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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 346 Documents
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THE INFLUENCE OF WEBSITE QUALITY, PERCEIVED BENEFITS, E-WOM, SECURITY TOWARDS ONLINE REPURCHASE INTEREST WITH TRUST AS THE MEDIATING VARIABLE Jennifer Katherine Tanjung; Rubiyatno; Lucia Kurniawati
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13190

Abstract

This study aims to find out whether: 1) trust mediates the influence of website quality toward repurchase interest, 2) trust mediates the influence of the perceived benefits toward repurchase interest, 3) trust mediates E-WOM's influence toward repurchase interest, 4) trust mediates security influence toward repurchase interest, in Lazada consumers in Yogyakarta. The population in this study are the locals of Yogyakarta community who had made an online purchase at Lazada. The sampling technique used purposive sampling, data was obtained by distributing online questionnaires by using google form to 116 respondents. The data analysis technique in this study is Partial Least Square using the WarpPLS 6.0 application. The results showed that: 1) trust mediated the influence of website quality toward repurchase interest, 2) trust mediated the influence of perceived benefits toward repurchase interest, 3) trust mediated E-WOM influence toward repurchase interest, 4) trust does not mediate the influence of security toward repurchase interest
ANALISIS PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC BEAT OLEH MAHASISWA UNDHARI Rian Amdhani; Eka Erma Wati; Kelik Purwanto
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13191

Abstract

This study analyzes the effect of promotion, product quality, and brand image on purchasing decisions. The population and sample of this research are students of Dharmas Indonesia University who use beat motors as many as 100 respondents. The type of data used in this study is primary data. Methods of data collection using a questionnaire and processing using SPSS 2.6. The results showed that the promotion variable (X1) had a positive and significant effect with a significance value of 0.001 < 0.05 and a value of 3.444 > 1.985, so sig > 0.05, the independent variable had a positive and significant effect on the dependent variable. Product quality (X2) based on the results of the t-test shows that the significant value of product quality implementation on shopping interest is 0.000 <0.05 and the value is 5.992 > 1.985 indicating that there is a significant influence between product quality variables on purchasing decisions. Brand image (X3) based on the results of the t-test shows that the significant value of brand image implementation on purchasing decisions is 0.078 > 0.05 and the value of 1.780 < 1.985 indicates a positive but not significant effect between brand image variables on purchasing decisions. The results show that promotion (X1) product quality (X2) and brand image (X3) have a significant simultaneous effect on purchasing decisions (Y) with an F value with F because the F value is greater than the F value (53.730 > 2.699). F value 53,730 with a significant level (0.000 < 0.05).
ANALISIS PENGARUH EXPERIENTAL MARKETING DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN G COFFEE KOTO BARU(Studi Kasus G Coffee Koto Baru Kabupaten Dharmasraya) Kameliya; Fenisi Resty; Yesi Gusteti
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13206

Abstract

Metode pada penelitian ini adalah metode kuantitatif dan pengambilan data menggunakan koesioner. Populasi dalam penelitian ini adalah pelanggan G Coffee Koto Baru sebagai pembeli makanan atau minuman. Responden yang dijadikan sampel yaitu 100 responden. Berdasarkan dari hasil penelitian diketahui bahwa nilai koefisien korelasi (R²) adalah 0,768.Artinya terdapat hubungan yang kuat antara variabel experiental marketing dan kepuasan pelanggan terhadap variabel loyalitas pelanggan G Coffee sebesar 0,76,8% karena R mendekati 1, sedangkan angka R² (R Squere) dapat dijelaskan pada variabel dependen loyalitas pelanggan sebesar 0,590 atau 0,59,0% sedangkan Adjusted R Squere (Koefisien determinasi) sebesar 0,582, yang artinya pengaruh variabel experiental marketing dan kepuasan pelanggan terhadap loyalitas pelanggan sebesar 58,2% sedangkan 41,8% dipengaruhi faktor lain. Secara simultan experiental marketing dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan.
PENGARUH KOMPETENSI KARYAWAN, LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DINAS PENANAMAN MODAL DAN PERIZINAN TERPADU SATU PINTU KABUPATEN DHARMASRAYA Mayroza Wiska; Eka Ermawati; Metri Ronaldi
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13215

