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MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 390 Documents
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ANALISIS ONLINE PROMOTION DAN ELECTRONIC WORD OF MOUTH PADA KEPUTUSAN PEMBELIAN PELANGGAN (Studi pada UMKM Diah Cookies di Kota Surabaya) Laksono, Rachmad Budi; Wardhani, Nuruni Ika Kusuma
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyse the influence between Online Promotion and Electronic Word of Mouth on Customer Purchase Decisions for Diah Cookies MSME products in Surabaya. The background of this study stems from the increasing role of Digital strategies in shaping modern consumer behaviour, especially in the culinary sector, which is highly dependent on Online Promotion and customer reviews. Through this approach, the study seeks to identify the extent to which the effectiveness of Online Promotion and the power of e-WOM can encourage consumers to make purchasing decisions, while also providing an empirical overview of how MSMEs can optimise their Digital strategies to be more competitive in the era of internet-based Marketing. The research method used is a quantitative approach with an empirical design. Primary data was collected through an Online questionnaire using purposive sampling techniques from customers who had purchased Diah Cookies products. Data analysis was performed using the Partial Least Square (PLS) method, which allowed researchers to test the correlational relationship between variables simultaneously and measure the contribution of independent variables to purchasing decisions. Results of the study indicate that both Online Promotion and Electronic Word of Mouth have a positive and significant effect on Customer Purchase Decisions. An R-Square value of 0.758 indicates that these two Digital variables together can explain 75.8% of the variation in customer purchasing decisions. These findings emphasise the importance of consistent Online Promotion and positive e-WOM management to increase customer trust and loyalty to SME products such as Diah Cookies.
PENGARUH LINGKUNGAN KERJA DAN WORK LIFE BALANCE TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI PADA PT FORTUNA MULTI FINANCE PONTIANAK Hendry Mulya Susanto; Deasy Rinayanti Pelealu
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21106

Abstract

This study aims to analyze the effect of work environment and work-life balance on employee performance with work motivation as a mediating variable at PT Fortuna Multi Finance Pontianak. This study applies a quantitative approach using a sample of 61 employees selected through total sampling. Data were collected using structured questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results show that the work environment and work-life balance significantly influence work motivation, while the work environment has a direct and significant impact on employee performance. However, work motivation does not act as a mediating variable in the relationship between work environment and work-life balance on performance. This study highlights that a supportive and conducive work environment is a key factor in determining employee performance in the multifinance industry. Further research is recommended to consider organizational culture and reward systems as potential moderator variables.
THE EFFECT OF JOB PLACEMENT AND CAREER DEVELOPMENT ON PERFORMANCE MEDIATED BY EMPLOYEE MOTIVATION AT BAPPERIDA WEST SULAWESI Muh Saleh; Arthur Sitaniapessy; Eka Soesanta, Prabawa
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21128

Abstract

This study aims to analyze the impact of job placement and career development on employee performance at Bapperida across West Sulawesi, mediated by employee motivation. The research approach is quantitative, with a sample of 154 employees working at Bapperida across West Sulawesi. Data was collected using questionnaires and analyzed using Structural Equation Modeling (SEM). The results indicate that job placement significantly affects both employee performance and motivation. Career development has a significant effect on employee motivation but does not have a direct impact on performance. Employee motivation plays an important role as a mediator in the relationship between job placement and employee performance. Based on these findings, it is recommended that Bapperida across West Sulawesi pay more attention to job placements that align with employee competencies and enhance relevant career development programs to boost motivation and performance.
PENGARUH GAYA KEPEMIMPINAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN KERTAS DI JAWA TIMUR Agustina, Ratna; Sunaryo, Agus; Sigita, Dwi; Muzrifah, Risa
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21157

