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JURNAL PUSTAKA KOMUNIKASI
Published by Universitas Prof. Dr. Moestopo
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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Articles 309 Documents
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Kegiatan Komunikasi Pemasaran Dalam Meningkatkan Brand Awareness di Kota Semarang Vitadila, Angelina Loren; Vanel, Zon
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3411

Abstract

MG Setos Hotel Semarang is facing a variety of obstacles to survive in the midst of the new normal conditions induced by the COVID-19 epidemic. Travel constraints, health concerns, and social isolation have all contributed to a considerable drop in overnight visitors. This has the potential to damage the hotel's revenue and financial stability. Hotels must maintain a high level of service and visitor experience despite current constraints. A hotel's reputation can benefit from providing good service throughout the new normal. As a result, it is critical for the management of MG Setos Hotel Semarang to plan ahead of time and innovate in order to address the challenges that have arisen. The purpose of this study is to determine how MGSetos Hotel Semarang can boost brand recognition by using the Integrated Marketing Communication (IMC) approach. This study employs qualitative research methods such as interviews, observations, and documentation to acquire data. The triangulation of sources, procedures, and time ensures the veracity of the data employed. According to the research findings, MGSetos Hotel Semarang has created an integrated marketing communication plan to improve brand awareness, however its implementation has been subpar. Using this method can raise hotel brand awareness in the community even if it is not presently at the forefront of people's minds. This study has substantial practical implications for hospitality firms operating in unpredictable times.
Literasi Digital Bagi Remaja di DKI Jakarta pada Fenomena Display of Violence di Media Sosial Putri, Citra Eka; Hamzah, Radja Erland
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.4155

Abstract

This research aims to provide an understanding of digital literacy to the wider community, especially to teenagers who use social media in DKI Jakarta so that they become agents of change from the dangers of the display of violence phenomenon (indulging in acts of violence on social media) to become positive intervention Bystanders who can exercise control. social media by observing the situation and being able to act firmly to help and stop all forms of violence on social media. The research method used is a case study, a type of qualitative descriptive research. Data collection techniques were done through observation, interviews, and document study. The results of the research show that the implementation of digital display of violence literacy among high school students in Jakarta is by looking at data which shows that teenage netizens in Indonesia still do not make positive comments or dare to speak up on social media regarding many things, including the issue of violence as part of bystander intervention. positive, there is a need for collaboration between the government and teaching staff, especially lecturers, to actively carry out digital literacy among teenagers.
Penerapan Komunikasi Politik Cerdas-Bersahabat Melalui Twitter Dalam Membangun Loyalitas Konstituen Hermawanti, Fritda; Hadiati, Hadiati; sari, Yunita
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3331

Abstract

This study aims to analyze the application of political communication and constituent responses in response to the implementation of smart-friendly political communication carried out by Mukhammad Misbakhun through social media. This study uses a qualitative research paradigm, which is a constructivism paradigm, a qualitative content analysis approach, and three stages in analyzing data, namely: data collection or data reduction, presentation, and verification or conclusion. The implementation of a political marketing strategy through Mukhammad Misbakhun's Twitter account is carried out by presenting opinion visualizations in the form of videos featuring intellectual rhetoric, posting discussions that are common sense and relevant among the community, and then presenting the figure of Mukhammad Misbakhun as intelligent, namely being able to understand general matters but in detail. The constituent response to the political marketing strategy implemented by Mukhammad Misbakhun was quite enthusiastic, with not many hate speeches. Meanwhile, the response on Mukhammad Misbakhun's Twitter account still has a gap between the number of followers and the number of likes, comments, and retweets, except for one video about appreciation to the Directorate General of Taxes. 
Hubungan Kedekatan Personal ARMY terhadap BTS dengan Perilaku Aktivisme Sosial Online Pitopili, Innayah; Pratamawaty, Benazir Bona
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3597

Abstract

The feeling of personal closeness between fans and their idols is the basis of the parasocial relationship that is often experienced by K-Pop fans, including ARMY and BTS. This parasocial relationship can make fans do anything for their idols, one of which is to carry out acts of social activism on behalf of their fandom and idols. Social activism is a positive behavior that is an action taken with the aim of bringing about change in society. The purpose of this study is to examine whether there is a relationship between ARMY's personal closeness to BTS and ARMY's online social activism behavior. This research was conducted through quantitative methods with sampling techniques using G*power. In the calculation stage, the Statistical Test was carried out with the structural equation model test. The results of statistical analysis using the help of JASP and SMARTPLS, state that the hypothesis that researchers build is accepted. From this it can be concluded that in line with previous research that the personal closeness between ARMY and BTS can be the basis for the behavior of fans, one of which is social activism because the two variables have a significant relationship.
Konteks Analisis Masyarakat Mengenai Pemilihan Brand ambasador Produk Ms. Glow Riyantie, Mayang; Ariyani, Nafiah; Soraya, Haniifah
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3853

