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Kampus Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu Jln. S.M Raja No. 126 A Km 3.5 Aek Tapa, Rantauprapat, Kabupaten Labuhanbatu, Sumatera Utara, Indonesia Kode Pos : 21421
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Sumatera utara
INDONESIA
Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)
ISSN : 24776092     EISSN : 26203391     DOI : -
Core Subject : Economy,
Jurnal Ilmiah ECOBISMA adalah Jurnal Ilmiah Bisnis dan Manajemen dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Articles 327 Documents
INTERNAL FACTOR ANALYSIS AND BUSINESS PLANNING RISK MANAGEMENT OF PT. BHAKTI LELANG INDONESIA Pramono, Hendrio; Syah, Tantry Yanuar; Negoro, Dimas Angga; Iskandar, Muhammad Dhafi
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7069

Abstract

PT Bhakti Lelang Indonesia (BIDKU) is an entity in the automotive auction industry with a special plan to hold auctions for two-wheeled and four-wheeled vehicles, which is planned to be established in 2025. BIDKU aims to build a reputation as one of the leading auction houses in Indonesia. As a major player in the automotive auction industry, BIDKU regularly holds auctions that provide opportunities for various parties, including companies and individuals, to participate in the auction process. BIDKU provides a platform that ensures easy and safe access to purchase quality vehicles at competitive prices. The transparent and professional auction process ensures a satisfying experience for each participant, with a commitment to maintaining integrity and ethics at every stage of the auction, thus building customer trust. With branch locations spread throughout Indonesia and two regional offices in Tangerang for Western Indonesia and Surabaya for Eastern Indonesia, BIDKU plans to hold auctions regularly in various regions, facilitating participation for buyers and sellers in both online and hybrid formats. BIDKU has the ambition to have more than 50,000 registered participants in its auction process. BIDKU plans to partner with more than 350 used vehicle dealers and 250 companies to hold vehicle auctions under the BIDKU banner
A QUALITATIVE STUDY OF RETAIL BUSINESS WARFARE Irawan, Andri; Ibrahim, Muhdi B.Hi; Sutisna, Entis; Marihi, Laode
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.6396

Abstract

The current situation has created a state of disequilibrium between modern and traditional retail, which has been further exacerbated by the disruption of information and communication technology. The disruption of information and communication technology has resulted in an imbalanced trade war between modern and traditional retail. The objective of this study is to ascertain the circumstances surrounding the emergence of the trade war and its subsequent impact on consumer shopping behaviour in Jayapurag City. This study employs a qualitative methodology, utilising primary data obtained through in-depth interviews with retail leaders and proprietors. This study focuses on modern and traditional retailers in Jayapura City. The findings indicate that the business conflict between modern and traditional retailers presents both challenges and opportunities for both groups. Nevertheless, the extant circumstances preclude collaboration between the two, yet the possibility of collaboration is evident should the government succeed in establishing business regulations for both.
THE INFLUENCE OF COMPETENCE, WORK MOTIVATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE IN THE BATAM CITY GOVERNMENT Ramadhan, Denny Ammari; Purwaningrum, Ajeng Handayani
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7149

Abstract

Competence, work motivation and work discipline variables are the right variables to influence employee performance in the Batam City Government. This research is a quantitative descriptive study with a population and sample of 67 people and the sampling technique is census. Data analysis using AMOS path analysis. From the results of the study it can be concluded that the variables of competence, work motivation and work discipline are the right independent variables in this study in measuringemployee performance.Keyword: Competence, Work Motivation, Work Discipline, Employee Performance
HUMAN RESOURCE PLANNING IN THE UTILIZATION OF COCONUT SHELLS AS RENEWABLE ALTERNATIVE FUEL Jeheo, Lyan; Hamdi, Edi; Negoro, Dimas Angga; Sunaryanto, Ketut
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.6445

Abstract

The use of coconut shells as a renewable alternative fuel has great potential to support the clean energy transition and environmental sustainability. As one of the largest coconut producing countries in the world, Indonesia has abundant resources that can be processed into energy products such as briquettes, charcoal, and bioenergy. However, the success of this utilization requires mature human resource (HR) planning to ensure the availability of competent workers, high productivity, and empowerment of local communities. This study aims to analyze the strategic role of HR planning in supporting the development of the coconut shell-based fuel industry. The method used involves a descriptive-qualitative approach, which includes identifying workforce needs, developing training, and collaborative strategies between the government, private sector, and local communities. Effective HR planning can increase the efficiency of the production process, open new jobs, and empower rural communities. In addition, synergy between stakeholders is key to creating a sustainable work ecosystem. Thus, the use of coconut shells as an alternative fuel not only contributes to reducing carbon emissions but also encourages local economic growth
THE INFLUENCE OF BRAND AMBASSADOR, BRAND AWARENESS, AND BRAND IMAGE ON CONSUMER BUYING INTEREST Safitri, Devi; Purnomo, Nanto
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7058

Abstract

This study aims to determine whether there is an influence of each concept of variables from brand ambassador, brand awareness, and brand image on consumer purchasing interest in case study: mogu-mogu x seventeen on the autobase twitter account @caratstalk. The research method applied is a quantitative method with a descriptive approach. The results of the study found that each variable has a positive and significant influence on consumer purchasing interest in followers of the @caratstalk account on X from the Mogu-Mogu x Seventeen product. Brand Ambassador, Brand Awareness, and Brand Image Seventeen from the Mogu-Mogu product on followers of the @caratstalk account on social mediabrand through social media, especially on the @caratstalk account platform. High brand awareness or brand awareness influences the desire to buy Mogu-Mogu products
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE ON POLICE EMPLOYEES' PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT AS A VARIABLE INTERVENING IN JAMBI REGIONAL POLICE Permatasari, Wulan Dyah; Adriani, Zulfina; Ratnawati, Ratnawati
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7530

