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Dewi Muliasari
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INDONESIA
International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Articles 49 Documents
Search results for , issue "Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024" : 49 Documents clear
DEVELOPMENT OF DIGITAL TRANSFORMATION MODEL IN HAJJ AND UMRAH TRAVEL USING QUALITATIVE METHODS Rossitika, Amanda Rizky; Mudjahidin, Mudjahidin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15544

Abstract

Digital transformation involves reshaping business operations through digital technologies, fostering flexibility and responsiveness to market demands. For Hajj and Umrah travel companies, adopting digital transformation can drive productivity, innovate value creation, and improve customer interactions. However, challenges arise due to limited consideration of leadership and consumer preferences, which are critical in directing and tailoring digital initiatives. Previous studies have focused predominantly on technological factors, often neglecting these human-centered elements crucial for competitiveness. This paper addresses this gap by developing a digital transformation model that emphasizes the roles of leadership and consumer preferences. Data were gathered through in-depth interviews, observations, and document analysis with key stakeholders and customers in selected Hajj and Umrah travel companies. By using a qualitative case study approach, the research explores how leadership and consumer insights shape digital strategies and business processes, ultimately enhancing competitiveness. The findings highlight the significant impact of leadership and consumer preferences on competitive advantage and introduce new indicators for implementing digital strategies effectively. This paper contributes to digital transformation theory by integrating leadership and consumer preference factors, offering Hajj and Umrah companies practical guidance for designing impactful digital strategies and fostering customer engagement
THE PANDEMIC PARADIGM: DECODING INTELLECTUAL CAPITAL'S INFLUENCE ON INDONESIA, THAILAND, AND PHILIPPINES’ PROFITABILITY Elsinta, Laurentia Yuke; Marlina, Maria Asumpta Evi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15545

Abstract

The COVID-19 pandemic has triggered a global decline in corporate profitability. However, it has also accelerated digital transformation, driven by intellectual capital (IC). This study examines the relationship between IC and its components (HCE, SCE, CEE, RCE, and MVAIC) and corporate profitability during the global crisis (2020-2022). Employing a quantitative approach with purposive sampling and multiple linear regression analysis, the study investigates 78 companies in Indonesia, Thailand, and the Philippines. Resource-Based Theory (RBT) elucidates IC's role as a competitive advantage. The findings reveal that CEE and SCE significantly positively impact corporate profitability, while HCE, RCE, and MVAIC exhibit no significant influence.
DO ANIMOSITY, PRODUCT JUDGMENT, AND BOYCOTT PARTICIPATION INFLUENCE PURCHASE UNWILLINGNESS? Fitri, Annisa; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15547

Abstract

This study aims to examine the effect of animosity, product judgment, and boycott participation on purchase unwillingness of KFC products in Indonesia which is considered affiliated with Israel. The background of this study is the increasing consumer boycott movement in Indonesia due to the Israeli-Palestinian conflict. This study uses a survey method with a questionnaire distributed to 182 respondents selected through purposive sampling techniques. Data were analyzed using the Structural Equation Modeling (SEM) method. The results of the study indicate that animosity has a significant effect on product judgment, boycott participation, and purchase unwillingness. This study found that boycott participation was proven to be a significant mediator in the relationship between animosity and purchase unwillingness. However, product judgment can’t mediate the relationship between animosity and purchase unwillingness.
THE POWER OF INFLUENCE: HOW CELEBRITY ENDORSEMENT AND ONLINE REVIEWS SHAPE GEN Z'S PURCHASE INTENTION IN BEAUTY PRODUCTS Putri, Shafira Ananda; Juniwati, Juniwati; Purmono, Bintoro Bagus; Afifah, Nur; Setiawan, Harry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15554

