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INDONESIA
Jurnal Ilmu Manajemen
Published by Universitas Muhammadiyah Palembang
ISSN : 20898177     EISSN : 26232081     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ilmu Manajemen is published by Pascasarjana Management Department. It is published twice year in June and December. Jurnal Ilmu Manajemen publish papers in the field of management science that give contribution to the development of management science, and management practices. We accept mainly research-based articles related to management science. The scopes of the topics include : Financial Management, Marketing Management, and Human Resource Management.
Arjuna Subject : -
Articles 203 Documents
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Perancangan Perbaikan Atribut Produk T-shirt CV Nakhoda Nusantara Berdasarkan Preferensi Konsumen Menggunakan Metode Conjoint Analysis Nalini, Wina Nisrina; Rohayati, Yati; Kusmayanti, Ima Rosmalia
Jurnal Ilmu Manajemen Vol 12, No 1 (2022): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i1.4782

Abstract

CV Nahkoda Nusantara merupakan perusahaan fashion, di Kota Bandung. Produk yang dijual oleh Nahkoda Nusantara berupa t-shirt, kemeja, dan jaket. Sementara produk unggulan yang dijual Nakhoda Nusantara adalah t-shirt, didukung dengan presentase penjualannya sebesar 56%, dibanding produk lainnya. Penjualan Nakhoda Nusantara mengalami naik turun yang disebabkan oleh persaingan dengan kompetitor yang memiliki variasi produk lebih banyak. Hal tersebut berdampak pada target penjualan t-shirt tidak tercapai menyebabkan penjualan tidak maksimal, dikarenakan perusahaan kurang memahami preferensi konsumen. Tujuan penelitian ini yaitu merancang atribut produk t-shirt Nakhoda Nusantara berdasarkan preferensi konsumen menggunakan metode conjoint analysis. Setelah dilakukan identifikasi didapatkan atribut dan level atribut dari t-shirt. Atribut produk yang digunakan dalam penelitian ini yaitu bahan, fitting, kerah, model, dan warna. Hasil penelitian ini teridentifikasi, bahwa pasar menuntut bahan menggunakan cotton combed 24s, dengan varian fitting yang saat ini belum tersedia yaitu oversize, kerah diarahkan untuk tetap menggunakan bentuk o-neck, dengan memperbanyak model short sleeve serta menambah varian warna baru deep dan soft.
Perancangan Perbaikan Positioning Produk T-shirt Nakhoda Nusantara Berdasarkan Perceptual Mapping Menggunakan Metode Multidimensional Scaling dan SWOT Analysis Yuniar, Wiwit Agi; Rohayati, Yati; Kusmayanti, Ima Normalia
Jurnal Ilmu Manajemen Vol 12, No 1 (2022): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i1.4781

Abstract

The purpose of this study is to design an improvement in positioning strategy by exploring consumer perceptions in choosing and buying t-shirt products. The object used in this study is the Nakhoda Nusantara brand. This study uses the method of multidimensional scaling (MDS) and SWOT analysis. The attributes used are material quality, color, price, design quality, comfort, attractiveness, fashionable, and brand reputation. Competitor brands determined in this study are 3Second, Owners, Screamous, Wadezig, and Byrazi. The number of samples used in this study were 90 respondents. Sampling using a nonprobability sampling method with a purposive sampling technique. The results of the analysis in this study are: (1) a positioning strategy on the priority attributes that are the weaknesses of the Nakhoda Nusantara t-shirt based on the Euclidean distance, namely attribute attractiveness and fashionable. These two attributes are the main considerations to make the Nakhoda Nusantara t-shirt superior to other competitors. (2) The results of perception mapping produce a stress value of 0.09300 and an R-Square value of 0.99196, so it can be said that this study is valid and reliable.
pengaruh lingkungan kerja dan beban kerja terhadap kinerja karyawan pada Perusahaan Kelapa Sawit ali, aji saidina; Septayudha, Irwan
Jurnal Ilmu Manajemen Vol 12, No 1 (2022): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i1.5218

