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<![CDATA[PENGARUH KESADARAN WAJIB PAJAK, SOSIALISASI PERPAJAKAN, DAN PROGRAM PEMUTIHAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR ]]>
<![CDATA[M Hendri Yan Nyale]]>;
<![CDATA[Shinta Dewi Condrowati]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1198
<![CDATA[The regional revenue heavily relies on vehicle taxes, playing a crucial role as one of the main pillars in generating significant income to support local development. Therefore, optimizing state revenue becomes crucial to achieve the government's expected targets. This research aims to examine the effects of taxpayer awareness, tax socialization efforts, and tax amnesty programs on the compliance level of vehicle taxpayers. The population focused on in this study consists of vehicle taxpayers registered at the SAMSAT office in Bogor City. Data collection utilized the simple random sampling method and Slovin's formula to obtain a sample size of 400 respondents. The type of data used is primary data analyzed through the use of a questionnaire with the assistance of SPSS software version 26, and the results were analyzed using a multiple linear regression analysis approach. The findings of this research prove that taxpayer awareness, tax socialization, and tax amnesty programs have a positive impact at a significance level of 5% (X1= 0.266, X2= 0.306, and X3= 0.318).]]>
<![CDATA[ANALISIS STRATEGI SOCIAL MEDIA MARKETING DALAM MEMPERTAHANKAN BRAND AWARENESS PADA DOTATO DONAT KAMPUNG (Studi Kasus pada Instagram Dotato) ]]>
<![CDATA[Jihan Hanifah Sony]]>;
<![CDATA[Cecep Safa’atul Barkah]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1199
<![CDATA[Dotato Donat Kampung, a prominent MSME in the culinary sector, has effectively built substantial brand awareness among students in Jatinangor. However, it faces challenges in sustaining this awareness. This research aims to analyze the social media marketing strategies employed by Dotato Donat Kampung to maintain its brand presence. Utilizing a qualitative approach with a descriptive method, the research involved detailed interviews with both the owners. The effectiveness of the social media marketing strategies was evaluated using the TOWS method. The findings indicate that Dotato Donat Kampung's social media marketing is fairly successful in boosting brand awareness and product sales, although there are certain Instagram features that have not been fully utilized. The analysis highlights the need to optimize the use of Instagram ads and broadcast channels to sustain brand awareness and broaden audience reach. Dotato Donat Kampung, a prominent MSME in the culinary sector, has effectively built substantial brand awareness among students in Jatinangor. However, it faces challenges in sustaining this awareness. This research aims to analyze the social media marketing strategies employed by Dotato Donat Kampung to maintain its brand presence. Utilizing a qualitative approach with a descriptive method, the research involved detailed interviews with both the owners. The effectiveness of the social media marketing strategies was evaluated using the TOWS method. The findings indicate that Dotato Donat Kampung's social media marketing is fairly successful in boosting brand awareness and product sales, although there are certain Instagram features that have not been fully utilized. The analysis highlights the need to optimize the use of Instagram ads and broadcast channels to sustain brand awareness and broaden audience reach.]]>
<![CDATA[ANALISIS NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR PROPERTIES DAN REAL ESTATE DI BEI ]]>
<![CDATA[Anessya Anggia Savitri]]>;
<![CDATA[Rahman Amrullah Suwaidi]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1201
<![CDATA[Industrial development during the transformation period as a policy of every business entity whose existence is urgent for the welfare of all audiences and economic growth, with the principle of building an independent and ever-growing economy. The observation is intended to analyze the impact of profitability, liquidity, solvency, and activity ratio variables on company value in the property and real estate sector listed on the IDX for the period 2020-2022. The observation has a population of 85 companies in the property and real estate sector listed on the IDX. The purposive sampling technique was used to take samples in the observation. The sample obtained from this technique was 64 companies. The analysis method for programming observation data is multiple linear regression processed with SPSS. The research indicates that starting from liquidity, solvency, and activity ratio there is a match with the company's value, while profitability is the opposite.]]>
<![CDATA[ANALISIS STRATEGI INFLUENCER MARKETING PADA INSTAGRAM STUDIO DAPUR TAHUN 2024 ]]>
<![CDATA[Yudhistira Akhmad Kurniawan]]>;
<![CDATA[Widya Sastika]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1202
