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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 372 Documents
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PENGARUH DIGITAL MARKETING, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN COFFE SHOP DI CIKARANG Damayanti, Alfina; Nurcholisa, Elsa; Alawiyah, Siti Dewiningsih; Gunawan, Ahmad
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.13776

Abstract

The research was conducted to determine the effect of digital marketing,promotion, and quality of service on consumer decisions to purchase at a coffee shop in Cikarang. In this research, the researcher uses the Lemeshow formula in determining the sample. The data used is primary data which is obtained by the author through a questionnaire distributed to 100 respondents. The significant effect of X1 and Y variables is 4.092 from the table value 1.66071 with a significant number 0.000 <0.05, the significant effect of the variable X2 and Y are worth 0.500 > 1.66071 with a significant number of 0.618 > 0.05 and the significant effect of X3 and Y variables is 8.084 from the table value of 1.66071 with a significant number of 0.000 < 0.005. The influence of the simultaneous variables X1, X2, X3 on Y is 72.748 > 2.7 which has a greater meaning than F table which means that there is an influence between digital marketing, promotion, and service quality on purchasing decisions at a coffee shop in Cikarang.
ONLINE VEGETABLE PURCHASE DECISION FOR CONSUMERS IN INDONESIA Kusuma Mawardi, Nanang; Rahmaningtyas, Avivah
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.14026

Abstract

Currently, exchange activities can be carried out without meeting physically through electronic markets or what is commonly referred to as e-commerce. Research results from merchantmachine.co.uk (2019) stated that e-commerce growth in Indonesia was the fastest in the world at 78%. Currently, there are many types of businesses that use e-commerce as a medium for transactions as well as marketing, including types of businesses that sell fresh products such as vegetables. Data from the 2018 National Socio-Economic Survey (SUSENAS) (in Sumantri, 2019) shows an increase in vegetable consumption in Indonesia in 2015 from 29.68 kcal/capita/day to 37.95 kcal/capita/day in 2018. User growth the internet in Indonesia and the increase in vegetable consumption are good opportunities for online vegetable shops to expand their business. This study aims to determine what factors influence consumers' online vegetable purchasing decisions in Indonesia. The stages of the research method that will be carried out are starting with data collection, both primary data and secondary data. Primary data was obtained by distributing questionnaires to respondents. The questionnaire uses a google form and is distributed online. Research respondents were selected using a non-probability sampling method with an accidental sampling technique. The data processing method is using the Structural Equation Modeling - Partial Least Square (SEM-PLS) model with 5 independent variables and 1 dependent variable. The independent variables in this study are perceived usefulness (PU), perceived convenience (PEOU), attitudes, subjective norms, and perceptions related to behavioral control, while the dependent variable in this study is purchasing decisions. The targeted outputs are the publication of Scopus-indexed international journals and international seminar proceedings. TKT results of this study are expected to be at level 6, namely the achievement of a conclusion from the results of the analysis of consumer behavior who shop for vegetables online. Then a draft recommendation can be drawn up for vegetable marketing actors and the government as a regulator. The results showed that the factors that influence online vegetable purchasing decisions by Indonesian consumers in this study were Perception of Ease (PU), Attitude (AT), and Perception of Behavioral Control (PCB). Factors that have no effect are perceived usefulness and subjective norms. These results illustrate that respondents in this study tend to buy vegetables online when each individual can access internet technology. Respondents also tend to make purchasing decisions based on internal factors because they believe in their ability to carry out activities and have no effect on their external environment.
ANALISIS KEPEMIMPINAN DALAM MENINGKATKAN KEDISIPLINAN KARYAWAN PADA PT. ITK Hermawan, Muhammad Hengki; Baskoro, Heru
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.14094

