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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 423 Documents
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PENGARUH DIGITAL MARKETING, BRAND IMAGE, DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MOISTURIZER DI SIDOARJO Dini Anjarwani; Dewi Komala Sari; Rizky Eka Febriansah
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21408

Abstract

Penelitian ini berfokus pada pengaruh Digital Marketing, Brand Image, dan Brand Awareness terhadap keputusan pembelian. Masalah yang di ambil pada penelitian ini adanya pengenalan masalah yang merujuk pada kemampuan konsumen untuk mengenali kebutuhan mereka dan mencari merek yang tepat untuk memenuhi kebutuhan tersebut. Metode penelitian ini menggunakan pendekatan kuantitatif dengan populasi masyarakat Sidoarjo yang pernah membeli produk Moisturizer minimal 1 kali dan berusia lebih dari 17 tahun. Teknik pengambilan sampel menggunakan non probability sampling dengan pendekatan sampling purposive dan banyaknya responden sejumlah 100. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menerapkan skala likert. Teknik analisis data yang dimanfaatkan unuk penelitian ini menggunakan analisis statistic PLS-SEM menggunakan software SmartPLS 3.0. Hasil penelitian ini membuktikan Digital Marketing berpengaruh terhadap keputusan pembelian, Brand Image berpengaruh terhadap keputusan pembelian, dan Brand Awareness berpengaruh terhadap keputusan pembelian.
PERAN KUALITAS PRODUK, SOSIAL MEDIA MARKETING, PERCEIVED VALUE DAN WORD OF MOUTH DALAM MEMBENTUK KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KEDAI RE RAMEN SIDOARJO) Rena Eka Aprilia; Muhammad Yani; Alshaf Pebrianggara
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21424

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, sosial media marketing, perceived value, dan word of mouth terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi konsumen yang pernah melakukan pembelian di Kedai Re Ramen. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling, dengan kriteria responden berusia >13 tahun, berdomisili di Sidoarjo, serta minimal pernah membeli produk Re Ramen satu kali. Jumlah responden dalam penelitian ini adalah 105 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner yang diukur menggunakan skala Likert. Teknik analisis data menggunakan metode PLS dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Sosial media marketing juga terbukti berpengaruh berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Selain itu, perceived value berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo, word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo.
STRATEGI KOMUNIKASI PEMASARAN TERPADU (IMC) UNTUK MEMPERKUAT POSITIONING COKELAT LOKAL PREMIUM: STUDI KASUS TERVE CHOCOLATE DALAM MENJANGKAU HIGH SPENDING DAN LOYAL Kezia Naomi Christy Ginting
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21459

Abstract

The purpose of this study is formulate an integrated marketing communications (IMC) strategy to strengthen Terve Chocolate’s positioning as a premium local chocolate targeted at consumers who wish to give elegantly and to savour personal moments with an authentic flavour. Terve has hitherto served selective, loyal and digitally adaptive consumers, but has not fully reached the premium consumer segment with high purchasing power and strong brand loyalty. Therefore, a communication strategy is required that integrates the product’s advantages with the emotional experience and exclusive value expected by this segment. The study uses a mixed-methods approach, with data collected through a survey of 265 respondents and in-depth interviews with 10 informants. Quantitative analysis was conducted using K-means clustering to identify market segmentation, while qualitative analysis employed content analysis techniques to explore consumer perceptions and experiences. The theoretical foundation comprises the STP framework, the 7P marketing mix, the Value Proposition Canvas, and an Integrated Marketing Communication (IMC) framework that are validated both practically and theoretically. The results of the study found that an IMC strategy based on storytelling, limited-edition product launches, collaborations with public figures, and multisensory experiences is capable of generating differentiation and loyalty among premium consumers. The implementation of this strategy also strengthens the brand image as a symbol of lifestyle and a provider of personal meaning. Principal recommendations include reinforcing the unique selling proposition (USP), integrating communication channels, and aligning brand messaging with the emotional values relevant to the premium segment.
PENGARUH KARAKTERISTIK DEWAN DIREKSI TERHADAP KINERJA KEUANGAN YANG DIMODERASI OLEH BANK SIZE DI INDONESIA Nazmia Widiputri; Nesiya Disman; Farah Margaretha Leon
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21546

