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HENGKI TAMANDO SIHOTANG
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Jurnal Mantik
Published by Institute of Computer Science
ISSN : -     EISSN : 26854236     DOI : -
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media
Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public review of the development of theory, method and applied sciences related to the subject. Jurnal Mantik Penusa is published by Institute of Computer Science (IOCS). Editors invite researchers, practitioners, and students to write scientific developments in fields related to information systems/information technology,Comptuer Science and management science). Jurnal Mantik is issued 4 (FOUR) times a year.
Arjuna Subject : -
Articles 2,110 Documents
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Digital public relations strategy through social-media of the ministry of tourism and creative economy Kesuma, Desmaria Puji
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.4998

Abstract

The global Covid-19 pandemic, particularly impactful in Indonesia, has significantly affected tourism sector. On September 29 2022, the President of the Republic of Indonesia, Mr. Joko Widodo, issued directions to invite people to travel within the country. The aim of this research is to analyze the implementation of the four elements of the Ministry of Tourism and Creative Economy's strategic planning in the Proud to Travel in Indonesia Campaign using a model, and three digital public relations communication strategies through the Ministry of Tourism and Creative Economy's Instagram in the Proud to Travel in Indonesia Campaign. This research used a descriptive qualitative method by describing a phenomenon in detail and presenting the data found. This campaign was implemented with 4 (four) campaign strategy plans using Argenti theory (2013) and the implementation of 3 (three) digital public relations communication strategies using Cornelissen theory (2020). The results of the analysis carried out by the Ministry of Tourism and Creative Economy to support the national program, namely the Proud to Travel in Indonesia Campaign, are to create content related to government programs and government policies, created in a projected manner and also supported by re-branding. Messages on social media are informational, tour packages and travel fairs and the three types implementation of corporate communications strategy are information strategy and dialogue corporate strategy
Consumer perceptions of product and service quality; a case study of AS Photography's management information system Tafsiruddin, Muh; Saefullah, Aep; Noor, M.Arief; syafran, syafran; Nurhakim, Rahman
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5000

Abstract

Management information systems are an important part of AS Photography in managing business processes effectively and efficiently to improve the quality of products and services. The purpose of this study was to analyse the perceptions of AS Photography Kuningan consumers regarding information system management on product and service quality. This research uses a phenomenological approach in order to focus on individual perceptions, namely consumers of AS Fotografi Kuningan as participants by conducting semi-structured interviews. Qualitative data analysis techniques were applied using NVivo assistance. The results showed that the management information system has a positive impact on the quality of products and services at AS Fotografi Kuningan. There are six elements that can affect the quality of photography services, namely product quality, service quality, consumer value-added experience, the influence of the AS Photography Management Information System, and consumer use of the SIM application. The function of the Management Information System helps in AS Fotografi Kuningan, namely managing customer data, organising work agenda schedules, managing inventory of goods, managing company cash flow, performance analysis, project management, marketing and promotion, data security, team collaboration, increasing operational efficiency. The implications of this research indicate that Management Information Systems can be an effective tool to improve the quality of photography products and services. The management of AS Kuningan Photography needs to utilize SIM optimally to improve competitiveness in the photography industry
The influence of service value and customer retention on the green marketing mix model for local Indonesian clothing brands Aswan, Muhammad Kholil; Setyaningrum N , Krisnawati; Intiar, Septa
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5001

Abstract

This research aims to see the influence of the Green Marketing Mix on Customer Retention. Seeing the influence of the Green Marketing Mix on Service Value. Seeing the influence of Service Value on Customer Retention. As well as seeing the influence of the Green marketing mix on customer retention through service value in local Indonesian clothing brands. This research uses the AMOS SEM analysis technique to see the influence of exogenous variables on endogenous variables. 200 respondents and analyzed research instruments for validity and reliability and tested hypotheses and sobel tests. From the research results, it was found that there is an influence of the Green Marketing Mix on Customer Retention. There is an influence of the Green Marketing Mix on Service Value, there is no influence of Service Value on Customer Retention. There is no influence of the Green marketing mix on customer retention through service value in local Indonesian clothing brands
Marketing innovation for higher education a bibliometric analysis using the VOS viewer application Khairusy, Mirza Abdi; Gaffar, Vanessa; Karsikah, Karsikah; Suprayogi, Yogi; Ardie Putra, Alfian Prayana; Haryadi, Didit
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5002

Abstract

The purpose of this research is to carry out a bibliometric analysis of marketing innovation in higher education using VOSviewer. This study uses a quantitative description method. The data used in this study are search results based on the keyword "Marketing Innovation" sourced from Google Scholar using publish or perish software. The search results found 981 articles published between 2018-2022. The results of the research show that research on marketing innovation has decreased in 2018-2022. In conclusion, this research needs to be carried out to show the importance of conducting bibliometric analysis, especially in the field of marketing innovation. It is hoped that this research can become a reference for further research in conducting and determining research themes, especially on the theme of marketing innovation. This research is expected to contribute theoretically to the literature in the context of marketing management
The influence of self leadership on creative self efficacy and innovative work behavior Supriyani, Tari; Azizah, Siti Nur
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5010

