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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
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CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Idayanti, I Dewa Agung Ayu Eka; Suwandana, I Made Adi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12884

Abstract

As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts, and local wisdom of ancient Balinese tourism and ecotourism on which tourism village products depends. However, the low level of innovation in products and services that exist today indicates weak trust and declining loyalty. Loyalty is an issues of problems faced by business industry players and has become a conversation among national and international business actors. Researchers will explore how strong the influence of innovation in increasing loyalty through current customers trust as a reference in the future. The study used an SEM test tool model with stages of descriptive analysis, inferential analysis and evaluation of goodness of fit PLS model. This research shows that customers trust is capable to completely mediate innovation on loyalty. The direct results of innovation is that it does not have any significance effect on loyalty and on the contrary innovation is capable to build trust and significant trust builds loyalty. The implication of this research in the context of Eco Hill and Resto tourism business, customer trust holds a strong roles to stimulate the creation of sustainable customers loyalty if built from innovation. Although innovation is built innovatively without gaining strong trust from customers, it has not been capable to stimulate loyalty.
COMPARISON OF THE EFFECTIVENESS OF THE NATIONAL AMIL ZAKAT AGENCY (BAZNAS) AND DAARUT TAUHID CARE IN IMPROVING THE MUSTAHIK ECONOMY IN LAMPUNG PROVINCE Setyorini, Tri; Noviarita, Heni; Hanif, Hanif
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12885

Abstract

The poverty experienced by the mustahik of zakat institutions in Lampung Province involves various factors and challenges that influence their economic conditions. One of the main indicators of effectiveness is the ability of zakat institutions to distribute zakat to mustahik who really need it. The aim of the research is to determine the comparative effectiveness of the National Zakat Amil Agency (BAZNAS) and Daarut Tauhid Peduli in developing the mustahik economy in Lampung Province. The method used is qualitative with a field research approach and descriptive analysis. The research was conducted at Lampung Province Amil Zakat Institutions, namely the National Zakat Agency (BAZNAS) Lampung Province and Daarut Tauhid Peduli Lampung Province. The results of the research show that the implementation of the zakat amil institutions (BAZNA and DT Peduli) program is by distributing funds to mustahik in the form of providing business capital and assistance with production equipment, apart from that in the form of assistance to farmers and breeders, as well as assistance in developing Small and Medium Enterprises ( SMEs). The economic condition of the mustahik before receiving assistance from the amil zakat institution was very difficult in meeting economic needs and was hampered in developing the business they were running. engaged in. The effectiveness of the role of zakat amil institutions in improving the Mushik economy has made a real contribution.
BIG DATA ANALYSIS IN MARKETING DECISION MAKING INDUSTRIAL REVOLUTION ERA 4.0: CASE STUDY ON FASHION INDUSTRY IN INDONESIA Efendi, Bahtiar; Sitorus, Sunday Ade; Firdaus, Firdaus; Indrianti, Merita Ayu; Kraugusteeliana, Kraugusteeliana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12886

Abstract

The Industrial Revolution 4.0 era has changed the landscape of the world of manufacturing and technology with the integration of digital technology, automation and sophisticated data communications. The fashion industry in Indonesia is also not immune from the major impact of these changes, especially in marketing decision making. Big data analysis is crucial in optimizing marketing strategies by understanding consumer preferences, market trends and competition. However, the use of big data also brings challenges, especially regarding the security and privacy of consumer data. This research adopts a qualitative method with a literature review approach to investigate the use of big data in marketing decision making in the Indonesian fashion industry. The research results show that big data plays an important role in customer segmentation, consumer behavior analysis, trend prediction, and product innovation. The benefits companies gain from implementing big data include deep understanding of consumer behavior, fast decision making, operational efficiency, better risk management, product and service innovation, improved customer experience, and dynamic price adjustments. However, the challenges faced include data security risks, personal identification risks, and compliance with global privacy regulations. Assessment of the readiness of Indonesian fashion industry companies to adopt big data involves evaluating technology infrastructure, data analysis skills, awareness of big data concepts, data security and privacy, understanding customer behavior, technology adoption, ability to process real-time data, budget availability, readiness for innovation, and acceptance of organizational culture. By considering these aspects, companies can evaluate the extent to which they are ready to integrate big data in marketing decision making to achieve success in the Industrial Revolution 4.0 era.
THE INFLUENCE OF GREEN ACCOUNTING AND CORPORATE SOCIAL RESPONSIBILITY ON COMPANY VALUE: STUDY ON BUMN BANK IN INDONESIA Dharmawati, Tuti; Mayndarto, Eko Cahyo; Djaini, Aditya; Utama, Andrew Shandy; Ardianingsih, Arum
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12887