Abstract

This study analyzes the influence of board of directors’ characteristics on the financial performance of banks in Indonesia, considering the moderating role of bank size and control variables such as gross domestic product and liquidity risk rasio. The study using a quantitative approach and panel data from 21 commercial banks listed on the Indonesia Stock Exchange for the period 2019–2023, analysis used panel data regression techniques. The findings reveal that bank size and liquidity risk ratio have a significant positive effect on financial performance, measured by return on assets (ROA) and return on equity (ROE). However, board characteristics such as board size, board independence, board gender diversity, and board age diversity do not significantly influence financial performance, nor do their interaction terms with bank size or gross domestic product. Implication for bank management is the importance of focusing on bank size and liquidity risk rasio management to improve profitability, while the role of board characteristics requires further investigation.
ANALISIS EFEKTIVITAS PENGELOLAAN PIUTANG USAHA PADA PERUSAHAAN LOGISTIK DI KABUPATEN GRESIK Maulidiyah; Elok Vilantika
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21553

Abstract

This study aims to analyze the effectiveness of accounts receivable management in a logistics company located in Gresik Regency. Using a qualitative case study approach, data were collected through in-depth interviews, direct observation, and document analysis involving the account receivable unit. The analysis followed the Miles and Huberman interactive model, encompassing data reduction, data display, and conclusion drawing. The findings indicate that the company has implemented relatively structured accounts receivable management procedures, including invoicing control, payment due date monitoring, aging analysis, and staged collection processes. However, despite the existence of these procedures, significant challenges remain, particularly related to long-outstanding receivables exceeding 365 days. These issues are driven by internal factors such as administrative constraints, incomplete documentation, and system migration problems, as well as external factors including customers’ financial instability. The study concludes that although receivable management practices align with theoretical standards, their effectiveness is constrained by operational and historical limitations that require further improvement
ANALISIS FAKTOR PENYEBAB GAGAL KIRIM PAKET MENGGUNAKAN METODE FTA DAN FMEA PADA PT XYZ Amel Dika Fista Iamanda; Indro Kirono
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21564

Abstract

This study aims to analyze the factors causing delivery failures at PT XYZ, which include delivery delays, package damage, and package loss. These issues represent the most frequent operational failures reported by customers and have the potential to reduce service quality, customer satisfaction, and the company’s competitiveness in the logistics industry. Therefore, a systematic analysis is required to identify the root causes of failures and determine appropriate improvement priorities. The research employs a descriptive-quantitative approach by integrating Fault Tree Analysis (FTA) and Failure Mode and Effects Analysis (FMEA) methods. Data were collected through field observations, interviews with operational staff, risk assessment questionnaires, and customer complaint data from 2025. The FTA method was used to map the cause-and-effect relationships leading to delivery failures, while the FMEA method was applied to assess the risk level of each failure mode based on severity, occurrence, and detection parameters, resulting in the calculation of the Risk Priority Number (RPN). The results indicate that delivery delays represent the highest-risk failure mode with an RPN value of 280, followed by package damage with an RPN of 192 and package loss with an RPN of 189. These findings suggest that delivery delays should be prioritized for corrective actions. This study concludes that the combined use of FTA and FMEA is effective in identifying root causes and prioritizing risk mitigation strategies to improve operational performance and delivery service quality
PENGARUH BRAND TRUST, BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PELANGGAN MIE GACOAN DI KOTA SIDOARJO) Diva Maharani Putri; Mas Oetarjo; Misti Hariasih
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21691

