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INDONESIA
JURNAL MANAJEMEN
Published by Universitas Islam Lamongan
ISSN : 25023780     EISSN : 2621881X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANAJEMEN mencakup: 1. Manajemen Pemasaran 2. Manajemen Strategic 3. Manajemen Sumber Daya Manusia 4. Manajemen Produksi 5. Manajemen Keuangan
Arjuna Subject : -
Articles 403 Documents
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THE EFFECT OF E-WOM AND TOURISM PRODUCT ATTRIBUTES ON VISITING DECISIONS IN LAKE CIPONDOH TOURIST DESTINATION, TANGERANG CITY, BANTEN PROVINCE Heny Ratnaningtyas; Rahmat Ingkadijaya; Linda Desafitri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 2 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1093

Abstract

This study aims to determine the effect of E-WOM and tourism product attributes on visiting decisions. The population in this study were visitors who traveled to Lake Cipondoh, Tangerang City. The sample in this study amounted to 100 respondents. The sampling technique used was accidental sampling. The partial research results of E-WOM and tourism product attributes had a significant effect on visiting decisions. Lake Cipondoh managers are expected to increase visitor enthusiasm by creating websites and social media, then adding attractions and special attractions.
INFLUENCE OF MARKETING RELATIONSHIPS, CUSTOMER VALUE, AND TRUST ON CUSTOMER LOYALTY (CASE STUDY ON USERS OF BPJS HEALTH BATU ROTOK VILLAGE) Abdul Salam; Adi Susanto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 2 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1095

Abstract

This study aims to test the effect of relationship marketing, customer value, and trust on customer loyalty at BPJS Kesehatan customers in Baturotok village, Sumbawa Region. Samples in the study earned with nonprobability sampling were announced to 100 respondents. The research uses the quantitative method. The data obtained were analyzed techniques through software SPSS 16. The results of the analysis in this study indicated that (1) the relationship marketing variable of use has significant customer loyalty. (2) variable customer value has no effect and is not significant has customer loyalty. (3) variable trust no effect and not significant have customer loyalty.
THE EFFECT OF PERFORMANCE ALLOWANCES ON EMPLOYEE MORALE AT THE REPRESENTATIVE OF THE NATIONAL POPULATION AND FAMILY PLANNING AGENCY (BKKBN) OF THE SPECIAL REGION OF YOGYAKARTA Muhammad Isnaini Fathoni; Kuswanto Kuswanto; Herman Wahyu Dwi Maelana
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 2 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1096

Abstract

This study aims to determine the effect of performance allowances on employee morale at the Representative of the National Population and Family Planning Agency (BKKBN) of the Special Region of Yogyakarta. The population in this study amounted to 98 people, while the sample in this study amounted to 79 people. The results of this study shows that the magnitude of the influence of performance allowances on employee morale at the Representative of the National Population and Family Planning Agency (BKKBN) of the Special Region of Yogyakarta. is 2.6%, while the remaining 97.4% is influenced by other variables or factors.
THE IMPACT OF PRINTING BENEFIT QUALITY, SATISFACTION CUSTOMER AND CLIENT DEPENDABILITY IN EFFORTS TO EXTEND COMMERCE DEALS TURNOVER ANGELA GIFT PRINTING IN SURABAYA Sofyan Lazuardi; Fanny Dwi Puspitasari; Etin Puspitasari
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 2 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1098

