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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 390 Documents
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PENGARUH BRAND SALIENCE, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK AMDK MEREK AQUA DI KABUPATEN SIDOARJO Muhammad Sonhaji; Alshaf Pebrianggara; Muhammad Yani
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21801

Abstract

This study examines the effects of brand salience, brand image, and brand trust on purchase decisions of AQUA bottled drinking water among Generation Z consumers in Sidoarjo Regency. Understanding brand-related determinants of purchase decisions is essential amid increasing competition in the bottled water industry and changing consumer behavior among younger generations. This research adopts a quantitative approach using a survey method. Data were collected from 96 Generation Z consumers who had purchased AQUA bottled water, selected through purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3 to evaluate both the measurement and structural models. The findings reveal that brand salience and brand trust have a positive and significant effect on purchase decisions, while brand image does not exhibit a significant influence. Brand trust shows the strongest effect, indicating its critical role in shaping consumer purchase decisions. These results highlight the importance of strengthening consumer trust to enhance purchasing behavior in the bottled drinking water market.
PENGARUH LAYANAN PAYLATER, GAYA HIDUP, LITERASI KEUANGAN TERHADAP PERILAKU KEUANGAN GEN Z Popi Melani Dewi; A. Khoirul Anam
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22090

Abstract

The development of digital financial services such as PayLater is increasingly popular among Generation Z, including students, due to its ease of access, fast processing, and payment flexibility. However, the increasing use of these services raises the risk of consumptive behavior and a lack of financial control, especially when users lack adequate financial literacy. This condition is exacerbated by the younger generation's trend-following lifestyle and the influence of social media, which encourages impulsive spending patterns. The purpose of this study is to analyze the influence of PayLater services, lifestyle, and financial literacy on financial behavior. The population in this study was 2,036 students, with a purposive sampling technique with a sample of 118 respondents. The types of data were primary and secondary data, the data collection method was a questionnaire, and the analysis method was Partial Last Square (PLS). The results of this study indicate that PayLater services, lifestyle, and financial literacy have a significant influence on financial behavior.
ANALISIS KOMPETENSI PEGAWAI ASN DALAM MENGGUNAKAN LAYANAN DIGITAL DI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL (DISDUKCAPIL) KARAWANG Ade Wasiah
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22211

Abstract

This research intends to analyze the level of technical competence among employees within the Population Registration Division of the Karawang Regency Population and Civil Registration Office in implementing digital public services and to identify the factors influencing it. This study applies a qualitative descriptive methodology through data collection via observation, in-depth interviews, and documentation. This study involved five informants consisting of employees of the Population Registration Division who were directly involved in the implementation of digital-based population administration services. Source triangulation was used as a validation method to strengthen the validity of the research results. Research shows that employees’ technical competence is generally in the adequate category, as employees demonstrate understanding of digital service systems, the ability to operate applications, accuracy in data input, and awareness of technical constraints affecting service effectiveness. Although most employees understand the workflow and functions of digital services, competency gaps remain, particularly among employees with low to moderate skills. Several obstacles were identified, including unstable internet connections, application errors, and limited socialization during system updates, all of which influence the speed and smoothness of service delivery. In terms of accuracy, employees have performed data verification adequately, although minor errors still require attention.
ANALISIS DISIPLIN KERJA PEGAWAI PADA BIDANG PENDAFTARAN PENDUDUK DI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL (DISDUKCAPIL) KARAWANG Indah Yunengsih
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research intends to analyze the level of work discipline among employees within the Population Registration Division of the Karawang Regency Population and Civil Registration Office and to determine the factors impacting it. This study applies a qualitative descriptive methodology through data collection via documentation, interviews, and observation. This study involved five informants consisting of the Head of the Population Registration Division, the Head of the General and Personnel Subdivision, and Population Registration Staff. Source triangulation was used as a validation method to strengthen the validity of the research results. Research shows that even if shared work discipline is good, employees demonstrate an understanding of work standards, compliance with regulations, a high level of alertness in service, and an ethical work culture. However, an increase in tardiness was found to be influenced by internal factors such as lack of rest time and personal readiness, as well as external factors such as traffic congestion, distance from home, and family matters. In conclusion, employees have demonstrated understanding and compliance with work standards, though there are yet obstacles in executing them regularly. Therefore, agencies need to adopt fines and grants balancedly to grow employee task discipline as a means to support productivity and effectiveness of public services, as well as optimize efficient management of working time.
PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE DECISIONS NADHEERA LUXURY MELALUI PERCEIVED QUALITY DAN PERCEIVED CREDIBILITY Marzenda Nova; Mohamad Rifqy Roosdhani
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22271

