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INDONESIA
JURNAL PUSTAKA KOMUNIKASI
Published by Universitas Prof. Dr. Moestopo
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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Articles 309 Documents
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Peran Akun @kitabisacom dalam Kampanye Sosial di Instagram Wicaksana, Wily Taqwa; Adiprabowo, Vani Dias
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4622

Abstract

This study aims to explore the role of @kitabisacom in social campaigns, focusing on the message communication advantages. This instagram platform serves as the primary research object to assess its success in delivering social campaign messages to the broader public. The method employed is content analysis of campaign messages disseminated through Instagram account @kitabisacom. Data were collected from various campaigns conducted within a specific period and analyzed to identify the types of messages conveyed, communication strategies employed, and the responses received from the public. The findings indicate that @kitabisacom effectively plays a significant role as a tool for disseminating social campaign messages. However, the study also identifies challenges such as message sustainability and optimizing message reach that need further attention to enhance impact and greater public engagement. These findings provide crucial insights into how digital platforms like @kitabisacom can be utilized effectively in social campaigns, highlighting the importance of employing appropriate communication strategies to achieve desired social goals.
Strategi Komunikasi Program CeWoli Jawara Dinas Kesehatan Kota Bandung dalam Penyebaran Nyamuk Saputro, Nugroho Piter; Nurhayati, Iis Kurnia
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.3955

Abstract

Dengue fever (DHF) remains a major health problem in Bandung City, with Ujungberung Sub-district being one of the areas with the highest number of cases. The Bandung City Health Office launched the CeWoli Jawara program (Cegah DBD, Wolbachia Jagi Wargi Bandung Juara) as a communication strategy to enhance public understanding of Wolbachia mosquitoes in DHF prevention. This study aims to analyze the communication strategy implemented in disseminating information related to Wolbachia. The research employed a qualitative approach with a case study method, collecting data through in-depth interviews, observations, and document analysis from social media and official publications. The results indicate that the communication strategy of the Bandung City Health Office involved selecting credible communicators (cadres, community leaders, health workers), utilizing various communication channels (social media, leaflets, direct socialization), and conducting periodic evaluations of community understanding. The program has been effective in increasing community awareness and participation, although challenges remain in combating misinformation. Recommendations include strengthening interpersonal communication and diversifying communication media to improve community acceptance of health innovations.
Personal Branding Content Creator Warung Madura akun Tiktok @ainimufarrihah Agustin, Fabela Dian; Poernamasari, Nadya
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4826

Abstract

research focuses on how Personal Branding is applied by a Warung Madura Content Creator on the Tiktok application, focusing on the @ainimufarrihah account. Personal Branding is a process of individual activity to build a positive image in the eyes of the audience. This study aims to explore the Personal Branding applied by @ainimufarrihah in building and maintaining her Personal Branding on the Tiktok application. This research uses a qualitative content analysis approach. The analysis was carried out using Peter Montoya's personal branding aspects. The data collection techniques used are interviews, observation, documentation, and literature study. And the data analysis technique used is Krippendorff's content analysis model, to test the validity of the data in this study using source triangulation techniques. The concept of forming Personal Branding on the @ainimufarrihah account includes everything, but there are some that dominate the most, namely, specialisation, leadership, difference, constancy and good name.  So for other indicators such as personality, appearance, unity are not included in the majority. The findings of this research can provide insight into the effectiveness of applying a consistent branding concept related to increasing visibility and promotional contributions with the existence of Madurese grocery stores on social media can have an effect on the future in order to always keep up with the times in maintaining sales stability.
Efektivitas Media Sosial dalam Mempromosikan Pendidikan Tinggi Berbasis Vokasional Kepada Calon Mahasiswa Septiana, Vita; Murtiningsih, Bertha Sri Eko; Astagini, Nuria
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4428

