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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 441 Documents
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PENGARUH KOMPENSASI DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN TOKO RETAIL Tiurmaida Margaretta Sanggam Sirait; Hesty Prima Rini
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21087

Abstract

There is a decline in store employee performance which is an important concern for the company in maintaining store operational productivity. This study aims to analyze the effect of compensation and store employee engagement on employee performance. This study uses a quantitative approach with a saturated sampling technique, where all store employees are used as a sample with a total of 46 store employees. Data were obtained through questionnaires and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results show that compensation has a positive and significant effect on store employee performance and employee engagement has a positive and significant effect on employee performance
ANALISIS ONLINE PROMOTION DAN ELECTRONIC WORD OF MOUTH PADA KEPUTUSAN PEMBELIAN PELANGGAN (Studi pada UMKM Diah Cookies di Kota Surabaya) Rachmad Budi Laksono; Nuruni Ika Kusuma Wardhani
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21097

Abstract

This study aims to analyse the influence between Online Promotion and Electronic Word of Mouth on Customer Purchase Decisions for Diah Cookies MSME products in Surabaya. The background of this study stems from the increasing role of Digital strategies in shaping modern consumer behaviour, especially in the culinary sector, which is highly dependent on Online Promotion and customer reviews. Through this approach, the study seeks to identify the extent to which the effectiveness of Online Promotion and the power of e-WOM can encourage consumers to make purchasing decisions, while also providing an empirical overview of how MSMEs can optimise their Digital strategies to be more competitive in the era of internet-based Marketing. The research method used is a quantitative approach with an empirical design. Primary data was collected through an Online questionnaire using purposive sampling techniques from customers who had purchased Diah Cookies products. Data analysis was performed using the Partial Least Square (PLS) method, which allowed researchers to test the correlational relationship between variables simultaneously and measure the contribution of independent variables to purchasing decisions. Results of the study indicate that both Online Promotion and Electronic Word of Mouth have a positive and significant effect on Customer Purchase Decisions. An R-Square value of 0.758 indicates that these two Digital variables together can explain 75.8% of the variation in customer purchasing decisions. These findings emphasise the importance of consistent Online Promotion and positive e-WOM management to increase customer trust and loyalty to SME products such as Diah Cookies.
PENGARUH GAYA KEPEMIMPINAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN KERTAS DI JAWA TIMUR Ratna Agustina; Agus Sunaryo; Dwi Sigita; Risa Muzrifah
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21157

Abstract

This study aims to analyze the influence of leadership style and career development on employee performance with job satisfaction as an intervention variable in a paper company in East Java. This study uses a quantitative approach with data analysis using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method involving 120 respondents. Data were collected through a survey and analyzed to test the relationship between variables: leadership style, career development, job satisfaction, and employee performance. The study's results indicate that leadership style and career development significantly affect employee performance, both directly and indirectly through job satisfaction as a mediating variable. Job satisfaction has been shown to play an important role as a mediator that connects the influence of leadership style and career development on employee performance. These results provide empirical evidence that increasing effective leadership style and structured career development can increase job satisfaction, ultimately improving employee performance. The contribution of this study lies in developing HR management literature by including job satisfaction variables as a mediating factor in the relationship between leadership style, career development, and employee performance. In addition, this study provides contextual insight for paper companies in East Java to design more effective strategies in improving employee performance
OPTIMALISASI INVESTASI DIGITALISASI BERBASIS BALANCED SCORE-CARD UNTUK MENINGKATKAN KINERJA KEUANGAN DAN DAYA SAING PADA PERUSAHAAN RITEL YANG TERDAFTAR DI BEI Desi Rosalina; Nova Hayati; Ramadhi Ramadhi
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21220

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas investasi digi-talisasi terhadap kinerja perusahaan ritel yang terdaftar di Bursa Efek Indonesia (BEI) dengan menggunakan pendekatan Balanced Scorecard (BSC). Penelitian ini bersifat deskriptif-komparatif dengan menggunakan data sekunder dari laporan tahunan enam perusahaan ritel: Alfamart, Indomaret, Ace Hardware, Matahari, Ramayana, dan Electronic City selama periode 2020–2024. Analisis dilakukan berdasarkan empat perspektif BSC, yaitu keuangan, proses bisnis internal, pelanggan, serta pembelajaran dan pertumbuhan. Hasil penelitian menunjukkan bahwa Alfamart memiliki kinerja tertinggi dengan skor total 19 (sangat baik), diikuti oleh Ace Hardware dan Indomaret dengan skor 17 (baik). Perusahaan yang menerapkan digitalisasi secara menyeluruh menunjukkan kinerja lebih seimbang di seluruh per-spektif dibandingkan dengan perusahaan yang masih menerapkan digitalisasi parsial. Sementara Ra-mayana mencatat skor terendah (8), mencerminkan keterlambatan dalam transformasi digital dan pengembangan sumber daya manusia. Temuan ini menegaskan bahwa keberhasilan digitalisasi tidak hanya bergantung pada investasi teknologi, tetapi juga pada kesiapan organisasi dan budaya pembela-jaran yang adaptif. Balanced Scorecard terbukti efektif dalam menilai keseimbangan antara hasil finan-sial dan nonfinansial dalam konteks transformasi digital ritel.
STRATEGI BRANDING RUMAH SAKIT DAN DAMPAKNYA TERHADAP KEPERCAYAAN DAN KEPUASAN PASIEN: SUATU ANALISIS KUANTITATIF Bima Subiakto Rahmani; Syifa Ratnaya Safina; Innocentius Bernarto
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21224

