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JURNAL PUSTAKA KOMUNIKASI
Published by Universitas Prof. Dr. Moestopo
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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Articles 309 Documents
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Personal Branding pada Konten Feeds Fashion Blogger @tamaradai dan @elikaboen di Instagram Winata, Cecilia Liusca; Wibowo, S. Kunto Adi; Fuady, Ikhsan
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3044

Abstract

Thanks to the emergence of Instagram as a social media platform, the popularity of fashion bloggers has been increasing, and they have utilized the power of Instagram to build their personal branding based on their expertise in specific fields. By effectively building and promoting their personal branding, fashion bloggers can enhance their visibility, attract new followers, and generate higher income and engagement rates. This research aims to analyze the content of two prominent fashion bloggers, @tamaradai and @elikaboen, on Instagram. The study examined 128 photo posts obtained through sample size calculation. Hypothesis testing was conducted using quantitative descriptive statistical analysis and Pearson Chi-Square test with IBM SPSS software version 26. Data collection involved observing image-based fashion blogger content and manually coding the data using a coding book. The findings indicate that the fashion theme is the most dominant in the content feeds of both fashion bloggers, and the majority of posts do not contain hashtags or mentions of brands or other entities. The statistical analysis results demonstrate a significant relationship between certain image content categories and the external relationship category, particularly in terms of tag usage and mentions with '@'.
Fanatisme Pemain Gim Mobile Legends pada Komunitas Kasino Squad Shandi, Kevin January; Hidayanto, Syahrul
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3922

Abstract

Mobile Legends is the most popular game in Indonesia currently. Its popularity then gave birth to many communities of online game lovers, one of which is the Casino Squad community. Researchers assume that several members of the Casino Squad have been identified as having fanaticism such as flaming, excessive enthusiasm, and a sense of emotional attachment and love that lasts for a long time. They show this fanaticism when playing the game Mobile Legends. This research aims to determine the forms of fanaticism in the online game players Mobile Legends and to find out the factors that cause fanaticism in the online game players Mobile Legends. This research uses a descriptive qualitative method by selecting members of the Casino Squad community as informants who are considered to have fanaticism. The research results show that online game players among members of the Casino Squad community have forms of fanaticism such as excessive playing time, excessive top ups for gacha skins and skipping school to play the Mobile Legends game. Then, the factors that cause members of the Casino Squad community to become fanatics of Mobile Legends include the game being easy to play, earning money and self-actualization
Persuasi Rute Periferal Exo Sebagai Brand Ambassador Scarlett Whitening Terhadap Impulsive Buying Maretha, Grace; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.4017

Abstract

The popularity of K-Wave amongst Indonesian creates a competition for brands, resulting them competing to use Korean artists as brand ambassadors. This practice is widely adopted in business, particularly in the beauty industry, which is rapidly growing in Indonesia. This research aims to determine the effect of EXO's peripheral route persuasion as the brand ambassador of Scarlett Whitening on impulsive buying behavior. The study uses a quantitative approach to provide detailed statistical analysis on the influence of brand ambassadors on consumer impulsive buying. Data collected through an online questionnaire, distributed to 385 respondents who met the requirements of sample criteria. The results of the study indicate a significant positive influence of peripheral route persuasion on impulsive buying behavior. This means that the presence of EXO as a brand ambassador is effective in delivering marketing messages through the peripheral route, which includes elements such as likability and attractiveness, driving consumers to make impulsive purchases.
Pengaruh Media Sosial Lemon8 Terhadap Pemenuhan Kebutuhan Informasi Mengenai Korean Fashion Style Puspitasari, Dilla; Nugrahani, Rah Utami
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3812

Abstract

Social media plays a vital role as a primary source of information, bringing the ability to spread information and introduce new things to its environment. This has an impact on the creation of more open and clear communication. The effect is a widening of the public's viewpoint, even beyond the borders of the country. One of the most popular cultural trends, especially among younger generations, is Korean Wave-inspired fashion. With the growing demand for information about Korean fashion, many people turn to search for it through social media. One platform that meets this need is Lemon8, a social media app that focuses on sharing and exploring lifestyle information, Korean Fashion Wave. The study aims to measure how much social media influence Lemon8 has on meeting Korean style information needs. The research method used was quantitative, with sampling through simple random samplings and involving 400 respondents. According to the hypothesis test, the influence of Lemon8 was significant with t counting far larger than the table. The study showed that Lemon 8 contributed to meeting the information needs of Korean fashion style, while the remaining were likely to be influenced by other variables not studied in this study.
Kampanye Slow Beauty Skincare di Kalangan Member Female Daily Situmeang, Sherina Shadewi; Claretta, Dyva
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3924

Abstract

The concept of slow beauty may be unfamiliar to some, but symbolically, certain skincare practices are interpreted as manifestations of these values. This study aims to explore the form of slow beauty campaigns in skincare among Female Daily members and identify the values of slow beauty being applied. The research employs netnography and a descriptive qualitative approach. Data was collected through online observation in FD Talk "Eco Friendly Product" and in-depth interviews. The results indicate that FD members have varied processes of identifying slow beauty values according to their own frameworks, especially in the context of using eco-friendly products. Out of the 13 aspects of Shel Pink's slow beauty concept, five aspects have been adopted by FD members based on their shared skincare practices. These include minimizing product consumption, using products until finished before replacing them, choosing beauty brands that support sustainability, avoiding fear of missing out on products, using eco-friendly products with multiple functions, and paying attention to the ethical production of inclusive local beauty products.
Manajemen Event Dalam Penguatan Branding Kota Wisata dan Budaya Marta, Revi; Hafivi, Ilham; Diego, Diego; Trianto, Indra
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3511