Abstract

This study aims to determine the influence of Brand Trust, Brand Image and Sercive Quality on the Purchasing Decision of Mie Gacoan customers in Sidoarjo City. The approach used is quantitative with descriptive methods. The population in this study includes all customers who have purchased Mie Gacoan in the Sidoarjo City area. The sampling technique was carried out using the Non-Probability Sampling Technique with a Purposive Sampling approach, so that a sample of 100 respondents was obtained. The data for this study were collacted using a questionnaire distributed through Google Form. The data obtained will be analysed using the Partial Least Square (PLS) method with the help of SmartPLS 3.0 software. The results of this study found that Brand trust influences the purchasing decision of Mie Gacoan customers in Sidoarjo City, Brand image influences the purchasing decision of Mie Gacoan customers in Sidoarjo City, Service quality influences the purchasing decision of Mie Gacoan customers in Sidoarjo City.
PENGARUH MANAJEMEN PASOKAN STRATEGIS TERHADAP KINERJA PERUSAHAAN DENGAN PERAN MEDIASI MOBILISASI SUMBER DAYA BASIS PASOKAN DAN MOBILISASI SUMBER DAYA PASOKAN PASAR Desca Fortuna; Wahyuningsih Santosa; Gatri Lunarindiah; Muhammad Aditiya
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21698

Abstract

This study aims to analyze the influence of strategic supply management on operational performance, with the mediating rolesof supply base resource mobilization and supply market resource mobilization. The research employs a quantitative approach using a survey method. Data were collected through structured questionnaires distributed to employees and managers of manufacturing companies in Indonesia. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that strategic supply management has a positive and direct effect on supply base resource mobilization, supply market resource mobilization, and operational performance. Furthermore, it was found that supply base resource mobilization and supply market resource mobilization mediate the relationship between strategic supply management and operational performance. This study emphasizes the importance of managing supply strategically and the company's ability tomobilize external resources to enhance sustainable operational performance.
PENGARUH INFLUENCER KECANTIKAN, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DI SIDOARJO Monica Cindy Amanda; Misti Hariasih; Satrio Sudarso
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21701

Abstract

This reseach was conducted to determine whether there is an influence of beauty influencers, brand image, and product quality on purchasing decisions for wardah products in Sidoarjo. This research method uses a type of quantitative approach with a population consisting of Wardah product users in Sidoarjo. The sampling technique used a non-probability sampling method through a purposive sampling approach with a total of 100 respondents. The data collection method is through distributing questionnaires and the answers are measured using a Likert scale. Data analysis was carried out with the Partial Least Square - Structural Equation Modeling (PLS-SEM) approach using the SmartPLS 3.0 software analysis tool. The results of this study prove that Beauty Influencers influence Purchasing Decisions for Wardah products in Sidoarjo, Brand Image influences Purchasing Decisions for Wardah products in Sidoarjo, and Product Quality influences Purchasing Decisions for Wardah products in Sidoarjo.
PENGARUH PENGALAMAN MEREK, KEPERCAYAAN DAN KEPUASAN DALAM MEMBANGUN LOYALITAS MEREK PADA BRAND SEPATU LOKAL DI KALANGAN MAHASISWA Mario Eko Prasetyo; Anton Agus Setyawan
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21739

Abstract

This study seeks to investigate the roles of brand experience and brand trust as predictors of consumer satisfaction, while simultaneously examining their strategic implications for fostering brand loyalty toward domestic footwear brands within the student segment. This study employs a quantitative methodology with a causal associative model, operated through a series of statistical hypothesis tests. The research population consisted of active university students aged 18–35 years who had purchased and used Indonesian local footwear brands within the last six months. Purposive sampling was applied to ensure the relevance of respondents to the research objectives. Data collection was conducted through the distribution of a structured questionnaire adopting a five-point Likert scale, while data processing utilized inferential statistical techniques. The findings reveal that brand experience has a positive and significant effect on customer satisfaction, while brand trust also significantly enhances customer satisfaction. Furthermore, customer satisfaction is proven to have a positive and significant influence on brand loyalty, indicating that satisfaction plays a crucial role in fostering long-term consumer commitment to local footwear brands. These results highlight the strategic importance for local footwear businesses to consistently strengthen brand experience and trust in order to enhance customer satisfaction and ultimately build sustainable brand loyalty, particularly within the student segment as a promising market

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