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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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PENGARUH INFLUENCER MEDIA SOSIAL TERHADAP MINAT PEMBELIAN ULANG PERAN MEDIASI KEPUTUSAN PEMBELIAN Satria Bayuaji Saputra; Muhammad Sholahuddin
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1399

Abstract

This study aims to explain how influencer credibility, attractiveness, and similarity affect repurchase intention through the mediating role of buying decisions. This study uses a quantitative approach with a survey method, and obtained a total sample size of 195. The sampling technique used non probability sampling with purposive sampling technique. Data analysis using SmartPLS 4.0 software, specifically using Structural Equation Model (SEM) analysis. The findings of this study indicate that Social Media Influencers have an effect on purchasing decisions, the relationship between Social Media Influencers has a positive and insignificant effect on repurchase interest, but the mediating role of purchasing decisions provides a positive and significant influence relationship between social media influencers on repurchase interest.
PENGARUH KOMITMEN ORGANISASI DAN BUDAYA ORGANISASI TERHADAP PRODUKTIVITAS KERJA PEGAWAI (STUDI PADA LAZ HARFA) Deny Sudrajat; Sana; Syamsurizal
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1400

Abstract

This research aims to analyze employee work productivity at LAZ Harfa. This research uses descriptive quantitative methods to determine the influence of organizational commitment and organizational culture on employee work productivity. This research was caused by inappropriate organizational commitment and organizational culture from employees, resulting in work productivity. The tool used in this research is a Structural Equation Model (SEM) based on Partial Least Square (PLS). PLS is a component or variant-based structural equation model (SEM). PLS model evaluation is carried out by assessing the outer model and inner model, used to test samples (respondents) obtained from the Slovin formula. The test results show that the organizational commitment variable has a t-statistic value of 7.551 > t-table 1.96 and a P-Value value of 0.000 < 0.05. The test results show that the organizational culture variable has a t-statistic value of 12,415 > t-table 1.96 and a P-Value value of 0.000 < 0.05. The test results show that the organizational commitment and organizational culture variables have a t-statistic value of 9,639 > t-table 1.96 and a P-Value value of 0.000 < 0.05.
STRATEGI PENGEMBANGAN BISNIS DALAM MENGHADAPI PERSAINGAN BISNIS INSURANCE TECHNOLOGY (INSURTECH) DI INDONESIA Reimond Hasangapan Mikkael Napitupulu; Hendrik S Nadapdap; Wahyu Maulana; Septiawan Pratama
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1401

Abstract

This research aims to analyze PT Asuransi Jiwa Nasional's business development strategy in responding to the challenges posed by the emergence of insurance technology startup companies (InsurTech) in Indonesia. Through a qualitative approach, this research reveals that PT Asuransi Jiwa Nasional has made a number of efforts to adapt, such as developing digital products, improving technology-based customer service, and establishing strategic partnerships with technology companies. However, this research also identified several challenges that companies face, such as internal resistance to change and limited technological infrastructure. It is hoped that the results of this research can contribute to insurance companies in formulating more effective strategies to compete in the digital era.
EKSPLORASI PERAN ORGANIZATIONAL SUPPORT DAN PROACTIVE COPING TERHADAP KINERJA KARYAWAN GENERASI Z Djunaedi Djunaedi; Ana Fitriyatul Bilgies; Tanti Widia Nurdiani; Darwis Darwis; Haniwijaya Pahlawansah; Vivid Violin
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1402

