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HENGKI TAMANDO SIHOTANG
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Jurnal Mantik
Published by Institute of Computer Science
ISSN : -     EISSN : 26854236     DOI : -
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media
Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public review of the development of theory, method and applied sciences related to the subject. Jurnal Mantik Penusa is published by Institute of Computer Science (IOCS). Editors invite researchers, practitioners, and students to write scientific developments in fields related to information systems/information technology,Comptuer Science and management science). Jurnal Mantik is issued 4 (FOUR) times a year.
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Articles 2,110 Documents
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Tasya Farasya's personal branding on social media instagram Fathurohmah, Devi; Santoso, Budi
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5028

Abstract

Tasya Farasya secara efektif menggunakan platform Instagram untuk memperkuat personal branding-nya yang selaras dengan prinsip-prinsip spesialisasi, kepemimpinan, dan kepribadian. Tasya Farasya, seorang influencer di bidang kecantikan dan mode, menunjukkan pendekatan multifaset terhadap personal branding melalui konten yang beragam, termasuk tutorial makeup, ide fesyen, dan promosi produk. Spesialisasinya terletak pada kemampuannya berdandan, mengulas produk kecantikan, dan mempromosikan mereknya sendiri, "Mother of Pearl" (MOP). Melalui tutorial yang menarik dan konten yang menghibur, ia mendapatkan keterlibatan dan pujian yang signifikan dari para pemirsa, sehingga menumbuhkan reputasi positif di bidangnya. Sebagai pemimpin dalam tren kecantikan dan mode, Tasya memandu para pengikutnya dengan rekomendasi produk dan memengaruhi keputusan pembelian, menjadikan dirinya sebagai sosok yang tepercaya. Yang terpenting, kepribadiannya yang otentik bersinar melalui kontennya, meningkatkan hubungan dengan audiens dan memperkuat merek pribadinya. Penggambaran Tasya yang konsisten tentang dirinya yang sebenarnya menumbuhkan pengikut setia dan memperkuat posisinya sebagai influencer terkemuka di Instagram.
Analysis of Brand Equity in Enhancing Repeat Visitation Rates in the Hospitality Industry Lorenza, Sara; Octafian, Ray
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5029

Abstract

The hospitality industry is a highly competitive industry, where each hotel competes to attract customers and increase repeat visitation rates. One important factor that can help hotels achieve these goals is brand equity. This research aims to explore the role of brand equity in increasing repeat visitation rates in the hospitality industry. The study uses a qualitative approach with in-depth interviews and a case study at HARRIS Hotel Sentraland Semarang. The research concludes that brand equity plays a crucial role in increasing repeat visitation rates in the hospitality industry. By building strong brand equity through strategies focusing on brand awareness, brand associations, perceived quality, and brand loyalty, hotels can enhance their appeal to customers and encourage them to return for future stays
The effect of compensation and work environment on employee’s job satisfaction Tarmidi, Didi; Hendiarto, R Susanto; Sunjana, Sunjana
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5030

Abstract

This study aims to determine how the description of compensation, work environment, and employee job satisfaction, as well as to determine how compensation and work environment affect the job satisfaction of employees of XYZ Private Hospital. The factors tested in this study were compensation and the work environment as independent variables, while job satisfaction was a dependent variable. The research methods used in this study are descriptive and verification methods. The population in this study was employees at XYZ Private Hospital. The sampling technique used in this study is Purposive Sampling and the size of the samples in this study is calculated by slovin formula, so the total number is 93 respondents. The analysis methods used in this study are some linear regression analysis using SPSS25 for Windows. The results of this study showed that compensation and work environment have an effect on employee job satisfaction at XYZ Private Hospital. The amount of compensation and work environment influenced employee job satisfaction by 49.2%.
The role of coopetition, knowledge management and trust towards innovative work behavior Matondang, Rizki; Fahmy, Rahmi; Rahman, Hafiz
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5042

