MANAJEMEN DEWANTARA
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
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<![CDATA[PENGARUH BRAND IMAGE DAN PRODUCT INNOVATION TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH BRAND TRUST PADA PENGGUNA SMART TV SAMSUNG DI BANDUNG RAYA ]]>
<![CDATA[Wildan Firmansyah]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20018
<![CDATA[This study aims to analyze the effect of brand image, product innovation on customer loyalty mediated by brand trust on Samsung Smart TV users in Bandung Raya in 2024. The research instrumenthas gone through the stages of validity dan reliability test, classical assumption test, multiple regression test, dan sobel testing. The instrumen is used as a tool for collecting data from respondents who have purchased Samsung Smart TV and are domiciled in Bandung raya which is the object assessed in this study. Collected through a questionnare created using a google form involving 120 respondents selected using convenience sampling techniques and analyzed using SPSS. The result of the hypothesis test show that brand image has a significant positive effect on brand trust and has an insignificant positive effect on customer loyalty. Brand trust affects customer loyalty and mediates the influence of brand image and product innovation on customer loyalty. The result of this study are expected to be useful for managers of similar objects being assessed because they will help create appropriate strategies or programs.]]>
<![CDATA[PENGARUH COMPETITIVE PRICING DAN CUSTOMER PERCEIVED VALUE TERHADAP KEPUTUSAN MENJUAL SMARTPHONE INFINIX PADA GERAI PENJUALAN SMARTPHONE DI PONTIANAK DAN KUBU RAYA DENGAN BRAND IMAGE SEBAGAI VARIABEL PEMEDIASI ]]>
<![CDATA[Robert]]>;
<![CDATA[Georgerius Graceallah]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20738
<![CDATA[This research aims to examine the relationship between the competitive pricing variable and customer perceived value on the decision to sell Infinix smartphones at sales outlets in Pontianak City and Kubu Raya Regency. Additionally, this study also analyzes the role of brand image as a mediating variable in the relationship between independent variables (competitive pricing and customer perceived value) and the dependent variable (selling decision). This research uses a quantitative approach. All outlets selling Infinix brand smartphones in Pontianak City and Kubu Raya Regency constitute the population in this study. Census method was used in sampling where the entire population was included as part of the sample. sample size in this study was 63 smartphone outlets spread across various regions in Pontianak City and Kubu Raya Regency. The research results indicate that brand image has a positive and significant effect on selling decisions, competitive pricing and customer perceived value have a positive and significant effect on brand image, competitive pricing and customer perceived value do not have a significant effect on selling decisions, competitive pricing and customer perceived value has a significant indirect effect on selling decisions through brand image.]]>
<![CDATA[INKLUSI KEUANGAN SEBAGAI VARIABEL MODERASI TERHADAP MINAT PINJAMAN ONLINE PADA KARYAWAN GENERASI Z DI KOTA SURABAYA ]]>
<![CDATA[Putra, Dhika Hanggara]]>;
<![CDATA[Pertiwi, Tri Kartika]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20776
<![CDATA[Fintech provides solutions for society by offering various conveniences in accessing digital financial services, one of which is online lending. Behind the convenience offered, there are also accompanying risks. Low levels of financial literacy and a high lifestyle tendency are among the causes of the widespread use of online loans, particularly among Generation Z. This study aims to analyze the relationship between financial literacy, a hedonism lifestyle, and financial inclusion toward the interest in using online loans. This research employs a quantitative method with a total of 139 respondents selected from Generation Z employees in Surabaya City, chosen based on specific sampling criteria. Data analysis was conducted using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). The results indicate that financial literacy has a significant negative effect on the interest in online loans, while a hedonism lifestyle has a significant positive effect on the interest in online loans. Financial inclusion is unable to moderate the relationship between financial literacy and interest in online loans. Financial inclusion strengthens the influence of a hedonism lifestyle on interest in online loans. These findings highlight the importance of lifestyle management and optimizing financial literacy to ensure sound financial management, thereby avoiding risks in utilizing and engaging with fintech services.]]>
<![CDATA[PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PELANGGAN TERHADAP KINERJA PEMASARAN ]]>