Abstract

Generation Z is starting to dominate the world of work and presenting new challenges in human resource management. This study aims to explore the role of organizational support and proactive coping on the performance of Generation Z employees. Organizational support plays a role in providing support that can improve employee well-being and productivity. At the same time, proactive coping is a strategy that allows individuals to overcome work challenges more effectively. This study uses a quantitative method with a survey approach involving 250 respondents from industrial sectors. Data were collected through questionnaires that have been tested for validity and reliability. The analysis results show that organizational support positively influences the performance of Generation Z employees, both directly and through increasing proactive coping. In addition, proactive coping also acts as a mediator in the relationship between organizational support and employee performance. Thus, organizations need to increase support for employees and encourage the development of proactive coping strategies to improve their performance. The implications of this study are expected to provide insight for HR practitioners in designing more effective work policies and programs for Generation Z employees.
PENGARUH LEVERAGE, UKURAN PERUSAHAAN, PERTUMBUHAN PERUSAHAAN DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA SEKTOR PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020-2023 Jenny Zain; Agnes sihombing; Reny Vatrecia Lumbantoruan; Malvin Orlando Chandra; Oky Syahputra
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1414

Abstract

This research was carried out to test the effect of Leverage (X1), Company Size (X2), Company Growth (X3) and Profitability (X4) on Company Value (Y). This research used secondary data, namely the company's financial statements. The object of analysis is Property and Real Estate companies listed on the Indonesia Stock Exchange during the 2020-2023 period. The sampling technique used in this research was purposive sampling which resulted in 23 companies with a total observation of 92 samples. Data were analyzed using a multiple linear regression analysis model, coefficient of determination, F Test, t Test. The results of the simultaneous hypothesis show that Leverage, Company Size, Company Growth, and Profitability have an effect on Company Value. The results of the partial hypothesis study show that the variables Leverage, Company Size, Company Growth do not have a significant effect on Company Value while Profitability has a negative and significant effect on Company Value. The results of the determination coefficient analysis obtained an adjusted R square of 0.287, meaning that the variation in the Company Value variable that can be explained by Leverage, Company Size, Company Growth, and Profitability is 28.7%, while the remaining 72.3% is influenced by other variables outside the regression model in this study.
ANALISIS PSYCHOLOGICAL CAPITAL, MINDFULNESS DAN EMOTIONAL INTELLIGENCE TERHADAP KINERJA KARYAWAN INDUSTRI JASA Kushariyadi Kushariyadi; Jean Evelyn Ilela; Mozart Malik Ibrahim; Fanny Patricia Teng; Basuki Wisnu; Fatimah Malini Lubis
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1415

Abstract

Employee performance in the service sector is the intended focus of this research into the relationship between psychological capital, mindfulness, and emotional intelligence. Emotional and psychological aspects significantly impact how well employees perform in fast-paced, high-pressure workplaces. A person's psychological capital encompasses their optimism, self-assurance, hope, and perseverance in the face of adversity at work. Workplace attention and adaptability are both enhanced by practicing mindfulness, which is associated with being fully present in the here and now. The capacity to be self-aware, emotionally intelligent, and socially adept is a key component of emotional intelligence. A quantitative approach was used in this investigation, employing a survey procedure that included 200 employees. A positive and statistically significant relationship between employee performance and the three variables was found in the study. Among these factors, Psychological Capital, Emotional Intelligence, and Mindfulness have the most impact. According to these results, service sector companies can maximize employee performance by employing a human resource management strategy that takes into account employees' psychological and emotional needs.
PENGARUH VARIASI PRODUK DAN BRAND AWARENESS TERHADAP MINAT BELI (STUDI KASUS DI MY ROTI) Euis Winarti; Dadang Surya Kencana; Ade Rani
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1416