Abstract

Entertainment is a human need fulfilled through tourism, which not only provides enjoyment but also offers new experiences. The tourism sector has significant potential to boost local and national economies, requiring effective management and promotion through various strategies, including events. This research highlights the crucial role of event management in strengthening the branding of Sawahlunto City as a "Cultural Mining Tourism City," focusing on how events can be designed, managed, and evaluated to support the city's identity. This study employs a qualitative approach with a case study method. The results showed that the event management was still far from what should be done. This can be seen from several points that are not well implemented in the procurement of the event.Research that is seen from the shortcomings related to preliminary research that should be done before event planning. Design that has been done quite well by the city government of Sawahlunto. Planning is seen from the city government of Sawahlunto has been in accordance with what should be related to event planning to brand the city. Coordination is seen that the Sawahlunto city government pays less attention to this. And evaluation is not done by the city government of Sawahlunto.
Model Komunikasi Persuasif Pada Pengikut Akun Instagram @infogarut Dalam Pemberitaan Citizen Journalism Salsabila, Gina; Salamah, Ummu; Nurhadi, Zikri Fachrul
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.4021

Abstract

Social media as an interactive platform for citizen journalism is increasingly important in the growing internet era. The focus of the research is the Instagram account @infogarut, as a citizen journalism platform in Garut. The purpose of this research is to find out how persuasive communication on @infogarut account followers related to citizen journalism news in the central route and peripheral route.   This research method uses descriptive method with qualitative approach. The theory used is persuasive communication theory with the Elaboration Likelihood Model (ELM) model. Data collection techniques were carried out through interviews, observation of literature study and documentation. The results showed that the central route creates respondents who are involved and check facts and analyze information in depth before forming an opinion or taking action. The peripheral route in turn creates respondents who are more passive readers and only receive information without detailed analysis. The @infogarut account is known for providing the latest facts and information about Garut. This study provides insight into how citizen journalism on social media, especially Instagram, can influence the way people interact and react to information.
Evolving Trends in Communication Technology for Persons with Disabilities Restianty, Ajani; Sumartias, Suwandi; Hadisiwi, Purwanti; Hafiar, Hanny
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3891

Abstract

The goal has been to conduct a global analysis of communication technology for people with disabilities. As a result, the purpose of this research is to categorize issues and concepts connected to the study of technological innovation. 6204 indexed papers from Scopus, issued by major publishers such as Springer, Emerald, Sage, MDPI, Taylor Francis, and ScienceDirect, were collected through descriptive analysis. The findings classified topics in the research of communication technology for people with disabilities into five categories: disability, disabled person, communication, adolescent, and education. Furthermore, it is linked to crucial concerns such as accessibility, quality of life, interpersonal communication, hearing impairment, and learning. This study implies how the conceptual findings of a study on communication technology for people with disabilities may assist in the development of a conceptual framework for future research. The study's limitation is that peer-reviewed publications were only acquired from the Scopus database. As a result, recommendations for future research necessitate the use of a comparative analytic approach, such as Scopus Databases and Web of Science (WoS).
Gatekeeping Perspektif Bruce Westle and Malcolm Mclean Dalam Produksi Berita Online www.wonogirikab.go.id Izma, Arnitaa; Yatno, Tri; Putro, Adi Nugroho Susanto
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3931

Abstract

The Wonogiri Regency Government has a website called www.wonogirikab.go.id, which every day provides information in the form of news, appeals, or announcements. The content presented is in the form of activities by Regional Apparatus Organizations (OPD), the regent's agenda, and Wonogiri Regional government programs. From this, the media needs to filter incoming information through a strategy called gatekeeping. This gatekeeping strategy aims to reduce media inaccuracies in presenting news. In this research, the author uses the gatekeeping theory of Bruce Westley and Malcolm McLean which emphasizes the role of a gatekeeper. Gatekeepers are individuals who carry out gatekeeping from pre-production to post-production of online news. Research method through case studies. Data collection techniques include documentation, interviews, and observation. Data analysis uses the Miles and Huberman model, including data collection, data reduction, data presentation, and drawing conclusions. The results of research in the field showed that in the gatekeeping process from pre-production to post-production of news on the website www.wonogirikab.goid, the duties of a reporter and editor were only carried out by one person. Pre-production starts with determining news criteria, team discussions, and on-location coverage. The production process is carried out by cameramen and reporters when looking for information. Lastly, post-production is the editing stage by the editor and approval by the Head of the Wonogiri Regency Communication and Information Service.
Komunikasi Eksternal Public Relations ‘Generation Girl’ dalam Mempromosikan Program-Program Organisasi Marcha, Anandia Regina; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3517

Abstract

STEM (science, technology, engineering, and math) is a field of science and technology that is more popular with men than women. There is still a perception that women are not required to pursue higher education, particularly in STEM fields. From this perspective, “Generation Girl” aims to change these prejudices and encourage Indonesian women to study science in the STEM world through its programs. In order to attract the attention and interest of the target audience, “Generation Girl” will implement appropriate external public relations communication to attract Indonesian women to participate in “Generation Girl” programs. “Generation Girl” is a non-profit organization dedicated to educating women in STEM fields through innovative and exciting programs This study aims to describe the external communication strategies that have been carried out by “Generation Girl” to promote their programs in the community. This study used descriptive qualitative research. Data collection techniques used include interviews, observation, and documentation. The results of this study show that “Generation Girl” uses three media in disseminating information about its programs and organizations: online media, mass media, and non-mass media using external communication strategy theory. This makes it easier for the organization to recruit “Generation Girl” program participants.

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