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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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ANALISIS PUBLIC RELATION, ADVERTISING, DAN DIRECT MARKETING TERHADAP LOYALITAS PELANGGAN ES.TEH INDONESIA Wiyarno; Erna Apriani; Indra Permana; Fachrial Banyu Asmoro
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1365

Abstract

Es.teh Indonesia is a franchise engaged in the beverage sector, where Es. Indonesia has a reasonably large name in the beverage sector; the development of Es.teh Indonesia is relatively fast and has been around for a long time, so an evaluation is needed regarding marketing strategies, promotions, and those that cause significant customer loyalty. From these problems, the purpose of this study was to examine the effect of Public Relations, Advertising, and Direct Marketing on Customer Loyalty of Es.teh Indonesia. The method of analyzing this research uses a quantitative descriptive approach to look for influential relationships between research variables; the sample taken is Indonesian Es.teh customers with a purposive sampling method of 100 respondents, and the research data analysis technique uses SEM (Stuctural Equation Modelling). The results showed that public relations significantly affected customer loyalty, then advertising and direct marketing variables had no effect on customer loyalty in Indonesia.
IMPLEMENTASI CORE VALUE 'GANESHA CEPAT' UNTUK PENINGKATAN KINERJA DOSEN DAN TENAGA KEPENDIDIKAN Ramadani Pardian; Ahmad Fadli; Zubair Arza; Nurhayati; Nurmayani Istiningsih
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1368

Abstract

This study aims to explore the understanding and implementation of the core value "Ganesha CEPAT" at STIE Ganesha, as well as the challenges faced in its application. Using a qualitative approach with a case study method, this research involved 15 participants comprising lecturers from three study programs (Master's in Management, Bachelor's in Management, and Bachelor's in Accounting) and administrative staff from the administration, student services, and finance departments. Data were collected through in-depth interviews, direct observations, and institutional document analysis. The findings indicate that the majority of participants understand the importance of core values in building a positive work culture, although challenges such as variations in understanding and inconsistencies in implementation were identified. Thematic analysis was used to identify key patterns in the data, while triangulation ensured the validity and reliability of the findings. This study reveals that the implementation of the core value "Ganesha CEPAT" can enhance the performance of lecturers and administrative staff if supported by consistent socialization programs and adequate managerial support. The implications emphasize the importance of developing a value-based work culture in higher education institutions to improve effectiveness and sustainability.
PENGARUH KESALAHAN PEMBERIAN OPINI AUDITOR MENGENAI GOING CONCERN PERUSAHAAN TERHADAP REPUTASI AUDITOR Diah Agustina Prihastiwi; Yulida Army Nurcahya; Kartika Pradana Suryatimur
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1370

Abstract

The purpose of this study is to analyze the relationship between disclosure of provision and contingency transactions and errors in giving auditor opinions that can predict company bankruptcy in state-owned companies. This is done considering that various strategic resources in Indonesia are managed by state-owned companies. The study found that when a company goes bankrupt, the company often has a clean audit opinion, which means everything looks good on paper. However, just because it looks good does not mean the company is actually doing well. On the other hand, if a company gets a GCO opinion, which means there is a serious problem, it is likely that they will have problems. This shows that we need to be very careful when looking at a company's financial statements and what the auditors say. Everyone involved should pay close attention and do their homework.
ANALISIS PENAGIHAN PIUTANG PADA PERUM PERUMNAS PROYEK BANDUNG II Firman Prayoga; Ramadhan Pancasilawan
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1371

Abstract

This study aims to analyze the accounts receivable collection process carried out at Perum Perumnas Bandung II Project using indicators of collection methods through letters, telephone calls, personal visits, and legal action. This research uses a descriptive qualitative method. The results showed that the Perum Perumnas Bandung II Project in collecting receivables was still not optimal. Limited human resources and a limited budget for conducting accounts receivable collection activities are obstacles to optimally implementing the accounts receivable collection process. This study provides recommendations for allocating a special budget to collecting accounts receivable and adding specific human resources to manage and carry out accounts receivable collection activities. The results of this study are expected to be a reference in collecting bad debts that are more effective and optimal.
PENGARUH EKSPEKTASI WISATAWAN, NILAI YANG DI RASAKAN, KEPUASAN WISATAWAN PADA PERILAKU WISATAWAN YANG BERTANGGUNG JAWAB TERHADAP LINGKUNGAN DAN LOYALITAS WISATAWAN DI KEMUNING SKY HILLS Alfina Putri Pratama; Rini Kuswati
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1376

Abstract

This research seeks to examine the impact of tourist expectations, perceived value, and tourist satisfaction on environmentally responsible behavior and tourist loyalty at Kemuning Sky Hills. The study employed a purposive sampling method, involving 154 respondents in total. Data collection was conducted using a questionnaire designed with a Likert scale format. The data analysis in this research utilized Partial Least Squares (PLS) through the SMARTPLS 3.2 software. The PLS-SEM analysis consisted of two components: the outer model and the inner model. The findings revealed that tourist expectations significantly and positively influence perceived value, perceived value significantly and positively affects tourist satisfaction, tourist satisfaction significantly and positively impacts environmentally responsible behavior, and tourist satisfaction also significantly and positively influences tourist loyalty.
NILAI TAMBAH EKONOMI TERHADAP PERTUMBUHAN LABA PERUSAHAAN BARANG KONSUMSI TAHUN 2018-2022 Isra Herdina Fauziah Putri; Noor Syaifudin; Andi Harmoko Arifin
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1383