Abstract

This research aims to analyze the influence of coopetition and knowledge management on innovative work behavior with trust as a mediating variable. Research data processing was carried out using the SEM (Structural Equation Modeling) method, with the type of Structure Equation Modeling (SEM) used, namely Smart PLS. The research results show that knowledge management, trust have a positive and significant influence on innovative work behavior, and trust can have a mediating effect on the knowledge management variable on innovative work behavior. However, the coopetition variable has not been able to influence innovative work behavior and trust has not been able to act as an intermediary between the coopetition variable and innovative work behavior
Promotional strategy and Prices as well as Distribution channels On Sales Performance In PT Alva Mountindo Medan Maya Putra, Muhamad Umar; Agustina, Tri Leni; Nurainun, Nurainun
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5045

Abstract

The purpose of this research is to determine the effect of promotional strategies, prices and distribution channels on increasing sales at PT Alva Mountindo Medan. The sample for this research was consumers of PT Alva Mountindo Medan with 56 sample respondents used.The data used is primary data, this research analyzes the relationship between promotional strategies, prices and distribution channels on increasing sales. The statistical method used is multiple linear regression (multilinear regression analysis) with a quantitative approach using classical assumption tests first.The results of this research show that partially the promotional strategy variable (X1) has a positive and significant effect on sales (Y), indicated by the value of tcount 2.873 > ttable 2.00665 with a significance of 0.007 < 0.05. Partially, price (X2) has a positive and significant effect on sales (Y), indicated by the value of tcount 2.919 > ttable 2.00665 with a significance of 0.005 < 0.05. Partially, the distribution channel (X3) has a positive and significant effect on sales (Y), indicated by the value of tcount 2.771 > ttable 2.00665 with a significance of 0.008 < 0.05. Meanwhile, simultaneously both promotional strategies (X1), prices (X2) and distribution channels (X3) have a positive and significant effect on sales with a Fcount value of 36.356 > Ftable 2.78 with a significance of 0.000 < 0.05.).
The influence of prices and promotions on student decisions Syaifuddin, Syaifuddin
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5047

Abstract

This research was conducted to determine the influence of price and promotion on students' decisions in choosing a private university, where the object of this research is STIE Yasa Anggana Garut. This research used a quantitative approach. The number of samples was determined using the Slovin formula, the sample obtained was 226 respondents. The data analysis used includes; validity test, simple correlation coefficient test, classical assumption test, multiple simple correlation coefficient test, coefficient of determination test, multiple linear regression analysis, Hypothesis Testing. Partial Test (t Test) and Model Feasibility Test (F Test). Simultaneously, the Price and Promotion variables have a significant influence on Student Decisions. This is proven by the calculated F value being greater than the F table value, namely 14.915 > 1.93. From the results of the multiple regression equation, it can be seen that Price and Promotion have a positive influence on Student Decisions, thus if Price and Promotion are increased then student Decisions will also increase. The coefficient of determination (R²) is 0.49, which shows that price and promotion are able to jointly explain 49% of STIE Yasa Anggana Garut students' decisions, while the remaining 51% is influenced by other variables that were not studied. Based on these results, efforts need to be made by STIE Yasa Anggana Garut to improve student decisions by fulfilling student satisfaction with the educational services provided while still prioritizing the quality of the lecture process
Identify the factors pushing and pulling interest in revisiting millennial tourists to the Kintamani tourist area, Bali Darsana, I Made; Kartimin, I Wayan; Sudarmawan, I Wayan Eka
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5048

