MANAJEMEN DEWANTARA
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
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<![CDATA[PENGARUH CONTENT MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE WHITE TOMATO BY ATHENA PADA PENGGUNA TIKTOK GEN Z DI SURABAYA ]]>
<![CDATA[Pryatmoko, Dimas Yovie]]>;
<![CDATA[Aminah, Siti]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i2.19923
<![CDATA[The purpose of this study is to analyze the effects of influencer and content marketing on the purchasing behavior of Athena's White Tomato product among Generation Z TikTok users in Surabaya. 105 respondents were included in the quantitative study using the eksplanatory research approach and the purposive sample technique. Data collection is done using an online questionnaire, and analysis is done using SEM-PLS software from SmartPLS. The study's findings indicate that both influencer and content marketing have a positive and significant impact on consumers' purchasing decisions. Digital marketing strategies based on social media are quite effective at attracting Gen Z, who are very active on TikTok.]]>
<![CDATA[DINAMIKA LIVE STREAMING COMMERCE: ANALISIS PENGARUH PERSEPSI HARGA, KESADARAN MEREK, DAN KETERLIBATAN PELANGGAN TERHADAP MINAT BELI KONSUMEN ]]>
<![CDATA[Fahrul Ardani]]>;
<![CDATA[Siti Aminah]]>;
<![CDATA[Dewi Deniaty Sholihah]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i2.19924
<![CDATA[This study aims to analyze the influence of Price Perception, Brand Awareness, and Customer Engagement on Purchase Intention for Aerostreet shoes through Shopee Live Streaming in Surabaya. This topic is essential in the field of digital marketing as these three variables play a key role in shaping consumer purchasing decisions, particularly in the increasingly popular context of live streaming e-commerce. The study seeks to provide a deeper understanding of how pricing, brand recognition, and consumer involvement can be optimized by businesses to enhance interest in local products amid intense competition. The research employs a quantitative approach using Partial Least Square (PLS) analysis, processed with SmartPLS software. The sample consists of 90 respondents selected using purposive sampling. Data were collected via an online questionnaire distributed to Shopee users in Surabaya who had previously viewed Aerostreet’s live streaming sessions. The findings reveal that both Price Perception and Brand Awareness have a significant positive effect on Purchase Intention, while Customer Engagement shows a significant negative effect. These results suggest that rational and cognitive factors outweigh emotional engagement in influencing purchase decisions in the live streaming context.]]>
<![CDATA[PENGARUH HUMAN CAPITAL DAN STRUCTURAL CAPITAL TERHADAP KINERJA KEUANGAN PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2022-2024 ]]>
<![CDATA[Barokah, Siti]]>;
<![CDATA[Sri Ramlah]]>;
<![CDATA[Wilson Candra Teguh Pratama]]>;
<![CDATA[Syifa Nafiah]]>;
<![CDATA[Sevia Krisdianti Nurhalizah]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20539
<![CDATA[The purpose of this study is to analyze the effect of human capital and structural capital on the financial performance of companies in the Food and Beverage Sector listed on the Indonesia Stock Exchange during the observation period of 2022–2024. To achieve this objective, data collection was carried out through documentation obtained from the website www.idx.co.id. The data analysis techniques used include descriptive analysis, classical assumption testing, multiple regression analysis, and hypothesis testing. The results of the study found that human capital (VAHU) has a positive and significant effect on financial performance (ROA). Meanwhile, structural capital does not have a significant effect on financial performance (ROA) in Food and Beverage Sector companies listed on the Indonesia Stock Exchange for the 2022–2024 period.]]>
<![CDATA[MENETAP ATAU PERGI? ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TURNOVER INTENTION KARYAWAN OUTSOURCING PRODUKSI PADA SALAH SATU PERUSAHAAN MANUFAKTUR DI KOTA GRESIK ]]>
<![CDATA[Kusdardjanto, Fakhri Octavian]]>;
<![CDATA[Irbayuni, Sulastri]]>;
<![CDATA[Sugito]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20663