Abstract

Objectives: To examine the influence of hospital branding strategy on patient trust and satisfaction in modern healthcare services. Methods: The study analyzes relationships between hospital branding, patient trust, and satisfaction; methodological details are unspecified. Research Gap/Novelty: Positions hospital branding as a reputation-building strategy integrating service quality, professional credibility, and patient experience. Results: Hospital branding positively and significantly influenced patient trust and satisfaction. Effective communication, medical professionalism, and consistent service quality strengthened hospital reputation. Conclusion: Strategic hospital branding enhances patient trust, satisfaction, and long-term institutional competitiveness.
PENGARUH PROFITABILITAS, SOLVABILITAS DAN LIKUIDITAS TERHADAP KINERJA KEUANGAN PT DIAMOND FOOD INDONESIA, TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2023 Bherta Ayuwati; Sri Murwanti
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21338

Abstract

Objectives: To examine the effects of profitability, solvency, and liquidity on financial performance at PT Diamond Food Indonesia Tbk. Methods: Quantitative research using annual financial statements from 2018–2023, analyzed through multiple linear regression with SPSS. Research Gap/Novelty: Integrates profitability, solvency, and liquidity ratios to explain financial performance within a single-company context. Results: Profitability (NPM) and solvency (DER) positively and significantly influenced financial performance (ROE), while liquidity (CR) showed a significant negative effect. Conclusion: Effective profitability, debt, and liquidity management are essential for improving corporate financial performance.
PERANCANGAN KAMPANYE DIGITAL DENGAN MODEL 5A KOTLER SEBAGAI SOLUSI PENGURANGAN SAMPAH PLASTIK DI KOTA KUPANG Taqwa Sultan; Septia S. Dioh
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21354

Abstract

Objectives: To design a digital campaign promoting environmental awareness and reducing single-use plastic consumption. Methods: Qualitative research using interviews, questionnaires, and focus group discussions, applying Kotler’s 5A framework. Research Gap/Novelty: Integrates emotional appeals and digital marketing strategies to encourage environmentally responsible behavior. Results: The “Plastic Efficiency” campaign was designed through five stages: Aware, Appeal, Ask, Act, and Advocate, emphasizing emotional engagement and social media integration. Conclusion: The campaign provides a strategic framework for promoting sustainable plastic consumption and supporting the “Kupang Green and Clean 2025” initiative.
EVALUASI PROSES ATAS KETERLAMBATAN PENGIRIMAN PAKET DI PERUSAHAAN JASA & LOGISTIK KANTOR CABANG PT XYZ Aisah Dinda Nurhalizah Mawardy; Indro Kirono
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21403

Abstract

Objectives: To identify package delivery delays and propose improvements to on-time delivery performance at PT XYZ. Methods: Descriptive qualitative research using observations, interviews, documentation, Fishbone Diagram (6M), and Six Sigma DMAIC. Research Gap/Novelty: Integrates root cause analysis and systematic process improvement to address distribution inefficiencies. Results: Delays primarily resulted from human resource limitations, inefficient data entry procedures, and unstable tracking systems. Conclusion: Real-time data entry, additional staffing, optimized tracking systems, and balanced courier workloads are recommended to improve distribution efficiency and delivery punctuality.
PENGARUH DIGITAL MARKETING, BRAND IMAGE, DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MOISTURIZER DI SIDOARJO Dini Anjarwani; Dewi Komala Sari; Rizky Eka Febriansah
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21408

Abstract

Objectives: To examine the effects of digital marketing, brand image, and brand awareness on moisturizer purchasing decisions in Sidoarjo. Methods: Quantitative research involving 100 respondents selected through purposive sampling, analyzed using PLS-SEM with SmartPLS 3.0. Research Gap/Novelty: Integrates digital marketing and brand-related factors to explain consumer purchasing decisions in the skincare industry. Results: Digital marketing, brand image, and brand awareness influenced moisturizer purchasing decisions. Conclusion: Strengthening digital marketing strategies, brand image, and brand awareness is essential for encouraging consumer purchasing decisions.
PERAN KUALITAS PRODUK, SOSIAL MEDIA MARKETING, PERCEIVED VALUE DAN WORD OF MOUTH DALAM MEMBENTUK KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KEDAI RE RAMEN SIDOARJO) Rena Eka Aprilia; Muhammad Yani; Alshaf Pebrianggara
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21424

Abstract

Objectives: To examine the effects of product quality, social media marketing, perceived value, and word of mouth on purchasing decisions at Re Ramen Sidoarjo. Methods: Quantitative research involving 105 consumers selected through purposive sampling, analyzed using PLS-SEM with SmartPLS 3.0. Research Gap/Novelty: Integrates product attributes, digital marketing, perceived value, and interpersonal recommendations in explaining purchasing decisions. Results: Product quality, social media marketing, perceived value, and word of mouth positively and significantly influenced purchasing decisions. Conclusion: Improving product quality, digital marketing, perceived value, and customer recommendations can strengthen consumer purchasing decisions

Page 33 of 45 | Total Record : 441

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