Abstract

This study aims to identify and analyze To find out and analyze the effect of the work environment and workload on employee performance at the oil palm company in ogan komering ilir, this research was conducted in one of the ogan komering ilir palm oil mill companies. The population and sample in this study were all employees of the palm oil mill company Ogan Komering Ilir. The data used were primary data obtained from the results of distributing questionnaires through HRD Distributed with Googlefrom. The method used is Likert Scale. The data analysis technique used is descriptive qualitative. The test shows that the first hypothesis is T test (Partial Significance Test) Work environment on employee performance has no effect, work environment variable has no effect on employee performance (Y) this is evidenced by a sig value of 0.62 > 0.05. Testing the second hypothesis shows that the T Test (Partial Test) of Workload on Employee Performance has an effect on the variable Workload has a significant influence on Employee Performance (Y) this is evidenced by the sig value of 0.000 <0.05. Testing the third hypothesis F test (simultaneous test) shows that it affects the employee performance variable (Y) this is evidenced by the sig value of 0.000 <0.05
Pengaruh Kemudahan Transaksi, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Secara Online (Studi Kasus Pada Konsumen Market Place Shopee Ternate) Subhan, Subhan; Muvida, Muvida; Hidayanti, Ida E.
Jurnal Ilmu Manajemen Vol 12, No 1 (2022): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i1.4559

Abstract

Previous studies in the field of consumer online purchasing decisions found that the ease of transaction, product quality and promotion factors determine the level of purchasing decisions. This study aims to determine the effect of ease of transaction, product quality and promotion on consumer purchasing decisions. This research is quantitative research using a survey approach in sampling. The population used in this study is the Shopee market place consumer in the city of Ternate. The technique used in sampling is purposive sampling method. A total of one hundred respondent data meets the criteria that have been set previously. The research instrument was tested first with validity and reliability tests to ensure that the questions were correct in measuring the independent and dependent variables. The analytical method used is multiple linear regression using the SPSS program. The results of this study indicate that the three independent variables studied, namely the ease of transactions, product quality and promotions, are proven to have a positive and significant influence on the purchase decision variable as the dependent variable.
Pemasaran Melalui Media Sosial di TikTok: Apakah Waktu dan Tipe Konten Memengaruhi Tingkat Keviralan? Arya, Sun Mukti; Wahid, Risqo; Purnamasari, Endah Dewi
Jurnal Ilmu Manajemen Vol 12, No 1 (2022): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i1.4439

Abstract

This study aims to analyze the effects of posting time (i.e., days) and content characteristics on customer engagement (i.e., likes, shares, and comments) on TikTok. The total dataset was 815 posts collected from 9 culinary business accounts which products are on TikTok and offered to Indonesian consumers. Data were collected using content analysis and analyzed using negative binomial regression on SPSS. The results show that posting times and content characteristics have varying effects on likes, shares, and comments on TikTok. This research extends social media marketing and content marketing literatures through the discussion of TikTok as a short-video based social media platform. Practically, insights from this study can assist Indonesian businesses in maximizing the performance of their social media marketing and content marketing strategies.
Pengaruh Pelatihan, Kompetensi, dan Penempatan Karyawan terhadap Motivasi Kerja Karyawan Herlina, Tati; Dewi, Rosmala; Anisa, Mutiara
Jurnal Ilmu Manajemen Vol 12, No 1 (2022): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i1.5270

Abstract

Competition in today's increasingly competitive business world will lead to high competition in all fields, it is important for companies to use human resources who have an awareness of their responsibilities to work better and more optimally. Employees need work motivation that is in accordance with their wishes in order to achieve company goals and desired results. Factors that can influence work motivation are by providing training, increasing employees’ competence and placement in accordance with the demands of the position. The purpose of this study was to determine the influence of training, competence and placement on employees’ motivation at PT. Semen Baturaja (Persero) Tbk either partially or simultaneously. The data analysis method used in this research is Multiple Linear Regression Analysis.The results of the partial (individual) hypothesis test analysis showed that training had a significant influence on work motivation, competence had a significant influence on work motivation and placement had a significant influence on work motivation. While the results of the analysis of hypothesis testing simultaneously (together) it was found that there was a significant influence between training, competence and placement on employees’ motivation at PT. Semen Baturaja (Persero) Tbk.
Penerapan Capital Asset Princing Model Terhadap Keputusan Investasi Saham Gultom, Elida; Syafrina, Nova
Jurnal Ilmu Manajemen Vol 12, No 1 (2022): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i1.5325

