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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 423 Documents
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DAMPAK STRUKTUR MODAL TERHADAP KINERJA KEUANGAN PERUSAHAAN KELUARGA TERBUKA: STUDI KASUS PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA James Gan; Johny Budiman; Hesnianti
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21040

Abstract

This study examines the impact of capital structure on the financial performance of family-owned firms in Indonesia. In addition, it explores the moderating role of ownership concentration. The data were obtained from family firms listed on the Indonesia Stock Exchange (IDX) for the period 2019–2024 and analyzed using panel data regression with a fixed effects model. Capital structure is measured using the ratios of short-term debt, long-term debt, and total debt to total assets, while financial performance is assessed using ROA and ROE. The results indicate that both short-term and long-term debt have a significant negative effect on ROA and ROE, whereas total debt shows a significantly positive effect on both performance indicators. Ownership concentration moderates these relationships, with effects that either strengthen or weaken the influence of debt depending on the type. Control variables such as firm size and age show no significant impact on performance, while sales growth positively affects ROA only. These findings highlight the importance of maintaining a balanced capital structure and the strategic role of concentrated ownership in enhancing the effectiveness of financial decision-making.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS DI SURABAYA Hamdan Regatama; Siti Aminah
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of brand image and product quality on purchasing decisions for Adidas shoes in Surabaya. The research seeks to identify whether a strong brand perception and consistent product quality contribute to consumers’ tendency to choose Adidas over competing brands. The study also highlights the increasing competition in the footwear industry and the need for Adidas to strengthen its market positioning through brand and product strategies. The research employs a quantitative approach using a survey method. Data were collected from 120 respondents who reside in Surabaya and have purchased Adidas shoes. The measurement of variables was conducted using a Likert-scale questionnaire, and the data were analyzed using Partial Least Squares (PLS-SEM) to test the measurement model and structural model. The validity, reliability, and significance of the indicators and constructs were evaluated through outer loading, composite reliability, AVE, R-square, and hypothesis testing. The results indicate that both brand image and product quality have a positive and significant influence on purchasing decisions. Brand image shows a stronger effect, reflecting the importance of consumer perception and emotional attachment to the brand. Meanwhile, product quality also significantly contributes to purchasing decisions, proving that durability, design, and functional features remain essential considerations for consumers.
PENGARUH KOMPENSASI DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN TOKO RETAIL Tiurmaida Margaretta Sanggam Sirait; Hesty Prima Rini
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21087

Abstract

There is a decline in store employee performance which is an important concern for the company in maintaining store operational productivity. This study aims to analyze the effect of compensation and store employee engagement on employee performance. This study uses a quantitative approach with a saturated sampling technique, where all store employees are used as a sample with a total of 46 store employees. Data were obtained through questionnaires and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results show that compensation has a positive and significant effect on store employee performance and employee engagement has a positive and significant effect on employee performance
ANALISIS ONLINE PROMOTION DAN ELECTRONIC WORD OF MOUTH PADA KEPUTUSAN PEMBELIAN PELANGGAN (Studi pada UMKM Diah Cookies di Kota Surabaya) Rachmad Budi Laksono; Nuruni Ika Kusuma Wardhani
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyse the influence between Online Promotion and Electronic Word of Mouth on Customer Purchase Decisions for Diah Cookies MSME products in Surabaya. The background of this study stems from the increasing role of Digital strategies in shaping modern consumer behaviour, especially in the culinary sector, which is highly dependent on Online Promotion and customer reviews. Through this approach, the study seeks to identify the extent to which the effectiveness of Online Promotion and the power of e-WOM can encourage consumers to make purchasing decisions, while also providing an empirical overview of how MSMEs can optimise their Digital strategies to be more competitive in the era of internet-based Marketing. The research method used is a quantitative approach with an empirical design. Primary data was collected through an Online questionnaire using purposive sampling techniques from customers who had purchased Diah Cookies products. Data analysis was performed using the Partial Least Square (PLS) method, which allowed researchers to test the correlational relationship between variables simultaneously and measure the contribution of independent variables to purchasing decisions. Results of the study indicate that both Online Promotion and Electronic Word of Mouth have a positive and significant effect on Customer Purchase Decisions. An R-Square value of 0.758 indicates that these two Digital variables together can explain 75.8% of the variation in customer purchasing decisions. These findings emphasise the importance of consistent Online Promotion and positive e-WOM management to increase customer trust and loyalty to SME products such as Diah Cookies.
PENGARUH GAYA KEPEMIMPINAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN KERTAS DI JAWA TIMUR Ratna Agustina; Agus Sunaryo; Dwi Sigita; Risa Muzrifah
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21157