Abstract

This study aims to clarify the quality of printing services and customer satisfaction can significantly affect Customer Loyalty in an effort to increase sales turnover of printing business angela souvenir surabaya. This research uses quantitative research methods. The population in this study is customers who use angela souvenir surabaya printing services with a sample of 18 respondents, then analysis techniques and using statistics using spss 25.00. to Knowing the results requires Multiple Linear Test, Test F and Test t. Variable quality of print service quality (X1) and customer satisfaction (X2). These have a significant impact on the dependent variable of customer loyalty (Y).  Print quality (X1) and customer satisfaction (X2) scores can affect customer loyalty (Y) by 0.888 indicating that 88.8% of customer loyalty variables and the remaining 11.2% are not explained by other variables. Print Service Quality (X1) t count (3,759) t table (2,131) with significance level 0.002 0.05.Customer Satisfaction (X2)t count (3,181)t table (2,131) with a significance level of 0.006 0.05. That partially The Quality of Print Services and Customer Satisfaction (X2) significantly affects Customer Loyalty (Y) in an effort to increase sales turnover at Angela Souvenir Printing in Surabaya.
THE INFLUENCE OF LIQUIDITY, INTEREST RATE, AND COMPANY VALUE ON PT GUDANG GARAM TBK'S STOCK PRICE, 2011-2019 eko budianto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 2 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1102

Abstract

The research objectives can be presented as follows: To analyze whether liquidity, Interest rates and goodwill has an effect on stock prices at PT Gudang Garam Tbk, to analyze which of liquidity, interest rates, and goodwill has the most dominant influence on PT. Gudang Garam Tbk. This study is a quantitative descriptive study, namely to determine the effect of liquidity, interest rates, and firm value on stock prices. The results of hypothesis testing are obtained that simultaneously the independent variables are Liquidity (Current Ratio), Interest Rate (BI Rate), and Firm Value ( Price Earning Ratio) has abig impact on  stock price of PT Gudang Garam Tbk. Liquidity (Current Ratio) (X1) does not have a significant and negative impact on the share price, this can be proved by a considerable value of 0.133 while the ttable value of 2.02809. Interest rates (BI rate) have a significant and negative effect on stock prices, this can be proven by the tcount value of -4.174 while the ttable value of 2.02809. The value of the company (Price Earning Ratio) (X3) has no significant and positive effect on stock prices, this can be proven by the t-value for the X3 variable. Firm value (Price Earning Ratio) is 0.147 while the ttable value is 2.02809.
The Effect of Green Marketing Mix on Purchase Intention of Body Shop Products in Palembang City Yuni Adinda Putri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 2 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1104

Abstract

Public awareness of protecting the environment is critical. This is very important because it will have an impact on global warming. This condition has made global consumers aware of environmental sustainability. This creates new demand for environmentally friendly products. Therefore, a new marketing concept that is environmentally sound or commonly referred to as green marketing, has emerged. In this study, the independent variable used is the green marketing mix, and the dependent variable is purchase intention. This type of research is quantitative, with a sample of 96 respondents. The research technique used is non-probability sampling. The results showed that all green marketing mix variables, green product, green price, green place, and green promotion, affected product purchase intention.
Implemetation of Employment Services Application System (SAPK) In Updating Civil Servants Data in Indonesia Fitriya Dwi Anggraini; Muhammad Alkirom Wildan
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 2 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1105

Abstract

This research background is to find out and analyze the impelementation of staffing service application systems in updating civil servants data in Indonesia.The research method used is qualitatively descriptive. The study used two data sources: direct data and additional data. Information is immediately retrieved by conducting an interview. Additional information is taken from literature studies through books, articles, research journals and media. The results of this study show that through staffing service application systems are able to realize accountable, transparent and up-to-date data. MySAPK application is able to provide faster and excellent service.
Effect of E-Money on Consumptive Behavior of the Batam Community Candy Candy; Keyi Sylvia Tania; Soveinia Soveinia; Winny Stevania
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 3 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i3.1111

Abstract

Humans have 3 kinds of needs that must be met to survive, namely primary, secondary and tertiary. Apart from basic needs, a person sometimes cannot control himself, resulting in a purchase without a long consideration based on a desire which is called consumptive behavior. This behavior is again supported by technological developments, where e-money is present as an electronic payment tool. E-money that presents features that are easy, convenient and safe so that there is an increase in its use in the community. The purpose of this study was to measure the relationship of e-money users to consumptive behavior in Batam society. There are significant positive relationship between the use of e-money and consumptive behavior of the Batam community.
IMPLEMENTATION OF THE PROMOTIONAL MIX STRATEGY IN AN EFFORT TO INCREASE SALES VOLUME ON MSMEs IN THE TIME OF THE COVID-19 PANDEMIC Agung Indra Lesmana; Kafa Bayu Ismoyo; Hadiah Fitriyah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 3 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i3.1158