Abstract

Penelitian ini dilaksanakan guna mengevaluasi dampak penggunaan dukungan selebritas terhadap keputusan konsumen dalam membeli produk bermerek Nadheera Luxury, dengan menempatkan persepsi kualitas dan persepsi kredibilitas sebagai variabel perantara. Pendekatan yang diaplikasikan adalah riset kuantitatif melalui penyebaran kuesioner secara daring yang melibatkan 120 partisipan. Data yang terkumpul kemudian dievaluasi menggunakan metode Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (PLS) via perangkat lunak SmartPLS 4.0. Hasil analisis membuktikan bahwa dukungan selebritas secara langsung memberikan efek positif dan signifikan pada persepsi kualitas, kredibilitas, serta keputusan pembelian akhir. Lebih lanjut, kedua variabel mediator tersebut terbukti krusial dalam menjembatani hubungan antara promosi selebritas dan niat beli konsumen. Temuan riset ini menyumbangkan wawasan penting bagi literatur manajemen pemasaran, sekaligus membuktikan bahwa strategi pemilihan figur publik yang tepat mampu mendongkrak persepsi mutu dan kepercayaan, yang bermuara pada peningkatan transaksi finansial perusahaan.
PENGARUH SEARCH ENGINE OPTIMIZATION (SEO), SOCIAL MEDIA MARKETING (SMM) DAN ADVERTISING CREATIVITY TERHADAP PURCHASE INTEREST MENURUT PERSPEKTIF BISNIS ISLAM (Studi Pada Gen Z Pengguna Samsung Di Bandar Lampung) Evita Sari; Erike Anggraeni; Is Susanto
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22285

Abstract

This research was conducted to analyze the influence of search engine optimization, social media marketing, and advertising creativity on purchase interest conducted among Generation Z in Bandar Lampung from an Islamic business perspective. The research applied a quantitative approach to 100 respondents through purposive sampling techniques. The data analysis used was SEM-PLS to examine the influence among variables. The research findings proved that search engine optimization did not have a significant influence on purchase interest. Social media marketing had a significant influence on purchase interest. Advertising creativity did not have a significant influence on purchase interest. Indicating that Generation Z is more responsive to social media marketing compared to search engine optimization and advertising creativity. From the Islamic business perspective, all three are required to uphold the values of transparency, honesty, and responsibility to build rational consumer purchase interest in accordance with Islamic business principles.
ANALISIS PENERAPAN SISTEM E-KINERJA PADA BADAN NARKOTIKA NASIONAL KABUPATEN KARAWANG Vicka Riri Puspita; Budi Rismayadi; Wike Pertiwi
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is analyze the implementation of the E-Kinerja System at the National Narcotics Agency of Karawang Regency and to identify constraints in the process of employee performance assessment and reporting. This study used a descriptive qualitative approach. The population of this research consisted of all employees of BNNK Karawang who use the E-Kinerja system. Informants were selected through purposive sampling, involving five informants: the Head of the General Subdivision as the main informant, administrative staff as key informants, and employees from the P2M Section, Rehabilitation Section, and Eradication Section as supporting informants. Data were collected through in-depth interviews also observation. Data validity was ensured through source triangulation by comparing information from various informants. The results indicate that the implementation of the E-Kinerja System at BNNK Karawang has generally been well implemented and facilitates employees in recording targets, performance realization, and performance reporting in a structured and well-documented manner. However, its implementation has not been fully optimal due to technical constraints, particularly system disruptions and limited server capacity. Simultaneous system access by BNN civil servants across Indonesia during limited reporting periods often causes system delays or errors, affecting the timeliness of performance reporting. Therefore, technical improvements are needed to optimize the implementation of the E-Kinerja System.
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, LOKASI, DAN PROMOSI TERHADAP MINAT BELI IKAN SEGAR DI TPI WONOKERTO KABUPATEN PEKALONGAN Nisbatul Khasanah; Rini Hidayah
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22363

