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INDONESIA
JURNAL PUSTAKA KOMUNIKASI
Published by Universitas Prof. Dr. Moestopo
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Arjuna Subject : -
Articles 309 Documents
 22   23   24   25   26 
Peran Komunikasi Pariwisata Pada Kegiatan Penghargaan Top Muslim Friendly Destination 2023 Wahyuni, Siska; Nuraeni, Yeni
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3283

Abstract

This study aims to determine the implementation of knowledge, development and success of Muslim Friendly Destination of Indonesia through Tourism Communication that generates motivation and appreciation. In the development of a tourism sector that is friendly to Muslim tourists, the role of tourism actors, academics, stake holders and the community is needed. It is not an easy matter to motivate various groups in the development of Muslim-friendly tourism, it requires the active role of all parties who can realize the development of Muslim-friendly tourism through tourism communication. The research method used is qualitative descriptive using Burhan Bungin's tourism communication theory, motivation theory and appreciation theory. The results of this study show that Indonesia's success in winning the Top Muslim Friendly Destination of the Year 2023 award cannot be separated from the role of tourism communication embodied by marketing communication management. The form of motivation in the award can be seen through recognition, appreciation and achievement of self-actualization or institutions in this case Muslim-friendly tourist destinations and appreciation of various groups both from within the country and abroad.
Media Edukasi dan Informasi dalam Podcast Lingkar Inspirasi Bangsa “Yuk Kita Bahas” Pratama, Muhammad Habibi Putra; Harahap, Nursapia
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3519

Abstract

The aim of this research is to find out whether the Lingkar Inspirasi Bangsa podcast can be a medium of education and information for the community, especially teenagers. The research method used is descriptive study research which focuses on searching for information related to existing symptoms, supported by an explanation of the objectives achieved. The data collection technique applied uses interviews and observation as primary data plus documentation as secondary data. The research results obtained are that every podcast episode that has been selected and watched by the informant, namely Duta Siswa Sumatera Utara 2022, becomes a new experience and learning so that any information and education obtained can be applied according to their individual needs.
Fenomena Culture Shock Mahasiswa Perantauan di Kabupaten Bekasi Olivia, Helen; Sudarsono, Achmad Budiman; Sarasati, Fitri
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3741

Abstract

When a person enters a new environment with a different culture, they experience culture shock because the customs, norms, customs, and principles they were previously familiar with cannot be applied. The purpose of this study was to find out how overseas students who experienced culture shock at Satya Negara Bekasi University adapted, as well as the factors that influenced the shock. The research method uses ethnographic methods and descriptive qualitative speech which is used to collect data by conducting interviews and documentation. The results showed that the conditions of overseas students differed in five phases of cultural adaptation. Bekasi students experienced cultural shock due to differences in socio-cultural conditions. However, choosing to stay alive and face current situations allows students to adapt to a new cultural environment. The components that affect culture, namely language, food, safety, and association are some of the factors that cause culture shock in students. So the most important factor is Language.
Pengaruh Akun Instagram @Quranreview dalam Meningkatkan Pemahaman Ayat Al-Qur’an pada Mahasiswa UINSU Hafiz, Alfin Qodri; Nurbahri, Andini
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3756

Abstract

This research aims to explore the impact of the Instagram account @Quranreview on enhancing the understanding of Quranic verses among students at the State Islamic University of North Sumatra (UINSU). The data analysis method used is a quantitative approach, with data collected through the distribution of questionnaires to students at the UINSU who use Instagram. Sample selection involves purposive sampling, with 100 respondents participating. Subsequently, the data is processed using the statistical software SPSS version 23. The research findings reveal a T-value of 3.833, which is greater than the T-table value of 1.984, indicating a significant relationship between the variable of the Instagram account @Quranreview and the understanding of Quranic verses among UINSU  students. Thus, it can be concluded that the use of social media, especially Instagram, has a positive impact on religious understanding. This research holds important implications for maximizing educational strategies by leveraging social media to enrich religious education in higher education settings.
Analisis Strategi Komunikasi Pemasaran @Ninetysixvintages Pada Media Sosial Instagram Raffi, Muhammad; Dianita, Indria Angga
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3305

Abstract

This study aims to determine the marketing communication strategy of @Ninetysixvintage through Instagram social media to support sales. This research uses a qualitative approach. A qualitative approach is a research method that focuses on an in-depth understanding of human phenomena, including in this case, marketing communication strategies on Instagram social media. This method involves data collection that is descriptive and narrative, with the aim of exploring a deeper understanding of the research subject. The results of this study are the message strategy and media strategy used by @Ninetysixvintages in their marketing communication on the Instagram social media platform. The applied communication strategy involves various aspects, including information content and creative. In terms of information content, @Ninetysixvintages focuses on delivering information about the product and its characteristics. While in terms of creative messaging on the Instagram platform, @Ninetysixvintages divides it into rational and emotional elements seen in their posts. In addition, there are also media usage strategies implemented by @Ninetysixvintages, including media selection and target market identification. In an effective marketing communication effort on the Instagram social media platform, @Ninetysixvintages utilizes various features such as followers and following, captions, interaction in the form of likes and comments, tagging, the use of hashtags, Instastory, live broadcasts, and direct messages to support the marketing communication strategy they implement.
Pemetaan Model Brand Identity Prism Untuk Peningkatan Daya Tarik Wisata Pantai Widuri Saputri, Wulan Feriana; Alifahmi, Hifni
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3988