Abstract

The purpose of this research is to find out and explain the leadership analysis whose job is to direct and improve employee discipline at PT. ITK which is located in Dradah Blumbang Village, Kedungpring District, Lamongan Regency, East Java. Leadership in the company is expected to be a driving force that has an important role in the continuity of organizational activities so that the level of employee discipline increases and avoids work accidents. This type of research is qualitative research with interviews, documentation and field observations. The results of the analysis show that the leadership style applied is a democratic leadership style where employees are involved in making decisions. The leadership strategy implemented by making written regulations, conducting K3 training and providing strict sanctions for violators of disciplinary rules.
PENGARUH KEDISIPLINAN, KEMAMPUAN KERJA DAN DESAIN PEKERJAAN TERHADAP PRESTASI KERJA KARYAWAN PT TELKOM AKSES PUGERAN YOGYAKARTA Elsiningtyas, Dyan; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.14142

Abstract

The objective of this study is to analyze the influence of discipline, work ability and job design on the work performance of PT Telkom Access Pugeran Yogyakarta. This type of research is quantitative research using descriptive and inferential statistical tools. The sampling technique uses quota sampling with a total sample of 55 employees. The results of this study indicate that work ability has a positive and significant effect on employees of PT Telkom Akses Pugeran Yogyakarta while discipline and job design do not have a significant effect on the work performance.
PENGGUNAAN FITUR LIVE STREAMING SEBAGAI MARKETING COMMUNICATION DAN LEADCUSTOMER TERHADAP PENINGKATAN PENJUALAN Ramadhayanti, Ana
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.14333

Abstract

The development of the digital world continues to increase, so that it has a very helpful impact, especially for a seller or buyer. One of the most visible things is the end of shopping for various online shopping sites that offer mutual benefits and conveniences, as currently trending is the live streaming feature. This feature is certainly very helpful between buyers and sellers in marketing a product. In addition to the live streaming feature strategy carried out by a seller, another strategy carried out by the seller is to have a customer pool (lead customer). They have gathered prospective buyers long before the product was released. before the product is released. All of these things are basically in order to be able to increase sales, although to show this, of course, further research must be carried out. The research carried out in this case was using a quantitative research method with a data pooling method in the form of distributing buyer questionnaires on the website with a sample of residents of the Tanjung Priok Lagoa Horizon II sub-district. The questionnaire that has been obtained will be processed using SPSS software. The calculation results show that there is a strong and positive influence between the Live Streaming feature and Leadcustomers on increasing sales. With the results of this observation, it is hoped that it will have a use value for the community, both for sellers and buyers.
PERSEPSI POLITIK ORGANISASI DALAM RUANG KERJA PNS: PERSPEKTIF ACEH BARAT Rusdi, Rusdi; Hidayat, Muhammad Rahmat
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.15641

Abstract

This study aims to understand how perceived organizational politics affects the interactions among Civil Servants (Pegawai Negeri Sipil - PNS) in West Aceh. 472 respondents were collected for the study and analyzed using the partial least square method. The research findings revealed that relationship and communication do not directly influence meaningful work. However, in the context of perceived organizational politics (POP), meaningful work plays a crucial role in reducing the negative effects of organizational politics. Employees who perceive their work as meaningful show higher motivation, reduced tension, increased engagement, and greater commitment to the organization. A positive organizational reputation and meaningful work together contribute to reducing perceived organizational politics, creating a harmonious and productive work environment. While resource does not affect meaningful work, unfair resource competition can impact employee engagement by causing dissatisfaction and reduced collaboration. Therefore, PNS management needs to create a fair, transparent, and empowering work environment to enhance employee engagement and well-being. These research findings offer valuable insights for organizational managers in understanding the importance of fostering a meaningful work environment and reducing disruptive organizational politics for employees.
PENGARUH KOMPETENSI DAN PROFESIONALISME TERHADAP KINERJA PEGAWAI DENGAN TEKNOLOGI INFORMASI SEBAGAI VARIABEL MEDIASI PADA PEGAWAI DINAS PERHUBUNGAN KOTA SURABAYA BIDANG PRASARANA TRANSPORTASI Gugo, Hilmy
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.16674