Abstract

This research is motivated by the importance of understanding the factors influencing consumer purchasing interest in fresh fish at the Wonokerto Fish Auction Place (TPI) in Pekalongan Regency. This study aims to analyze the influence of price perceptions, product quality, location, and promotion on consumer purchasing interest in fresh fish at the Wonokerto TPI. This study used a quantitative approach with a survey method by distributing questionnaires to 105 respondents, who were fresh fish consumers at the Wonokerto TPI. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results showed that perceptions of price, location, and promotion had a positive and significant effect on consumer purchasing interest, while product quality had no significant effect. The R-square value of 0.602 indicates that the research variables can explain 60.2% of consumer purchasing interest. These results indicate that pricing strategy, location accessibility, and promotion are important factors in increasing consumer purchasing interest in fresh fish at the Wonokerto TPI.
PENGARUH SENSITIVITAS HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU KENTAL MANIS : SEBUAH STUDI LITERATUR Mat Ropik
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.22395

Abstract

The sweetened condensed milk (SCM) industry in Indonesia represents a strategic commodity sector with extensive market penetration, yet it faces the challenge of increasingly intense competition and market saturation. This study aims to provide a comprehensive synthesis of literature to map the most dominant factors influencing market behavior and consumer purchase decisions. The methodology employed is a Narrative Literature Review, integrating data from reputable databases such as Google Scholar and ScienceDirect. The analysis focuses on studies published within the last decade, utilizing content analysis and comparative methods. Findings indicate that price sensitivity acts as the primary evaluative variable for lower-middle consumer segments, given that SCM is perceived as a staple product with high price elasticity of demand. Meanwhile, promotional strategies serve as tactical stimulants capable of swiftly intervening in the decision-making process. These strategies often trigger brand switching and impulsive buying through short-term incentives that effectively bypass the consumer's rational evaluation system. This suggests that purchasing decisions in this commodity category are frequently reactive responses to prominent economic incentives at the point of sale, rather than the result of long-term planning. The implications of this research highlight the necessity for optimal price calibration and aggressive retail promotional strategies for industry practitioners to maintain sales volume. Furthermore, this study identifies a significant literature gap regarding the impact of digital promotion and social media algorithms, which requires further exploration within the context of the modern marketing ecosystem.
PERAN RELIGIUSITAS DAN PERSEPSI RISIKO DALAM PENGAMBILAN KEPUTUSAN ANGGOTA BMT : SEBUAH STUDI LITERATUR Abdul Hamid; Muh Syarif; Suyono
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.22397

Abstract

The growth of the Islamic microfinance sector in Indonesia through Baitul Maal wat Tamwil (BMT) faces significant challenges regarding the escalation of risk perception and institutional stability, which potentially erode public trust. This study aims to analyze the strategic role of religiosity in mitigating the influence of risk perception on the decision to become a BMT member. Utilizing the Systematic Literature Review (SLR) method, this research evaluates reputable literature from the last five years to map the interaction between psychological variables and spiritual dimensions. The results indicate that religiosity is a crucial determinant, functioning as a normative filter and an effective moderating variable in reducing member anxiety toward both operational and financial risks. The main findings reveal that members with high levels of religiosity tend to prioritize transcendental dimensions and the pursuit of barakah (blessings), thereby maintaining loyalty through the internalization of Sharia values, which are perceived as a guarantee of moral security. Economic decisions in this context are not merely mathematical calculations but a form of faith integrity. Practical implications of this study suggest that BMT managers adopt a hybrid strategy that combines spiritual security narratives with accountable technical governance transparency to strengthen their competitive position in the contemporary market. The integration of technical efficacy and spiritual conviction is the primary key to maintaining customer base stability amidst the volatility of the modern financial industry.

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