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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 346 Documents
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PENGARUH KOMPENSASI DAN KOMITMEN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PT. SEMEN INDONESIA UNIT TONASA DI KABUPATEN PANGKEP Thoriq Khatam Alamsyah; Romansyah Sahabuddin; Ahmad Ali; Zainal Ruma; Uhud Darmawan Natsir
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14510

Abstract

This study aims to determine the effect of compensation, work commitment on employee job satisfaction, this study uses primary data obtained by distributing questionnaires to the managers of PT. Semen Indonesia (Persero) Unit Tonasa with a population of 138 people and a sample of 103 people. The multiple analysis method using the SPSS application used in this study is an instrument test. This study used a quantitative approach and was analyzed using multiple linear regression analysis with the help of SPSS 25 data processing to prove three hypotheses. The results of this study prove that the compensation variable has a significant effect on job satisfaction, t count > ttable, which is 3.195 > from T table of 1.983. The commitment variable has a significant effect on job satisfaction because the tcount > ttable is where 2.916 > 1.983. Based on the results of this study it is also known that the independent variables jointly or simultaneously have a significant effect on the dependent variable, namely the performance of employees at PT. Semen Indonesia Unit Tonasa in Pangkep Regency. Therefore, if work motivation and compensation continue to be improved, then of course it will improve employee performance to be more optimal.
PENGARUH ESENSI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK MITSUBISHI XPANDER PADA PT. BOSOWA DI KOTA MAKASSAR Siti Rahmah; Romansyah Sahabuddin; Muh. Ichwan Musa; Zainal Ruma; Uhud Darmawan Natsir
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14511

Abstract

This study aims to (1) determine the effect of brand awareness on purchasing decisions, (2) determine the effect of brand loyalty on purchasing decisions, (3) determine the influence of brand awareness and brand loyalty jointly on purchasing decisions at PT.Bosowa in Makassar city . The data used in this study are primary and secondary data with a total sample of 83 respondents. This study used a quantitative approach and was analyzed using multiple linear regression analysis with the help of SPSS 25 data processing to prove three hypotheses. The results of this study prove that the Brand Awereness variable has a significant effect on Purchase Decisions with the value of t count > t table where 2.871 > from T table of 1.664. The brand loyalty variable has a significant effect on purchasing decisions because the value of t count > t table is where 2.872 > 1.664. Based on the results of this study it is also known that the independent variables jointly or simultaneously have a significant effect on the dependent variable, namely the purchase decision at PT.Bosowa in Makassar City. Therefore, if Brand Awereness and Brand loyalty are continuously improved, then of course it will improve purchasing decisions to be more optimal.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA AIR MINUM DALAM KEMASAN (AMDK) 3V Chessa Dessayanatasya Nursaid; Agung Widhi Kurniawan; Muh. Ichwan Musa; Romansyah Sahabuddin; Zainal Ruma
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.14512

Abstract

This study aims to determine the effect of Marketing Mix (Product, Price, Promotion, Place) on Purchasing Decisions at AMDK 3V KPRI UNM. The data used in this study are primary and secondary data with a total sample of 100 respondents. This study uses a quantitative approach and uses multiple linear regression analysis using SPSS 25 to prove the five hypotheses. The results showed that the t count of the product variable had a significant effect of 3.333 > t table of 1.985. The price variable is not valid but has a significant effect with a t-value of -4.003 < t-table of 1.985. The promotion variable has a significant effect with a t count of 3.371 > t table of 1.985. The place variable has a significant effect with a calculated t value of 3.284 > t table of 1.985. Based on the F test simultaneously on product, price, promotion, and place variables on purchasing decisions on 3V bottled water consumers with F count of 10.832 this shows F count (10.832) > F table (2.467) then Ho is rejected and Ha is accepted. The results of the study prove that the product, price, promotion and place variables together have an influence and are significant on the purchasing decision variable (dependent) on AMDK 3V.
HEDONIC VALUE DAN UTILITARIAN VALUE SEBAGAI PREDIKTOR TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIATOR Tommy Ruslim
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.12215