<![CDATA[This study aims to analyze the effect of job insecurity and job satisfaction on turnover intention among outsourced employees in the production division of a manufacturing company in Gresik. High turnover intention is a serious problem for companies because it can disrupt operational stability. By understanding the triggering factors, companies are expected to be able to take strategic steps to retain their employees. This study employs a quantitative approach with an associative research design. Data was collected from 80 respondents, who are outsourced production employees at the company, through a questionnaire. Data analysis was conducted using the Smart Partial Least Squares (PLS) application. The results of this study indicate that job insecurity is the main factor driving employees to consider changing jobs. When employees feel a high level of uncertainty about the continuity of their jobs, they are more likely to seek employment opportunities elsewhere. Conversely, job satisfaction plays a crucial role in retaining employees. The higher the level of satisfaction employees feel toward their jobs, the stronger their commitment to remain with the company.]]>
<![CDATA[PENGARUH BRAND IMAGE DAN PRODUCT INNOVATION TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH BRAND TRUST PADA PENGGUNA SMART TV SAMSUNG DI BANDUNG RAYA ]]>
<![CDATA[Wildan Firmansyah]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20018
<![CDATA[This study aims to analyze the effect of brand image, product innovation on customer loyalty mediated by brand trust on Samsung Smart TV users in Bandung Raya in 2024. The research instrumenthas gone through the stages of validity dan reliability test, classical assumption test, multiple regression test, dan sobel testing. The instrumen is used as a tool for collecting data from respondents who have purchased Samsung Smart TV and are domiciled in Bandung raya which is the object assessed in this study. Collected through a questionnare created using a google form involving 120 respondents selected using convenience sampling techniques and analyzed using SPSS. The result of the hypothesis test show that brand image has a significant positive effect on brand trust and has an insignificant positive effect on customer loyalty. Brand trust affects customer loyalty and mediates the influence of brand image and product innovation on customer loyalty. The result of this study are expected to be useful for managers of similar objects being assessed because they will help create appropriate strategies or programs.]]>
<![CDATA[PENGARUH COMPETITIVE PRICING DAN CUSTOMER PERCEIVED VALUE TERHADAP KEPUTUSAN MENJUAL SMARTPHONE INFINIX PADA GERAI PENJUALAN SMARTPHONE DI PONTIANAK DAN KUBU RAYA DENGAN BRAND IMAGE SEBAGAI VARIABEL PEMEDIASI ]]>
<![CDATA[Robert]]>;
<![CDATA[Georgerius Graceallah]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20738
<![CDATA[This research aims to examine the relationship between the competitive pricing variable and customer perceived value on the decision to sell Infinix smartphones at sales outlets in Pontianak City and Kubu Raya Regency. Additionally, this study also analyzes the role of brand image as a mediating variable in the relationship between independent variables (competitive pricing and customer perceived value) and the dependent variable (selling decision). This research uses a quantitative approach. All outlets selling Infinix brand smartphones in Pontianak City and Kubu Raya Regency constitute the population in this study. Census method was used in sampling where the entire population was included as part of the sample. sample size in this study was 63 smartphone outlets spread across various regions in Pontianak City and Kubu Raya Regency. The research results indicate that brand image has a positive and significant effect on selling decisions, competitive pricing and customer perceived value have a positive and significant effect on brand image, competitive pricing and customer perceived value do not have a significant effect on selling decisions, competitive pricing and customer perceived value has a significant indirect effect on selling decisions through brand image.]]>
<![CDATA[INKLUSI KEUANGAN SEBAGAI VARIABEL MODERASI TERHADAP MINAT PINJAMAN ONLINE PADA KARYAWAN GENERASI Z DI KOTA SURABAYA ]]>
<![CDATA[Putra, Dhika Hanggara]]>;
<![CDATA[Pertiwi, Tri Kartika]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20776
<![CDATA[Fintech provides solutions for society by offering various conveniences in accessing digital financial services, one of which is online lending. Behind the convenience offered, there are also accompanying risks. Low levels of financial literacy and a high lifestyle tendency are among the causes of the widespread use of online loans, particularly among Generation Z. This study aims to analyze the relationship between financial literacy, a hedonism lifestyle, and financial inclusion toward the interest in using online loans. This research employs a quantitative method with a total of 139 respondents selected from Generation Z employees in Surabaya City, chosen based on specific sampling criteria. Data analysis was conducted using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). The results indicate that financial literacy has a significant negative effect on the interest in online loans, while a hedonism lifestyle has a significant positive effect on the interest in online loans. Financial inclusion is unable to moderate the relationship between financial literacy and interest in online loans. Financial inclusion strengthens the influence of a hedonism lifestyle on interest in online loans. These findings highlight the importance of lifestyle management and optimizing financial literacy to ensure sound financial management, thereby avoiding risks in utilizing and engaging with fintech services.]]>
