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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 423 Documents
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ANALISIS DISIPLIN KINERJA KARYAWAN DALAM PENINGKATAN KINERJA KARYAWAN PT. RAVANA JAYA Zhidan Ibra Pramana; Heru Baskoro
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22325

Abstract

Perusahaan konstruksi diwajibkan untuk menyelesaikan proyek tepat waktu dan sesuai target, namun masalah disiplin karyawan sering menjadi hambatan dalam mencapai tujuan tersebut. Di PT. Ravana Jaya, tingkat keterlambatan dan absensi karyawan masih tinggi, yang berdampak pada penyelesaian proyek yang kurang optimal. Kondisi ini menunjukkan adanya hubungan antara disiplin kerja dan kinerja karyawan. Penelitian ini bertujuan untuk menentukan kondisi disiplin kerja karyawan dalam meningkatkan kinerja karyawan dan mengidentifikasi faktor-faktor yang mempengaruhi disiplin kerja di PT. Ravana Jaya. Penelitian ini menggunakan pendekatan kualitatif dengan tipe fenomenologis. Data diperoleh melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa disiplin kerja, yang meliputi ketepatan waktu, kepatuhan terhadap peraturan, dan tanggung jawab kerja, memainkan peran penting dalam mendukung peningkatan kinerja karyawan.
PERAN MOTIVASI KERJA DAN KOMUNIKASI KERJA TERHADAP KINERJA PEGAWAI Elli Asmawati; Sofia Ulfa Eka Hadiyanti; Yulia Tri Kusumawati
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22341

Abstract

Employee performance is an important indicator of organizational effectiveness, particularly in public sector institutions that rely on human resources to support administrative services and digital governance. Work motivation and organizational communication are considered key factors that can influence employee performance. This study aims to analyze the effect of work motivation and work communication on employee performance at the Department of Communication and Informatics of East Kalimantan Province. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 94 employees selected using simple random sampling from a population of 123 employees. Data analysis was conducted using multiple linear regression with the assistance of SPSS. The results show that work motivation has a significant effect on employee performance (Sig. = 0.035). Work communication also has a significant effect on employee performance (Sig. = 0.038). Furthermore, work motivation and work communication simultaneously have a significant influence on employee performance. These findings indicate that strengthening employee motivation and improving communication within the organization play an important role in enhancing employee performance in government institutions. Keyword : Work Motivation, Work Communication, Employee Performance, Public Organization
PENGARUH LABEL HALAL, ELECTRONIC WORD OF MOUTH DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL Kakanita Ari Puspitasari; Titik Desi Harsoyo
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.15590

Abstract

This study aims to examine the influence of Halal Labels, Electronic Word of Mouth and Product Attributes on Purchasing Decisions of Halal Cosmetic Products. This type of research is classified as quantitative research. The independent variables in this study consisted of Halal Labels, Electronic Word of Mouth and Product Attributes. While the dependent variable is the Purchase Decision. The respondents used in this study were 124 respondents who had purchased and used halal cosmetic products, namely wardah. All question items used in this study proved to be valid and reliable after being tested for validity and reliability tests. The data analysis tool used in this study uses IBM SPSS Statistics 21. Data analysis in this study uses Multiple Regression Analysis. In the classical assumption test, this research is normally distributed, the regression model does not occur multicollinearity and does not occur heteroscedasticity. The results of this study indicate that the Halal Label has a positive and significant effect on Purchase Decisions, Electronic Word of Mouth has a positive and significant effect on Purchase Decisions, Product Attributes have a positive and significant effect on Purchase Decisions. Based on the results of testing the data, all hypotheses in this study are supported.
PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LISTRIK DI JEPARA Nirmala Auliya Firdaus; Nurul Huda
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21521

Abstract

This study aims to analyze the influence of brand awareness, brand image, and influencer marketing on electric bicycle purchasing decisions in Jepara.             The research method used a quantitative approach with purposive sampling techniques involving 100 respondents who are electric bicycle users in the Jepara area. The data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software.             The results showed that brand awareness, brand image, and influencer marketing had a positive and significant effect on purchasing decisions with a p-value < 0.05. Influencer marketing has the most dominant influence, followed by brand awareness and brand image. The research model is able to explain 65% of the variation in electric bicycle purchase decisions. This study provides a theoretical contribution in strengthening consumer behavior theory and a practical contribution for business actors in developing marketing strategies based on brand strength and collaboration with relevant influencers.
ANALISIS KINERJA KEUANGAN AKIBAT KETIDAKTERCAPAIAN TARGET PENJUALAN PRODUK DAUR ULANG PADA PT XYZ Aura Safina Pratiwi; Elok Vilantika
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22299

Abstract

This study aims to analyze the achievement of sales targets and actual sales of recycled products and to examine the impact of unmet sales targets on the financial performance of PT. XYZ. The study employs a qualitative approach using a case study method. Data were collected through interviews with key informants consisting of the Finance Manager, Marketing Manager, and Production Supervisor, as well as documentation of sales reports and company financial statements. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results indicate that the realization of recycled product sales in several periods did not reach the targets set by the company. This condition is influenced by both internal and external factors, such as fluctuations in raw material prices, unstable market demand, and constraints in the production process. The failure to achieve sales targets has an impact on the company’s financial performance, particularly in the form of decreased revenue, increased production costs per unit, and declining gross profit. In addition, this condition also affects operational efficiency and the stability of the company’s cash flow.
PENGARUH PERCEIVED VALUE, LIFE STYLE,MOTIVASI, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE DI PEKALONGAN Sulistiamah Donawati; Teguh Purwanto
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22318