Abstract

The One Stop Integrated Licensing Investment Office (DPMPTSP) Dharmasraya is one of the agencies whose functions are to prepare investment plans, review the development of the investment climate, carry out investment promotions, and provide investment licensing services. This study wants to see how far the influence of employee competence, work environment and work motivation on employee performance. This study was conducted to determine and analyze what kind of influence is caused by the influence of employee competence, work environment and work motivation on employee performance. The purpose of this study was to determine and analyze "the influence of employee competence, work environment and work motivation on employee performance". This research uses quantitative methods, by distributing questionnaires, the respondents who are used as samples are as many as 50 respondents. The results of this study indicate that based on the results of the F test, it is found that employee competence (x1), work environment (x2) and employee motivation (x3) have a simultaneous significant effect on employee performance (y). value of 34.227 can be seen this test is carried out by comparing the F-count value with the F-table because the F-count value is greater than the F-table value (34.227 > 3.20). The F-count value is 34.227 with a significant level (0.000<0.005). so that jointly employee competence, work environment and work motivation have a simultaneous effect on employee performance. Then it can be obtained that H0 is rejected, H4 is accepted, it means that employee competence, work environment and work motivation have a positive and significant effect on employee performance. The value of R square of employee performance (Y) is 0.691 or 69.1% while the value of Adjusted R Square (coefficient of determination) is 0.691 or 69.1% while the remaining 30.9% is explained by other variables not examined in this study.
PENGARUH KERAGAMAN PRODUK DAN CITRA MEREK TERHADAP MINAT BELI ES KRIM AICE DI KABUPATEN KARAWANG Afifah Rozaana; Ina Ratnasari
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13465

Abstract

The food sector is a business sector that is experiencing an increase in Indonesia, one of which is ice cream. Aice is committed to making creative and innovative breakthroughs by launching variants of unique flavors and shapes as well as very friendly prices for consumers. Product diversity and brand image can increase purchase intention. This study aims to examine and analyze the Effect of Product Diversity and Brand Image on Interest in Buying Aice Ice Cream in Karawang Regency.This research was conducted using quantitative methods with descriptive and verification approaches. The population in this study is the community in Karawang Regency with a sample of 384 respondents calculated using the Issac Michael formula and an error rate of 5% and non-probability sampling technique with a purposive sampling approach. The data analysis technique used is path analysis with SPSS 21 software tools.The results showed that product diversity, brand image, and interest in buying Aice ice cream in Karawang Regency were considered good by the respondents of this study. Product diversity and brand image have a positive and significant effect on buying interest. This shows that the diversity of products and brand image owned by Aice ice cream makes respondents interested so that it can increase consumer buying interest.
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PT. KARYA PUTRA GRAFIKA) Nurtika Meinitasari; Chaerudin
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13546

Abstract

PT. Karya Putra Graphic which is engaged in the restaurant, hotel, outbound, catering, printing and education consulting businesses in recent years has experienced declining performance. The findings from the initial observations are the low discipline of the employees due to the low sense of responsibility towards work. Therefore, this study aims to examine what factors influence the level of employee performance. The method used in this study is a quantitative research method with an associative approach. Data was collected using a questionnaire instrument which was distributed to all employees who met 114 people. Furthermore, the data will be processed using path analysis with the help of SPSS. The research results show that motivation and discipline have a positive and significant relationship. In addition, both also have a significant influence on employee performance either partially or simultaneously
BRAND IMAGE, PRODUCT QUALITY, PRICE, DAN INTEREST BUYING PADA MS GLOW Evieana R Saputri; Hermala Kusumadewi; Rafly Galih Saputra
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13583