Abstract

This research highlights the importance of Green Accounting (GA) and Corporate Social Responsibility (CSR) in increasing company value, especially in state-owned banks in Indonesia. The results of the regression analysis show that both GA and CSR have a significant positive influence on company value. Together, they provide a stronger impact, confirming that continuous integration practices can create competitive advantages and strengthen a company's image. These findings have immediate power for business practitioners and decision makers, providing a foundation for more sustainable and socially responsible strategies. Although this research makes a valuable contribution, it is worth noting limitations such as geographic focus and specific industries, which may provide directions for future research.
ANALYSIS OF FACTORS SHAPING CUSTOMER LOYALTY AT UD. SDS IN THE CITY OF MALANG Santosa, Angela Grace; Herdinata, Christian
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.12894

Abstract

UD. SDS is a business that offers a wide range of building material products needed for construction, renovation, and daily needs. The company was founded in 2009 and is located at Jalan Galunggung No 76, Klojen, Malang City. UD. SDS offers various product variants ranging from wall paint, wood paint, cement, iron, concrete, to plywood. The purpose of this study is to determine the factors that shape customer loyalty at UD. SDS. In this study, there are 22 variables used as factors that are assumed to form customer loyalty, so that the results can be used by UD. SDS to develop a strategic framework to shape the success of UD. SDS in Malang City. This study has a sample size of 286 respondents who are UD SDS’s customers. The method in this research is quantitative, with the Exploratory Factor Analysis (EFA) analysis method using Statistical Product and Service Solution (SPSS). This research shows that the main shaping factors for UD SDS’s customer loyalty is personalized customer service and its elements and the supporting shaping factor is social and environmental responsiveness and its elements. Customers feel that if customer service personalization is provided well, then customers tend to be more interested and encourage customer loyalty. Customers feel that if a store has good social and environmental responsiveness, then customers tend to feel comfort and convenience and have more intention to make purchasing decisions and have loyalty in the future.
THE ROLE OF BRAND IMAGE IN BUILDING BRAND LOYALTY IN BHS BRAND COVERS Asiyah, Siti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.12946

Abstract

This research is motivated by the lack of research on Muslim clothing, especially BHS brand sarongs. In fact, this research can increase the sales turnover of the sarong industry in Indonesia. Apart from that, this research aims to examine the role of brand image in building brand loyalty and brand trust. In this research, brand image is predicted to have the power to build brand loyalty and brand trust. This research aims to test and analyze the behavior of BHS sarong consumers in the cities of Malang and Pasuruan. The data in this study were analyzed using SEM SmartPLS 2.0. The sampling method used is a non-probability sampling method, with a purposive sampling technique. The number of respondents used reached 100 people. The findings of this research are that brand image is able to increase brand loyalty from BHS sarongs. However, brand trust is not able to mediate the relationship between brand image and brand loyalty, because to form brand loyalty, consumers also need purchasing power.
UNVEILING PROACTIVE WORK BEHAVIOR IN MEDIATING THE EFFECT OF GRIT ON EMPLOYEE WORK EFFECTIVENESS Wibawanti, Andjar Budi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12959

Abstract

This study explores the association between proactive work behavior (PWB), which is a mediator between employee grit and work effectiveness. Sixty-three employees of the Secretariat General and Directorates within the Directorate General of Transportation of the Indonesian Ministry of Transportation provided data for this research, which was collected through a questionnaire on a Likert scale. Structural equation modeling (SEM) results demonstrated that grit enhanced PWB, which in turn significantly impacted work effectiveness both directly and indirectly. It added to the process by which work effectiveness was impacted by grit. As a result, leaders have to establish the appropriate policies to support employee grit and PWB simultaneously. Therefore, additional research needs to be done in a wider range of sectors and organizations.
THE EFFECTS OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER PURCHASE INTENTION ON FOODS OFFERED THROUGH ONLINE DELIVERY SERVICES Sudrajat, Deny; Wijayanti, Silvana Kardinar; Wibowo, Sandi Nasrudin; Fajarianto, Otto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12961

