cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Pristiyono
Contact Email
paktio16@gmail.com
Phone
+6208116226448
Journal Mail Official
-
Editorial Address
Kampus Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu Jln. S.M Raja No. 126 A Km 3.5 Aek Tapa, Rantauprapat, Kabupaten Labuhanbatu, Sumatera Utara, Indonesia Kode Pos : 21421
Location
Kab. labuhanbatu,
Sumatera utara
INDONESIA
Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)
Published by Universitas Labuhanbatu
ISSN : 24776092     EISSN : 26203391     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah ECOBISMA adalah Jurnal Ilmiah Bisnis dan Manajemen dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 327 Documents
 29   30   31   32   33 
SENTIMENT OF SOCIAL MEDIA USAGE, INFLUENCER MARKETING AND CONTENT MARKETING ON COMPETITIVE ADVANTAGE AND DIGITAL MARKETING IN BUSINESSES IN BATAM CITY Wibowo, Edwin Agung; Anggraini, Dini
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7277

Abstract

The focus and purpose of this research will certainly analyze the role of social media, influencer marketing and content marketing on the business success of Micro, Small and Medium Enterprises in Batam City. The sample determination of this study refers to the Maximum Likelihood Estimation (MLE) ranging from 100-200 samples. So, the study determined a sampling of 150 MSME business people spread across Batam City by determining the sample using purposive sampling technique with predetermined criteria. The results of hypothesis testing found that social media marketing variables have no impact on competitive advantage, influencer marketing variables have an impact on competitive advantage, content marketing variables have an impact on competitive advantage, influencer marketing variables have an impact on digital marketing, content marketing variables have no impact on digital marketing and competitive advantage variables have an impact on digital marketing.
ANALYSIS OF REPUTATION, FACILITIES, AND PRICE ON STUDENTS' DECISIONS TO CHOOSE THE MANAGEMENT STUDY PROGRAM AT MUHAMMADIYAH UNIVERSITY OF SIDOARJO Arianti, Dhea Wulan; Oetarjo, Mas; Sari, Dewi Komala
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7326

Abstract

PURPOSE - The purpose of this study was to determine the effect of reputation, facilities, and price on students' decisions to choose the Management Study Program at the University of Muhammadiyah Sidoarjo.METHODOLOGY - This study uses a quantitative approach and the population is all active students of the Management Study Program in 2021-2024. The sampling technique for this study uses the probability sampling method with a simple random sampling technique and with a total of 330 respondents. The criteria are active students of the Management Study Program in 2021-2024. The data collection technique in this study is primary data using an online questionnaire. The data analysis technique in this study uses multiple linear regression analysis with SPSS version 25.FINDING - The results of the study prove that reputation influences student decisions, facilities influence student decisions, and prices influence student decisions in choosing the Management Study Program at Muhammadiyah University of Sidoarjo
THE INFLUENCE OF WORK-LIFE BALANCE AND PERCEPTIONS OF EMPLOYEE RELATIONS ON THE WELL BEING OF GENERATION Z EMPLOYEES IN THE CITY OF BANDUNG Riskian, Elsa Hasna; Mukaram, Mukaram
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7321

Abstract

PURPOSE - Finding out how work-life balance and employee relations perspectives impact the wellness of Generation Z employees in Bandung is the aim of this study.METHODOLOGY - The quantitative research methodology makes use of two data analysis techniques: multiple linear regression and descriptive statistics. Questionnaires were sent as part of the data collection methods. The sample used amounted to 222 respondents. Sampling using purposive sampling with the criteria of Generation Z employees who have worked for at least 6 months.FINDING - According to the study's findings, work-life balance and opinions about employee interactions both significantly and favorably impact workers' well-being
POST-PANDEMIC ECONOMIC RECOVERY IN INDONESIA: A SYSTEMATIC LITERATURE REVIEW ON KEY DRIVERS, CHALLENGES, AND POLICY IMPLICATIONS Ulani, Sulis Yunita; Aprirachman, Rozzy
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7148

Abstract

PURPOSE - The COVID-19 pandemic has profoundly disrupted Indonesia’s economy, exacerbating structural vulnerabilities and necessitating targeted recovery strategies. This study conducts a systematic literature review (SLR) to synthesize empirical and theoretical insights on the key drivers, challenges, and policy implications of Indonesia’s post-pandemic economic recovery.METHODOLOGY - By analyzing 45 peer-reviewed articles, government reports, and international organization publications (2020–2023), this research identifies critical drivers such as digital transformation, government stimulus programs, resilience of micro, small, and medium enterprises (MSMEs), and increased foreign investment. However, persistent challenges—including labor market imbalances, regional disparities, inflationary pressures, and global economic uncertainty—hinder equitable recovery.FINDING - The findings underscore the need for adaptive, inclusive policies that balance immediate economic stabilization with forward-looking reforms. This study contributes a comprehensive framework for policymakers to navigate post-pandemic recovery complexities, emphasizing integrated strategies to strengthen Indonesia’s economic foundation against future crises.
EKSPLORASI STRATEGI BISNIS PENDIDIKAN NON FORMAL BIMBINGAN BELAJAR ADZKIA TERHADAP KEPUTUSAN MEMILIH Nurhandayani, Nurhandayani
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7355

