-century skills, motivation, and engagement.
Pengaruh Sosial Media Marketing Dan Citra Merek Terhadap Keputusan Pembelian Mie Gacoan Situbondo Yaqin, Ainul; Rasyidi, Ahmad Hafas; Dassucik, Dassucik
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34476

Abstract

The rapid development of digital technology has prompted businesses to adjust their marketing strategies by leveraging social media, which has become an effective tool for promotion, consumer interaction, and brand image building Mie Gacoan, as a culinary brand, actively utilizes social media to attract consumers’ attention, particularly among the younger generation. This study aims to analyze the influence of social media marketing and brand image on the purchase decisions of Mie Gacoan consumers in Situbondo. The research employed a quantitative survey approach, involving 102 consumers selected through accidental sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression. The results indicate that both social media marketing and brand image have a positive and significant effect on purchase decisions. Partially, brand image contributes more than social media marketing, while simultaneously, the two variables explain 61.9% of the variation in purchase decisions. These findings underscore that integrating digital marketing strategies through social media with brand image enhancement can improve the effectiveness of consumer purchase decisions. The study provides practical insights for developing digital marketing strategies in the culinary industry and offers a foundation for future research with an expanded scope of variables and geographical coverage.

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