Abstract

This study aims to determine the knowledge of Transformational Leadership Style on Police Officer Performance with Organizational Commitment as an intervening variable at the Jambi Regional Police Human Resources Bureau. This study uses a quantitative approach, the data collection technique is through the distribution of questionnaires to 75 respondents. The hypothesis test is carried out through the use of descriptive analysis methods and data processing through the SmartPLS 4 application. The research findings show that Transformational Leadership Style has a positive and significant effect on Police Officer Performance, Transformational Leadership Style has a positive and significant effect on Organizational Commitment and Organizational Commitment has a positive and significant effect on Police Officer Performance
EFFECTIVENESS OF WORK MUTATION POLICY AND WORK PERFORMANCE IN IMPROVING PERFORMANCE IN BATAM CITY GOVERNMENT Purwaningrum, Ajeng Handayani; Hansyah, Praida
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7200

Abstract

The purpose of the study was to determine the effectiveness of the Batam City Government in carrying out job transfers and work performance on employee performance and its implications. This research design is included in quantitative descriptive research, namely statistical analysis used to describe, summarize, and analyze quantitative data. The subject of this study was in the Batam City Government with a population of 5,541 people. So the sampling using the Slovin formula obtained a sample of 100 people with an error rate of 10% so that the sampling used simple random sampling. The data analysis tool used is path analysis multiple linear regression. The results of this study conclude that job transfers and work performance as independent variables have a significant effect both partially and simultaneously on the performance of Batam City Government employees. Job transfers to Batam City Government employees are carried out based on applicable procedures so that the existence of these procedures illustrates the effectiveness of the job transfer policy has met the applicable requirements.
OPTIMIZATION OF CREDIT FACILITIES FOR EMPOWERING SMALL AND MICRO ENTERPRISES MODERATED BY FINANCIAL LITERACY Sukarno, Zulfikry; Themba, Orfyanny Syahreffy; Mokhtar, Susiana
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7132

Abstract

PURPOSE - The purpose of the study is to analyze and predict the causal relationship of the impact of providing credit facilities to MSEs in Makassar City, in order to maximize their business income. Descriptive quantitative research model with sample determination through non-purposive sampling.METHODOLOGY - . The research sample was 100 Makassar MSE actors who were used as respondents. Data collection from respondent questionnaires. Data analysis uses variant-based SEM to test models and theories. Testing of structural models and measurement models with the help of smartPLS 3.0.FINDING - The test results show that the provision of credit facilities optimally has a significant and positive impact on increasing the business income of MSE actors in Makassar City. Financial literacy owned by MSE actors is able to increase their business income and the role of moderation. Financial literacy does not have an influence on the relationship between credit optimization and MSE empowerment
INTEGRATION OF DIGITAL-BASED BANKING SERVICES ON CUSTOMER SATISFACTION (STUDY OF INDONESIAN ISLAMIC BANKS) KCP KOTA PINANG) Mawantika, Fadila
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7551

Abstract

The performance of Islamic banking in Indonesia and its branches in various regions on the economic growth of a country cannot be underestimated by anyone, as well as the existence of Islamic banking in global economic growth has received the highest recognition by various world economies. The purpose of this study is still about the factors of digitalization of Islamic banking, banking services, trust and banking innovation and their influence on customer satisfaction. The population in the study were customers of Bank Syariah Indonesia Labuhanbatu Selatan Regency registered in December 2022 totaling 18,203 people. The sampling technique refers to the minimum sample size in PLS-SEM is 30-100 sample sizes, so the author determines to use a sample of 100 people. The sample withdrawal technique chose purposive sampling technique, as for the consideration in the research of customers who saved for approximately 6 months. Data collection techniques using questionnaires (google form), interviews and written or primary data. The author's data analysis technique uses SmartPLS 4.0 to prove each partial direct effect between the independent variable and the dependent variable. The results of this study 1) Islamic bank digitalization variables partially affect banking innovation, 2) Islamic bank digitalization variables partially affect customer satisfaction, 3) banking innovation variables partially affect customer satisfaction, 4) banking service variables partially affect banking innovation, 5) banking service variables partially affect customer satisfaction, 6) trust variables partially affect banking innovation and 7) trust variables partially have no positive and insignificant effect on customer satisfaction
THE EFFECTIVENESS OF SOCIALISATION OF INSURANCE AND BANK PRODUCTS AS A STRATEGY IN ACHIEVING CUSTOMER GROWTH TARGETS Rahmawati, Nadif Ulfia; Wahyuningsih, Yulie; Majid, Abdul; Bait, Jennifer Farihatul
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7054

Abstract

PURPOSE The growth of retired customers is crucial to preserving the stability and profitability of Bank Mandiri Taspen's operations as a bank that caters to the pensioner segment. Introducing Ketaspenan and bank products to potential retirees is one of Bank Mandiri Taspen KCP Bojonegoro's tactics in achieving its customer growth goal. The primary issue is that potential customers low level of trust can be affected by their lack of comprehension of the relationship between Bank Mandiri Taspen and PT. Taspen (Persero), both as the holding company and as an institutional organization that oversees the funds of pension participants.METHODOLOGY - This study uses qualitative methods and a case study approach to analyze how effectively this socialization strategy builds trust while reaching customer growth goals. As evidenced by the existence of PT. Taspen (Persero) as a resource, the research findings indicate that this socialization has a significant effect on growing the number of retired customers.FINDING - This study suggests that this socializing approach be maintained going forward in order to enhance Bank Mandiri Taspen's reputation and help it meet optimum customer growth goals.