<![CDATA[PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PELANGGAN TERHADAP KINERJA PEMASARAN ]]>
<![CDATA[Allen Ken Alexandro]]>;
<![CDATA[Lie Heng]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20832
<![CDATA[This study aims to analyze the effect of customer orientation on marketing performance with product innovation as a mediating variable in aluminum craft MSMEs. This study is an associative quantitative research that aims to examine the relationship between product innovation and customer orientation on marketing performance, as well as to test the mediating role of marketing performance. Data were collected through questionnaires and interviews with aluminum-based handicraft SMEs in Pontianak and Kubu Raya. The population consisted of all SMEs in this sector, with a sample of 110 business actors determined using purposive sampling based on the criterion of having operated for at least three years. Data analysis was conducted using SEM with the aid of AMOS software. The results show that three of the four hypotheses tested are significant, namely (1) customer orientation has a direct effect on product innovation, (2) product innovation has a positive effect on marketing performance, and (3) customer orientation does not have a direct effect on marketing performance.]]>
<![CDATA[PERILAKU KEUANGAN GENERASI Z PENGGUNA M-BANKING BCA DI SURABAYA: PENGARUH LITERASI KEUANGAN, GAYA HIDUP, LOCUS OF CONTROL, DAN FINTECH SEBAGAI MODERASI ]]>
<![CDATA[Tantra, Naufal Afif Dwinka]]>;
<![CDATA[Takarini, Nurjanti]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20966
<![CDATA[The rapid growth of financial technology has made financial activities more practical yet it has also heightened the risk of consumptive behavior among Generation Z due to limited financial literacy and self-control. 147 Generation Z BCA Mobile customers in Surabaya provided primary data for this study, which uses a quantitative methodology. Purposive sampling was used to choose respondents based on predetermined standards. The Partial Least Squares–Structural Equation Modeling (PLS-SEM) was used to analyze the data. The findings show the benefical impact of financial literacy and locus of control, while lifestyle has a considerable detrimental impact on financial behavior. Furthermore, financial technology amplifies the influence of locus of control on financial behavior, diminishes the impact of financial literacy, and is unable to mitigate the influence of lifestyle on financial conduct]]>
<![CDATA[WORK-LIFE BALANCE, KOMITMEN ORGANISASIONAL, DAN KEPUASAN KERJA KARYAWAN MILENIAL ]]>
<![CDATA[Nico Kosasih]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20979
<![CDATA[This study aims to analyze the effect of work-life balance (WLB) on job satisfaction, with organizational commitment as a mediating variable among millennials in the creative industry. The research employs a quantitative approach with an explanatory design. The sample consists of 120 respondents who are millennial employees in the creative industry sector in Banjarmasin City, selected using purposive sampling. Data analysis was conducted using Partial Least Squares (SmartPLS 2.5) to examine both direct and indirect relationships among variables. The results show that work-life balance has a positive and significant effect on organizational commitment and job satisfaction. Organizational commitment also has a positive effect on job satisfaction and partially mediates the relationship between WLB and job satisfaction. The R² values of 0.561 for organizational commitment and 0.684 for job satisfaction indicate strong predictive power of the model. These findings confirm that work-life balance not only has a direct impact on job satisfaction but also enhances affective commitment, which strengthens employees’ emotional attachment to the organization. Practically, this study emphasizes the importance of social and managerial support, the implementation of flexible work policies, and psychological empowerment to improve the well-being and retention of millennial employees in the creative sector.]]>