<![CDATA[Business competition has significantly increased over time as various companies introduce innovative flagship products. Consumers are more likely to choose well-known brands when selecting products. Therefore, companies must find effective marketing strategies to ensure that consumers recognize the products or services offered. One factor that can influence a company's or enterprise's recognition is improving brand awareness. To increase brand awareness, one of the most appropriate strategies is using influencers as part of promotions, or influencer marketing. Influencer marketing involves promoting products through influencers to their followers. The purpose of this research is to understand the stages and implementation of influencer marketing at Studio Dapur. The method used in this research is descriptive qualitative, consisting of participatory observation, interviews, documentation, and triangulation. The results of this study conclude that the implementation of the influencer marketing strategy on Studio Dapur's Instagram has yielded positive results, particularly in terms of engagement rate, with an average achievement of 1-5% from the four influencers used. These results indicate strong performance and have a direct impact on increasing brand awareness.]]>
<![CDATA[ANALISIS DETERMINAN HARGA SAHAM BASIC MATERIALS TAHUN 2018-2022 ]]>
<![CDATA[Delia Septy Dwi Sucahyo]]>;
<![CDATA[Rahman Amrullah Suwaidi]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1203
<![CDATA[The research intends to evaluate the impact of leverage ratios, market ratios, and dividend policies on stock prices. All basic materials companies on the Indonesian Stock Exchange until 2022 constitute the research population, then using a purposive sampling method the sample can finally be determined, namely 15 basic materials companies on the Indonesian Stock Exchange during the period 2018 to 2022. Data was collected through documentation techniques referring to annual financial data and historical stock price data and analyzed using multiple regression techniques using SPSS data processing tools. The results of the analysis show that the leverage ratio has no effect on stock prices, while the market ratio and dividend policy have a significant effect on stock prices.]]>
<![CDATA[PELAKSANAAN PRINSIP UTMOST GOOD FAITH UNTUK PRODUK ASURANSI PROPERTY ALL RISK ]]>
<![CDATA[R. Muh Deddy Hanif Sardjito]]>;
<![CDATA[Bayu Suganda]]>;
<![CDATA[Bagus Suhendar]]>;
<![CDATA[Rianita Natalia Sinaga]]>;
<![CDATA[Reimond Hasangapan Mikkael Napitupulu]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1204
<![CDATA[This research aims to analyze the full application of the principle of good faith in Property All Risk (PAR) insurance products in Indonesia. This study explores how these principles are implemented by insurance companies and understood by policyholders, with a focus on potential challenges and misunderstandings that may arise. This research uses a qualitative approach using interviews and surveys of policyholders and insurance company representatives. Findings reveal that often there is a lack of clear communication from insurance companies regarding the terms and conditions of PAR policies. Many policyholders do not fully understand coverage and exclusions due to the complex legal language used in the policy. This lack of understanding can cause disputes during the claims process. This study is limited to the Indonesian insurance market and focuses on one type of insurance product only. This research suggests that insurance companies need to improve their communications strategies to ensure that policyholders fully understand the terms of their insurance policies. This can be done by simplifying the language used in the policy and providing a more comprehensive explanation during the policy issuance process.]]>
<![CDATA[DAMPAK LAYANAN PERBANKAN DIGITAL TERHADAP KINERJA PERBANKAN DI INDONESIA ]]>
<![CDATA[Ida Ayu Putu Megawati]]>;
<![CDATA[Ni Nengah Rupadi Kertiriasih]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1205
<![CDATA[Advances in digital technology encourage the transition from conventional lifestyles to the digital era, one of which is digital banking services. The use of electronic media in financial products is expected to provide faster, easier, and more appropriate services to customer needs (customer experience), and ensure that customers can make transactions independently by paying attention to security aspects. Banking performance can of course also be influenced by the adoption of these digital banking services. This study aims to determine the effect of digital financial services such as electronic money, ATMs, credit cards, SMS banking and internet banking on banking performance in Indonesia in 2021-2023. Using simple linear regression analysis techniques, it can be seen that credit cards and internet banking can have a significant positive effect on banking performance. A positive relationship is also shown by the SMS banking variable but is not significant. Meanwhile, ATMs and e-money show a negative and insignificant effect on banking performance in Indonesia.]]>