Abstract

This research is motivated by issues found relate nonoptimal visits to tourist destinations in Pemalang district, Widuri Beach is located in the city center and is seen as having the potential to be developed into a leading tourist destination. and it is necessary to increase the Marketing and Tourism Industry of Pemalang Regency. By mapping the Brand Identity Prism model, this research is expected to provide guidance in developing Widuri beach tourist attraction and increase the number of tourist visits to the area. Data were collected through observation, interviews and documentation studies. Observations were made to directly observe the condition of Widuri Beach and existing facilities. Interviews were conducted with related parties such as tourism managers, and tourists who have visited Widuri Beach. Documentation studies were also carried out by collecting data and information related to tourism development in Pemalang Regency. Based on the research results, it is known that Widuri Beach in Pemalang Regency has great potential to be developed as a tourist destination. Natural beauty and prominent physical features are the main attraction; however, improvements are needed in the maintenance of physical facilities and destination cleanliness. Development of additional attractions such as additional rides or routine activities can increase public interest in visiting this beach. The management of tourist destinations has been carried out professionally, and the brand identity of Widuri Beach needs to be further strengthened and developed.
Analisis Pembentukan Personal Branding Anwar Hafid Melalui Facebook Menghadapi Pilgub Sulawesi Tengah 2024 Caisaria, Rachmat; Sari, Yunita; Handayani, Mediana
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3318

Abstract

This research aims to analyze the strategy and concept of forming Anwar Hafid's personal branding for the 2024 Central Sulawesi gubernatorial election. This research uses a qualitative approach with qualitative content analysis (QCA) techniques as a tool for collecting any data in the form of posts on Anwar Hafid's Facebook page, both photos and videos, which is then linked to personal branding theories. Data collection uses two techniques, namely observation and documentation, and four stages of analysis, namely data collection, data reduction, presentation, and verification/conclusion. The results of this research show that the strategy used by Anwar Hafid in his posts includes background music of contemporary music genres or his unique personal voice, consistent posts every month, and conveying political messages that are in line with his work as a member of the DPR-RI. The three personal branding concepts that are dominant in the post are differentiation, unity, and personality. Each post via a Facebook account shows answers to the three main problems that must be faced in facing the 2024 gubernatorial election, namely having a religious personality, increasing the number of votes in the Provincial DPRD, and campaigning for open politics to eliminate tribal identity politics.
Eksistensi Radio Melalui Konvergensi Siaran di Era Digital Damayanti, Ratih; Santoso, Teguh Setiawan Imam; Tecoalu, Melitina
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3592

Abstract

Radio is a communication medium that must now be able to compete with new media which is currently increasingly massive. The aim of this research is to find out how national private broadcast radio in West Java is able to maintain its existence and the strategies it implements to continue to exist amidst competition with digital information platforms that currently exist. Research respondents were managers of local radio stations in West Java, especially those in Bandung, Cimahi, Sukabumi and Cirebon. This research uses qualitative methods by describing the result of questioners and interviewing and then processing them in the form of descriptive narratives and pie diagram. The results of this research are that almost all private broadcast radio stations in the West Java region that were respondents implemented a convergence strategy to maintain their existence and made changes to their broadcast model management. Some of the convergence strategies implemented are broadcasting via digital streaming, creating more interesting broadcast program content with an audio-visual style such as podcasts, choosing broadcasters who have popularity and character, upgrading broadcast equipment, having social media as a branding and content publication medium, and upload content to YouTube media. This convergence strategy is also carried out to increase interest and the number of advertisers so that they can continue to choose radio as a medium for marketing the products and services offered more widely and in a contemporary style. 
Optimasi Media Sosial Instagram Disdukcapil Sidoarjo Sebagai Upaya Peningkatan Kualitas Pelayanan Publik Hanifah, Fauzziyah; Dzuhrina, Isnani
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3676

Abstract

The emergence of social media and its development makes it easier for individuals to carry out various interactions. Social Media plays a role as an effort to improve the quality of public services. Social media is a more efficient means of building relationships between government agencies and the community. One of them can lead to achieving understanding between the community and government agencies because this is an effort to improve the quality of public services. One of the efforts made by the Sidoarjo Dukcapil Department to improve the quality of public services is by optimizing Instagram social media. Optimizing Instagram in government agencies is something that needs attention, both in sharing information and activity content. Therefore, this research aims to find out how to optimize the Sidoarjo Disdukcapil Instagram social media as an effort to improve the quality of public services based on the 4C concept and The Circular Model of Some for Social Communication, using a qualitative descriptive approach. The results of this research show that the Sidoarjo Disdukcapil Instagram social media optimization as an effort to improve the quality of public services still does not fully fulfill the dimensions contained in the theory of social media utilization, namely Context, Communication, Collaboration, and Connection. This is because a conducive communication space has not been created and social media managers have not responded to all responses from the public, besides that the collaboration carried out has not been extensive. So there are still many dimensions that still need to be improved.
Peran dan Strategi Public Relations Dalam Membangun Citra Perusahaan Perbankan Putri, Tabitha Stefani; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.2686

Abstract

Image is one of the most important parts of the company that must be continuously built and maintained. Realizing this, public relations of PT Bank Kalteng made various efforts to build a positive corporate image. This study aims to determine the role and strategy of public relations (PR) in building corporate image. This study uses a descriptive qualitative using indepth interviews and observations as data sources. The collected data were analyzed using qualitative analysis methods, consisting of data reduction, data presentation, and conclusion drawing. Then for data validation, this research uses triangulation. The triangulation used is source triangulation and method triangulation. The study results show that PR PT Bank Kalteng plays the role of Expert Prescriber, Communication Facilitator, Problem Solving Process Facilitator, and Communication Technician in building a corporate image. In addition, The PR of the bank has carried out a strategy to improve the banking image through three stages: to secure understanding, establish acceptance, and motivate action.

Page 24 of 31 | Total Record : 309

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