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Kampus Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu Jln. S.M Raja No. 126 A Km 3.5 Aek Tapa, Rantauprapat, Kabupaten Labuhanbatu, Sumatera Utara, Indonesia Kode Pos : 21421
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Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)
Published by Universitas Labuhanbatu
ISSN : 24776092     EISSN : 26203391     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah ECOBISMA adalah Jurnal Ilmiah Bisnis dan Manajemen dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 327 Documents
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READINESS TO ADOPT QRIS AMONG MSMES IN SAMARINDA: AN EMPIRICAL ANALYSIS Wulansari, Kristin; Shoimah, Siti; Agustiningtyas, Eka; Suryadi, I Gede Iwan; Rahajaan, Thomas Evi Viktor
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5880

Abstract

Quick Response Code Indonesian Standard (QRIS), developed by Bank Indonesia and the Indonesian Payment System Association, is a versatile payment system that accepts transactions from both bank and non-bank sources. Given the increasing competitive business environment and the necessity for efficient and swift payment systems, Micro, Small, and Medium Enterprises (MSMEs) need to be prepared to adopt QRIS. This study aims to assess the readiness of MSMEs in Samarinda to implement QRIS. The research employs the Technology Acceptance Model (TAM) with the inclusion of a trust variable. Primary data were collected from 220 respondents and analyzed using AMOS. The study examines six variables: trust, perceived usefulness, perceived ease of use, attitude, behavioral intention, and adoption system. Eight hypotheses were tested, all showing significant effects: trust on perceived ease of use, trust on perceived usefulness, perceived ease of use on perceived usefulness, trust on attitude, perceived ease of use on attitude, perceived usefulness on attitude, attitude on behavioral intention, and behavioral intention on the adoption system. The findings suggest that the readiness of MSMEs to adopt QRIS is crucial for accelerating national economic recovery post-COVID-19, particularly for MSMEs in Samarinda. The adoption of QRIS is expected to enhance the efficiency and effectiveness of payment systems, contributing to the overall growth and competitiveness of MSMEs.
PENGARUH E-PAYMENT SERVICES DAN E-COMMERCE SERVICES TERHADAP KINERJA UMKM YANG DIMEDIASI OLEH DIGITALIZATION KNOWLEDGE “STUDI KASUS PADA UMKM FOOD AND BEVERAGE DI DAERAH ISTIMEWA YOGYAKARTA” Yudas Tadius Andi Candra; Azfa Mutiara Ahmad Pabulo
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 1 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i1.5296

Abstract

The advancement of information technology and the COVID-19 pandemic has prompted Micro, Small, and Medium Enterprises (MSME) to shift towards e-payment and e-commerce services. This research aims to investigate the influence of E-Payment and E-Commerce services on the performance of MSME in the food and beverage sector in the Special Region of Yogyakarta, with digital knowledge as a mediator. The study employs the quantitative analysis method of Partial Least Square (PLS) involving 255 MSME. The results reveal that E-Payment services do not significantly impact MSME performance, while E-Commerce services have a significantly positive effect. Digital knowledge mediates the positive relationship between E-Payment and E-Commerce services and MSME performance. The implication is that MSME needs to consider more integrated strategies in adopting technology in this digital era to enhance their performance.
FACTORS OF FINANCIAL LITERACY, PERSONAL BEHAVIOR, AND FAMILY ON INVESTMENT AWARENESS OF GENERATION Z WORKERS Dinar, Amanda
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.6053

Abstract

This study aims to investigate the role of financial literacy, personal and family behaviors (such as saving behavior, self-control, spending patterns, and risk attitude) on investment awareness among Generation Z workers. Data were collected using purposive sampling through an online survey of Gen-Z workers who have worked or are currently working for at least 1 year and are aged 18-27 years in the Jabodetabek area. A total of 262 respondents were collected and then analyzed using PLS-SEM. Results show that financial literacy, self-control, saving behaviorrisk attitude, and family financial socialization have a significant influence on the investment awareness of Gen-Z workers. Meanwhile, self-control and spending patterns do not have a significant influence on the investment awareness of Gen-Z workers.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT AVAILABILITY, PRICE AND LOCATION ON CUSTOMER SATISFACTION AT CESPLENG PHARMACY Baharuddin, Muhammad Hizba; Wiyadi, Wiyadi
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5963

Abstract

In the field of health services, the availability of medicines in complete types and quantities is a target that must be achieved through these factors being taken into consideration when conducting research on the influence of service quality, product availability, price, and location on customer satisfaction, especially at cespleng pharmacies. The research was carried out around the pharmacy business area, which is the community and road users, and obtained a total of 175 respondents who then carried out sample testing using SPSS v.23 using multiple linear regression analysis testing which found that service quality., product availability, price and location had significant value and so good that it can have an influence on customer satisfaction
ANALISIS EFEKTIVITAS HARGA DAN BIAYA DALAM KAMPANYE PERGURUAN TINGGI KESEHATAN DENGAN MENGGUNAKAN INFLUENCER KESEHATAN TIKTOK Jariyah, Mufidatul; Yaqin, Nurul; Wardhana, Bayu; Dewi, Shanti Allena
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5693

Abstract

Influencers play an important role in today's digital market because they can directly influence, invite and promote a program. In terms of health priorities, posts on influencer social media accounts must be accurate and provide information about the content presented, because it influences the audience's decision making and actions. This research analyzed data from the social media site TikTok regarding professional influencers in the health industry and conducted an in-depth study of the content engagement formula on each creator's account. The research method used in this research uses descriptive qualitative methods using secondary data. This research uses several influencers, which will then illustrate how to calculate the Return of Investment. The results of this study show that ROI estimates of over 100% confirm that investing in health promotion initiatives with professional health influencers yields significant and substantial returns. ROI in social media marketing, with special emphasis on intangible outcomes such as brand recognition, customer engagement/relationships and eWOM. Practical implications of the findings Health professional influencers on social media TikTok generate different responses from other social media platforms. As for the benefits of the research, it is hoped that this research can show the efficacy of efficient social media influencers on the TikTok platform as a cost-effective social media health promotion techniqu
THE EFFECT OF INFLATION, INTEREST RATE AND COVID-19 PANDEMIC ON RUPIAH EXCHANGE RATE 2009-2023 Rahman, Abdul; Syapsan, Syapsan; Widyatsari, Any
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.6102