Abstract

Penelitian ini bertujuan untuk mengungkapkan dan mendeskripsikan bagaimana penerapan strategi bauran promosi yang diterapkan pada UMKM Butik Zakiah Hijab Solution dalam meningkatkan volume penjualan di masa pandemi Covid-19. Metode penelitian ini menggunakan metode penelitian deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa di masa pandemi Covid-19 UMKM Butik Zakiah Hijab Solution memfokuskan lebih pada promosi pada media digital (online) untuk dapat meningkatkan penjualan butik.  Strategi online yang diterapkan di UMKM Butik Zakiah Hijab Solution memiliki 2 metode yakni metode secara promosi yang non berbayar seperti Instagram, Facebook, TikTok dan metode yang berbayar seperti Shopee dan OLX. Adanya promosi dan bonus yang dilakukan dalam market online dapat meningkatkan volume penjualan. Strategi personal selling yang diterapkan UMKM Butik Zakiah Hijab Solution mengedapankan pelayanan yaitu saat berkomunikasi dengan konsumen. UMKM Butik Zakiah Hijab Solution dalam mempromosikan produknya yaitu Butik mendapatkan penjualan serta mengalami peningkatan penjualan dengan menerapkan tiga strategi promosi yaitu periklanan, promosi penjualan, dan personal selling.       Abstract (11 pt) This study aims to reveal and describe how the implementation of the promotional mix strategy applied to the Zakiah Hijab Solution Boutique MSME in increasing sales volume during the Covid-19 pandemic. This research method uses descriptive qualitative research methods. The results of this study indicate that during the Covid-19 pandemic, MSME Boutique Zakiah Hijab Solution was more focused on promotion in digital media (online) to increase boutique sales. The online strategy applied to MSMEs Zakiah Hijab Solution Boutique has 2 methods, namely free promotion methods such as Instagram, Facebook, TikTok and paid methods such as Shopee and OLX. The existence of promotions and bonuses carried out in the online market can increase sales volume. The personal selling strategy implemented by UMKM Boutique Zakiah Hijab Solution prioritizes service, namely when communicating with consumers. MSME Boutique Zakiah Hijab Solution in promoting its products, namely boutiques get sales and increase sales by implementing three promotional strategies, namely advertising, sales promotion, and personal sellingletters.   
THE EFFECT OF TRAINING AND COMPENSATION ON EMPLOYEE PERFORMANCE ON THE IMPLEMENTING DIRECTORS OF CONTROLLING THE DEVELOPMENT OF THE KEMAYORAN COMPLEX (DP3KK) Florensia Herienda; Heny Ratnaningtyas; Reno Catelya Dira Oktavia
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 3 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i3.1213

Abstract

This study aims to determine the effect of training and compensation on employee performance. This type of research is descriptive research with a quantitative approach with multiple regression analysis methods, which is processed with the help of the SPSS program. The population and sample in this study were employees of the Executive Board of Directors of the Kemayoran Complex Development Control Company (DP3KK), who were the respondents. Data collection techniques by distributing questionnaires. The sampling technique used was the saturated sampling technique. The results of the study partially show that training and compensation have a significant effect on employee performance. This indicates that the training will help DP3KK employees improve their knowledge of skills and expertise in their fields, compensation by the expectations of DP3KK employees will be better, and performance results can be maximized. It is hoped that the leaders of the DP3KK companies formulate training explicitly and cover every aspect of the economy that can be quantified. It is hoped that the leaders of the DP3KK companies choose employees with an educational background suitable for their work; it is also recommended for employees to attend training/upgrades/workshops, and so on. other.Keywords: Training, Compensation, Employee Performance

Page 30 of 41 | Total Record : 403

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