Abstract

One of the determining factors in the success of a tourism destination is the emergence of tourists' interest in visiting again, because it can have a significant impact on the local economy and tourism industry. In recent years, a new trend has emerged in the world of traveling where the majority of people traveling are young people, known as the millennial generation. This study aims to analyze the push factors and pull factors for millennial generation tourists in making repeated tourist visits to the Kintamani Tourism Area in Bali. The method used in this research is an exploratory descriptive method. The variables used are tourist characteristics and motivation to visit which are divided into two sub-variables, namely push factors and pull factors. Data was obtained through a survey by distributing questionnaires using purposive sampling to 80 millennial tourists who visited the Kintamani Tourism Area. Next, data analysis was carried out using descriptive statistics in the form of tables and graphs to draw conclusions. The research conclusion is that there are 4 push factors (escape/looking for entertainment, relaxation, romance, educational opportunity) and 2 pull factors (natural beauty and climatic conditions) that determine the interest of millennial tourists in returning to the Kintamani Tourism Area
The influence of green human resource management and green innovation on business sustainability mediated by digital skills at RSUD sayang cianjur Ainayah, Ainayah; Setyaningrum, Retno Purwani
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5057

Abstract

Competition between companies is increasing, therefore company characteristics that can invite competitiveness between competitors are very much needed. The aim of this research is to determine the direct and indirect influence between the variables green human resource management and green innovation mediated by digital skills on business sustainability. This research was conducted using a quantitative approach, where the respondents were health workers at RSUD Sayang Cianjur with a population of 1,413 people and a sample of 93 people. Data collected from health workers in the form of a statement questionnaire that represents the information needed in the study to obtain a number of data or information relevant to the research topic. The analytical method used in this research is Partial Least Square (PLS) using the SmartPLS version 3.0 program. The research results show that green human resource management has a positive influence on business sustainability, green innovation have no influence on business sustainability, digital skills has a positive influence on business sustainability, green human resource management has an influence on digital skills, green innovation have no influence on digital skills, green human resource management mediated by digital skills has on influence on business sustainability, and green innovation mediated by digital skills has no influence on business sustainability
The effect of advertising, brand image, price and consumer motivation on consumer purchase interest in ms.glow skincare in the Rantauprapat Region Putri, Anike; Safri, Hayanuddin; Hasibuan, Muhammad Irwansyah
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5068

Abstract

Research on the Effect of Advertising, Brand Image, Price and Consumer Motivation on Consumer Purchase Interest in Ms.Glow Skincare in the Rantauprapat Region. The purpose of this study was to determine the effect of advertising, brand image, price and consumer motivation on consumer buying interest. This study uses a quantitative approach and associative research type. The data source used is primary data source. The results showed that advertising has a positive and significant effect on buying interest, brand image has a positive and significant effect on buying interest, price has a positive and significant effect on buying interest and consumer motivation has a positive and significant effect on buying interest and advertising, brand image, price and consumer motivation together have a positive and significant effect on buying interest.
An In-Depth Analysis of Credit Risk: Taking Proactive Measures to Tackle Non-Performing Loans in the Banking Sector Wijoyo, Tuwuh Adhistyo; Apriyani, Eka
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5072

Abstract

Banking distributes savings to borrowers, boosting economic activity. Recent Bank Indonesia (BI) data reveals a troubling trend of falling credit quality and growing NPLs in the industry. The global financial crisis, market competitiveness, and lax lending laws impact this. Banks' reluctance to adjust interest rates during economic uncertainty has increased businesses' repayment responsibilities despite decreasing income. Non-performing loans have grown unintentionally as regulators lower collateral and deposit restrictions to improve credit distribution. In this case, proactive credit restructuring is advocated. Reduce non-performing loans and stabilise banks. Banks use credit restructuring to help distressed debtors fulfil their obligations while safeguarding loan loss reserves. Effective credit management decreases loan risks and involves stakeholders. Qualitative descriptive study examines credit management techniques and challenging loan frequency. The results emphasise the necessity for strict credit standards, strong monitoring systems, and resolutions including restructuring loans and selling assets to reduce non-performing loan risks. Regulators, banks, and other stakeholders must collaborate to address NPLs and stabilise finances. Active credit management may assist banks manage NPLs and maintain economic development.

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