Abstract

This study aims to examine the effect of perceived value, lifestyle, motivation, and brand image on purchasing decisions of iPhone smartphones in Pekalongan. The research is based on consumer behavior theory which explains that purchasing decisions are influenced by psychological and personal factors such as perceived value, lifestyle, motivation, and brand image. The study seeks to identify which variables significantly influence consumer purchasing decisions toward iPhone products. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed online via Google Forms to 126 respondents who are iPhone users in Pekalongan using purposive sampling technique. The data analysis method used is Structural Equation Modeling (SEM) with SmartPLS 4.1.1.6 software. Measurement of responses was conducted using a Likert scale to evaluate respondents’ perceptions of the research variables. The results show that lifestyle, motivation, and perceived value have a positive and significant effect on purchasing decisions of iPhone smartphones in Pekalongan. Among these variables, motivation has the strongest influence on purchasing decisions. Meanwhile, brand image does not have a significant effect on purchasing decisions. The findings indicate that consumers tend to consider functional benefits, personal needs, and lifestyle compatibility rather than brand image when deciding to purchase an iPhone smartphone.
PENGARUH TRANSPORTASI HALAL, PENGADAAN HALAL, DAN MANUFAKTUR HALAL TERHADAP KEUNGGULAN OPERASIONAL BERKELANJUTAN YANG DIMODERASI OLEH STRATEGI MITIGASI RISIKO PANDEMI Hadi Hidayat; Wahyuningsih Santosa; Ratna Darasih; Dorina Widowati
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21689

Abstract

This study analyzes the influence of halal transportation, halal procurement, and halal manufacturing on sustainable operational excellence (SOE) in the halal cosmetics industry at PT Paragon Technology and Innovation, moderated by SARS-CoV-2 pandemic risk mitigation strategies. It examines how halal supply chain practices enhance operational efficiency, consistency, and sustainability amid mandatory halal certification and global market dynamics. Employing an explanatory quantitative cross-sectional design, the study surveyed 227 employees from the company's halal supply chain divisions via purposive sampling and a 5-point Likert scale questionnaire. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS), including outer/inner model evaluations, product indicator moderation tests, and bootstrapping at α=5%. Findings reveal significant positive effects of halal transportation (H1: t=3.45>1.96), halal procurement (H2: t=4.12>1.96), and halal manufacturing (H3: t=5.23>1.96) on SOE (R²=0.520), while pandemic mitigation does not moderate these relationships (H4-H6 insignificant). These results underscore halal practices' role in driving SOE for Indonesia's halal cosmetics sector.
PENGARUH BRAND IMAGE, ELECTRONIC WORD OF MOUTH (E-WOM) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET KONSER WORLD TOUR REVERIE IN JAKARTA (STUDI KASUS PENGGEMAR IDOL K-POP BAEKHYUN EXO) Maria Chalista; Muhammad Robi Nurwahyudi
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21745

Abstract

This research aims to analyze the influence of brand image, electronic word of mouth (e-WOM), and price on the decision to purchase World Tour reverie in jakrta concert tickets on EXO’s Baekhyun fans. The study used a quantitative approach with purposive sampling technique for 50 respondents who had purchased concert tickets. Data were collected through questionnaires and analyzed using SPSS 27 with multiple linear regression analyses. Research results show that partial brand images have a significant effect on purchasing decisions, while e-WOM and pricing have no significant effect. However, simultaneous brand iamge, e-WOMs, and prices have a significant effect on the decision to purchase concert tickects.
PENGARUH BRAND SALIENCE, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK AMDK MEREK AQUA DI KABUPATEN SIDOARJO Muhammad Sonhaji; Alshaf Pebrianggara; Muhammad Yani
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21801

Abstract

This study examines the effects of brand salience, brand image, and brand trust on purchase decisions of AQUA bottled drinking water among Generation Z consumers in Sidoarjo Regency. Understanding brand-related determinants of purchase decisions is essential amid increasing competition in the bottled water industry and changing consumer behavior among younger generations. This research adopts a quantitative approach using a survey method. Data were collected from 96 Generation Z consumers who had purchased AQUA bottled water, selected through purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3 to evaluate both the measurement and structural models. The findings reveal that brand salience and brand trust have a positive and significant effect on purchase decisions, while brand image does not exhibit a significant influence. Brand trust shows the strongest effect, indicating its critical role in shaping consumer purchase decisions. These results highlight the importance of strengthening consumer trust to enhance purchasing behavior in the bottled drinking water market.
PENGARUH LAYANAN PAYLATER, GAYA HIDUP, LITERASI KEUANGAN TERHADAP PERILAKU KEUANGAN GEN Z Popi Melani Dewi; A. Khoirul Anam
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22090

Abstract

The development of digital financial services such as PayLater is increasingly popular among Generation Z, including students, due to its ease of access, fast processing, and payment flexibility. However, the increasing use of these services raises the risk of consumptive behavior and a lack of financial control, especially when users lack adequate financial literacy. This condition is exacerbated by the younger generation's trend-following lifestyle and the influence of social media, which encourages impulsive spending patterns. The purpose of this study is to analyze the influence of PayLater services, lifestyle, and financial literacy on financial behavior. The population in this study was 2,036 students, with a purposive sampling technique with a sample of 118 respondents. The types of data were primary and secondary data, the data collection method was a questionnaire, and the analysis method was Partial Last Square (PLS). The results of this study indicate that PayLater services, lifestyle, and financial literacy have a significant influence on financial behavior.

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