Abstract

This study looks into the impact of influencer credibility, attractiveness, and online customer reviews on Gen Z purchase intentions in Indonesia's beauty market, focusing on the collaboration between beauty influencer Tasya Farasya and local brand Somethinc. The study's goal is to provide a comprehensive understanding of how influencer characteristics and online reviews influence consumer attitudes, brand awareness, trust, and electronic word of mouth (eWOM), which, in turn, affect purchase intentions. This study provides novel insights into the role of influencer marketing in Indonesia's expanding beauty industry. Data were collected quantitatively from 216 Gen Z respondents selected through convenience sampling. Respondents needed to follow at least one beauty influencer and be familiar with Tasya Farasya and Somethinc. To assess the relationships between variables, data were analyzed using Structural Equation Modeling (SEM) with AMOS 26. Sobel tests were used to evaluate the mediating roles of eWOM, brand awareness, and brand trust. The findings show that influencer credibility, attractiveness, and online reviews significantly improve consumer attitudes toward beauty brands, resulting in increased eWOM, brand awareness, trust, and purchase intentions. These findings provide strategic insights for beauty brands that want to engage Gen Z consumers and strengthen brand loyalty through influencer partnerships.
THE INFLUENCE OF PRODUCT PLACEMENT, CELEBRITY ENDORSEMENT, AND BRAND INTEGRATION IN KOREAN DRAMAS ON BRAND RECOGNITION AT KOPIKO PRODUCT AND BRAND IMAGE AS MEDIATING Wulandari, Sukma; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15557

Abstract

This study aims to analyze the influence of product placement, celebrity endorsement, and brand integration in Korean dramas on brand recognition using a brand image as a mediating variable. This research responds to the growing popularity of Korean dramas as a cross-cultural marketing platform, especially for the Indonesian coffee candy brand Kopiko. The research approach used was quantitative, with a total of 230 respondents who watched Korean dramas featuring Kopiko, and the data were analyzed using structural equation modeling (SEM). The results show that product placement, celebrity endorsement, and brand integration have a positive impact on brand recognition, with brand image playing an important mediating role. This research provides valuable insights for international marketers, demonstrating that strategic placement in high-engagement media can enhance brand image and recognition. Future research could explore broader applicability in digital media and evaluate the effectiveness of these strategies in different cultural markets.
FINANCIAL RATIOS IMPACT ON SOE CONTAINER COMPANIES FINANCIAL DISTRESS Isfahan, Saif Raafi'in; Syahputri, Anggraini; Malini, Helma; Azazi, Anwar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15559

Abstract

This study uses asset tangibility as a mediating variable to examine the impact of liquidity, firm size, and profitability ratios on financial distress in Indonesian state-owned Container companies. The study runs from 2019 to 2023. The study applies multiple linear regression analysis on 14 state-owned Container companies listed on the Indonesia Stock Exchange. The Altman Z-score model is used to assess financial distress, with independent variables including the current ratio (liquidity), natural log of total assets (firm size), return on assets (profitability), and net tangible assets (asset tangibility). The study looks into direct impacts, mediating linkages, and interaction effects between variables. The result stated that profitability has directly affected financial distress and asset tangibility hasn’t directly affected financial distress and hasn’t meditated independent variables toward financial distress. Lastly, there are interaction effects of a combination of independent and meditating variables toward the dependent variable. This study recommends that Indonesian state-owned on container sector companies focus on three key areas to prevent financial distress: implementing robust liquidity monitoring systems with early warning mechanisms and clear guidelines for cash management, developing comprehensive asset management policies including regular maintenance and assessment, and establishing specific targets and cost optimization strategies. These measures are essential for maintaining financial stability and preventing distress in these container sector.
THE INFLUENCE OF FACILITIES AND SERVICE QUALITY ON TRUST AND WORD-OF-MOUTH MARKETING AMONG RESIDENTS OF PUNCAK BUKIT GOLF SURABAYA APARTMENTS Pribadi, Sergio; Sutanto, J.E.
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15564