Abstract

Financial ratios have weaknesses in assessing financial performance where good profit growth may not reflect good performance. Economic Value Added (EVA) is one of the relevant indicators in assessing financial performance. A good EVA indicates that the company is able to generate profits exceeding the cost of capital, so it can create added value for investors. The aim of this research is to examine the relationship between EVA and profit growth in consumer goods companies. The 57 selected companies have comprehensive financial reports for the period 2018 to 2022. The analysis was carried out using a quantitative descriptive approach to identify the influence between variables. The method used is linear regression using EViews software. Based on research findings, in terms of increasing profits, EVA has a positive but not significant effect. The coefficient of determination obtained is 3.34%, indicating that 3.34% of  profit growth, can be explained by EVA. Meanwhile, profit growth of 96.66% was influenced by other factors. Companies and investors can consider the EVA value in making decisions and measuring the success of the company's future financial performance and maximizing profits.
PENGARUH HARGA SEWA, KUALITAS PELAYANAN, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PADA PO KENSYA TRANS Mardani Setiawan; Marsi Fella Rizki
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1384

Abstract

The aim of this research is to determine the effect of price, service quality and brand image on consumer satisfaction. This research uses a quantitative approach with a population of PO Kensya Trans consumers in October of 3995 people. In this research the sample was selected using the Slovin formula and obtained a research sample of 97.5 rounded up to 100 samples. Data collection uses a questionnaire. Data analysis was carried out using WarpPLS 8.0 software by analyzing convergent validity tests, discriminant validity tests, reliability tests, model fit tests, r2 tests, q2 tests and hypothesis tests. The test results show that the price variable does not have a positive and significant effect, then the service quality and brand image variables show that the results have a positive and significant effect.
PENGARUH KUALITAS PRODUK DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG (STUDI PADA NAKULA COFFEE CIKARANG) Fadhila Hana Martaputri; Tetty Herawaty; Dian Fordian
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1388

Abstract

This study aims to determine the influence of product quality and store atmosphere on repurchase intention at Nakula Coffee Cikarang. The research method used is quantitative. Primary data was obtained through questionnaire distribution and unstructured interviews, while secondary data was collected through literature studies. The population in this study consists of Nakula Coffee customers. The sampling technique used in this research is purposive sampling. The research sample consists of 112 respondents who have consumed Nakula Coffee products on-site or dined in at least once. The data analysis technique used is multiple linear regression analysis. The results of this study indicate a positive influence of product quality on repurchase intention. Additionally, store atmosphere also has a positive influence on repurchase intention. Furthermore, product quality and store atmosphere together influence repurchase intention at Nakula Coffee.
PERAN TRUST DALAM MEMEDIASI PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE INTENTION PADA APLIKASI TOKOPEDIA Meisa Alvioni Syamsudin; Leni Evangalista Marliani
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1391

Abstract

This study aims to analyze the role of trust in mediating the effect of perceived ease of use and perceived usefulness on repurchase intention on the Tokopedia application. The population in this study are Tokopedia users who live in Bandung City. The sample was taken using purposive sampling technique with the criteria that respondents 17-64 years old who have made at least two transactions in the Tokopedia application. The number of samples in this study amounted to 120 respondents. Data were collected through an online questionnaire based on a 5-point Likert Scale and analyzed using multiple regression and the sobel test. The results showed that perceived ease of use and perceived usefulness have a positive effect on trust. Perceived ease of use, perceived usefulness, trust a positive effect on repurchase intention. The sobel test indicates that trust is able to mediate the influence between perceived ease of use and perceived usefulness on repurchase intention. This research provides important insights for the development of e-commerce strategies in increasing customer repurchase intention.
PENGARUH DESTINATION IMAGE TERHADAP REVISIT INTENTION MELALUI MEMORABLE TOURISM EXPERIENCE DAN TOURIST ENGAGEMENT WISATAWAN TRANS STUDIO DI KOTA BANDUNG Gina Melati Ramdini; Abdul Ahmad Hafidh Nurmansyah
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1392

Abstract

This study aims to analyze the influence of destination image on revisit intention through memorable tourism experience and tourist engagement of Trans Studio Bandung tourists. The population of this study is male and female tourists living in the city of Bandung with a convenience sampling method to collect samples. The respondents are tourists aged 17-64 years who have visited Trans Studio Bandung at least 1 time in the last 2 years. The number of samples used in this study was 120 respondents. Data was collected through google forms based on the Likert scale, and simple regression analysis, multiple, and sobel tests were carried out. The results of the study show that destination image has a positive effect on the memorable tourism experience. Destination image, and memorable tourism experience have a positive effect on tourist engagement. Revisit intention is influenced by destination image, memorable tourism experience, and tourist engagement. Memorable tourism experience is able to mediate the influence of destination image on tourist engagement and revisit intention. Tourist engagement mediates the influence of destination image and memorable tourism experience on revisit intention. This research is expected to be beneficial for further research, as well as provide important insights for the development of artificial tourism in increasing revisit intention.

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