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INDONESIA
Jurnal Manajemen dan Bisnis (Performa)
Published by Universitas Islam Bandung
ISSN : 18298680     EISSN : 25990039     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and general basis.
Arjuna Subject : -
Articles 188 Documents
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Pengaruh Keadilan Organisasi, Perilaku Kepemimpinan, Kepercayaan dan Kepuasan Kerja terhadap Komitmen Organisasi Karyawan Odang Supriatna
Jurnal Manajemen Bisnis Performa Vol 15, No 1 (2018)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i1.3608

Abstract

Tujuan dari penelitin ini adalah untuk menguji hubungan langsung antara keadilan organisasi, perilaku kepemimpinan, Kepercayaan dan kepuasan kerja terhadap komitmen organisasi karyawan PT Elnusa,Tbk. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Sampel diperoleh secara acak sebanyak 142 karyawan. Data diolah dan dianalisa dengan menggunakan analisis path dan didukung dengan analisis statistik deskriptif. Hasil penelitian menunjukkan keadilan organisasi, perilaku kepemimpinan, Kepercayaan dan kepuasan kerja memiliki pengaruh langsung terhadap komitmen organisasi karyawan PT Elnusa.
Strategi meningkatkan Minat Menabung di Bank Syariah melalui Penerapan Religiusitas Yulia Putri; Ani Solihat; Rani Rahmayani; Iis Iskandar; Andry Trijumansyah
Jurnal Manajemen Bisnis Performa Vol 16, No 1 (2019)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v16i1.4532

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis strategi meningkatkan minat menabung di Bank Syariah melalui penerapan religiusitas dan minat menabung di Bank Syariah. Inti masalah penelitian ini mengenai penerapan religiusitas masyarakat Indonesia untuk segala aspek terutama dalam mengelola keuangan sehingga mempengaruhi minat masyarakat dalam memilih Bank dan pertumbuhan Bank Syariah berbanding terbalik dengan pertumbuhan penduduk mayoritas muslim di Indonesia sehingga perlu dilakukan analisis mengenai penerapan religiusitas terhadap peningkatan minat menabung masyarakat. Teknik pengumpulan data dalam penelitian ini adalah observasi, wawancara, dokumentasi, dan penyebaran kuesioner. Penelitian ini menggunakan metode yaitu kuantitatif dengan pendekatan statistik deskriptif dan verifikatif. Analisis data menggunakan uji statistik yang terdiri dari analisis regresi sederhana, analisis korelasi dan koefisien determinasi, dan uji t. Teknik pengambilan sampel yang digunakan adalah sampling insidental dan jumlah sampelnya adalah 98 orang dari jumlah populasi nasabah Bank Syariah Mandiri KCP Antapani Bandung sebanyak 5.664 nasabah. Hasil penelitian menunjukan bahwa hubungan religiusitas termasuk dalam kategori rendah, tetapi mengarah positif. Pengujian yang dilakukan secara parsial variabel religiusitas berpengaruh signifikan terhadap minat menabung masyarakat di Lingkungan Bank Syariah Mandiri KCP Antapani Bandung..Kata kunci : Religiusitas, Minat Menabung, Bank Syariah  ABSTRACT The study aims to analyze the strategy of increasing interest in saving in Syaria Banks through the application of religiosity. The core problem of this research concerning the application of Indonesian society's religiosity for all aspects, especially in managing finance, thus influencing the interest of the community in choosing the Bank and the growth of Islamic Banks is inversely proportional to the growth of the majority Muslim population in Indonesia so that an analysis of the application of religiosity is needed to increase the interest in savings. Data writing techniques in this study were observation,  interviews, documentation, and questionnaires. This study uses a quantitative method with descriptive and verification statistical approaches. Data analysis uses statistical tests consisting of simple regression analysis, correlation analysis and coefficient of determination, and t test. The sampling technique used is incidental sampling and the number of samples is 98 people from the total cutomer population of Bank Syariah Mandiri KCP Antapani Bandung as many as 5,664 customers. The results showed that the relationship of religiosity was in the low category, but has positive direction. Partial testing of religiosity variables has a significant effect on the interest in saving society in the Bank Syariah Mandiri Environment KCP Antapani Bandung. Keywords: Religiusity, Interest of Saving, Syariah Bank
KOMPERATIF FAKTOR WORK LIFE BALANCE (STUDI PADA MAHASISWA BEKERJA DAN TIDAK BEKERJA DI KOTA BANDUNG) Yayan Firmansyah
Jurnal Manajemen Bisnis Performa Vol 13, No 2 (2016)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i2.2631