Abstract

This research explores the development of apartments, particularly focusing on Puncak Bukit Golf Apartments in Surabaya, a popular choice for millennials due to limited land availability and rising property prices. However, the apartment complex has received numerous complaints regarding its facilities and quality, such as broken lifts, damaged gym equipment, and slow service. To address these issues, a pre-survey was conducted with 30 respondents, revealing significant concerns about these facilities. As a result, the researcher seeks to examine the impact of service quality and facilities on word-of-mouth marketing and trust. The objectives of this study include investigating the relationship between facilities and service quality, the effect of service quality on word-of-mouth marketing, the influence of facilities on word-of-mouth marketing, and how service quality mediates these relationships. Additionally, the study examines the impact of word-of-mouth marketing on trust. The research uses a sample of 170 respondents, aged 21 to 60 years, who have lived in the apartment for at least six months. Data will be collected via online questionnaires distributed through Google Forms, with purposive sampling employed. Data analysis will be conducted using Smart-PLS software. The results of the study are expected to show significant interconnections between all the variables.
THE INFLUENCE OF TERMINAL VALUE, INSTRUMENTAL VALUE, AND GREEN BRAND POSITIONING ON GREEN PURCHASE INTENTION THROUGH GREEN ATTITUDE AS A MEDIATING VARIABLE (Study on Automotive Companies Implementing Green Company) Arkan, Irsyad; Artanti, Yessy; Iriani, Sri Setyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15595

Abstract

Thisi studyi aimsi toi examinei thei effecti ofi Terminali Value,i Instrumentali Value,i andi Greeni Brandi Positioningi oni Greeni Purchasei Intentioni withi Greeni Attitudei asi ai mediatingi variable.i Thei researchi methodi usedi isi descriptivei quantitativei withi Partiali Leasti Squarei (PLS)i analysisi toi testi thei causali relationshipi betweeni variables.i Thei researchi populationi isi prospectivei LCGCi cari consumersi ini Indonesiai withi characteristicsi agedi 25-35i years.i Thei resultsi showedi thati Terminali Valuei andi Greeni Brandi Positioningi havei ai positivei andi significanti influencei oni Greeni Attitude,i whilei Instrumentali Valuei hasi noi significanti effect.i Greeni Attitudei itselfi isi proveni toi playi ai mediatingi rolei thati strengthensi thei relationshipi betweeni thei independenti variablesi andi Greeni Purchasei Intention.i Thei implicationsi ofi thisi studyi providei insightsi toi marketersi andi automotivei companiesi toi furtheri emphasisei terminali valuei andi environmentallyi friendlyi positioningi strategiesi ini theiri marketingi campaignsi toi increasei thei purchasei intentioni ofi greeni productsi amongi consumers.
ACCOUNTABILITY DISCLOSURE OF WEB-BASED AND PSAK 109 ZAKAT MANAGEMENT ORGANIZATIONS Narulitasari, Devi; Piliyanti, Indah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15603

Abstract

This research aims to determine the level of disclosure of web-based accountability and PSAK 109 of zakat management organizations in Indonesia. The type and research approach used is descriptive research. This research uses secondary data obtained from the official website of each zakat management institution in Indonesia in 2023, consisting of 35 Amil Zakat Agencies and 117 Amil Zakat Institutions, thus obtaining a sample of 25 Amil Zakat Bodies and 98 Amil Zakat Institutions. Data analysis carried out using content analysis consisting of 2 stages. The first stage is to carry out a checklist on the website with disclosure and dialogue criteria. The second stage is to conduct a content analysis of PSAK 109's suitability in the financial statements. The research results show that the average website-based accountability disclosure at the National Amil Zakat Agency is in the middle category and at the Amil Zakat Institution is in the high category. Meanwhile, the average accountability disclosure by PSAK 109 at the Amil Zakat Agency is in the very low category and the Amil Zakat Institution is in the very low category. This shows that zakat management organizations need to prepare financial reports by PSAK 109 and publish them via the website to increase their accountability to the public. Keywords: disclosure, accountability, website, financial reports, PSAK 109.
THE EFFECT OF CORRUPTION ON POVERTY IN INDONESIA Nawatmi, Sri; Setiawan, Mulyo Budi; Maskur, Ali; Nusantara, Agung
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15620

Abstract

A The purpose of this study is to determine the impact of corruption on poverty in Indonesia. The type of data taken is secondary data, time series 2007 - 2022. Corruption data, namely CPI, is sourced from Transparency International, while poverty data, HDI and TPT are sourced from BPS. The analysis technique used is multiple linear regression analysis using the classical OLS method. The results showed that corruption has a negative effect on poverty. This result is in accordance with the proposed hypothesis that increasing corruption (CPI declines) causes poverty to increase. The second variable, HDI, also has a negative effect on poverty, while TPT has a positive effect on poverty in Indonesia. The three variables have the ability to explain poverty by 94.4%.

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