Abstract

Social media is currently used as a promotional tool for various services, including higher education. One of the higher education institutions utilizing social media is the Indonesian Television Academy (ATVI). This study aims to measure the effectiveness of using social media in promoting ATVI to prospective students. The study employed a quantitative method by conducting a survey involving 131 prospective students as respondents who participated by filling out questionnaires. The data were analyzed using SPSS software to produce descriptive statistics, regression analysis, and ANOVA to understand the relationship between social media effectiveness and ATVI promotion. The results show that social media has proven to be effective in promoting ATVI to prospective students. Instagram emerged as the most effective platform, with advertisement scores achieving a mean value of 3.43. Other social media platforms, such as TikTok, YouTube, and Facebook, received mean scores below Instagram. Additionally, prospective students expressed interest in studying at ATVI after viewing the institution's Instagram account. The findings indicate a positive and significant relationship between social media effectiveness and ATVI promotion. Social media platforms play an important role in shaping the perceptions and decisions of prospective students, making them a strategic tool for effectively promoting ATVI to potential students.
Komunikasi Komunitas Regas Dalam Mempertahankan Eksistensi Sastra Jawa di Yogyakarta Buana, Mufti Putri Dewi; Amali, Muhammad Thoyib
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4280

Abstract

Currently, Javanese literature has experienced a crisis of decline and is even threatened with extinction in Indonesia. In fact, Javanese literature itself is a representation of ideas, norms, and views of Javanese society. The aim of the research is to determine the communication strategy of the Geblek Bersastra Youth Community in maintaining the existence of Javanese literature among Yogyakarta teenagers. The research was conducted using a qualitative approach with the case study method. Data collection took the form of interviews, observations and documentation which were analyzed using triangulation techniques to examine data from various sources in various ways and at various times. The research results showed that the Geblek Bersastra Youth Community has used good communication strategies, with the communication target being teenagers who live in Yogyakarta and often use Instagram to share informative and up-to-date community activities. Apart from that, the Regas Community also invites participants and members without coercion, and uses credible sources and facilitators to make teenagers interested in taking part in Javanese Literature. activities. This is what makes the Regas Community much sought after by teenagers in Yogyakarta with the indicators mentioned.
Peran Pengetahuan dalam Memengaruhi Niat Berhenti Konsumsi Boba Kajian Konten TikTok @farhanzubedi Widyatna, Tazkiya Syifa Azaria; Gracia, Amanda Bunga; Al Husain, Andi Hasan
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.3997

Abstract

Boba drinks are drinks that are being sold in the market, but these drinks have a high sugar content, as well as calories that can cause several serious diseases, one of which is diabetes. So there is a need for health education to the public, one of which is through a social media platform, namely Tiktok. The purpose of this study is to see the effect of tiktok content on diabetes @farhanzubedi on knowledge, knowledge on intention to stop consuming boba, tiktok content on diabetes @farhanzubedi on intention to stop consuming boba, and tiktok content on diabetes @farhanzubedi on intention to stop consuming boba by Indonesian students through knowledge. Researchers use quantitative research methods by distributing questionnaires online to obtain data, then path analysis is used as a data analysis technique assisted by the SPSS application as a test tool. The results showed that @farhanzubedi's diabetes content affects knowledge among Indonesian students, knowledge affects intention to stop consuming boba, @farhanzubedi's diabetes content affects intention to stop consumption among Indonesian students, and @farhanzubedi's diabetes content affects intention to stop consuming boba through knowledge among Indonesian students.
Social Network Analysis Percakapan Pengguna X seputar Isu Pengungsi Rohingya di Indonesia Dahana, Abyzan Syahadin Bagja
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.5000

Abstract

This study aims to explore the X conversation network around the issue of Rohingya refugees in Indonesia. The Rohingya are one of the few ethnic Muslims who, since 2009, have sailed to Indonesia from their home country of Myanmar to seek asylum due to horizontal conflict. This phenomenon also caught the attention of netizens in Indonesia as one of the network community entities. This study used a total of 80,924 datasets in the form of original tweets along with replies and amplifications in the form of retweets that appeared throughout November to December 2023 to build a visualization of the X conversation network around the issue of Rohingya refugees. This study adopts the social network analysis (SNA) method to see influential actors based on the degree centrality measurement metric. In addition, researchers also applied sentiment analysis to identify the sentiment in the original tweet. SNA points out that four accounts of ordinary citizens and one account of informational media (neohistoria_id) dominate the conversation network. Meanwhile, sentiment analysis showed that conversations around the issue of Rohingya refugees in Indonesia were dominated by negative tweets of rejection. The bad stigma that X users raise against Rohingya refugees is linked to mass media reports or hoax information that describes the bad behavior of Rohingya refugees.
Pengelolaan Konten Media Sosial Akun Instagram @soekarnohattaairport Dalam Meningkatkan Customer Engagement Nicky, Caesaria Chantikan; Lestari, Martha Tri
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4089