Abstract

This study aims to analyze the influence of leadership style and career development on employee performance with job satisfaction as an intervention variable in a paper company in East Java. This study uses a quantitative approach with data analysis using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method involving 120 respondents. Data were collected through a survey and analyzed to test the relationship between variables: leadership style, career development, job satisfaction, and employee performance. The study's results indicate that leadership style and career development significantly affect employee performance, both directly and indirectly through job satisfaction as a mediating variable. Job satisfaction has been shown to play an important role as a mediator that connects the influence of leadership style and career development on employee performance. These results provide empirical evidence that increasing effective leadership style and structured career development can increase job satisfaction, ultimately improving employee performance. The contribution of this study lies in developing HR management literature by including job satisfaction variables as a mediating factor in the relationship between leadership style, career development, and employee performance. In addition, this study provides contextual insight for paper companies in East Java to design more effective strategies in improving employee performance
OPTIMALISASI INVESTASI DIGITALISASI BERBASIS BALANCED SCORE-CARD UNTUK MENINGKATKAN KINERJA KEUANGAN DAN DAYA SAING PADA PERUSAHAAN RITEL YANG TERDAFTAR DI BEI Rosalina, Desi; Hayati, Nova; Ramadhi, Ramadhi
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.21220

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas investasi digi-talisasi terhadap kinerja perusahaan ritel yang terdaftar di Bursa Efek Indonesia (BEI) dengan menggunakan pendekatan Balanced Scorecard (BSC). Penelitian ini bersifat deskriptif-komparatif dengan menggunakan data sekunder dari laporan tahunan enam perusahaan ritel: Alfamart, Indomaret, Ace Hardware, Matahari, Ramayana, dan Electronic City selama periode 2020–2024. Analisis dilakukan berdasarkan empat perspektif BSC, yaitu keuangan, proses bisnis internal, pelanggan, serta pembelajaran dan pertumbuhan. Hasil penelitian menunjukkan bahwa Alfamart memiliki kinerja tertinggi dengan skor total 19 (sangat baik), diikuti oleh Ace Hardware dan Indomaret dengan skor 17 (baik). Perusahaan yang menerapkan digitalisasi secara menyeluruh menunjukkan kinerja lebih seimbang di seluruh per-spektif dibandingkan dengan perusahaan yang masih menerapkan digitalisasi parsial. Sementara Ra-mayana mencatat skor terendah (8), mencerminkan keterlambatan dalam transformasi digital dan pengembangan sumber daya manusia. Temuan ini menegaskan bahwa keberhasilan digitalisasi tidak hanya bergantung pada investasi teknologi, tetapi juga pada kesiapan organisasi dan budaya pembela-jaran yang adaptif. Balanced Scorecard terbukti efektif dalam menilai keseimbangan antara hasil finan-sial dan nonfinansial dalam konteks transformasi digital ritel.
HOSPITAL BRANDING STRATEGY AND ITS IMPACT ON PATIENT TRUST AND SATISFACTION: A QUANTITATIVE ANALYSIS Bima Subiakto Rahmani; Syifa Ratnaya Safina; Innocentius Bernarto
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21224

Abstract

Aims: This study aims to analyze the influence of Hospital Branding Strategy on Patient Trust and Satisfaction in the context of modern healthcare. In the increasingly competitive hospital industry, branding strategy is a strategic instrument for creating a positive image, increasing patient trust, and strengthening the emotional experience during the service process. Method: This research use quantitative method. Result: The analysis shows that Hospital Branding Strategy has a positive and significant effect on Patient Trust and Satisfaction. These findings demonstrate that a strong hospital image and reputation through effective communication, professionalism of medical personnel, and consistent service quality can simultaneously foster patient trust and satisfaction. A well-managed branding strategy also serves as a guarantee of quality and credibility, strengthening long-term relationships between patients and healthcare institutions. Overall, the results of this study confirm that strengthening hospital branding is not merely a marketing effort, but rather a reputation strategy that plays a crucial role in building patient trust and satisfaction. Hospitals that consistently manage their brands and prioritize patient needs will have a competitive advantage and sustained patient loyalty
PENGARUH PROFITABILITAS, SOLVABILITAS DAN LIKUIDITAS TERHADAP KINERJA KEUANGAN PT DIAMOND FOOD INDONESIA, TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2023 Bherta Ayuwati; Sri Murwanti
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21338