Abstract

The purpose of this study was to determine the partial and simultaneous influence of tutor quality variables, tutoring characteristics and promotion on the decision to choose Adzkia Rantauprapat Tutoring. This type of research is descriptive quantitative. The population of this study was 350 people by taking a sample of 78 from the calculation of the slovin formula as well as the simple random sampling technique as a sampling technique. The results showed that the description of Adzkia Tutoring students prefers Super Executive Class and independent initiative or parental support is a separate reason for attending this Bimbel. The results of this study prove that the variables of tutor quality, tutoring characteristics and promotion both partially and simultaneously have a positive and significant influence on the decision to choose Adzkia Rantauprapat Tutoring. Promotion variable is a variable that determines the competitive advantage of Adzkia Rantauprapat Tutoring because in conducting promotions pay attention to frequency, quality, time and accuracy
THE EFFECT OF LEADERSHIP STYLE AND WOR DISCIPLINE ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS AN INTERVENING VARIABLE Tambunan, Formaida; Saragih, Ruth Shofiyana; Telambanua, Rida Maswati; Ndururu, Perdamaian
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7650

Abstract

PURPOSE - Human resources are a factor that influences the performance and reputation of the company. Human resources in a company need to be managed professionally to create a balance between employee needs and the demands and capabilities of the company. This balance is the main key for the company to be able to develop productively and fairly. The purpose of this study is to determine whether there is an influence of leadership style and work discipline on employee performance with work motivation as an intervening variable.METHODOLOGY - This type of research is explanatory research. The population in this study were employees of PT. Perkebunan Nusantara IV Regional I Medan as many as 124 people and the research sample was the total population of 124 respondents. The data needed using a questionnaire with a Likert scale which was then analyzed using path analysis.FINDING - The results showed that : 1) Leadership style and work discipline affect employee performance. The better the leadership style of a leader, the better employee performance. Likewise, the higher the work discipline of an employee, the better the employee's performance. These two variables support each other in creating high employee performance, 2) Work motivation affects employee performance. The higher the employee's work motivation, the higher the employee's performance, 3) Work discipline has no effect on work motivation, 4) Work motivation has no effect on employee performance, 5) Leadership style and work discipline have no direct effect on employee performance through work motivation
ANALYSIS OF INCOME AND WELFARE OF OIL PALM FARMERS IN TANJUNG PASIR VILLAGE SOUTH KUALUH DISTRICT NORTH LABUHANBATU REGENCY Prayoga, Yudi; Harahap, Fitra Syawal
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7552

Abstract

this study aims to analyze: oil palm farming income, household income, household income allocation, the proportion of household food consumption expenditure, the proportion of household non-food consumption expenditure, and the level of welfare of households oil palm farmers. The research was carried out in May-June 2024 in Tanjung Pasir Village, South Kualuh District, North Labuhanbatu Regency. The population of this study was 62 people with a sample of 38 people using Slovin Formula taken at Simple Random. Data analysis used is qualitative and quantitative descriptive analysis. The results showed income from oil palm farming an average of Rp 5,779,825 / month. Household income comes from oil palm farming, other farming, non-farming, and income from household members. The average household income is Rp 8,607,017 / month. The allocation of household income to food needs per month amounted to Rp 1,324,421 or 15.35% and non-food needs amounted to Rp 7,282,596 or 84.61%. The proportion of household food consumption expenditure per month of 15.39% means that 15.39% of household expenditure is allocated to food. The proportion of non-food consumption expenditure of households per month is 84.61%, which means that 84.61% of household expenditure is allocated for non-food expenditure. Based on the proportion of food consumption (PKP) and the proportion of non-food consumption (PKNP) of oil palm farmer households, it is concluded that the level of welfare of oil palm farmer households in Tanjung Pasir Village, South Kualuh District, North Labuhanbatu Regency is classified as a prosperous household.
THE INFLUENCE OF PERCEIVED USEFULL AND PERCEIVE EASE OF USE ON INTEREST IN USING QRIS TRANSACTION SERVICES Arifin, Arifin; Majid, Abdul; Farihatul Bait, Jennifer
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7095

