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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 372 Documents
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ANALISIS PENGENDALIAN KUALITAS SEBAGAI STRATEGI KEBERLANJUTAN USAHA DENGAN METODE SEVEN TOOLS PADA PT. SIDOKUMPUL RAYA Mariza Ayu Putri Lestari; Suaibatul Aslamiyah
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22176

Abstract

This study aims to analyze the application of Quality Control using the Seven Tools of Quality as a strategy to support business sustainability in 8.0 mm diameter wire mesh products at PT Sidokumpul Raya, with a focus on identifying the dominant types of defects, the factors causing defects, and production process improvement efforts that can be undertaken by the company. This study uses a descriptive qualitative approach with the research location at PT Sidokumpul Raya, Gresik Regency. Data collection was carried out through direct observation of the production process, in-depth interviews with four informants who understood Quality Control in the company in accordance with the criteria, as well as documentation of production data and product defect data. Data analysis was performed by applying the Seven Tools of Quality, which include histograms, Pareto diagrams, cause-and-effect diagrams (Fishbone diagrams), control charts (P-Charts), and scatter diagrams. The results of the study show that the dominant defects in 8.0 mm diameter wire mesh products include size non-compliance with SNI standards, product inaccuracy, and suboptimal welded joints. The main causes of defects originate from aspects of machinery, production processes, operator skills, and the environment. The use of the Seven Tools for Quality Control plays a role in business sustainability, including resource and raw material savings, and even customer satisfaction. This study is limited to one type of product, namely 8.0 mm diameter wire mesh, and focuses on internal Quality Control within the company without discussing marketing and distribution aspects. The implications of this study indicate that the systematic application of Quality Control through the Seven Tools of Quality can serve as a basis for evaluating and improving production processes to reduce defect rates, increase operational efficiency, and support the sustainability of the company's business.
PENGARUH DIGITAL MARKETING DAN ARTIFICIAL INTELLIGENCE TERHADAP PURCHASE DECISION MELALUI CUSTOMER SATISFACTION SEBAGAI MEDIASI Serlyana, Riska Dara; Roosdhani, Mohamad Rifqy
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22228

Abstract

This study examines how digital marketing and artificial intelligence (AI) influence consumer choices using customer satisfaction as a mediating variable. The study focuses on Glad2Glow, a local skincare product offered on Tokopedia. Using survey methods and quantitative methodology, SmartPLS 4.0 was used to assess data from 100 Generation Z respondents in Jepara Regency who had made online purchases. The results indicate that digital marketing and artificial intelligence (AI) increase customer satisfaction, which in turn significantly influences purchasing decisions. Furthermore, it is demonstrated that customer satisfaction acts as a mediator in the relationship between digital marketing and AI on purchasing decisions. This study offers theoretical additions to the digital marketing literature as well as practical applications for local brands and MSMEs leveraging digital tactics and AI technologies to improve consumer satisfaction and purchasing decisions.

Page 38 of 38 | Total Record : 372

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