Abstract

This study aims to determine the effect of inflation, interest rates, and Covid-19 pandemic on rupiah exchange rate during the period from 2009 to 2023. This research utilizes secondary data obtained from Bank Indonesia and employs multiple linear regression analysis method with the assistance of SPSS software version 29.0. The research findings indicate that inflation has a positive and significant effect on the exchange rate of the rupiah, while interest rates have a negative and significant effect on the exchange rate of the rupiah. Additionally, the Covid-19 pandemic (as a dummy variable) has a positive and significant effect on the exchange rate of the rupiah. The Coefficient of Determination (R2) is 0.566, meaning that 56.6% of the variability in the exchange rate of the rupiah can be explained by inflation, interest rates, and the Covid-19 pandemic. Furthermore, the variable most dominant in influencing the exchange rate of the rupiah is inflation, accounting for 39.9%
THE INFLUENCE OF DIGITAL LEADERSHIP, DIGITAL ORGANIZATIONAL CULTURE TO JOB PERFORMANCE MEDIATION BY WORK ENGAGEMENT IN THE AGROBUSINESS INDUSTRY Ceisario, Henra; Tyas, Ari Anggarani
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7068

Abstract

. The purpose of this study was to identify the influence of Digital Leadership, Digital organizational culture, Work Engagement and Job Performance. Job performance is a measurement of how effective and efficient employees are in completing their tasks. The data analysis method in this study used the Structural Equation Modeling (SEM) method. The population in this study were IT Digital employees who worked in the Agribusiness industry and the sample criteria were selected using the purposive sampling method with the sample criteria being IT employees in the agribusiness industry in Indonesia who had worked for at least 2 years. A questionnaire consisting of 34 statements was distributed to 180 respondents sent via Google Form. Some of the findings in this study are that Digital Leadership and Digital organizational culture have an effect on Work Engagement and Job Performance. However, Work Engagement has not been proven to have an effect on Job Performance, and does not mediate the relationship between Digital Leadership and Digital organizational culture on Job Performance. Digital Leadership will formulate a long-term vision and strategy that includes the use of digital technology. Digital leadership identifies opportunities and directs organizations in adopting relevant technological innovations to achieve business goals. This study is expected to provide valuable insights for the development of management strategies in the agribusiness industry that wants to utilize the potential of digital technology to improve Job Performance
BRAND IMAGE AND ONLINE MARKETING ON PURCHASE INTEREST ON PASSION FRUIT SYRUP PRODUCTS IN MEDAN CITY Tampubolon, Lasma Ria
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.6110

Abstract

Online marketing strategies can basically influence the steps taken by companies to improve product quality and consumer quantity effectively and efficiently. The existence of consumers has an influence on the company's ultimate achievement, namely making a profit through purchasing Passion Fruit Syrup products. This research aims to examine and analyze the influence of brand image and online marketing on purchase interest on Passion Fruit Syrup products in Medan City. The population in this study were consumers who purchased Passion Fruit Syrup products in Medan City. The number of samples used in the research was 150 respondents using the Cochran formula. The analysis technique used is the Partial Least Squares method, namely to test the measurement model and structural model. The research results show that brand image has no significant effect on purchase interest, online marketing has a significant effect on purchase interest
USABILITY TESTING OF SIFINAS DIGITAL APPLICATION DEVELOPMENT AND ITS EFFECT ON USER SATISFACTION AND MANAGERIAL PERFORMANCE Pristiyono, Pristiyono; Suryadi, Sudi; Syahfii, Muhammad; Amelia, Reza Rizki
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7134

Abstract

The development of the SIFINAs digital application aims to increase the credibility of MSMEs in the financial management of these MSMEs so that they can control their financial transactions or reports more updated, effective and efficient. The purpose of this study was to test the SIFINAs digital application and to determine its effect on user satisfaction and MSME performance. Overall, there were respondents who stated that they were not willing to respond to the research questionnaire so that the data collected was obtained as many as 37 respondents. The results of the study found that the development of the SIFINAs digital application model is one of the simple and simple application models that greatly supports the performance of MSMEs. The results of testing the research hypothesis show that the development of WEB-based applications affects user satisfaction, user satisfaction affects MSME performance and WEB-based application development affects MSME performance. In the future, the SIFINAs digital application that is being developed is feasible to be used or implemented en masse by medium-level business actors
THE IMPACT OF SERVANT LEADERSHIP ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) MEDIATED BY SATISFACTION WORK ON EMPLOYEES OF THE PALM OIL RESEARCH CENTER Ardiani, Winda; Sunaryo, Sunaryo; Azzahra, Amanda
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.6464

Abstract

This study is a causal study with a quantitative approach. This study was conducted at the Medan Palm Oil Research Center (PPKS) with a population that became a saturated sample of 150 employees at the Medan City Palm Oil Research Center. The results of this study indicate that servant leadership has a positive and significant influence on OCB in employees of the Palm Oil Research Center. Servant leadership has a positive and significant influence on job satisfaction in employees of the Palm Oil Research Center. Job satisfaction does not affect OCB in employees of the Palm Oil Research Center. And servant leadership does not affect OCB through job satisfaction of employees at the Palm Oil Research Center

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