Abstract

The travelling necessity becomes the most wanted thing for many people at present days, either for business purpose, vacation purpose, or others. This study aimed to predict the customer loyalty toward “T” Online Travel Agent (OTA) by using 150 respondents as samples. The result of this study concludes that utilitarian value becomes a positive and significant predictor of customer satisfaction, but on the other hand, it does not serve as a significant predictor of customer loyalty. Meanwhile, utilitarian value becomes a positive and significant predictor of customer loyalty through customer satisfaction (full mediation). In addition, hedonic value serves as a positive and significant predictor of customer satisfaction and loyalty, as well as a positive and significant predictor of customer loyalty through satisfaction (partial mediation).
PENGARUH KUALITAS PELAYANAN, PROSEDUR KREDIT DAN TINGKAT SUKU BUNGA TERHADAP KEPUTUSAN NASABAH MENGAMBIL KREDIT PT. BPR LPN TARANTANG Yoza Mandala Putra; Eka Ermawaty; Kelik Purwanto; Fenisi Resty; Alex Ferdinal
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13629

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui seberapa besar pengaruh Analisis kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang.. Metode pada penelitian ini adalah metode kuantitatif, teknik penarikan sampel Non Probability Sampling dengan metode Sensus dan pengambilan data menggunakan kuesioner. Populasi dalam penelitian ini adalah seluruh nasabah PT. BPR LPN Tarantang, sampel yaitu sebanyak 190 responden. Berdasarkan hasil penelitian untuk analisis Analisis Uji T dan Uji F kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang berpengaruh secara positif dan signifikan terhadap Keputusan nasabah mengambil kredit. Nilai koefisien korelasi (R2 ) adalah 0,621. Kata Kunci : Kualitas Pelayanan, prosedur kredit, tingkat suku bunga dan keputusan mengambil kredit.
KONTRIBUSI KUALITAS LAYANAN, BAURAN PEMASARAN DAN CUSTOMER VALUE DALAM MENCIPTAKAN KEPUASAN NASABAH PT BANK SYARIAH INDONESIA Tbk KANTOR CABANG MADIUN Fortunella Fistha Permadani; Audita Nuvriasari
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13671

Abstract

The development of the Islamic banking industry encourages service providers to be oriented towards creating customer satisfaction. The purpose of this study was to analyze the effect of service quality, marketing mix and customer value on customer satisfaction of PT Bank Syariah Indonesia Tbk Madiun Branch Office. The sampling technique uses purposive sampling with a total sample of 100 customers. Research respondents are customers who use banking services directly at PT Bank Syariah Indonesia Tbk Madiun Branch Office. The analytical tool used is multiple linear regression analysis. The results of the study prove that: service quality and customer value have a positive and significant effect on customer satisfaction, while the marketing mix has no significant effect on customer satisfaction.
MANAJEMEN REKRUTMEN DAN SELEKSI GURU BAHASA ARAB DI PONDOK TAHFIZH PUTRI DARUL MUBARAK CURUP (DMC) Misbahul Jannah; Nuril Mufidah
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13742

Abstract

Penelitian ini bertujuan untuk mengetahui manajemen rekrutmen guru bahasa Arab di Pondok Tahfizh Putri Darul Mubarok Curup (DMC) dan untuk mengetahui manajemen seleksi guru bahasa Arab di Pondok Tahfizh Putri Darul Mubarok Curup (DMC). Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan jenis penelitian studi kasus. Dalam pengumpulan data, peneliti berfungsi sebagai instrument utama untuk melakukan observasi human instrument, wawancara kepada kepala sekolah, waka kurikulum, para guru dan kepala tata usaha (KTU) serta dokumentasi. Hasil rekrutmen guru di Pondok Tahfidz Putri Darul Mubarak Curup dilakukan setiap sekolah memerlukan guru baru dan seiring dengan peningkatan jumlah siswa. Hal ini terjadi karena pertumbuhan Pondok Tahfidz Putri Curup yang sangat cepat dengan bertambahnya siswa disetiap tahunnya. Dengan pertumbuhan sekolah yang semakin bagus dengan inovasi dan perubahannya maka semakin diminati oleh masyarakat. Kata Kunci: Manajemen rekrutmen dan seleksi.
PENGARUH PERILAKU BIAS TERHADAP KEPUTUSAN INVESTASI OLEH INVESTOR DENGAN MODERASI ROBO ADVISOR Alvin Murthi; Njo Anastasia
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13762