Abstract

PURPOSE - Implementing QRIS as a payment method has encouraged the creation of an integrated payment system through the standardization of payment QR codes. Therefore, it is important to understand how perceived usefulness and ease of use influence people’s interest in QRIS transaction services. This research aims to analyze the influence of these two factors on interest in using QRIS, with the hope of providing valuable insights for developing strategies to increase QRIS adoption in Indonesia.METHODOLOGY - This cross-sectional quantitative research used a survey method to investigate perceptions of benefits and convenience regarding people’s interest in using QRIS, conducted from November 2024 to January 2025, involving people in Indonesia. Respondents were recruited using the accidental sampling method, and a sample of 140 respondents was obtained. The instrument used in this research was a questionnaire; the data obtained was analyzed using SEM PLS 3.0.FINDING - The loading factor measurements were carried out using structural equation modelling (SEM) analysis, and the central construct used in this research is based on the technology acceptance model (TAM). In this research, the PEOU and PU indicators have relatively high coefficient values between 0.892 and 0.954, indicating that these constructs are measured well. Perceived Usefulness is the dominant factor influencing people’s interest in using QRIS. Although Perceice Ease of Use also has potential, it is not significant
HOW PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, SECURITY AND LIFESTYLE AFFECT MSMEs’ ADOPTION OF QRIS? Rahmah, Aiza Nur; Ilham, Ilham; Sari, Nilam Anggar
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7123

Abstract

PURPOSE - This research explores the impact of perceived usefulness, perceived ease of use, security, and lifestyle on the adoption of the Quick Response Code Indonesian Standard (QRIS) by micro, small, and medium enterprises (MSMEs) in Tenggarong City.METHODOLOGY - Employing an associative approach, the study analyzes quantitative data from 100 respondents using SPSS version 26 for Windows. The methodology incorporates multiple linear regression analysis, classical hypothesis testing, and coefficient of determination.FINDING - The findings reveal that perceived usefulness, perceived ease of use, security, and lifestyle significantly and positively affect the decision to adopt QRIS, both separately and together. Notably, perceived usefulness is identified as the most significant factor, indicating that users primarily evaluate the advantages of QRIS before reaching a decision. Additionally, this study reinforces the Technology Acceptance Model (TAM) in the context of Indonesian MSMEs, highlighting that perceived usefulness and ease of use are crucial factors in technology adoption, alongside other considerations like security and lifestyle.
THE INFLUENCE OF PRICE VALUE AND KNOWLEDGE TRANSMISSION ON INTENTION TO ADOPT ROOFTOP PV SYSTEMS IN RESIDENTIAL Herdianti, Putri Yasmin; Sayuti, Abdul Malik
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7322

Abstract

PURPOSE - The energy transition is a key priority in achieving Indonesia’s net zero emission target, with rooftop photovoltaic (PV) systems promoted as a solution. However, adoption in residential areas, especially in Bandung Raya, remains low. This study investigates the influence of price value and knowledge transmission on intention to adopt rooftop photovoltaic (PV) systems in residential of Bandung Raya.METHODOLOGY - . A quantitative approach was employed, with data gathered through an online survey Google Form, resulting in 253 valid responses.FINDING - The findings indicate that both price value and knowledge transmission have a significant combined influence on adoption intention, with a determination coefficient (R²) of 0.648. These insights are expected to support the development of public policies and marketing strategies by energy sector stakeholders, particularly by emphasizing educational outreach and affordable pricing options to promote greater household adoption of rooftop PV systems.

Page 31 of 33 | Total Record : 327

 29   30   31   32   33 

Filter by Year

2014 2026


Reset
Filter By Issues
All Issue Vol 13, No 1 (2026): ECOBISMA Vol 12, No 2 (2025): ECOBISMA Vol 12, No 1 (2025): ECOBISMA Vol 11, No 2 (2024): ECOBISMA Vol 11, No 1 (2024): ECOBISMA Vol 10, No 2 (2023): Volume 10, No. 2 Tahun 2023 Vol 10, No 2 (2023): ECOBISMA Vol 10, No 1 (2023): ECOBISMA Vol 9, No 2 (2022): ECOBISMA Vol 9, No 1 (2022): ECOBISMA Vol 8, No 2 (2021): ECOBISMA Vol 8, No 1 (2021): ECOBISMA Vol 7, No 2 (2020): Volume 7 No. 2 Tahun 2020 Vol 7, No 2 (2020): ECOBISMA Vol 7, No 1 (2020): ECOBISMA Vol 6, No 2 (2019): ECOBISMA Vol 6, No 1 (2019): ECOBISMA Vol 5, No 2 (2018): ECOBISMA Vol 5, No 1 (2018): ECOBISMA Vol 4, No 2 (2017): ECOBISMA Vol 4, No 1 (2017): ECOBISMA Vol 3, No 2 (2016): ECOBISMA Vol 3, No 1 (2016): ECOBISMA Vol 2, No 2 (2015): ECOBISMA Vol 2, No 1 (2015): ECOBISMA Vol 1, No 2 (2014): ECOBISMA Vol 1, No 1 (2014): ECOBISMA More Issue