Abstract

The purpose of this study was to compere factors work-life balance on student work and not at some college in Bandung. The topic of work-life balance is becoming increasingly important, especially in developing countries, including one of which is Indonesia. This research was carried out by conducting a survey of students at several universities in Bandung. Analysis factors was performed using SPSS 22. This research obtains empirical findings that Family Work confict (FWC) is forming the greatest the work life balance both student work and not, as well as the work that is equal to 0.883, and 0.914. Shaping the majority is on the student group is not working "Work Family Conflict" (WFC) became the second factor shaping work life balance that is equal to 0.881.
PENGARUH NILAI PERUSAHAAN YANG DIUKUR DENGAN MARKET TO BOOK RATIO TERHADAP STRUKTUR MODAL PERUSAHAAN (Suatu Pengujian Market Timing Theory dalam Kebijakan Struktur Modal Perusahaan) Tia Yuliawati
Jurnal Manajemen Bisnis Performa Vol 13, No 1 (2016)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i1.3511

Abstract

The purpose of this study was to test the Market Timing Theory in the company's capital structure policy. This research was carried out in an Indonesian company in the category 50 Biggest Market Capitalization for the period 2010-2013. The method used in this research is descriptive and verification methods. The statistical method used is the method of Generalized Least Squares (GLS) with a random effect approach. The results showed that the Market Timing Theory can not explain the company's capital structure policy in Indonesia. It can be seen from the test results that prove the hypothesis that the market to book ratio has no significant effect on the capital structure.
Language Revitalization through Education and Tourism Industry in West Java, Indonesia Lilies Setiasih
Jurnal Manajemen Bisnis Performa Vol 11, No 1 (2014)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i1.4714

Abstract

Culture is the system of knowledge shared by a relatively large group of people. It is classified into three categories; ideas, behavior,a nd products which are shared by members of a given group. Language as one aspect of behavior (Robinson,  1988: 7) is a valuable resource and a contributing factor towards the sustainable development of the people speaking the language. The role of a language, for instance, in society is significant as a vehicle for the exchange of information and facilitating the transmission of knowledge. It is an indelible expression of life that conveys core values, builds ambition and spurns invention essential to strengthening the aspiration of the people. Language as part of culture and heritage stimulates the generation of ideas vital to the creation of a strong social infrastructure. Revitalizing a language is a component critical to strengthening an ethnic minority community on the margins of society who struggle to retain its identity. Sundanese language (bahasa Sunda) is one of the ethnic languages in Indonesia which is challenged by the existence of traditional, national, and foreign values merged in one community so that it faces the declination of speakers that limits its opportunity for having high position and vitality. Tourism industry and education are two of alternative media to revitalize the language which will be discussed in this paper.
Selebriti dalam Iklan dede R Oktini
Jurnal Manajemen Bisnis Performa Vol 5, No 1 (2008)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i1.2379