Abstract

The purpose of this research is to understand the public's perspective on MS.Glow skincare with Brand Ambassadors Marshel Widianto and Babe Cabita, as well as to identify the supporting and inhibiting factors of Ms.Glow's Brand Ambassadors Marshel Widianto and Babe Cabita in promoting Ms.Glow products. This study utilizes a qualitative research method involving interviews, observations, and documentation. Data validity is ensured through triangulation of sources, and data analysis is conducted through stages of reduction, presentation, and conclusion. The research findings reveal that 10 key informants from the public view MS.Glow's actions as an innovation, setting it apart from other skincare manufacturers. The supporting factors include novel approaches and uniqueness, enhancing MS.Glow's sales. However, the inhibiting factor stems from the Brand Ambassadors, deviating from the typical skincare brand ambassador image and causing controversy among the public. In conclusion, this study illustrates that MS.Glow has successfully introduced innovations in skincare, distinguishing the brand from its competitors. These innovations stem from a fresh approach within the skincare industry, creating a positive impression on consumers and boosting sales. However, the utilization of Brand Ambassadors by MS.Glow has elicited negative reactions from the public due to misalignment with consumer expectations and industry conventions.
Marketing Public Relations Sebagai Business Representative Dalam Meningkatkan Penjualan Dengan Metode B2B Angela, Nathania Dea; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.2691

Abstract

This journal reviews the marketing public relations strategy used to increase sales with the B2B method at PT Helios Informatika Nusantara. This study aims to know and understand the role and strategy of marketing public relations as a business representative in the B2B method. This type of research is descriptive qualitative research with a constructivism paradigm. Regarding the research instruments are interviews, observation, and documentation. The data source for this research uses various documentation owned by the company in conducting online and offline events because these two types of marketing are needed to get leads for the company. Then for data validation, this research uses triangulation. The combined data is seen clearly and in detail regarding the phenomena and problems raised in the study. The results of this study indicate that the marketing strategy used in the B2B method at Helios can run through two stages, digitally and non-digitally, and the various techniques developed within it will support the company sales increase process.
Strategi Public Relations Dalam Membangun Brand Awareness Pada PT. Finfolk Media Nusantara Feryanda, Jonathan Octa; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3482

Abstract

People today have begun to switch from conventional media to online media in obtaining information. Because of this transition, many media have emerged and are only engaged in the online field using social media platforms such as Instagram, TikTok, and Youtube. One of these media is PT Finfolk Media Nusantara. In the midst of intense competition between these media, of course, the media needs brand awareness from the public in order to become a trusted media. This research aims to find out the communication strategy owned by PT Finfolk Media Nusantara in building public brand awareness of the company. This research is included in the type of descriptive qualitative research. The data collection techniques used are interviews, observation and documentation. The results showed that PT. Finfolk Media Nusantara planned first before carrying out its communication strategy which was carried out in several stages. In addition, the level of brand awareness of PT. Finfolk Media Nusantara is at the brand recognition level because most have known the company through the content created where the content includes the PT. Finfolk Media Nusantara logo.
Pengaruh Isu Politik, Desain Pesan, Media Komunikasi dan Gangguan Media Komunikasi Terhadap Partisipasi Politik Jannah, Anata; Sangun, Enisar; Prasetya, Hendri
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3420

Abstract

This research was inspired by the phenomenon of low political participation associated with political messages in the mass media. The purpose of this study was to determine the effect of political issues, message design, communication media and communication media disturbances on political participation. This study used a quantitative method by distributing questionnaires to 106 respondents at SMAN 2 Lumajang. The Data was processed using Smart PLS. The results of the study stated that the three variables, political issues, message design and political communication disturbances had no effect on political participation. Only the communication media variable has an effect of 38% on political participation. Simultaneously, the variable message issue, message design, communication media and communication media disturbance have an effect of 21.5 percent on political participation. The remaining 78.5% of political participation variables are influenced by other variables outside of this study.
Penerapan Kode Etik Jurnalistik Pada Peliputan Berita Kriminal di Panturapost.com Permadi, Didi; Florina, Ike Desi; Muyassaroh, Inas Sany; Edy, Sarwo
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3639

Abstract

This study discusses the application of a journalistic code of ethics in the context of reporting on the online media panturapost.com. In the digital era, online media has become the main source of information for the community. However, with technological developments and intense competition, the journalistic code of ethics is often neglected. This study aims to analyze how the journalistic code of ethics articles 3, 4 and 5 are applied in online media reporting at panturapost.com. This study uses a qualitative research method with a case study approach. This study focuses on examining the application of a code of ethics in several aspects such as editorial policy, news production practices from planning to news loading, journalists' understanding of the code of ethics, to analyzing criminal news content published in panturpost. .com. The results of the study show that the implementation of the journalistic code of ethics in the online media panturapost.com has been implemented. Other results show that panturapost.com in the news production process has quite strict stages to make news worthy of broadcast according to the principles of the journalistic code of ethics.
Komunikasi Pemasaran Offline to Digital (O2O) PT. Bank Aladin Syariah Tbk. Husada, Safaruddin; Yunus, Ulani
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3896

Abstract

This study investigates PT Bank Aladin Syariah Tbk's marketing communication strategy transitioning from online to offline (O2O) channels, aiming to enhance customer engagement. Employing qualitative descriptive methodology, data were collected through non-participant observation, literature review, and archival analysis, utilizing purposive sampling for key informant selection. Data analysis involved reduction, presentation, and verification. Findings reveal Bank Aladin's active utilization of digital promotional mix via social media platforms and partnership collaborations with Alfamart convenience stores, employing a co-branding strategy to maintain hard-selling approaches for customer acquisition and third-party funds. Moreover, Bank Aladin launched a Shariah-compliant banking application with user-friendly and seamless features, garnering 3.2 million downloads and over 1.7 million registered users since December 2022. This study underscores the efficacy of integrating online platforms and strategic partnerships in enhancing customer outreach and service delivery within the Islamic banking sector.

Page 25 of 31 | Total Record : 309

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