Abstract

Apparatus resources have an important role in developing government order. where the driving force of government organizations are humans or employees who work within the framework of their duties, functions and responsibilities. The problem that will be researched is the Influence of Competency and Professionalism on Employee Performance with Information Technology as a Mediating Variable for Surabaya City Transportation Service Employees in the Transportation Infrastructure Sector. This research will use quantitative research methods and measure the influence between variables, namely trying to measure the influence of the Competency and Professionalism variables on Employee Performance with Information Technology as a Mediating Variable for Surabaya City Transportation Service Employees in the Transportation Infrastructure Sector. The results of research by testing that competency variables on the performance of Surabaya City Transportation Service employees in the Transportation Infrastructure Sector, this is proven by a p-value of 0.005. In testing the professionalism variable on the performance of Surabaya City Transportation Service employees in the Transportation Infrastructure Sector, this was proven by a p-value of 0.009. In testing the competency variable for information technology employees of the Surabaya City Transportation Agency in the Transportation Infrastructure Sector, this was proven by a p-value of 0.000, testing the professionalism variable for information technology employees of the Surabaya City Transportation Agency in the Transportation Infrastructure Sector, this was proven by a p-value of 0.009 And in testing the information technology variable on the performance of Surabaya City Transportation Department employees in the Transportation Infrastructure Sector, this was proven by a p-value of 0.002
PERAN EXPERIENTIAL MARKETING, KUALITAS PELAYANAN DAN MOTIVASI BELANJA DALAM MEMPENGARUHI MINAT BELI ULANG Selvi; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.17018

Abstract

This study aims to analyze the role of experiential marketing, service quality and shopping motivation in influencing repurchase intention at X Coffee & Eatery in Yogyakarta. The method used in this research is causal associative using a quantitative approach. Sampling was done by non-probability sampling method using a purposive sampling technique with a total of 100 respondents. The results showed that experiential marketing plays a positive and significant role in influencing repurchase intention, service quality does not play a significant role in influencing repurchase interest, shopping motivation plays a positive and significant role in influencing repurchase intention.
ARE MUSLIM DOMESTIC TRAVELERS CONCERNS ABOUT SUSTAINABLE TOURISM BY EATING LOCAL FOODS? A CASE STUDY IN INDONESIA Makarim, Akmal Andira; Muslichah, Istyakara
MANAJEMEN DEWANTARA Vol 8 No 3 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the impact of local food on economic, socio-cultural, environmental, and tourism sustainability in four Indonesian cities: Solo, Semarang, Bandung, and Yogyakarta. The sampling method used is quota sampling with the criteria of Muslim domestic travelers who have visited the four cities. This study obtained 202 respondents and the data were processed using the PLS-SEM method. The variables used in this study are local food, economic sustainable tourism, socio-cultural sustainable tourism, and environmental sustainable tourism. The results show a positive and significant impact of local food consumption on economic sustainability, leading to improved economic conditions in the cities studied. In addition, the promotion and awareness of local cuisine also contribute to socio-cultural sustainability. The study highlights the positive impact of local food on environmental sustainability. The study shows that practices such as minimizing food miles can help reduce environmental degradation. In addition, the study shows that local food has a positive and significant impact on sustainable tourism.
PENYERAPAN ANGGARAN DI PROVINSI ACEH Fatmayanti, Fatmayanti; sukiyan, Sukiyan; Hadi, Fajri; Hidayat, Muhammad Rahmat; Rusdi, Rusdi
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.17518

Abstract

Budget absorption is one of the important indicators in evaluating the financial performance of local governments. This study aims to identify the factors influencing budget absorption in Aceh Province by investigating the impact of the previous year's budget balance and local revenue on budget absorption in Aceh Province. The data used is secondary data collected from the financial and budget reports of Aceh Province for the period 2016-2022. The analytical method used is multiple linear regression using SEM PLS software. The results of the study indicate that the independent variables, previous year's budget balance and local revenue, have different impacts on budget absorption in Aceh Province. The implication of this study is the importance of effective and efficient budget management at the local level to ensure optimal budget absorption.

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