Abstract

 Periklanan merupakan bagian dari kehidupan industry modern, pertumbuhannnya dipengaruhi oleh pertumbuhan penduduk, kota dan industry, juga didukung oleh industri komunikasi baik media cetak maupun elektronik. Keberadaaan artis sangat dibutuhkan untuk mendukung iklan (endorser), karena artis lebih banyak disukai oleh masyarakat dibandingkan dengan non artis (umum). Namun dmeikian tidak semua artis berhasil memenuhi keinginan produsen dikarenakan melakukan pelanggaran kontrak yang menyebabkan personality artis tidak sesuai dengan personality merek produk. Personality artis dapat diangun/dibentuk sendiri oleh produsen namun dapat juga produsen memilih artis yang telah memiliki personality sesuai dengan tuntutan merek. Produsen sebelum memutuskan untuk menjatuhkan pilihannya pada artis, terlebih dahulu  melakukan evaluasi terhadap beberapa aspek seperti visibility, creadibility, attraction dan power sang artis. Hal ini dilakukan guna melihat personality artis. Artis dengan personality-nya dapat membentuk personality merek, sehingga menyebabkan merek menjadi kuat dan meningkat pangsa pasarnya (market share). Kata Kunci: Iklan, Artis, Personality, Market Share.
SEKTOR PARIWISATA DAN INDUSTRI YANG RELEVAN SERTA JASA PENDUKUNGNYA (Studi Pemetaan di Kecamatan Gantung Kabupaten Belitung Timur) Muhardi Muhardi
Jurnal Manajemen Bisnis Performa Vol 12, No 2 (2015)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i0.3050

Abstract

Tujuan penelitian ini adalah untuk memetakan sektor pariwisata di Kecamatan Gantung Kabupaten Belitung Timur, dan mengetahui berbagai industri yang relevan atau terkait serta jasa-jasa pendukung sektor pariwisata. Berdasarkan pemetaan yang dilakukan, diketahui potensi pariwisata di daerah ini tidak hanya berupa wisata pantai, tetapi juga terdapat wisata hutan lindung pantai, wisata hutan raya, wisata agro, wisata sejarah, wisata bahari, wisata sastra, dan wisata buatan. Sebagai salah satu sektor unggulan daerah, sektor pariwisata di Kecamatan Gantung tidak terlepas dari adanya industri-industri terkait, dan ketersediaan jasa atau layanan pendukung pengembangan sektor pariwisata. Berbagai aspek lainnya yang juga menentukan keberhasilan sektor pariwisata diantaranya adalah ketersediaan infrastruktur baik fisik maupun non fisik, kesiapan sumber daya manusianya, serta ketersediaan teknologi informasi dan besarnya potensi sumber daya pariwisata guna mewujudkan pariwisata sebagai salah satu sektor unggulan perekonomian daerah.
Pengaruh SMS Broadcast terhadap Brand Image Indosat Cabang Bandung Firly Firmansyah Sumpena; Mochamad Malik Akbar Rohandi; Dheka Dwi Agustiningsih; Cici Cintyawati; Herlianty Pragnadhiya
Jurnal Manajemen Bisnis Performa Vol 15, No 2 (2018)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i0.4150

Abstract

ABSTRACT The purpose of this study is to determine the extent of the effectiveness of the Broadcast SMS program on Brand Image. The method used is descriptive and experimental survey. The population in this study is the users of prepaid INDOSAT products with an average credit usage above Rp. 500,000 in the city of Bandung totaling approximately 1,180,000 customers. Sampling is done by Convenience Sampling. As for testing the reliability of a measuring instrument in this study used the alpha conbach method. The results of this study are: 1) Promotion through Indosat Broadcast SMS is very ineffective for increasing sales; 2) Brand Image of PT. Indosat Tbk. Bandung based on company recognition, company reputation, affinity, domain, and other assets shows that respondents have a fairly good rating; 3) there is a positive influence from Broadcast SMS on Brand Image of PT. Indosat Tbk. Bandung significantly by 26.7% while the other 73.3% is influenced by other factors. ABSTRAK  Tujuan penelitian ini adalah untuk mengetahui sejauh mana tingkat efektifitas dari program SMS Broadcast terhadap Brand Image. Metode yang digunakan adalah deskriptif dan survey ekspalantori. Populasi dalam penelitian ini adalah pengguna produk INDOSAT prabayar dengan rata – rata pemakaian pulsa diatas Rp. 500.000 di kota Bandung berjumlah kurang lebih 1.180.000 pelanggan. Pengambilan sampel dilakukan dengan cara Convenience Sampling. Adapun untuk menguji keandalan suatu alat ukur pada penelitian ini digunakan metode alpha conbach. Hasil dari penelitian ini yaitu: 1) Promosi melalui SMS Broadcast Indosat sangat tidak efektif untuk meningkatkan penjualan; 2) Brand Image PT. Indosat Tbk. Bandung berdasarkan company recognition, company reputation, affinity, domain, dan aset lainnya menunjukkan bahwa responden memiliki penilaian yang cukup baik.; 3) terdapat pengaruh positif dari SMS Broadcast terhadap Brand Image PT. Indosat Tbk. Bandung secara signifikan sebesar 26,7% sedangkan 73,3% lainya dipengaruhi oleh faktor lain.
THE CHALLENGE OF APPLYING COMPETENCY-BASED TEACHING AND STUDENT-CENTERED INSTRUCTIONS IN A HIGHER EDUCATION LEVEL Lilies Setiasih
Jurnal Manajemen Bisnis Performa Vol 11, No 2 (2014)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i2.3032