Abstract

Soekarno-Hatta Airport is a public institution that plays an important role in the transportation sector and the national economy, having been in operation since 1985. The Instagram account @soekarnohattaairport has shown rapid growth with its ability to reach 948,007 accounts and an engagement rate of 3.02%. This research aims to understand how the social media content management of Soekarno-Hatta Airport’s Instagram account enhances customer engagement. The study employs The Circular Model of SoMe and the theory of Social Media and Customer Engagement. The research uses a descriptive qualitative method, with data collection conducted through observation, document studies, and interviews with the Assistant Manager of Public Relations and the Public Relations Officer from the Branch Communication unit of Soekarno-Hatta Airport, experts in Company Branding and Social Media, as well as followers of the @soekarnohattaairport Instagram account. The results of the study indicate that the management of the @soekarnohattaairport Instagram account as a public communication medium consists of four stages: share, optimize, manage, and engage. Enhancing customer engagement is carried out through four stages: consumption, curation, creation, and collaboration. However, there are several areas that need improvement by the account managers, such as the use of social listening tools for media monitoring activities, the use of live streaming features to further increase interaction, and improving consistency in responding to audience comments.
Pengaruh Event KapanLagi Korean Festival dan Influencer Terhadap Brand Awareness KapanLagi Ramadhani, Bayu Rizky; Dianita, Indria Angga
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4200

Abstract

Competition in the online news media industry continues to increase with technological developments and changes in user behavior. Factors such as brand awareness affect competition between online news media. KapanLagi as an online news media in the entertainment category has innovations in the form of organizing events as a strategy in marketing communication to exist and survive among competitors. KapanLagi organized the KapanLagi Korean Festival 2023 event and used Kimbab Family influencers to increase brand awareness. The research objective is to measure how much influence the KLKF 2023 Event and Influencer Kimbab Family have on KapanLagi Brand Awareness. The method used is quantitative with descriptive research. The research sample amounted to 384 respondents who were taken using probability sampling and simple random sampling techniques. Data analysis used correlation coefficient test, coefficient of determination, multiple linear regression, t test, and f test.  The results stated that the KLKF 2023 Event and Kimbab Family influencers had a positive impact and significant influence on brand awareness. Future research is expected to expand the findings by using other variables in building brand awareness and in different industries.
Strategi Public Relations Muscle First dalam Membangun Brand Awareness Melalui Instagram Rorencia, Vanessa Agnes; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4114

Abstract

To increase Muscle First brand awareness on social media, especially Instagram, Muscle First has diligently implemented a series of strategies to increase brand awareness. This research uses descriptive qualitative research with a case study method. Regarding the research instrument, it is by conducting interviews with several sources and observations made by the author conducting research on Muscle First's Instagram social media account regarding buyer responses. This determines Muscle First's image on public. Public Relations’ Muscle First uses strategies to increase brand awareness via Instagram via Key Opinion Leader (KOL) management. Muscle First's Key Opinion Leader (KOL) management uses a public relations strategy through four stages. The first stage is the planning stage, where market segmentation is carried out, content target planning, searching for the right Key Opinion Leader (KOL), and creating briefings. The second stage is the organizing stage, where the Key Opinion Leader (KOL) is organized, and a letter of cooperation is created. The third stage is the implementation stage, in which the key opinion leader (KOL) sends the content draft before finally uploading it to social media. The final stage is the monitoring stage, where Key Opinion Leader (KOL) management analyzes the Key Opinion Leader (KOL) Instagram insights and evaluates buyer responses to develop plans.

Page 28 of 31 | Total Record : 309

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