Abstract

This study aims to analyze the influence of leadership style and career development on employee performance with job satisfaction as an intervention variable in a paper company in East Java. This study uses a quantitative approach with data analysis using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method involving 120 respondents. Data were collected through a survey and analyzed to test the relationship between variables: leadership style, career development, job satisfaction, and employee performance. The study's results indicate that leadership style and career development significantly affect employee performance, both directly and indirectly through job satisfaction as a mediating variable. Job satisfaction has been shown to play an important role as a mediator that connects the influence of leadership style and career development on employee performance. These results provide empirical evidence that increasing effective leadership style and structured career development can increase job satisfaction, ultimately improving employee performance. The contribution of this study lies in developing HR management literature by including job satisfaction variables as a mediating factor in the relationship between leadership style, career development, and employee performance. In addition, this study provides contextual insight for paper companies in East Java to design more effective strategies in improving employee performance
OPTIMALISASI INVESTASI DIGITALISASI BERBASIS BALANCED SCORE-CARD UNTUK MENINGKATKAN KINERJA KEUANGAN DAN DAYA SAING PADA PERUSAHAAN RITEL YANG TERDAFTAR DI BEI Desi Rosalina; Nova Hayati; Ramadhi Ramadhi
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21220

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas investasi digi-talisasi terhadap kinerja perusahaan ritel yang terdaftar di Bursa Efek Indonesia (BEI) dengan menggunakan pendekatan Balanced Scorecard (BSC). Penelitian ini bersifat deskriptif-komparatif dengan menggunakan data sekunder dari laporan tahunan enam perusahaan ritel: Alfamart, Indomaret, Ace Hardware, Matahari, Ramayana, dan Electronic City selama periode 2020–2024. Analisis dilakukan berdasarkan empat perspektif BSC, yaitu keuangan, proses bisnis internal, pelanggan, serta pembelajaran dan pertumbuhan. Hasil penelitian menunjukkan bahwa Alfamart memiliki kinerja tertinggi dengan skor total 19 (sangat baik), diikuti oleh Ace Hardware dan Indomaret dengan skor 17 (baik). Perusahaan yang menerapkan digitalisasi secara menyeluruh menunjukkan kinerja lebih seimbang di seluruh per-spektif dibandingkan dengan perusahaan yang masih menerapkan digitalisasi parsial. Sementara Ra-mayana mencatat skor terendah (8), mencerminkan keterlambatan dalam transformasi digital dan pengembangan sumber daya manusia. Temuan ini menegaskan bahwa keberhasilan digitalisasi tidak hanya bergantung pada investasi teknologi, tetapi juga pada kesiapan organisasi dan budaya pembela-jaran yang adaptif. Balanced Scorecard terbukti efektif dalam menilai keseimbangan antara hasil finan-sial dan nonfinansial dalam konteks transformasi digital ritel.
HOSPITAL BRANDING STRATEGY AND ITS IMPACT ON PATIENT TRUST AND SATISFACTION: A QUANTITATIVE ANALYSIS Bima Subiakto Rahmani; Syifa Ratnaya Safina; Innocentius Bernarto
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21224

Abstract

Aims: This study aims to analyze the influence of Hospital Branding Strategy on Patient Trust and Satisfaction in the context of modern healthcare. In the increasingly competitive hospital industry, branding strategy is a strategic instrument for creating a positive image, increasing patient trust, and strengthening the emotional experience during the service process. Method: This research use quantitative method. Result: The analysis shows that Hospital Branding Strategy has a positive and significant effect on Patient Trust and Satisfaction. These findings demonstrate that a strong hospital image and reputation through effective communication, professionalism of medical personnel, and consistent service quality can simultaneously foster patient trust and satisfaction. A well-managed branding strategy also serves as a guarantee of quality and credibility, strengthening long-term relationships between patients and healthcare institutions. Overall, the results of this study confirm that strengthening hospital branding is not merely a marketing effort, but rather a reputation strategy that plays a crucial role in building patient trust and satisfaction. Hospitals that consistently manage their brands and prioritize patient needs will have a competitive advantage and sustained patient loyalty
PENGARUH PROFITABILITAS, SOLVABILITAS DAN LIKUIDITAS TERHADAP KINERJA KEUANGAN PT DIAMOND FOOD INDONESIA, TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2023 Bherta Ayuwati; Sri Murwanti
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21338