Abstract

An organizational environment has undergone dramatic change lately. A company, in order to win the competition in the long run, should have the right strategy. One of the main tasks of a leader associated with the management of human capital is how to encourage optimal performance of the organization human resources in order to achieve predetermined goals. One approach in the management of human resources is a competencybased human resource management (CBHRM). By this system, it is expected that leaders are able to see a match employees with the rank to which it aspires. Therefore, an integrated system that requires competencies possessed human capital can be aligned with corporate goals. The successful implementation of CBHRM in this study could be measured by using 5 (five) dimensions, i.e., alignment, integration, distribution, self-directed application, and acculturation. The unit of analysis in this study were the energy sector state-owned companies in Indonesia, because these companies have a strategic role in the economy in Indonesian, especially to ensure the source availability of energy supply to drive industries in The process of production, consumption , as well as a source of foreign exchange earnings . The population of this study were 5 (five) energy sector companies in Indonesia. The unit of observation in this study was represented by the 38 Secondary Managers, 67 Line Managers and 140 employees of state-owned energy sector companies in Indonesia, where the 245 respondents spread over 25 (twenty five) regions in Indonesia. The results showed that the implementation of CBHRM in the state-owned energy sector companies in Indonesia have been achieved well, after the significance testing, the null hypothesis was rejected and the alternative hypothesis was accepted. It means that the implementation of research variable achieved well.
Pengaruh Iklan Televisi dan Persepsi Konsumen terhadap Citra Merek Teh Botol Sosro Agi Rosyadi
Jurnal Manajemen Bisnis Performa Vol 15, No 1 (2018)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i1.3623

Abstract

 Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis mengenai pengaruh iklan televisi dan persepsi konsumen terhadap citra merek Teh Botol Sosro. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian survei, sedangkan teknik pengumpulan data dilakukan melalui  kuesioner dan wawancara. Teknik pengambilan sampel menggunakan teknik Simple Random Sampling dengan ukuran sampel sebanyak 90 responden. Alat analisis yang digunakan adalah analisis jalur. Hasil penelitian menunjukkan bahwa iklan televisi yang ditayangkan oleh Teh Botol Sosro termasuk dalam kategori baik, persepsi konsumen terhadap Teh Botol Sosro termasuk dalam kategori baik, citra merek Teh Botol Sosro termasuk dalam kategori baik, serta iklan televisi dan persepsi konsumen secara simultan dan parsial berpengaruh terhadap citra merek Teh Botol Sosro. Adapun saran yang dapat diberikan adalah menayangkan kembali atau membuat iklan yang bertemakan nasionalisme, membuat iklan dengan teknik novelty agar dapat lebih membuat penasaran, membuat inovasi produk yang lebih banyak, serta meneliti faktor-faktor lain selain iklan televisi dan persepsi konsumen sehingga citra merek dapat lebih meningkat.

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