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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 346 Documents
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EVALUASI PROSES ATAS KETERLAMBATAN PENGIRIMAN PAKET DI PERUSAHAAN JASA & LOGISTIK KANTOR CABANG PT XYZ Aisah Dinda Nurhalizah Mawardy; Indro Kirono
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21403

Abstract

This study aims to evaluate the distribution process and identify the main factors causing package delivery delays at the branch office of PT XYZ, as well as to propose improvement strategies to enhance on-time delivery performance. This research employs a descriptive qualitative approach using observations, interviews, and documentation as data collection techniques. Data analysis is conducted using the Fishbone Diagram (6M) to identify the root causes of delays and the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) framework as a systematic process improvement method. The results indicate that delivery delays are mainly caused by three dominant factors: human resources, particularly in handling heavy packages; work methods, especially delays in real-time data entry at service counters; and technology, due to unstable tracking systems and delayed data updates. The proposed improvement strategies include implementing real-time data entry, adding dedicated staff for peak hours, optimizing digital tracking systems, and regulating courier workload distribution. These improvements are expected to enhance distribution efficiency and improve on-time delivery performance at the branch office of PT XYZ
PENGARUH DIGITAL MARKETING, BRAND IMAGE, DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MOISTURIZER DI SIDOARJO Dini Anjarwani; Dewi Komala Sari; Febriansah, Rizky Eka
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21408

Abstract

Penelitian ini berfokus pada pengaruh Digital Marketing, Brand Image, dan Brand Awareness terhadap keputusan pembelian. Masalah yang di ambil pada penelitian ini adanya pengenalan masalah yang merujuk pada kemampuan konsumen untuk mengenali kebutuhan mereka dan mencari merek yang tepat untuk memenuhi kebutuhan tersebut. Metode penelitian ini menggunakan pendekatan kuantitatif dengan populasi masyarakat Sidoarjo yang pernah membeli produk Moisturizer minimal 1 kali dan berusia lebih dari 17 tahun. Teknik pengambilan sampel menggunakan non probability sampling dengan pendekatan sampling purposive dan banyaknya responden sejumlah 100. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menerapkan skala likert. Teknik analisis data yang dimanfaatkan unuk penelitian ini menggunakan analisis statistic PLS-SEM menggunakan software SmartPLS 3.0. Hasil penelitian ini membuktikan Digital Marketing berpengaruh terhadap keputusan pembelian, Brand Image berpengaruh terhadap keputusan pembelian, dan Brand Awareness berpengaruh terhadap keputusan pembelian.
PERAN KUALITAS PRODUK, SOSIAL MEDIA MARKETING, PERCEIVED VALUE DAN WORD OF MOUTH DALAM MEMBENTUK KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KEDAI RE RAMEN SIDOARJO) Aprilia, Rena Eka; Yani, Muhammad; Pebrianggara, Alshaf
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21424

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, sosial media marketing, perceived value, dan word of mouth terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi konsumen yang pernah melakukan pembelian di Kedai Re Ramen. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling, dengan kriteria responden berusia >13 tahun, berdomisili di Sidoarjo, serta minimal pernah membeli produk Re Ramen satu kali. Jumlah responden dalam penelitian ini adalah 105 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner yang diukur menggunakan skala Likert. Teknik analisis data menggunakan metode PLS dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Sosial media marketing juga terbukti berpengaruh berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Selain itu, perceived value berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo, word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo.
OPTIMASI ALUR PERBAIKAN KENDARAAN UNTUK MENGATASI KEMACETAN DAN PEKERJAAN TAMBAHAN DI BENGKEL INTERNAL PT XYZ DENGAN VALUE STREAM MAPPING (VSM) Shandy Andreas Nugroho Purnomo; Indro Kirono
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21447