<![CDATA[Allen Ken Alexandro]]>;
<![CDATA[Lie Heng]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20832
<![CDATA[This study aims to analyze the effect of customer orientation on marketing performance with product innovation as a mediating variable in aluminum craft MSMEs. This study is an associative quantitative research that aims to examine the relationship between product innovation and customer orientation on marketing performance, as well as to test the mediating role of marketing performance. Data were collected through questionnaires and interviews with aluminum-based handicraft SMEs in Pontianak and Kubu Raya. The population consisted of all SMEs in this sector, with a sample of 110 business actors determined using purposive sampling based on the criterion of having operated for at least three years. Data analysis was conducted using SEM with the aid of AMOS software. The results show that three of the four hypotheses tested are significant, namely (1) customer orientation has a direct effect on product innovation, (2) product innovation has a positive effect on marketing performance, and (3) customer orientation does not have a direct effect on marketing performance.]]>
<![CDATA[PERILAKU KEUANGAN GENERASI Z PENGGUNA M-BANKING BCA DI SURABAYA: PENGARUH LITERASI KEUANGAN, GAYA HIDUP, LOCUS OF CONTROL, DAN FINTECH SEBAGAI MODERASI ]]>
<![CDATA[Tantra, Naufal Afif Dwinka]]>;
<![CDATA[Takarini, Nurjanti]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20966
<![CDATA[The rapid growth of financial technology has made financial activities more practical yet it has also heightened the risk of consumptive behavior among Generation Z due to limited financial literacy and self-control. 147 Generation Z BCA Mobile customers in Surabaya provided primary data for this study, which uses a quantitative methodology. Purposive sampling was used to choose respondents based on predetermined standards. The Partial Least Squares–Structural Equation Modeling (PLS-SEM) was used to analyze the data. The findings show the benefical impact of financial literacy and locus of control, while lifestyle has a considerable detrimental impact on financial behavior. Furthermore, financial technology amplifies the influence of locus of control on financial behavior, diminishes the impact of financial literacy, and is unable to mitigate the influence of lifestyle on financial conduct]]>
<![CDATA[WORK-LIFE BALANCE, KOMITMEN ORGANISASIONAL, DAN KEPUASAN KERJA KARYAWAN MILENIAL ]]>
<![CDATA[Nico Kosasih]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20979
<![CDATA[This study aims to analyze the effect of work-life balance (WLB) on job satisfaction, with organizational commitment as a mediating variable among millennials in the creative industry. The research employs a quantitative approach with an explanatory design. The sample consists of 120 respondents who are millennial employees in the creative industry sector in Banjarmasin City, selected using purposive sampling. Data analysis was conducted using Partial Least Squares (SmartPLS 2.5) to examine both direct and indirect relationships among variables. The results show that work-life balance has a positive and significant effect on organizational commitment and job satisfaction. Organizational commitment also has a positive effect on job satisfaction and partially mediates the relationship between WLB and job satisfaction. The R² values of 0.561 for organizational commitment and 0.684 for job satisfaction indicate strong predictive power of the model. These findings confirm that work-life balance not only has a direct impact on job satisfaction but also enhances affective commitment, which strengthens employees’ emotional attachment to the organization. Practically, this study emphasizes the importance of social and managerial support, the implementation of flexible work policies, and psychological empowerment to improve the well-being and retention of millennial employees in the creative sector.]]>
<![CDATA[MENINGKATKAN KINERJA ORGANISASI (KO) USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI JAWA TENGAH DENGAN PENERAPAN MANAJEMEN RANTAI PASOKAN (PMRP) DAN SISTEM INFORMASI STRATEGIS (SIS) ]]>
<![CDATA[Cahyaningrum, Bambang Nur]]>;
<![CDATA[Putra, Ardian Prima]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20994