Abstract

This research aims to determine the influence of self-leadership, creative self-efficacy, and innovative work behavior of Driving Teachers in Gombong District. The sample population is driving teachers in Gombong District. Questionnaires were distributed by distributing questionnaires directly to driving teachers. SPSS version 22 software was used to model the relationships between the variables studied. The research results confirm the existence of a relationship between self-leadership and creative self-efficacy and innovative work behavior. Creative self-efficacy influences innovative work behavior. The research results show that there is a significant mediating effect of creative self-efficacy on the relationship between self-leadership and innovative work behavior. Based on the model presented in this research, we can conclude that self-leadership has an impact on creative self-efficacy and innovative work behavior
The Influence of service quality on behavioral intentions mediated by patient trust and satisfaction Yuswanto, Subur; Azizah, Siti Nur
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5014

Abstract

This study aims to determine the effect of service quality on trust, consumer satisfaction and behavioral intentions in the patient population of PKU Muhammadiyah Gombong Hospital. The population is patients at the PKU Muhammadiyah Gombong Hospital with a sample of 100 inpatients. Questionnaires are distributed by distributing questionnaires directly to patients. SmartPLS software version 3 was used to model the relationships between the variables studied. The research results confirm the existence of a relationship between trust and behavioral intentions, consumer satisfaction and behavioral intentions, service quality and trust, service quality and consumer satisfaction. The research results show that there is a significant mediating effect of consumer trust and satisfaction on the relationship between service quality and behavioral intentions. Based on the model presented in this research, we can conclude that service quality has a major impact on trust, patient satisfaction and behavioral intentions
Comparison of the nearest neighbor algorithm and C4.5 for the retrieval on case-based reasoning process (case study: children respiratory disorders) Tursina, Tursina; Septiriana, Rina
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5018

Abstract

The diagnosis of respiratory problems was usually made through direct consultation with a pediatric respiratory specialist or by studying several previous respiratory disorders cases. These cases were gleaned from prior experiences or the knowledge of subject-matter experts. Case-Based Reasoning (CBR) is the processing of diagnosing a patient based on past cases or expertise. Retrieve, reuse, revise, and retain are some of the steps of case-based reasoning. The retrieval stage of CBR was where the classification method searches for similarity values. Numerous algorithms exist for classification techniques, such as C4.5 and the Nearest Neighbour algorithm. This study compares the similarities between the C4.5 and Nearest Neighbor algorithms. The Nearest Neighbour approach was used to search for similarity, and the results show that 99.33% of the items classified based on learning data were nearest to the object. By contrast, the accuracy value for the C4.5 approach was 100%.
Gojek online transportation consumer loyalty is seen from the quality of service and brand image Prasetya, Hendra; Azizah, Nurul
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5023

Abstract

To find out the direction and significance of the partial influence of service quality and brand image on consumer loyalty of users of Gojek online transportation services among students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya is the aim of this research. The population used as the population were students from the Faculty of Economics and Business, Wijaya Kusuma University, Surabaya, with the sample determined using purposive sampling. The characteristics of the sample are that they have the Gojek application and have placed orders at least 2 (two) times. The sample processed was 100 (one hundred) respondents. Data was collected through distributing questionnaires. Data processing uses multiple linear regression analysis and the hypothesis is tested using the t test or partial test. The result is that service quality and brand image partially have a positive and significant effect on consumer loyalty of Gojek online transportation service users among students at the Faculty of Economics and Business, Wijaya Kusuma University, Surabaya. The quality of service must continue to be improved, among other things, by creating a sense of security for consumers, competent drivers, and standard equipment. Cultivating a positive brand image, among other things, by improving the company's reputation, applications that are easy to operate
Strategic analysis of richeese factory in business competition: SWOT analysis Afifah, Nisa Intan; Sandrina, Sandrina; Agustina, Nabilah; Wahyudi, Wahyudi; Alfarizi, Abdul Wahid
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5024

Abstract

The development of the business world will create opportunities for the food industry, especially in Indonesia, where the number of fast-food restaurants makes competition tighter. Richeese Factory is the only fast-food restaurant with superior product innovation, namely fried chicken covered in hot sauce with cheese sauce. This research aims to study strategies for overcoming business competition by understanding consumer behavior in purchasing decisions for a product. Companies need to pay attention to consumer behavior and other factors. With the influence of price and product quality on purchasing decisions made by consumers, restaurants need to develop the right business strategy to reduce competition. This study uses a qualitative method with SWOT Analysis to make business decisions and determine business strategies. Based on the results of the SWOT Analysis, eleven alternative strategies were formulated, including increasing innovation in products, collaboration and sponsorship, branch expansion, focusing on quality, providing healthy menu options, negotiating with raw material suppliers, responding to responses from consumers well and quickly, displaying menu features that can attract consumer attention, providing healthy drinks. These alternative raw material suppliers offer more competitive prices, offering added value commensurate with price and making product packaging more attractive
The influence of work motivation and non-physical work environment on work productivity in Poshbrain Studio employees Prahmana, Anggi; Tarmidi, Didi
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5025

Abstract

The goal of this study is to find out how non-physical work environments and work motivation affect individual and team productivity, as well as quality and quantity of output.This study's methodology is based on survey responses from 60 Poshbrain Studio employees.With the help of the SPSS 25 data processing system, multiple regression analysis was used to test the impact of work environment and motivation on productivity.The study's findings indicate that Poshbrain Studio employees' productivity at work is influenced by their work environment and workplace motivation.The impact of the work environment and workplace motivation on employee productivity was 45.5%.

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