Abstract

This study aims to enhance the efficiency of the vehicle repair workflow at the internal workshop of PT XYZ, with a focus on addressing process congestion and unplanned additional work. Key issues identified include the high volume of incoming vehicles exceeding service capacity, delays in removing completed units, and inconsistencies in the initial inspection process. These conditions have prolonged repair lead times, reduced workshop throughput, and weakened the operational readiness of the logistics fleet. This research adopts a qualitative case study approach, with data collected through direct observation, work order documentation analysis, and interviews with technicians and quality control personnel. The workflow was mapped to identify bottlenecks, and root cause analysis was conducted to determine the underlying drivers of congestion and the frequent occurrence of additional repair work. The results show that congestion is driven by unmanaged vehicle inflow, limited workshop space, and inefficient post-repair handover procedures. Additional work commonly arises from insufficient initial inspections, hidden component failures, and non-standardized working methods among technicians. The study recommends implementing more rigorous inspection procedures, reorganizing workshop layout, adopting a digital work order tracking system, and establishing standardized coordination mechanisms aligned with global logistics best practices
STRATEGI KOMUNIKASI PEMASARAN TERPADU (IMC) UNTUK MEMPERKUAT POSITIONING COKELAT LOKAL PREMIUM: STUDI KASUS TERVE CHOCOLATE DALAM MENJANGKAU HIGH SPENDING DAN LOYAL Kezia Naomi Christy Ginting
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21459

Abstract

The purpose of this study is formulate an integrated marketing communications (IMC) strategy to strengthen Terve Chocolate’s positioning as a premium local chocolate targeted at consumers who wish to give elegantly and to savour personal moments with an authentic flavour. Terve has hitherto served selective, loyal and digitally adaptive consumers, but has not fully reached the premium consumer segment with high purchasing power and strong brand loyalty. Therefore, a communication strategy is required that integrates the product’s advantages with the emotional experience and exclusive value expected by this segment. The study uses a mixed-methods approach, with data collected through a survey of 265 respondents and in-depth interviews with 10 informants. Quantitative analysis was conducted using K-means clustering to identify market segmentation, while qualitative analysis employed content analysis techniques to explore consumer perceptions and experiences. The theoretical foundation comprises the STP framework, the 7P marketing mix, the Value Proposition Canvas, and an Integrated Marketing Communication (IMC) framework that are validated both practically and theoretically. The results of the study found that an IMC strategy based on storytelling, limited-edition product launches, collaborations with public figures, and multisensory experiences is capable of generating differentiation and loyalty among premium consumers. The implementation of this strategy also strengthens the brand image as a symbol of lifestyle and a provider of personal meaning. Principal recommendations include reinforcing the unique selling proposition (USP), integrating communication channels, and aligning brand messaging with the emotional values relevant to the premium segment.
STRATEGI PEMASARAN DALAM MENGATASI KETERGANTUNGAN PELANGGAN UTAMA DI PT ADI JAYA NUSANTARA PERKASA Moch Ridho Setyo Wibowo; Sukaris
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21515

Abstract

This study is motivated by PT Adi Jaya Nusantara Perkasa’s high dependency on a single major client that contributes a significant portion of the company’s revenue, creating substantial risks to business sustainability should contract termination, policy changes, or a decline in service demand occur. The research aims to analyze the company’s existing marketing strategies and identify alternative approaches that can effectively reduce such dependency. A qualitative research method with a case study approach was employed, utilizing in-depth interviews with management and employees, direct observation of marketing activities, and an examination of internal company documents. The findings reveal that the company’s current marketing practices remain conventional and rely heavily on long-standing personal relationships with existing clients, while efforts to penetrate new markets, innovate promotional strategies, and adopt Digital Marketing tools are still limited. The study highlights the urgency for strategic transformation through market diversification by targeting potential sectors such as renewable energy, chemical manufacturing, and sustainable infrastructure. Furthermore, optimizing Digital Marketing through social media, corporate websites, and professional platforms is crucial to expanding promotional reach and enhancing visibility. Strengthening brand positioning as an adaptive and experienced Engineering Procurement Construction service provider is also essential in attracting new clientele. Additionally, the development of a comprehensive Customer Relationship Management (CRM) system is recommended to improve data management and deliver more personalized customer service. Overall, the study concludes that an integrated implementation of market diversification, Segmentin-Targeting-Positioning Strategies, Digital Marketing, and CRM has significant potential to reduce client dependency, stabilize revenue streams, and enhance the company’s long-term competitiveness.
PENGARUH KARAKTERISTIK DEWAN DIREKSI TERHADAP KINERJA KEUANGAN YANG DIMODERASI OLEH BANK SIZE DI INDONESIA Nazmia Widiputri; Nesiya Disman; Farah Margaretha Leon
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21546