Abstract

This study aims to find out that brand image, product quality, and price affect the interest in buying MS Glow products. The method used in this study is a quantitative method using multiple linear regression analysis. The research data was obtained through distributing questionnaires with sampling, the population determination that I used with the random sampling technique used totaled 57 respondents taken from students. The results of this study indicate that brand image and product quality affect interest buying of MS Glow products. Meanwhile, simultaneous testing shows that brand image, product quality and price affect interest buying of MS Glow products.
PEMASARAN MEDIA SOSIAL, GESTALT MEREK DAN LOYALITAS PELANGAN: STUDI EMPIRIS PADA TOMOHON INTERNATIONAL FLOWER FESTIVAL Deske W. Mandagi
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13604

Abstract

Meskipun penggunaan media sosial dalam pariwisata telah menjadi fokus banyak penelitian sebelumnya, peranan media sosial dalam membangun merek festival pariwisata masih membutuhkan kajian lebih lanjut. Penelitian ini bertujuan mengembangkan dan menguji model teoritis yang menjelaskan pengaruh pemasaran media sosial (PMS) terhadap gestalt merek dan loyalitas pelanggan dalam konteks festival pariwisata. Lebih lanjut, penelitian ini menguji pengaruh mediasi gestalt merek terhadap hubungan antara pemasaran media sosial dan loyalitas merek. Untuk menjawab rumusan masalah, survei dilakukan terhadap 316 responden yang pernah menghadiri Tomohon International Flower Festival. Data kemudia diuji menggunakan model persamaan struktural dengan bantuan program statistik SmartPLS. Hasil analisis menunjukan bahwa pemasaran sosial media memberikan pengaruh yang signifikan dan positif terhadap gestalt merek dan loyalitas pelanggan. Kedua, gestalt merek memberikan pengaruh yang signifikan terhadap loyalitas merek. Ketiga, gestalt merek memediasi pengaruh pemasaran sosial media terhadap loyalitas merek.
LITERASI KEUANGAN DIGITAL UNTUK MENDORONG WIRAUSAHA BERBASIS DIGITAL Nugroho Saputro; Muhammad Yusuf Indra Purnama; Linggar Ikhsan Nugroho; Muh Juan Suam Toro; Putra Pamungkas; Agista Putri Prameswari; Irwan Trinugroho
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13606

Abstract

Digital-based financial innovation has grown rapidly in recent times along with internet and smartphone penetration. The emergence of fintech and the existence of digital-based innovations carried out by incumbents in the financial services sector, in this case banking, are expected to increase financial inclusion. Furthermore, financial inclusion will encourage the growth of the real sector through increasing new entrepreneurs and also increasing the scale of existing micro and small businesses so that it will ultimately drive economic output growth. However, to achieve this goal, joint efforts are needed to increase the digital financial literacy of the community, especially the younger generation so that digital financial presence can be used for productive activities. This article discusses community service programs within the framework of developing digital financial literacy to encourage the growth of new entrepreneurs and increase the scale of existing micro and small businesses, especially by utilizing technology..
PENGARUH SEGMENTASI TARGETING DAN POSITIONING TERHADAP PENINGKATAN VOLUME PENJUALAN MOBIL MEREK PAJERO SPORT DI PT. BOSOWA BERLIAN MOTOR KOTA MAKASSAR Basri; Burhanuddin; Muh. Ichwan Musa; Romansyah Sahabuddin; Zainal Ruma
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14509

Abstract

This study aims to determine the effect of segmentation, targeting and positioning on increasing sales volume. The data collection technique was carried out by means of interviews and questionnaires to consumers who bought Pajero sports cars at PT. Bosowa Berlian Motor, Makassar City, with a population of 227 people and a sample of 70 people. The method used is multiple linear regression using the SPSS application. The test used in this research is instrument test. Based on the results of this study using multiple linear regression analysis, the regression equation Y= 17.331+0.475.X1+(-0.365).X2+0.288.X3+e. The indicators in this study are valid and the variables are reliable. As for the classical assumption, it is said that all indicators are declared normally distributed and have a significant linear correlation value between each independent variable and the dependent variable, on the magnitude of the influence of Segmentation, Targeting and Positioning each of which has a positive direction and some are negative as well as significant in its influence on the increase in sales volume of Mitsubishi Pajero Sport brand cars at PT. Bosowa Berlian Motor Makassar City.

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