<![CDATA[MODEL PERILAKU PENGGUNA APLIKASI QRIS DAN HUBUNGANNYA TERHADAP IMPULSIVE BUYING ]]>
<![CDATA[Akhwanul Akhmal]]>;
<![CDATA[Metya Lutviani]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1207
<![CDATA[This type of research is quantitative research that assesses the QRIS user behavior model and its relationship with Impulsive Buying. Research was conducted on people who use QRIS in carrying out online and offline transactions. This research uses the UTAUT approach. This research also supports IKU 1 Polytechnic LP3I Jakarta, namely the work readiness of graduates because of. In this study there are 4 independent variables (X) and 2 dependent variables (Y), namely, performance expectancy (X1), effort expectancy (X2), social influence (X3), facilitating conditions (X4), behavioral intention (Y1), Impulsive Buying (Y2) Respondents in this study were LP3I Jakarta polytechnic students who belonged to generation Z with a birth year range of 2002-2006 who used QRIS as many as 100 people. For more accurate results, respondents taken were those who had used QRIS >5x. The results of hypothesis testing in this research prove that performance expectancy has a significant positive effect on user behavior intention. This means that performance expectancy influences behavioral intention that the use of QRIS digital payments is very fast and efficient. Hypothesis testing in this research proves that effort expectancy has a significant positive effect on user behavior intention. This means that effort expectancy influences behavior intention so that those using QRIS digital payments can learn and become more skilled in using the new information system]]>
<![CDATA[PENGARUH ORIENTASI PELANGGAN, KEPUASAN PELANGGAN YANG DIMEDIASI OLEH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN ]]>
<![CDATA[Dodi Ria Atmaja]]>;
<![CDATA[Rino Kurnia Afandi]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1208
<![CDATA[Competition in the service industry encourages companies to improve customer orientation and service quality in order to achieve customer satisfaction and loyalty. This study aims to analyse the relationship between customer orientation, service quality, customer satisfaction, and customer loyalty at Honda repair shops in Tangerang. Using a quantitative approach, this study involved 100 Honda repair shop customer respondents. Data was collected through an online questionnaire and analysed using Structural Equation Modeling (SEM). The results state that customer orientation has a positive effect with service quality and customer satisfaction, service quality affects customer satisfaction, service quality mediates the relationship between customer orientation and customer satisfaction, and customer satisfaction has a positive effect on customer loyalty. This research has a contribution to the Honda Workshop by making customer loyalty a final strategy of the Honda Workshop. It is recommended that Honda workshops improve customer orientation and service quality to increase customer satisfaction and loyalty. Research limitations include a relatively small sample size and limited geographic coverage, opening up opportunities for further research on a larger scale.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP LOYALITAS KONSUMEN (STUDI PADA PRODUK BY.U DI KOTA BANDUNG) ]]>
<![CDATA[Girda Aulia Rishyadi]]>;
<![CDATA[Anang Muftiadi]]>;
<![CDATA[Tetty Herawaty]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1212
<![CDATA[This study aims to observe the effect of service quality and sales promotion on consumer loyalty in by.U users in Bandung City. The method used in this study is quantitative descriptive. Through the distribution of questionnaires to obtain data using a Likert scale that is processed and tested. The population in this study were consumers in Bandung City who made purchases by.U so that the population is unknown. The sample was taken using non-probability sampling, namely purposive sampling. The sample size was calculated using the Lemeshow formula to obtain 100 respondents. The results of the study and hypothesis testing in this study are that service quality and sales promotion have a positive and very significant effect on consumer loyalty with a sig. 0.000. Service quality has a positive and very significant effect on consumer loyalty with a sig. 0.001. Sales promotion has a positive and significant effect on consumer loyalty with a sig. 0.020. The results of this study indicate that the R square coefficient value is 44.9%. Data processing and testing were carried out using validity and reliability tests, correlation tests, multiple linear regression, determination coefficient analysis, T tests and F tests.]]>