Abstract

growing since then. All F & B retail businesses regardless the size are expected to seize the opportunity and maximize the benefit of partnering with this kind of service to better reach customers. Moreover, for MSMEs online platforms allow them to compete attract wider segment of customers. This study aims to determine the effects of product quality and promotion simultaneously and partially on customer purchase intention on foods offered through online food delivery services. Using quantitative approach, data collected by distributing questionnaire to 102 users of online delivery services in Tangerang city via social media. The results of this study revealed that simultaneously product quality and promotion have positive and significant effect on purchase intention. While partially product quality has a positive but no significant effect and promotion has positive and significant effect on purchase intention. This study suggests that MSMEs should know how to post or display pictures of their foods in attractive ways on food delivery application and utilize various promotional tools to increase customer purchase intention.
INCREASEMENT ENTREPRENEURIAL VALUES IN SMK MUHAMMADIYAH 3 YOGYAKARTA IN THE FIELD OF BUILDING MODELING AND INFORMATION DESIGN EXPERTISE STUDENTS WITH IMPLEMENTATION OF THE “EKRENFATIHA” LEARNING MODEL Malik, Abdul; Ikhwanuddin, Ikhwanuddin; Prihadi, Wisnu Rachmad; Syamsudin, Rudi Nur; Wijaya, Estu Panduaji
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.12975

Abstract

This study aims to reveal the increment of entrepreneurial values in the major of Building Modeling and Information Design Expertise in SMK Muhammadiyah 3 Yogyakarta after using the implementation of the “EkRenFaTiHa” learning model. This study adopted a descriptive quantitative research design, quantitative data will be further expressed descriptively—the questionnaire data using the Likert scale assessment 4 composed of 17 aspects of entrepreneurial values. Two types of data will be obtained which are pre- and post-questionnaire. The data was analyzed by counting the average values from each aspect of entrepreneurial attitudes; then it will be converted into percentages. From this study, it is shown that there is an increase, proven by the rising average value from 17 aspects 83,33% to 85,39%. The lowest and highest range values from pre-treatment are about 75% to 96%, while the values from post-treatment are shown to be about 77% to 96%. Several aspects experienced a significant increase e.g. independent, disciplined, and communicative aspects approximately 5-8% higher than the previous. Meanwhile, risk-taking, action-oriented, hard work, cooperative, responsible, persistent, committed, and inquisitive showed a slight increase of around 1-4% higher. Nonetheless, several sectors are stable with the previous values; for instance, creative, leadership, credible, realistic, innovative, and appreciation of achievement with a range of values from 80% to 96%. From this study, it can be concluded that there is an increment from 11 entrepreneurial values after implementing the “EkRenFaTiHa” learning model, while 6 values remaining show stability; however, the average percentage from the 17 aspects overall displays an increment.
Information Technology Literacy and Intention to Use Fintech in Micro Business Enterprise: The Moderating Role of Perceived Security Haryanto, M. Y. Dedi; Sarsiti, Sarsiti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.13012

Abstract

The Fintech phenomenon is the delivery of financial products and services via the synthesis of technological platforms and innovative business models. Intention to use Fintech for business processes largely remains unexplored in the context of Micro Small and Medium Enterprise (MSME). Responden of this study are 130 owner of MSMEs in Palembang city, one of the provincial capitals in Indonesia. Data was collected with questionair using a field survey. The method applied for data analysis was partial least squares structural equation modeling (PLS-SEM). The result show that technology literacy are not associated with and intention to use fintech. However, other result confirm that perceived security has a moderating effect on the relation between technology literacy and intention to use fintech. This is consistent with the argument that small business owner assess the security of fintech firm taking into account in adopting fintech services. Keyword: Information technology literacy, Intension to use, Financial technology, Perceived security.

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