Abstract

Penelitian ini bertujuan untuk menguji pengaruh perilaku bias overconfidence dan loss aversion bias terhadap keputusan investasi pada investor dengan robo advisor sebagai variabel moderasi. Penelitian menggunakan data primer yang diambil dari penyebaran kuesioner kepada investor pasar modal di Indonesia. Sampel yang didapatkan adalah 73 responden. Teknik yang digunakan dalam penelitian adalah Partial Least Square dengan menggunakan bantuan progam SmartPLS 3.0. Hasil penelitian membuktikan overconfidence bias dan robo advisor berpengaruh signifikan terhadap keputusan investasi investor, namun loss aversion bias tidak berpengaruh signifikan terhadap keputusan investasi, serta robo advisor tidak dapat memoderasi perilaku bias overconfidence dan loss aversion terhadap keputusan investasi investor.
PENGARUH RASIO HUTANG, PROFIT MARGIN, UKURAN PERUSAHAAN, DAN LIKUIDITAS TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN PROPERTI, REAL ESTATE, DAN KONSTRUKSI YANG TERDAFTAR DI BEI James Tan; Evelyn
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13763

Abstract

Financial distress is the stage where the company experiences a gradual and continuous decline in its financial condition, before the company goes bankrupt or goes into liquidation. The purpose of this study was to determine the effect of debt ratios, profit margins, firm size and liquidity on the company's financial distress. The population in this study were 75 property, real estate, and construction sector companies listed on the IDX in 2016-2021, which were obtained using the purposive sampling method. The data analysis method used in this study is the multiple linear regression method, which is applied using SPSS and eViews applications. The financial distress variable was measured using the Altman Z-Score method, the debt ratio variable was measured by the debt to asset ratio, the profit margin variable was measured by the net profit margin, the firm size variable was measured by looking at the company's total assets and the liquidity variable was measured using the current ratio. The type of data used in this study is primary data obtained from financial statements on the website of the related company and secondary data in the form of data from bloomberg.com. The results of this study indicate that company size, profit margin, and liquidity have a positive and significant effect on financial distress. While the debt ratio variable has a negative and significant effect on financial distress. This research is expected to be useful for readers who want to know what are the company's internal factors that influence the performance of companies in the property and real estate sector, and can use this research as a reference in conducting further research.size and liquidity have no significant effect on financial distress. This research is expected to be useful for readers who want to know what are the company's internal factors that affect the performance of the property and real estate sector companies, and can use this research as a reference in conducting further research.
ONLINE VEGETABLE PURCHASE DECISION FOR CONSUMERS IN INDONESIA Nanang Kusuma Mawardi; Avivah Rahmaningtyas
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.14026

Abstract

Currently, exchange activities can be carried out without meeting physically through electronic markets or what is commonly referred to as e-commerce. Research results from merchantmachine.co.uk (2019) stated that e-commerce growth in Indonesia was the fastest in the world at 78%. Currently, there are many types of businesses that use e-commerce as a medium for transactions as well as marketing, including types of businesses that sell fresh products such as vegetables. Data from the 2018 National Socio-Economic Survey (SUSENAS) (in Sumantri, 2019) shows an increase in vegetable consumption in Indonesia in 2015 from 29.68 kcal/capita/day to 37.95 kcal/capita/day in 2018. User growth the internet in Indonesia and the increase in vegetable consumption are good opportunities for online vegetable shops to expand their business. This study aims to determine what factors influence consumers' online vegetable purchasing decisions in Indonesia. The stages of the research method that will be carried out are starting with data collection, both primary data and secondary data. Primary data was obtained by distributing questionnaires to respondents. The questionnaire uses a google form and is distributed online. Research respondents were selected using a non-probability sampling method with an accidental sampling technique. The data processing method is using the Structural Equation Modeling - Partial Least Square (SEM-PLS) model with 5 independent variables and 1 dependent variable. The independent variables in this study are perceived usefulness (PU), perceived convenience (PEOU), attitudes, subjective norms, and perceptions related to behavioral control, while the dependent variable in this study is purchasing decisions. The targeted outputs are the publication of Scopus-indexed international journals and international seminar proceedings. TKT results of this study are expected to be at level 6, namely the achievement of a conclusion from the results of the analysis of consumer behavior who shop for vegetables online. Then a draft recommendation can be drawn up for vegetable marketing actors and the government as a regulator. The results showed that the factors that influence online vegetable purchasing decisions by Indonesian consumers in this study were Perception of Ease (PU), Attitude (AT), and Perception of Behavioral Control (PCB). Factors that have no effect are perceived usefulness and subjective norms. These results illustrate that respondents in this study tend to buy vegetables online when each individual can access internet technology. Respondents also tend to make purchasing decisions based on internal factors because they believe in their ability to carry out activities and have no effect on their external environment.

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