Abstract

This study aims to determine efficient and inefficient stocks in banking sector companies on the Indonesia Stock Exchange for the 2019 -2021 period through the application of the Capital Asset Pricing Model (CAPM) method. The population in this study were all banking sector company shares registered for the 2019-2021 period, namely 46 companies with a total sample of 40 using a purposive sampling technique. The data source used was obtained from Yahoo Finance. Based on the results of the analysis, it was obtained that 30 company shares were included in the efficient condition category where Ri > E(Ri) and the remaining 10 company shares were included in the inefficient condition category where Ri < E(Ri). In this study also found that between beta and expected return there is an inverse relationship, where stocks of companies that have high beta have a low expected return and vice versa.
Consumer-Based Strategy in Improving Business Post Covid-19 Syailendra, Siera; Sopyan, Ahmad
Jurnal Ilmu Manajemen Vol 12, No 2 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i2.5515

Abstract

The business world in various sectors has experienced a decline both during and after the COVID-19 pandemic. Various difficulties were faced by the business world in terms of distribution, supply of raw materials, the production process of goods and services, financial and capital difficulties, sales targets that were not achieved, obstruction of business networks and inadequate mastery of technology and information. The purpose of this research is to focus on business improvement strategies both during and post-pandemic that can be implemented for entrepreneurs in Indonesia. Descriptive analysis is used with a data collection approach through literature review (library study) sourced from previous studies. The results of the study show that in several fields of business, such as marketing, human resources, finance, health, and others, they can implement sustainable business strategies by increasing the production of goods and services along with providing excellent service to consumers in an effective and efficient manner so that businesses can continue and thrive. grow. The conclusion of this study is that business actors are required to have good knowledge management and absorptive capacity to improve their business performance. Furthermore, for further research to be able to examine more sharply with wider research sources in the scope of various business fields, with a more in-depth discussion with more comprehensive analytical methods both qualitatively and quantitatively.
Pengaruh Harga dan Promo terhadap Loyalitas Konsumen Shopeefood di Indonesia Hamzah, Salshabilla Adinda; Hasanah, Yulia Nur
Jurnal Ilmu Manajemen Vol 12, No 2 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i2.5742

Abstract

Online Food Delivery services have now become something that is needed by the people of Indonesia, so that OFD services are now competing for consumers. In this study aims to determine the effect of price and promotion on consumer loyalty Shopeefood.The method used in this study is to use quantitative methods and use the Likert scale as a measurement scale and data analysis using multiple linear regression. In this study using nonprobability sampling techniques, purposive sampling and calculations using the Bernoulli formula, then distributing questionnaires to 385 respondents and processing data using SPSS.The results of this study indicate that there is a significant influence between price and consumer loyalty at Shopeefood at 5,311 and there is a significant influence between promotion and consumer loyalty at Shopeefood at 8,225. Then prices and promotions simultaneously have a significant effect on consumer loyalty at Shopeefood 123,763. The contribution of the influence of the independent variable price and promotion on the dependent variable of consumer loyalty is 39.3% while the remaining 60.7% is the contribution of the influence of other variables outside this study. 
Pengaruh Persepsi Nilai Pelanggan terhadap Adopsi menggunakan Bank Syariah Fadila, Dewi
Jurnal Ilmu Manajemen Vol 12, No 2 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i2.5915

Abstract

Islamic banking in Indonesia is the largest retail banking in the world. Indonesian sharia banking has been recognized worldwide as an unquestionable and applicable sharia bank so that it becomes an example of reference and a place of learning for sharia banks from various countries. The problem currently faced by Islamic banking in Indonesia is how to make the majority Muslim community become customers in Islamic banking. Islamic banks in Indonesia face a major problem in getting Muslims to become customers. This study aims to determine whether the supporting functional values, professionalism functional values, fairness values, emotional values and social values influence the adoption of Islamic banking. As well as whether the dominant variable influences the adoption of using Islamic banks. The population in this study were Islamic bank savings customers in Palembang City, which consisted of Bank Sumsel Babel Syariah, Bank Syariah Indonesia, Bank Muamalat, OCBC Syariah with a sample of 370 people. The results of the study found that supporting functional values, professionalism functional values, fairness values, emotional values and social values jointly affect the adoption of using Islamic banking with social values as the most dominant values in this study.

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