Abstract

This study analyzes the influence of board of directors’ characteristics on the financial performance of banks in Indonesia, considering the moderating role of bank size and control variables such as gross domestic product and liquidity risk rasio. The study using a quantitative approach and panel data from 21 commercial banks listed on the Indonesia Stock Exchange for the period 2019–2023, analysis used panel data regression techniques. The findings reveal that bank size and liquidity risk ratio have a significant positive effect on financial performance, measured by return on assets (ROA) and return on equity (ROE). However, board characteristics such as board size, board independence, board gender diversity, and board age diversity do not significantly influence financial performance, nor do their interaction terms with bank size or gross domestic product. Implication for bank management is the importance of focusing on bank size and liquidity risk rasio management to improve profitability, while the role of board characteristics requires further investigation.
ANALISIS EFEKTIVITAS PENGELOLAAN PIUTANG USAHA PADA PERUSAHAAN LOGISTIK DI KABUPATEN GRESIK Maulidiyah; Elok Vilantika
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21553

Abstract

This study aims to analyze the effectiveness of accounts receivable management in a logistics company located in Gresik Regency. Using a qualitative case study approach, data were collected through in-depth interviews, direct observation, and document analysis involving the account receivable unit. The analysis followed the Miles and Huberman interactive model, encompassing data reduction, data display, and conclusion drawing. The findings indicate that the company has implemented relatively structured accounts receivable management procedures, including invoicing control, payment due date monitoring, aging analysis, and staged collection processes. However, despite the existence of these procedures, significant challenges remain, particularly related to long-outstanding receivables exceeding 365 days. These issues are driven by internal factors such as administrative constraints, incomplete documentation, and system migration problems, as well as external factors including customers’ financial instability. The study concludes that although receivable management practices align with theoretical standards, their effectiveness is constrained by operational and historical limitations that require further improvement
PENGARUH MANAJEMEN PASOKAN STRATEGIS TERHADAP KINERJA PERUSAHAAN DENGAN PERAN MEDIASI MOBILISASI SUMBER DAYA BASIS PASOKAN DAN MOBILISASI SUMBER DAYA PASOKAN PASAR Fortuna, Desca; Santosa, Wahyuningsih; Lunarindiah, Gatri; Aditiya, Muhammad
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21698

Abstract

This study aims to analyze the influence of strategic supply management on operational performance, with the mediating rolesof supply base resource mobilization and supply market resource mobilization. The research employs a quantitative approach using a survey method. Data were collected through structured questionnaires distributed to employees and managers of manufacturing companies in Indonesia. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that strategic supply management has a positive and direct effect on supply base resource mobilization, supply market resource mobilization, and operational performance. Furthermore, it was found that supply base resource mobilization and supply market resource mobilization mediate the relationship between strategic supply management and operational performance. This study emphasizes the importance of managing supply strategically and the company's ability tomobilize external resources to enhance sustainable operational performance.
PENGARUH INFLUENCER KECANTIKAN, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DI SIDOARJO Amanda, Monica Cindy; Hariasih, Misti; Sudarso, Satrio
MANAJEMEN DEWANTARA IN PRESS (2026)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21701

Abstract

This reseach was conducted to determine whether there is an influence of beauty influencers, brand image, and product quality on purchasing decisions for wardah products in Sidoarjo. This research method uses a type of quantitative approach with a population consisting of Wardah product users in Sidoarjo. The sampling technique used a non-probability sampling method through a purposive sampling approach with a total of 100 respondents. The data collection method is through distributing questionnaires and the answers are measured using a Likert scale. Data analysis was carried out with the Partial Least Square - Structural Equation Modeling (PLS-SEM) approach using the SmartPLS 3.0 software analysis tool. The results of this study prove that Beauty Influencers influence Purchasing Decisions for Wardah products in Sidoarjo, Brand Image influences Purchasing Decisions for Wardah products in Sidoarjo, and Product Quality influences Purchasing Decisions for Wardah products in Sidoarjo.

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