Abstract

Studi ini dijalankan untuk menganalisa dampak profitabilitas, solvabilitas, serta likuiditas pada kinerja keuangan PT Diamond Food Indonesia, Tbk yang tercatat di BEI selama periode 2018–2023. Studi mempergunakan data sekunder seperti laporan keuangan tahunan perusahaan, dengan pengukuran profitabilitas mempergunakan NPM, solvabilitas mempergunakan DER, serta likuiditas mempergunakan CR. Sementara itu, kinerja keuangan perusahaan digambarkan melalui ROE. Jumlah sampel di studi ini terdiri dari enam tahun pengamatan. Analisa data dijalankan dengan metode regresi linier berganda mempergunakan perangkat lunak SPSS. Hasil studi mengungkapkan jika profitabilitas terbukti memberi dampak positif serta signifikan pada kinerja keuangan perusahaan. Solvabilitas juga memperlihatkan dampak positif serta signifikan pada kinerja keuangan. Sementara, likuiditas mempunyai dampak negatif serta signifikan pada kinerja keuangan perusahaan.
PERANCANGAN KAMPANYE DIGITAL DENGAN MODEL 5A KOTLER SEBAGAI SOLUSI PENGURANGAN SAMPAH PLASTIK DI KOTA KUPANG Taqwa Sultan; Septia S. Dioh
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21354

Abstract

Kota Kupang NTT menghadapi krisis sampah plastik yang serius, dengan produksi sampah mencapai 233 ton/hari namun hanya 60-70% yang tertangani.Program pemerintah seperti "Kupang Diet Kantong Plastik" belum dinyatakan efektif sehingga dampak yang dihadapi kota Kupang sejauh ini meliputi pencemaran lingkungan, banjir, gangguan kesehatan dan kerusakan ekosistem laut. Penelitian ini memberikan solusi partisipatif untuk perbaikan lingkungan hidup dengan merubah persepsi masyarakat agar mengurangi penggunaan plastik sekali pakai melalui kampanye digital “Efisiensi Plastik”, sehingga dapat meningkatkan kesadaran dan merubah perilaku masyarakat dalam mengelola plastik. Oleh karena itu, tujuan penelitian ini adalah merancang kampanye digital dengan teknik 5A Kotler. Ini merupakan strategi marketing terkini yang mengikuti era konektivitas, sehingga dapat secara efektif mempengaruhi audiens, dalam konteks membangun kesadaran masyarakat terhadap penggunaan plastik, sekaligus sebagai rekomendasi dalam mendukung program pemerintah "Kupang Green and Clean 2025. Model 5A dari Kotler dengan mengandung pesan emotional appeal yang menimbulkan respon emosional bagi yang melihatnya. Metode yang digunakan adalah kualitatif dengan wawancara mendalam, kuesioner dan FGD, perancangan kampanye akan melalui tahapan 5A yaitu Aware, Appeal, Ask, Act, Advocate dari Philip Kotler, untuk mendapatkan konten kampanye yang efektif yang nantinya akan diintegrasi ke media sosial, kemudian dievaluasi melalui metrik engagement dan survei perubahan perilaku.
EVALUASI PROSES ATAS KETERLAMBATAN PENGIRIMAN PAKET DI PERUSAHAAN JASA & LOGISTIK KANTOR CABANG PT XYZ Aisah Dinda Nurhalizah Mawardy; Indro Kirono
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21403

Abstract

This study aims to evaluate the distribution process and identify the main factors causing package delivery delays at the branch office of PT XYZ, as well as to propose improvement strategies to enhance on-time delivery performance. This research employs a descriptive qualitative approach using observations, interviews, and documentation as data collection techniques. Data analysis is conducted using the Fishbone Diagram (6M) to identify the root causes of delays and the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) framework as a systematic process improvement method. The results indicate that delivery delays are mainly caused by three dominant factors: human resources, particularly in handling heavy packages; work methods, especially delays in real-time data entry at service counters; and technology, due to unstable tracking systems and delayed data updates. The proposed improvement strategies include implementing real-time data entry, adding dedicated staff for peak hours, optimizing digital tracking systems, and regulating courier workload distribution. These improvements are expected to enhance distribution efficiency and improve on-time delivery performance at the branch office of PT XYZ

Page 33 of 43 | Total Record : 423

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