<![CDATA[Penelitian ini dilakukan dalam rangka mengetahui bagaimana meningkatkan kinerja organisasi (KO) dengan penerapan manajemen rantai pasokan (PMRP) dan sistem informasi strategis (SIS), di kalangan usaha Mikro Kecil dan Menengah (UMKM). Populasi dan sampelnya adalah para pelaku UMKM di wilayah Jawa Tengah. Kriteria sampel yang digunakan adalah UMKM yang pernah menggunakan atau berinteraksi dengan teknologi informasi atau internet. Pendekatan penelitian yang digunakan adalah Structural Equation Modeling (SEM) atau model persamaan struktural, pengolahannya memakai program aplikasi Analysis Moment of Structural (AMOS). Hasil penelitian menemukan bahwa penerapan manajemen rantai pasok dan sistem informasi strategis tidak berpengaruh langsung pada kinerja organisasi, sistem informasi strategis berpengaruh positif pada keunggulan kompetitif dan kinerja organisasi, keunggulan kompetitif (KK) mempunyai pengaruh positif serta signifikan pada kinerja organisasi, keunggulan kompetitif memediasi sepenuhnya pengaruh sistem informasi strategis pada kinerja organisasi, keunggulan kompetitif tidak memediasi pengaruh penerapan manajemen rantai pasok pada kinerja organisasi. Kata Kunci: Rantai Pasok, Kinerja Organisasi, Keunggulan Kompetitif, Sistem Informasi Strategis]]>
<![CDATA[PENGARUH TRUST DAN GREEN MARKETING TERHADAP LOYALITAS PELANGGAN : STUDI EMPIRIS PADA LAYANAN TRANSPORTASI UMUM DI INDONESIA ]]>
<![CDATA[Achmad Risal Basori]]>;
<![CDATA[Supriyono]]>;
<![CDATA[Dewi Deniaty Sholihah]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i2.20084
<![CDATA[Customer loyalty is a key factor in maintaining the desire of transportation service businesses amidst increasingly tight competition. This study aims to analyze the effect of trust and green marketing on customer loyalty in public transportation service, with a case study at PO. Gunung Harta in Bangkalan Regency. This study uses a quantitative approach with purposive sampling method, involving 83 respondents who are users of the service more than twice a year. The data analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results of the study indicate that trust has a positive and significant effect on customer loyalty. Likewise, green marketing has a positive and significant effect on customer loyalty. These findings indicate that customer trust in service and the implementation of environmentally friendly marketing strategies play an important role in building and maintaining customer loyalty. Therefore, transportation companies are advised to continue to increase customer trust through transparent, safe and consistent service, as well as implementing sustainable green marketing practice.]]>
<![CDATA[ANALISIS DAMPAK BUDAYA KESELAMATAN DAN PENGETAHUAN TERHADAP LAPORAN INSIDEN KESELAMATAN PASIEN DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Ari Putriani]]>;
<![CDATA[Adya Hermawati]]>;
<![CDATA[MN Lisan Sediawan]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20576
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh budaya keselamatan dan pengetahuan terhadap motivasi perawat serta implikasinya terhadap pelaporan Insiden Keselamatan Pasien (IKP) di Rumah Sakit Prima Husada Malang. Penelitian ini juga menganalisis peran motivasi perawat sebagai variabel mediasi. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik total sampling, melibatkan seluruh perawat di rumah sakit tersebut sebanyak 153 responden. Pengolahan data dilakukan menggunakan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa: (1) budaya keselamatan berpengaruh signifikan terhadap motivasi perawat; (2) pengetahuan memiliki pengaruh negatif signifikan terhadap motivasi; (3) motivasi berpengaruh signifikan terhadap pelaporan IKP; (4) budaya keselamatan dan pengetahuan keduanya berpengaruh signifikan terhadap pelaporan IKP; (5) motivasi memediasi secara signifikan hubungan antara budaya keselamatan dan pelaporan IKP, dengan efek mediasi lebih kuat dibandingkan pengaruh langsung; (6) pengaruh mediasi motivasi dalam hubungan antara pengetahuan dan pelaporan IKP bersifat lemah. Temuan ini mengindikasikan pentingnya penguatan budaya keselamatan serta strategi peningkatan motivasi perawat untuk mendorong pelaporan IKP yang lebih optimal di rumah sakit.]]>
<![CDATA[PERAN MEDIASI KEPUASAN KERJA PADA PENGARUH KETERIKATAN KERJA TERHADAP KINERJA SUPERVISOR HERBALIFE GRESIK ]]>
<![CDATA[Syahansyah, Dzaka Zaki]]>;
<![CDATA[Rini, Hesty Prima]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v9i3.20635
<![CDATA[This study aims to analyze the effect of work engagement on employee performance, with job satisfaction as a mediating variable among Herbalife supervisors in Gresik. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 3.0 application. Data were collected from 93 supervisors selected through simple random sampling, using a 5-point Likert scale questionnaire to measure work engagement, job satisfaction, and employee performance. The results show that work engagement has a positive and significant effect on employee performance. Furthermore, job satisfaction significantly strengthens the relationship between work engagement and employee performance. These findings suggest that supervisors with high levels of work engagement tend to experience greater job satisfaction, which in turn positively impacts their performance. This study recommends that direct selling companies enhance programs that support work engagement and job satisfaction to help achieve business goals.]]>