Abstract

This study aims to analyze how product variation and brand awareness affect purchasing interest at My Roti Cikarang, or at PT. Yamazaki Indonesia. The company has innovated by offering a variety of bread products, but data shows that there is instability in production planning, delays or cessation of production due to lack of interest in the product has an impact on customer satisfaction and potential loss of revenue, and low brand visibility is an obstacle to purchasing interest. This type of research is quantitative by taking primary data through observation, questionnaires, and interviews, and secondary data through data provided by the company, sample items and production items with time series data, namely 2022-2023. The sampling technique is with field observation and documentation studies. The analysis model used is a multiple linear regression model. Based on the results of the analysis and hypothesis testing, product variation has a positive effect on purchasing interest in the My Roti brand of 0.070 or 7%, but product variation does not have a significant effect, because the t-count value is 0.842 <t table 1.996 and sig. 0.403> α 0.05. Brand awareness has a positive influence on the purchase interest of the My Roti brand by 0.932 or 93.2%, and its influence is significant, because the t-value is 12,810> t-table 1,996 and sig. 0.001 <α 0.05. Product variation and brand awareness have a positive influence on the purchase interest of the My Roti brand by 330,754 and the influence given is significant on purchase interest. Because the F-value is 330,754> F-table 3.13 and sig. 0.001 <α 0.05.
PENGARUH ASPEK PENGALAMAN MEREK TERHADAP CUSTOMER DELIGHT PADA PENGGUNAAN KOSMETIK DEKORATIF KOREA Adma Sari Sitepu
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1417

Abstract

The objective of this study is to examine direct impact of consumer brand experience through sensory, affective, behavioral and cognitive on the customer delight to use Korean decorative cosmetics. A survey-based data collection approach was employed, utilizing a questionnaire administered to 255 respondents in five region city of the Special Capital Territory of Jakarta. The data were analyzed using Multiple Regression Analysis. The findings indicate a positive effect of sensory and affective on the customer delight of usages of Korean decorative cosmetics. Additionally, the study reveals that the effect of behavioral and cognitive are not impactful on the customer delight . This research offers managerial insights, suggesting that marketers and stakeholders within the Indonesian cosmetics industry should develop marketing strategies that enhance consumers' emotions and foster positive attitudes toward the behavior of using Korean decorative cosmetics to incline further contributing to customer delight
ANALISIS PENGARUH WORKPLACE FLEXIBILITY, CONTINUOUS DEVELOPMENT PROGRAM DAN JOB AUTONOMY TERHADAP KINERJA KARYAWAN PERUSAHAAN RINTISAN Firstianty Wahyuhening Fibriany; Muhammad Zakaria; Flora Grace Putrianti; Riesna Apramilda; Basuki Wisnu; Susatyo Adhi Pramono
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1426

Abstract

This study aims to analyze the effect of workplace flexibility, continuous development programs, and job autonomy on employee performance in startups. Improving employee productivity is a key component of the digital sector and growing startups. Therefore, workplace flexibility, continuous development programs, and job autonomy are essential. A quantitative approach was used in this study by surveying 200 startup employees. Multiple linear regression analysis was conducted on the collected data to determine the nature of the relationship between the independent and dependent variables. The results show that workplace flexibility contributes to improving employee performance by creating a better work-life balance. Continuous development programs play a role in improving employee skills and competencies, which contribute to more optimal performance. In addition, job autonomy allows employees to have more control over their work, which has a positive impact on work productivity and efficiency. These findings indicate that to improve employee performance, start-ups need to implement more flexible policies in work scheduling, provide continuous training programs, and provide greater autonomy to employees in carrying out their duties.
PENGARUH KECUKUPAN MODAL, RISIKO KREDIT, LIKUIDITAS TERHADAP PROFITABILITAS PERUSAHAAN SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2021-2023 Ika Fitriani Panjaitan; Hamonangan Siallagan; Jadongan Sijabat
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1447

Abstract

This study aims to examine the effect of capital adequacy, credit risk, liquidity on profitability. In this study, capital adequacy is measured by the Capital Adequacy Ratio (CAR), Credit risk is measured by Non Performing Loan (NPL), liquidity is measured by the Loan To Deposit Ratio (LDR). This type of research is Quantitative research. The population of banking sector companies listed on the Indonesia Stock Exchange for the period 2021-2023. The sampling process uses the purposive sampling method, the data analysis technique is carried out using multiple linear regression with the help of the SPSS version 26 program. The results of the study indicate that capital adequacy has a significant effect on profitability and liquidity has a significant effect on profitability while credit risk does not have a significant effect on profitability.

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