Abstract

Studi ini dijalankan untuk menganalisa dampak profitabilitas, solvabilitas, serta likuiditas pada kinerja keuangan PT Diamond Food Indonesia, Tbk yang tercatat di BEI selama periode 2018–2023. Studi mempergunakan data sekunder seperti laporan keuangan tahunan perusahaan, dengan pengukuran profitabilitas mempergunakan NPM, solvabilitas mempergunakan DER, serta likuiditas mempergunakan CR. Sementara itu, kinerja keuangan perusahaan digambarkan melalui ROE. Jumlah sampel di studi ini terdiri dari enam tahun pengamatan. Analisa data dijalankan dengan metode regresi linier berganda mempergunakan perangkat lunak SPSS. Hasil studi mengungkapkan jika profitabilitas terbukti memberi dampak positif serta signifikan pada kinerja keuangan perusahaan. Solvabilitas juga memperlihatkan dampak positif serta signifikan pada kinerja keuangan. Sementara, likuiditas mempunyai dampak negatif serta signifikan pada kinerja keuangan perusahaan.
EVALUASI PROSES ATAS KETERLAMBATAN PENGIRIMAN PAKET DI PERUSAHAAN JASA & LOGISTIK KANTOR CABANG PT XYZ Aisah Dinda Nurhalizah Mawardy; Indro Kirono
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21403

Abstract

This study aims to evaluate the distribution process and identify the main factors causing package delivery delays at the branch office of PT XYZ, as well as to propose improvement strategies to enhance on-time delivery performance. This research employs a descriptive qualitative approach using observations, interviews, and documentation as data collection techniques. Data analysis is conducted using the Fishbone Diagram (6M) to identify the root causes of delays and the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) framework as a systematic process improvement method. The results indicate that delivery delays are mainly caused by three dominant factors: human resources, particularly in handling heavy packages; work methods, especially delays in real-time data entry at service counters; and technology, due to unstable tracking systems and delayed data updates. The proposed improvement strategies include implementing real-time data entry, adding dedicated staff for peak hours, optimizing digital tracking systems, and regulating courier workload distribution. These improvements are expected to enhance distribution efficiency and improve on-time delivery performance at the branch office of PT XYZ
PENGARUH DIGITAL MARKETING, BRAND IMAGE, DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MOISTURIZER DI SIDOARJO Dini Anjarwani; Dewi Komala Sari; Rizky Eka Febriansah
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21408

Abstract

Penelitian ini berfokus pada pengaruh Digital Marketing, Brand Image, dan Brand Awareness terhadap keputusan pembelian. Masalah yang di ambil pada penelitian ini adanya pengenalan masalah yang merujuk pada kemampuan konsumen untuk mengenali kebutuhan mereka dan mencari merek yang tepat untuk memenuhi kebutuhan tersebut. Metode penelitian ini menggunakan pendekatan kuantitatif dengan populasi masyarakat Sidoarjo yang pernah membeli produk Moisturizer minimal 1 kali dan berusia lebih dari 17 tahun. Teknik pengambilan sampel menggunakan non probability sampling dengan pendekatan sampling purposive dan banyaknya responden sejumlah 100. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menerapkan skala likert. Teknik analisis data yang dimanfaatkan unuk penelitian ini menggunakan analisis statistic PLS-SEM menggunakan software SmartPLS 3.0. Hasil penelitian ini membuktikan Digital Marketing berpengaruh terhadap keputusan pembelian, Brand Image berpengaruh terhadap keputusan pembelian, dan Brand Awareness berpengaruh terhadap keputusan pembelian.
PERAN KUALITAS PRODUK, SOSIAL MEDIA MARKETING, PERCEIVED VALUE DAN WORD OF MOUTH DALAM MEMBENTUK KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KEDAI RE RAMEN SIDOARJO) Rena Eka Aprilia; Muhammad Yani; Alshaf Pebrianggara
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21424

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, sosial media marketing, perceived value, dan word of mouth terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi konsumen yang pernah melakukan pembelian di Kedai Re Ramen. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling, dengan kriteria responden berusia >13 tahun, berdomisili di Sidoarjo, serta minimal pernah membeli produk Re Ramen satu kali. Jumlah responden dalam penelitian ini adalah 105 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner yang diukur menggunakan skala Likert. Teknik analisis data menggunakan metode PLS dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Sosial media marketing juga terbukti berpengaruh berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Selain itu, perceived value berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo, word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo.

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